The HubHeroes Podcast

Do you live in a world filled with corporate data? Are you plagued by siloed apartments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace, lord lack, lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt? Knowledge.

Never fear hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. HUB Heroes, it's time to unite and activate your powers.

Hello, fellow kid. How's it going? Hey, Wawa.

I got a new fidget toy.

Uh-oh. Don't if you

can hear it. Please. What? It's a screwdriver.

Is it

spinning? Is that just a screwdriver?

Yeah. But the end spins at like Mach 11.

Oh, that's fast. I think. I'm not sure.

I'm not sure either.

I think it is.

I thought you didn't know.

You know what else is fast? The way HubSpot changes. Yes. I'm just gonna George, say

that was a long,

way. By I understand. I've been out, and you guys have had to pick up the slack in my absence of making sure we stay on track. I do wanna say Uh-huh. Having listened to both of those episodes Hey.

You guys kept it together. Oh, we I was so I was so proud. I was so proud, but I'm back.

It's difficult.

I'm back, and I'm very glad I'm back for this particular discussion because, George, you've already kind of mentioned. We're getting into the messy

Yeah.

Today. We're getting into the messy with probably one of the most common and deceptively innocuous questions that's thrown around in the HubSpot ecosystem. Whether we're talking about right? Thank you. It's innocuous.

Yeah.

Whether we're talking about folks who are not into HubSpot yet, people who have been with HubSpot for a really long time, everybody asks the same question at least once a year.

Yeah.

And that is choosing the right HubSpot plan. And how do I know which plan is right for me? And, of course, the answer is our favorite two word sentence, it depends.

It depends. It depends. But

the way it depends has gotten a little complicated. It depends on goals, team size, growth stage. What hub are we talking about? Serious yeah. Are you are we doing here?

So we want to break down as best we can in what may become a multi part series. We're gonna find out how to approach this question, this idea of choosing the right HubSpot plan without overspending or getting stuck with stuff that you don't need. Yeah. Because you also don't want to have people who underutilized also what they are paying for. Right?

You either buy too much of stuff you don't need or you buy the right stuff, and then you don't actually end up using it. And that's because there's absolutely no one size fits all approach in terms of how we answer this question. So the goal

here is play scenario, by the way.

What's that?

Or you buy the stuff and realize, wait, that's not in what I bought? No. Like, that I

do not Oh, I just spent how much?

And I don't have podcasting or or remix? Wait. What? What do you mean marketing hub? Anyway, we'll What get

you said there is perfect because the goal here is clarity. People, clarity,

not Clarity is kindness.

Clarity is kindness.

Yeah.

It is. So, yes, this is going to be a complicated conversation, but I don't think anybody who saw this topic is shying away from this because, oh my goodness, it's gonna get complicated. But first Yeah. George, I wanna start with you, and I wanna start with the big old orange sprockety elephant in the room.

Yeah.

Can you just tell us why is choosing the right HubSpot plan so hard? What's the deal?

Well, first of all, let's just even take the human out of it for a second. And I know that's weird for me to start with that. But listen, you have hubs, right? So marketing hub, sales hub, operations hub, commerce hub, service hub. Have I forgotten any?

I think you got all the hubs. Content. Content hub. Yep. Sales.

I think I said that. Maybe I didn't. But see, that's even the problem. I'm trying to list off the hubs and I can't even remember a guy who like, just used to be five

certifications total. Yeah. There's just

five certifications. I don't remember that. That feels like a lifetime ago. But here's the thing. So you got all the hubs.

It was it was like three lifetimes ago. Here's the thing, you've got all the hubs, right? Then you've got additional add ons. And now you sit here and you go, well, we have all the hubs and also we have different tiers of the hubs. So do that math, by the way.

Do all the hubs times free starter professional enterprise. Like, just do that math real quick. You've got the additional add ons, then you've got AI breeze tools and you've got like limits that you're supposed to be paying attention to that don't people don't really pay attention to limits till they hit the limits. We've got multiple clients where they've hit like object limits and they're like, wait, what? Why?

Well, because, anyway. And so if you think about the math and the choices the clicks, you're just paralyzed. And then how do you know? And by the way, this is very broad. Well, what's in, let's say for example, HubSpot, Marketing Hub Starter, or Free versus Starter versus pro versus enterprise?

Well, which one of those do I need? Okay. Well, our sales team's going to use it too. Okay. Well, what functionality is in free or starter pro or enterprise?

