HubSpot #INBOUND25 Preview: Speakers + Sessions We're Excited About
Do you live in a world filled with corporate data? Are you plagued by siloed apartments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace, lord lack, lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt? Knowledge.
Intro:Never fear hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. Hub Heroes, it's time to unite and activate your powers.
Liz Moorehead:And we are back.
Max Cohen:Can we get some help with some lack of sleep? Right.
Chad Hohn:Yeah. George, can you help us out with that? What do you got for us?
George B. Thomas:George, could you tuck us into bed at night, please? I mean, I guess I can tuck you in and tell you a bedtime story and give you some thoughts on always do it. Maybe maybe
Chad Hohn:some milk alone might help.
George B. Thomas:Yeah. Yeah. Once upon a time, there was an orange sprocket. Okay. That's enough of that.
Chad Hohn:We should have, like, the ABCs of HubSpot children's book. Yeah.
Liz Moorehead:Well for
Chad Hohn:account based marketing.
Liz Moorehead:Guys, I understand that we're tired, confused. I don't know what's happening right now, but here's what's even more confusing. It feels like it was just yesterday that we did the Inbound 24 recap episode. And we are now here doing our first preview show of Inbound 25. Yeah.
Liz Moorehead:What is time?
Max Cohen:Time flies. Yeah.
George B. Thomas:It's it's time time this whole year I mean, not to be that guy, but this whole year is like lickety split.
Chad Hohn:Just went right into the fourth dimension, dude. Yeah. Why? Why did that happen?
George B. Thomas:I don't know. I think it's AI. Like wasn't everything AI? Maybe it's
Max Cohen:helps about tech's fault. A lot yeah. The updates were kinda crazy this year.
George B. Thomas:Oh, they they still are. Although, today wasn't bad. We only had three today.
Max Cohen:Only three.
George B. Thomas:Only three. Three.
Liz Moorehead:Only three.
George B. Thomas:Well, usually listen. Listen. Usually, it's seven to nine. It's usually seven to nine updates per day if we average it out that we talk about on the customer platform podcast that we do. Daily.
George B. Thomas:Seven to nine.
Max Cohen:I gotta do the Monday morning briefing after this.
George B. Thomas:Many do I have to friggin? Yeah. I don't even I haven't even
Chad Hohn:looked It's like a week's worth.
Max Cohen:Yeah. Good
George B. Thomas:Lord. There's a real interesting one this morning, by the way. This is not why we're here. And I know Liz is gonna herd cats here in a minute, a real interesting one where nah. Go listen to the customer platform show and then you'll find it out there.
George B. Thomas:There you go. What a tease. I know. I know. Got We're fifty three years of practice for gonna ease
Liz Moorehead:into the inbound previewing. Okay? Oh, Because as as our longtime listeners may know, you know, we cover inbound quite a bit leading up to it. So I know a lot of us are trying to figure out inbound this year, especially since it's now on the West Coast this year instead of the East Coast, which is just still kind of emotionally jarring for me. I still emotionally have tried to figure out my feelings around that.
Liz Moorehead:But today, we're gonna do a little preview of what we know about what's happening from a sessions and speakers perspective. A little teaser, a little amuse bouche, if you will, to get us all excited. Before we dig into that
George B. Thomas:What were those last bouche you just said?
Max Cohen:Get get And then culture, George. An amuse bouche. Oh.
Liz Moorehead:Yeah. You gotta get the
George B. Thomas:Hang on. Let let me go grab my cane over here, on the left because
Chad Hohn:Oh, man.
Max Cohen:Should be
George B. Thomas:next to your apertise. Oh
Chad Hohn:my god. Well,
Liz Moorehead:now that we've done that and George's boosh is clearly amused, George, how are you feeling going into this inbound this year? What are your initial thoughts so far before we dig into this conversation?
George B. Thomas:Well, as one, to be always honest and transparent, I'm a little bit nervous with a dash of frustrated maybe a sprinkle of anticipation and angst. That's That's
Chad Hohn:like the whole gamut.
George B. Thomas:Like, I'm excited because Don't it's get me wrong, I love inbound. I'm frustrated because it's not gonna be the place that I love going for so many years, but I'm anticipating loving where I'm going to be. But I'm also anxious because when I have stepped on stage for the last X, Y, Z years, I've known the building, I've known the stages, I've known where to get my Dunkin Donuts coffee. I've known, like, I'm just known.
Chad Hohn:I has don't know.