Oh, so which one of those do I need? And like, it's this smorgasbord, sort of, unless you just decide you want to go all in. Because by the way, I mentioned all the hubs. I mentioned the optional add ons. I mentioned the AI powered Breeze tools.

I mentioned limitation, but I didn't even mention that there's a customer platform. By the way, I didn't even mention that there's a customer platform that when you go to the sales page, which we're probably going to dive in a little bit today. When I say sales page, mean pricing page. There's a customer platform for individuals and small teams, and there's a customer platform for businesses and enterprises, which okay. Anyway, Liz, that's that's just the tip of the iceberg of why this gets so complex and maybe convoluted and confusing for mere

mortal seats?

Yeah. Oh, I didn't even mention seats.

Well, I wanna get into that in a second because here's the thing. Jeez. What you've described is in some ways both representative of the increasing complexity of the platform as they brought up new hubs, as all like, new features, new functionalities. But that's not the only big change that's occurred, I'd say, within the past couple of years, especially when it comes to pricing. Because, George, correct me if I'm wrong.

And Chad, you mentioned this, the seats thing. That was something I always thought for a really long time that they weren't going to do, and people were kinda like, woah. Hold on a second. So can you explain what it is and how that kind of factors into this big pricing messy soup?

And and, Chad, if you wanna take the seats thing because I also wanna mention one thing that happened before seats that was like, oh, really? But but go ahead, Chad.

Yeah. Well, with seats, I mean, like, I remember the most recent seat change. It's basically, like, everything comes with, like, beans for seats, like, no seats for all of the features that matter. And you get read only seats for everybody where they can't even edit records. Even if they're like a super admin who's a view only seat, they can't do anything.

So they at least need what they call like a core seat. Whereas prior to that, I was kind of okay with the system where it's like, hey, if you want the saucy sales features or the saucy service features, you need a seat for that. If you're like working in the tool, like the stuff that is the force multiplier for those humans, they need a seat. But super admins can at least administrate your portal without having to pay for it. Right?

If that makes sense. So then it's like, I don't know, the seat thing got a little crazy, and I don't remember what it was like before that. Like, I've only been through, well, I think, three or four Hub HubSpot UI changes, you know, or something like that. You know, now we're on the current new HubSpot UI change. But before that, I'm I'm sure there was a different, like, access methodology, seat methodology.

But I mean, the thing that like, we're talking about like, oh, hey, was that the tool has gotten more complex? I mean, at user request, would say, it's gotten more capable. We've all wanted more features, but that comes with the complexity of like, how do people how do we, like, you know, apply what value is to this stuff we're building? Like, I get that. And that's really difficult to quantify as a SaaS company.

Because like the thing can do x y z, but are people going to be extracting that value from it? And how, what are the entry points for that value? And I don't know if like seats are a great way to ascribe value to me. Right?

Listen. Listen. Back in the day, I remember the beautiful thing was you just had users. And you could, you could, and users and permissions basically, and you could just, you could do things, you could see things, and, and this latest round of seats, because by the way, as if what I said earlier wasn't confusing enough, when you think about all the seats, you mentioned, Chad, view only seats, right? Yeah.

But then we have core seats. We've got partner seats. We've got service hub seats, sales hub seats. And so which which seat do you need for the human to do the thing? Because by the way, you can't just have a core seat and give them super admin access like you used to be able to.

And they can see and do all things. There's literally things that they cannot see or do, even though they're a super admin. Let me just throw out sequences for a hot second. Like, oh, so you have to have so now you have to wait. My super admin needs to also have a paid seat?

To Right, do the well, you have to bounce a seat around between people who need to edit all that. It's like, Oh, who's got the seat right now? Does Billy have the seat? Then you're like is trying happening, to find your lost

and gentlemen. I was literally talking to a client, this would have been last week, and they're like, Oh, well, we realized Ellie isn't using that seat right now, so we're gonna give it to Bill, so Bill can do Those aren't their real names, by the way. I'm protecting the guilty of having to play this game. Anyway, love we love you, HubSpot. I'm not trying to go negative, but like, Liz, the the answer to my your first question and then add on this layer of seats and which seat to have, to know the thing that you need to do, to have the hub that you have to have, it's just complex.

Chad, I'm sorry. Go ahead.

No, it's all good. I'm right there with you. It's like

the,

musical seats is kind of a whole thing. Right? I don't know. I mean, I guess all that to say, like, this the seats thing has I is there a better way, you know, but I'm sure they've been through a lot of ways of trying to, like, quantify value. Like, I don't I don't like, like I was saying, I I didn't mind so bad if you want the the force multipliers for that particular hub, you needed a seat.

That makes sense. I really am grateful that they added the partner seat as a partner because like we used to have to tell our clients like hey can you get one of each seat and let us play the magical musical seat dance between our team members, you know? So that's really I'm really grateful that they have that. Well, like, it's not like I'm doing work in their portal outside of, like, editing the tools for their team to use, you know? So, like, grateful for that as a partner.

But yeah, I'll let you take it from here, George. I know you got a lot of things and I have a couple other pages like that I'd like to talk about later.

Yeah, yeah.

When it comes

to the confusingness.

Here's the thing, Liz. I'll let you just know that I am armed with the pricing page at my fingertips, but I'll let you go with the next question and then we'll just go from there.

Well, actually, let's go right into it because we need to talk about what are the basics of HubSpot pricing.

Yeah.

And I think the pricing page, which in the show notes, I will include thorough screenshots of everything that we talk through in this episode so you can Mhmm. Get some context around what we're looking at. I would love for you to take us through that as a means to answering it because, theoretically, a company's pricing page

Yeah.

Is what should give you the basics of pricing. Yeah. And George, that that sound of heartburn makes me wonder.

Tums to tums, tums, tums.

It makes me wonder if there's like a delta or some sort of sort of distance between what are the actual basics of HubSpot pricing versus how they present the basics of HubSpot

HubSpot pricing? I I I mean, listen, usually when you go through a pricing page, it's like three boxes and a bonus fourth one if you need enterprise features like contact.

Give us a ring,

yeah. That's the most pricing page. So here's the thing, and I know I may not be the sharpest tool in the shed. I don't know. Maybe this is all me, maybe it's not.

But when I think about pricing, first of all, we're going to start with customer platform. Because if you go to the pricing page, you go to the very top customer platform, you would think, okay, that's a thing. No, actually that's multiple things. Because customer platform, you have customer platform for individuals and small teams, right? And so if you go there, you see that like the free tools.

So this is free marketing tool, free sales tool, free service tool, free content tool, free operations tool, free commerce tools, all the free tools, the freeness that you can get with, with up to two users, guess what? $0. Okay. Makes sense. It was free.

It's 0. I get it. Then you have the customer platform starter customer platform, which is $15 a month slash per seat. Okay. And on this pricing, when you get there, it doesn't really tell you on starter how many seats you get.

Now, if we bounce over to professional customer platform, we can see that it includes five seats, but I an additional seat start at $45 a month, but I don't see on starter actually how many seats come with starters. Now all of sudden I'm confused, but of course this is like marketing hub starter with includes a thousand marketing contacts. Okay. I'm hit the brakes. This is the other thing that I wanted to talk about that changed a while ago before seats is like, do you remember the good old days?

Well, maybe they weren't the good old days. I mean, they were good. Anyway, when you could just put, hang on, hang on, inside the HubSpot portal and not worry about if you're getting charged for them or not charged for them, because now you can have up to a thousand marketing contacts. That's what your bill is on, but you can have up to 1,000,000,000 contacts in your CRM as long as they're non marketing contacts. So that adds a layer of complexity because now all of sudden you've got to play the game of watching, like how many humans are in my database before next billing cycle, because now I need to make sure.

And that shouldn't be the reason for data cleanliness. Your marketing contacts bill should not be the reason for your data hygiene preferences. Right? Anyway, and by the way, here's the thing with all the tools that you have on the sales side of it, you can literally do marketing without actually using marketing tools because you can use the sales tools to do the marketing. It's about messaging.

It's about communication anyway. So so George, I

have a question.

Yes.

Do you remember the last iteration of seats before this where when they're like, hey, on Pro, you get five seats. Well, they say you get five seats here, but that's like three core seats, one sales, and one service. But before it was like, oh, you get five sales seats and five service seats, which I know not everybody needed, so I'm sure they were getting some level of objection like, Oh, can I show those back? But it's like the same price as it was. You just get no seats.

Yeah. So, yes, yes. By the way, I can barely remember what I had for lunch yesterday, let alone the pre seats. But here's the thing, here's what gets me, right? So now on the professional customer platform, and remember folks, we're still under the four individuals and small teams.

We're not even to the business and enterprise piece yet. Now, two things, one here, this you get 2,000 marketing contacts. Beautiful. Okay. But listen to this for a second and tell me where your brain goes.

Liz, I want to know where your brain goes. Chad, I want to know where your brain goes.

Where does it go?

Starter customer platform starts at $15 That's a bargain at twice the price. The next available option, dollars 1,300.