Intro:Become a
George B. Thomas:So Boston has become a second home, a home away from home, if you will. So I have never zero times in my life been to San Francisco. Right? So there's just there's a whole ball of wax. But again, majorly excited.
George B. Thomas:I'm also dropping like a very important framework that we've been working on and building for the last year plus onto an audience. Yeah. So I'm all the things I think.
Max Cohen:Did I did I manifest this into reality? Wasn't I complaining about it being in Boston every single year? And then it happened.
George B. Thomas:Well, if if I can blame you, I'll blame you. Yeah.
Chad Hohn:Yeah. I think we'll just go with that.
George B. Thomas:Yeah. We'll say it's Max's fault.
Max Cohen:Don't worry. There's Dunkin' Donuts out there. I'm currently finding the one closest to the Musquin Center.
George B. Thomas:See, that's why we're friends. That's why we're friends.
Max Cohen:Exactly.
George B. Thomas:I mean, that and other reasons. But the fact that you'll know where Dunkin' is when we get there is Yeah. Marvelous.
Max Cohen:We'll figure it out.
George B. Thomas:By the way, this podcast is not sponsored by but could be if they run out by Dunkin'. It does Dunkin'. Run Yeah, does run on Dunkin'. It's just not sponsored by it.
Liz Moorehead:Chad, how are you feeling going into this?
Chad Hohn:Yeah, I mean, I've been to the Moscone Center before having just by nature, by extension with my wife being in the events industry. I've done a bunch of different things at the Moscone Center before over the years. So I definitely know the area and I think it's gonna be a good venue for what we're doing. And I think they've seen some interesting new session types, which I think I'm gonna be interested to go check out and talk about today when we get into it. But yeah, I I think there's like I usually try not to set expectations and hold things too tightly because I think I could be pleasantly surprised even though I did get used to Boston and really enjoyed the area.
Chad Hohn:I mean, though, we're going to possibly or most likely going back to Boston the next year. Well, already confirmed.
George B. Thomas:Yeah. They said that, I think.
Chad Hohn:Right. That's what I thought. So anyway, it's just like a little one off, little trip to San Fran at one time.
George B. Thomas:Which Hey means that I think now when I hear it that way, okay, so my brain is literally transforming as we're on this podcast. Because first of all, Chad, you gave me a little less intrepidation. Is that the right word I'm looking for? Because you've been there and you're like, Hey, it's a good venue. But also then I'm like, Well, if this is a one off, maybe I need to find ways to just make the most of it.
George B. Thomas:How can I actually go maybe see some things that I need to see while I'm there and and things like that? So yeah. A little bit of
Max Cohen:an update on the Dunkin' Donuts situation, Joe.
Chad Hohn:Oh, yeah. Tell me. Let's go.
Liz Moorehead:Oh, boy.
Max Cohen:You know how, like, in in Massachusetts, like, we pretty much have Dunkin's at, like, every other corner?
George B. Thomas:Yeah.
Chad Hohn:Right?
George B. Thomas:Yeah.
Max Cohen:Yeah. Not so much the case in San Francisco.
George B. Thomas:Oh, no. Is it 17 miles away? Starbucks.
Max Cohen:May as well be 17 miles away.
George B. Thomas:It's not walkable in other words.
Max Cohen:No. Not walkable. No. I mean, marathonable, not walkable. It's yeah.
Max Cohen:It's not like right outside the Moscone Center.
George B. Thomas:So so you literally have to pay an Uber.
Max Cohen:It's in a place called San Bruno. Oh. Feels different than San Francisco.
George B. Thomas:Okay.
Max Cohen:So, yeah, that might not be an off
George B. Thomas:It's like a it's like a $50 Uber ride and a $2 coffee.
Chad Hohn:Yeah. So some what you're saying is someone's gonna have to get the old, you know, coffee square box and bring the box. And they'll probably make a killing for all
George B. Thomas:these coasts.
Max Cohen:There's a sex ant sextant sex ant coffee
George B. Thomas:roasters right across the street. Okay.
Max Cohen:And and there's a nice
Chad Hohn:little nautical navigation tool, George. Right?
Max Cohen:Oh, Sextant. It's a sextant.
George B. Thomas:There's a Sextant.
Chad Hohn:Okay. Coolant there, brother.
George B. Thomas:I wasn't sure what Max was saying. I was like, what word are you trying to say?
Max Cohen:Either. But you know what? It looks wonderful, and it's right across the street.