Bit of a gap. Yeah.

Okay. So put that in your back pocket and think about, I'm sitting here, I'm trying to make a decision and I can do free. I can do $15 a month or I can spend 1,300 a month. Now immediately, what are you gonna do? You're gonna try to dig in deeper and see like, do all of those, what's the difference?

And you can scroll down and you can start to easily see the far right hand side of customer support form fields and contact management. And what do you get in Service Hub? And what do you get in Content Hub? You can see all the things and you get a lot of good things. But again, that's just for individuals and small teams.

If I go over to businesses enterprise, I've got two choices here by the way. Okay. And I'm going to flip back and forth here in a hot second, but I've got the professional customer platform, 1,300 a month. Okay. So the top tier, if I'm an individual or a small team, because I can't even see enterprise, by the way, on that tab, I can only see pro.

But if wait, you mean there's not a small team or an individual that might actually want to buy enterprise features? That's weird. But if I flip over to the business and enterprises, now I see professional customer platform for 1,300 or enterprise for $4,700 Now, I want you to think about this, $0, $15, $1,300 or $4,700. Is it just me or do the do those feel like some extremely large gaps?

Yeah. That's that's and that always freaks me out when I see that in any type of platform because it's like, am I even getting anything at the lower end to begin with? And, like, there's no, like, stepping up. I I it just gives me a lot of friction because it's not like, what are they hiding? It's like, well, am I even getting anything of value?

What am I actually even paying for to test things out?

Mhmm.

I don't know. Chad, what do you think?

Well, I I was like, you're sitting there talking about the for businesses enter enterprises and individuals and small teams and on the customer platform bundle. And I'm just sitting here thinking like, what is he I don't even see the you know, I didn't even realize those are buttons at the top that I was on that I could switch between those two. Let alone free tools shows me the first part of that when you're on individuals and small teams. Yes. And then, like, you can you know, we we have the old create a bundler.

That's also something. Don't need to start

a method. Started on that because as if, like, anyway.

Yeah. I think the hard part is, like, I know the value of the pro tiers. Right? And I know that the bundles are usually the best way to like, okay, you get everything and you know you're not gonna be like running into any paywalls at that tier. Like I understand that.

Because, like, here's another hard thing is, okay, well, if I wanna go make my own BundaDoo and Bundle. Yeah.

I'm here for the BundaDoos, personally. That's

BundaDoo. But yeah, I gotta bundle it up and I get like, you know, sales pro, but, or maybe like marketing pro, but then I can't do like, you know, multiple meeting links or something. Right? Or, like, I can't do, any data transformations in, the workflows because I don't have OpsHub because I don't know that OpsHub is responsible for those things. And like, why would I pay $800 a month for OpsHub when I'm building my own bundle when I have no clue what what, things it unblocks.

Right? Yeah. When I'm not when I'm a customer who doesn't know what the tool is. So, I mean, I know they were like a lot of customers rely on partners to help them understand what they need. But, man, it's like you really gotta have some history in your brain to understand what they're gonna need based on what they're gonna try to do.

And then they just have to trust you that you're telling them that they don't need more than they need.

The amount of education that it now takes to understand hub Like, do you remember the good old days when you could watch like a HubSpot versus Salesforce versus like Zoho video on YouTube and go, oh, it's definitely HubSpot. Like the amount of education that it takes to now understand if this is a viable solution, other than if you just hear somebody tell you that that's what you should have, and you're like, Okay, I trust that human. Let me go do it. Like, if you're doing your due diligence, there's a lot of due diligence that needs to happen now. And here's what I find funny because you brought it up, Chad.

I wasn't even sure if I was gonna jump into this create a bundle of craziness, is now I can select a bunch of different check boxes. I can add the number of marketing contacts I need, not even really understanding what marketing contacts are or when or why I would use them, but I can put a number in there. Then I get the easy decision of, well, do I need a 100 Breeze intelligence credits? Do I need a thousand Breeze intelligence credits? Do I need 10,000 Breeze Do intelligence I need API limit increase?

I don't know. What the is an F, what is an API? What, what, oh. Anyway, like, I don't know, do I? I don't know if I do.

I digress. Again, HubSpot, we love you. Don't get me wrong. Absolutely. Like I've been using HubSpot since 2012.

I've helped hundreds and thousands of people use HubSpot better. But when we sit down to have this conversation around this page, around this conversation, I feel like I need to take a double dose of my heart pills this morning.

Okay. So I'm going to be perfectly honest. We're definitely going to be going into a part two with this because it's clear that we have a bit of a sprocket shaped hornet's nest here when it comes to pricing. And I think we're gonna need to have a more substantive part two conversation around examples of what that might look like, mistakes, best practices. But I would like to at least set the table for those more tactical parts of this discussion by asking, okay.

So we're all sitting here with this pricing page that may create more questions than it actually answers. For those of us who have been with HubSpot for a really long time, it has gotten more complicated, not only just in what is offered, but just in the ways you need to think about it. Like the fact that constantly having to quantify the value of a seat now every time we have to think about our billing cycle or our contacts and whether or not they're marketing contacts or regular contacts and all these different things. So when we think high level, how should businesses actually begin to approach this decision? What are the key questions organizations should be asking themselves maybe before they even get into that pricing page and start creating more confusion?

Chad, I'll let you go first.

What what are your thoughts?

I was I would say, like, what is your end goal here with your CRM? Like, what is your desired outcome? Because it'll help us, like, pick and choose the stuff that you need as somebody who is like either a partner or even the HubSpot sales team or whomever. Like basically you're gonna just need to know what your organizational goals are for moving to HubSpot or getting on to HubSpot in the first place. Like, if you already have a CRM as well, that's a very important consideration.

What CRM are you moving off of? And do you wanna migrate data? Or is your goal to like import some contacts and start fresh? Right? That's a very, very key consideration.

Depending on what you're on, it very well may make sense to just migrate in some humans into your contacts page, maybe some current sales opportunities and just you maybe you don't trust the data in the old system anyway, so why bring it over and then make your hub HubSpot data you can't trust, you know, right off the get go. Cause you're like, oh, I can't report on this because you know, I didn't, you don't have the data points or you weren't tracking them accurately or people weren't using your old system. So very much, what's your desired outcome and what's is data migration involved and what's your data migration strategy,

if so? Yeah. So those are some key components. Yeah. I think I think the two things that I hear you saying is, what the frick are we trying to solve?

Right.

What the frick do we need to connect?

Yeah.

Like, like, those two pieces, right? Here, I'm gonna give you my bonus pro tip. Don't start with how much does it cost. Even though this entire conversation so far has been the pricing page and how much it's cost, Don't start with that. Because here's what I'll say is HubSpot will grow with you like that.

This is where I need to get into the positive side of you can start smaller and you can HubSpot will grow with you. Now you, as we've said earlier, the gaps that you have to jump to grow can be quite large if you're talking about jumping customer platform only. But you can jump from like sales starter to sales pro, and it's not all that crazy, right? Or you can, well, anything marketing is a little bit of a jump, if I'm being completely honest and transparent, some of the other hubs, you can make some jumps and it's not terrible. But here's the other things that I want to make sure we hit on, because Chad, you said basically, what are we trying to solve and what do we need to connect is some things I you can think would say this too, who's going to be using it?

Because based on who's going to be using it and what functionality they need, now you know what hubs you need, but you also know what seats you need. And so again, depending if it's not, if you're not, if because Connor, the days where everybody who came into HubSpot were marketers. If you're buying HubSpot because you're going to build your website on it for a sales team and you need Content Hub and Sales Hub, by the way, is a real thing that I've seen people purchase. Do you need marketing contacts? Maybe not.

Depending on what processes you're using. Here's the other thing that I'll say, right? Who's going to be using it? And what does success look like with it? If you think about those four things that we just mentioned, what are we trying to solve?

Who's going to use it? What do we need to connect? And what does success look like? That helps you or should help you define, and here's the pieces of the puzzle that we need. Therefore, it gets us to the cost that we have to pay.

That's where my brain goes.

Mhmm. Well, here's another thing to consider too is, like, starter by itself is a pretty powerful little cookie. What you don't get is automation. But if you wanna get a little lost in the sauce, you could use a little bit of, you know, HubSpot, like middleware action. Right?

For example, we really with, like, make.com or also like, even just getting, like, I don't know. So, like, make.com or or Zapier both now even have access to custom objects and they're getting more extensible. And if you really wanna get nerdy with it, like I mean things are so much more accessible to learn how to utilize the HubSpot API than ever before if you're a novice. With private app tokens being simple to generate and doing a little bit of, you know, AI help me out whatnots, like you can actually start to make API calls. So even if Zapier or Make don't natively have the block that you need to like do the thing in HubSpot, because you can use HubSpot to HubSpot actions.