George B. Thomas:Well, that's good. Going through there. As long as there's
Chad Hohn:a car.
Max Cohen:They draw the little leaves in your coffee.
George B. Thomas:No. We're not on track yet.
Liz Moorehead:Everybody's totally on track. This is absolutely fine. Speaking of Soldom. Track. Alright, guys.
Liz Moorehead:Wrangle it up. Here's what we're going to be doing today each of us are going to be sharing the two speakers or sessions we are looking forward to most now keeping in mind. The agenda is still coming together. There is still a ton to be announced. But I think we can all agree or at least I was pretty excited.
Liz Moorehead:When I was initially looking at what speakers were announced and what sessions were I was
Max Cohen:like,
Liz Moorehead:okay nothing too much yet. But then when I started digging deeper, I got really excited. Spoiler alert, I think they've finally heard my cries about content and content strategy this year. So that makes me really, really just absolutely tickled. But George, why don't we start with yours?
George B. Thomas:Are we doing one at a time? Like flip flop Yeah. Back and Yeah. Let's flip flop back and
Chad Hohn:Let's do that. Yeah. Yeah. Let's do that.
George B. Thomas:So, by the way, I have three. But okay. So, did I say that?
Liz Moorehead:Of course you do.
Chad Hohn:Okay. One of the guests.
George B. Thomas:Okay. So, first one though, like listen, for years and years and years, I absolutely loved watching Brian Halligan and Darmesh on stage together. And then I loved watching them do the handoff, the baton, like hit this section, that section. And I've really enjoyed just the way that Darmesh has become the most amazing introverted extrovert speaker and dad jokes and, you know, just amazing. So I'm really excited for the session that is Building What's Next.
George B. Thomas:And it's a special solo, solo keynote with HubSpot co founder and CTO, Darmesh Shah. And he's going to explore how to build and lead in an era of unprecedented change. Now, I love those two words, build and lead. And I can't wait to see what he has to say about leading in this, like, we, we, listen, we said it at the beginning of this, like, did the year go? Like, how much is changing?
George B. Thomas:HubSpot updates, AI. And so he, he's going to talk from AI transformation to evolving customer expectations. And it says he'll decode the patterns that define tomorrow's successful companies. And as one who always likes to be on the cutting edge, and as one who also nerds out on patterns that I see in like human and organizations and all of those things. Like, I just get excited, but here's where it seals the deal for me.
George B. Thomas:It says that we as the attendees, by the way, this is open to all levels, by the way, like if you're VIP or like the whatever, whatever, but we'll walk away with a clear vision of what's coming and the practical steps to position your position or position your business ahead of the curve. So that's the number one pick, Darmesh, always a fan, will be a fan, can't wait to sit in there and just take a ton, ton of notes. And when I say ton of notes, I literally mean have my AI assistant transcribe what he's saying so I can turn it into a piece of content quite quickly after that session is over.
Chad Hohn:Phenomenal. So what's up? Max.
Max Cohen:I'd like to high highlight a meetup
Chad Hohn:that's happening.
George B. Thomas:Wow.
Max Cohen:And I think it's just so it's it's Ali Clifford, from HubSpot is hosting it. And shout out to Ali. I'm not just plugging this because me and Ali started as solutions engineers together. But it helps. Because it it helps.
Max Cohen:Sure. I'm highlighting this because I think it's interesting, the type of meetup that we're seeing being held at Inbound of all places. And it's called humanizing the health care patient. It's called what? Experience.
Max Cohen:Can
Chad Hohn:you help us
Max Cohen:with that? Oh, wait. Do I have Humanize. Humanizing. Humanizing.
Max Cohen:I think I have is this my all? Humanizing. There we go.
Chad Hohn:Yeah.
Liz Moorehead:I feel very uncomfortable.
Max Cohen:The health care patient experience. Now me, I'm not I'm not somebody who's, like, typically interested in health care myself. Yeah. Right? Or being healthy, trying to be healthy, trying to get control of my health.
Max Cohen:Sure. Yeah. The health care industry, less so interested in it. Right. Right?
Max Cohen:The the thing that really kind of struck me is can you believe that we're in a world where an inbound, we're talking about patient experience in the healthcare industry. Yeah. And how far HubSpot has come along from being a little SEO tool.
George B. Thomas:You know
Max Cohen:how many years. These conversations.
George B. Thomas:Yeah. You know how many years we had to say as partners, Oh yeah, HubSpot's not HIPAA compliant. You don't want to do that. Exactly. And now not only can you do that in HubSpot, but now there's meetups like you're talking about, Max.