Like that's the thing. You can just HubSpot's the trigger or a web hook is the trigger and it goes back into HubSpot. So you can really extend that starter pretty far with simple automations through an automation platform and, you know, learn how to use the HubSpot API for its gaps as well.

Well, and here's the thing that you just sparked in my brain too, because I don't know if everybody listening to this knows the fact that HubSpot seems to be going in a very interesting and different direction as well. If you, and by the way, if you're listening to or watching this and you're not using HubSpot yet, let me know. I can share the, well, we'll share the screenshot. So it's on the show notes. But by the way, if you have deeper conversations, let I or Chad know we can help walk you through some of this complexity that we're talking about.

But Chad, if people are watching or listening to this and they are HubSpot users, I want them to go to product updates. Oh, yeah. Right hand side panel. And I want them to type this Zapier, Z A P I E R. And then it's like the colon, semicolon, the two dot thing, quick account creation.

Because it's literally baked into HubSpot where you can like, listen, here, here, here, what is it? Getting teams onboarded to Zapier and leveraging best in class automation has never been easier with quick account creation. Users can get started with a new Zapier account and begin building, using, exploring Zaps without ever leaving the HubSpot platform. Now, if that doesn't tell you somebody like, Hey, you can get starter and in your starter, you can create a quick Zapier account to do some things that bridge the gap that George was complaining about earlier from a price standpoint to actually do some automated stuff. Right?

Anyway, I digress. I digress.

Oh, that's great, man. I mean, that's exactly that's exactly the the way you can, you know, extend the ledge a little bit. Because I mean, the price discrepancy, especially like, you know, you're not using HubSpot yet, like, or you're you're just wanting to get your first starter account. Like, I mean, then you look at that price discrepancy. Wow, baby.

That's a lot. You know? I would say the people who are interested in a $25 starter are usually the people, usually would be the people who already know how to use more advanced HubSpot hubs. And, they're the people who like know the value that they will use later after they're extended past starter, right?

So just so everybody knows, little side tangent, Chad giggled and said, George, if you're listening to this episode, I did share a screen because my brain just works in a funky way. Liz said it's kind of like a sprocket bee or hornet's nest.

A sprocket orange sprocket shaped hornet's nest.

Yes.

Yes. And then you made that beautiful thing come to life with me.

Made that thing come to life in AI.

Couldn't get a screenshot.

No, I'm gonna send it, I'll send it to you. I'll send it to you for the show notes. Literally created a orange sprocket hornet's nest based, but I couldn't let it go. Anyway, again, I Let's continue on.

I love it. Well, we've actually come to the end of the road of what is now actually just part one. Wow. Because what we're gonna be setting the table for is next week, we're gonna be doing a deeper dive into what the actual differences are between Free Starter Pro and Enterprise. We're going to have a more substantive discussion around that, maybe get a little bit more hub specific.

We're going to talk about some real world use cases. We're going to talk about some of the most common mistakes we've seen where we touched upon over buying, under utilizing, things like that. George, we've had a very detailed discussion to date already. So if you had one thing from this episode, you wanted our listeners to walk away with, what would it be and why?

I would say this is a place where you have to take your time. And the word that is coming to mind right now is intentionality. Right? This literally could be, and I am not a spreadsheet guy, but this might be the, the, purpose and plan might be a spreadsheet. And let me explain what I mean by that, because we live in a world where you don't need to be just a mere mortal human.

You can augment yourself. And so it'd be very interesting for you to take a transcript of this show and maybe a transcript of the next episode and throw it into AI. Right? Liz is doing it right now. You can just tell that she's literally doing it right now.

Literally typing Yeah. That, not even

Take take the transcript of, like, the next show, this show, go and get the HubSpot pricing page and throw it in AI. And and what I'm saying is you might literally say, here are the humans we need. Here's the functionality we need. Here's the goal we're trying to achieve based on all of your knowledge. Give me the best use case of what I need from a HubSpot portal.

Now I am not saying that you don't still do your due diligence, but at least giving you a good starting point to then know what due diligence you need to do. And also if you showed up with that spreadsheet at a partner's doorstep, it's a better beginning than nothing. I think that part of why we love to create content at this point is because we know people can reverse engineer it with whatever AI tool they're using, whether it be our clone or chat GPT or clot or whatever to get places faster. And so that, but, but, but my big thing is intentionality and understanding the rubrics that we hopefully started to unlock in your brain today around this conversation.

Love that.

Love

it. Well, guys, I guess until next week.

Till next week.

Till next week. Hub heroes. We've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode of the Hub Heroes podcast? Make sure you tune in and find out in the next episode.

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