Max Cohen:Yeah. I think it's a very interesting sign of the times, right? Of how people are thinking about using HubSpot and how much it's evolved. So yeah, shout out. We're talking about healthcare patient experiences inbound now, which is just a wild concept.
Max Cohen:So excited for that.
Liz Moorehead:Phenomenal. Chad.
Chad Hohn:Yeah. Meow. All right. So there's the interactive workflow automation, you vote, we build live session.
George B. Thomas:I no longer have three.
Chad Hohn:It's a simple strat. And I just think that, oh man, I would love to be actually on the stage side of this one because I want to give them something just wild to build or whatever on the on the on the during the the I think it's a deep dive. Right? And I think that'd be so far.
Max Cohen:I wanna make a place stairway to heaven.
Chad Hohn:Yeah. Make a place stairway to heaven. Right? Exactly. But let's see.
Chad Hohn:There's the new, like, session types. Let's see, this one is deep dive but there's some of those new session types. So we'll maybe cover that on my next one because one of them is one of those. But I just think that'll be so fun because I love workflows but I also love that it has ways to get around its own limitations and I wonder how many people are gonna ask them to do things that just won't natively be possible in workflows. But I'm also curious to see how much of a HubSpot centric HubSpot first.
Chad Hohn:Like how much effort do you try to go through to not have to use a custom coded action step to accomplish your goal within a workflow. And I'm interested to see how that would go. Because sometimes Just put a custom coded action there, make it easier or whatever, depending on what it is. But it could theoretically be maintained by somebody else a little bit more easily if you didn't necessarily have to put the code in there. So I think it'll be I want to see what people come up with.
Chad Hohn:Maybe I'll have a couple of things that I want to dump in there. I think that'd be a real fun one.
George B. Thomas:Yeah. So I no longer have three because this was one of mine. I want to go less Thank on the
Liz Moorehead:you, Chad, for your service.
George B. Thomas:Yes. Yes, you're awesome. Well, actually, I might be able to find another one in the next five minutes, so we'll see. So I want to go I want to go less on the HubSpot and technical side and go more on the
Max Cohen:human side
George B. Thomas:for a second. I just want to give a large round of applause to Allie, Tyler, and honestly, even let's just throw Will in there, because all three of them have been, there we go, there we go. All three of them have been putting in the work, creating YouTube videos, right? And I'll never forget when I was creating YouTube videos, this was back, I think, at the sales line, and and the the show HubSpot Hacks showed up on YouTube. And I was like, finally, somebody else realizes that valuable tutorials around HubSpot is a smart thing to actually create on the internet.
George B. Thomas:And while I've gone from the Sales Lion to Impulse Creative to now Jorge doing them at Psychic Strategies, HubSpot Hacks has been, they're the OG. I'll call them the OG of HubSpot tutorials. And so, I've had the opportunity to sit and eat dinner with Allie and we've chatted. I think she's awesome. I think the team's awesome.
George B. Thomas:And I just like the fact that at an inbound event, literally see a host of HubSpot Hacks YouTube channel with 26,000 subscribers. Yeah. I'm just, I'm so happy for the HubSpot Hacks YouTube channel and the team and Allie, and just the ability to have this purpose of HubSpot tutorials, be passionate enough to continue to do it over and over and over again. And the persistence just to keep going. And, and the love of the people that they're helping, the platform that they're teaching.
George B. Thomas:And by the way, I just, I just gave them the four cornerstones of the superhuman framework. And as I'm doing this podcast, I'm like, they should be an example in my talk, which I won't talk about right now at Inbound, because they're a great example, this YouTube channel and what they're doing is a great example of the Superhuman Framework and human centric marketing. Okay, I'm done, I'm done.
Chad Hohn:Thought you had one more.
George B. Thomas:No, no, well Liz is gonna go, I think, and then I'll go with my second one.
Chad Hohn:Yeah. Fabulous.
Liz Moorehead:Yeah, I'm excited. So as you guys know, I have loved that they do talk about content and content strategy to some degree every year. I've always felt there has been a shortfall or deficit in sessions that really dig into, okay, now that you have your content strategy, right? Now that you have the actual topics, what is it that you're going to say? How do you actually tell stories that help you show who you are, what you believe, get you in front of the right person at the right time exactly when they need you most and they see you.
Liz Moorehead:Because often when people create content, particularly if you're subscribing to things like they ask you answer, we can end up with a lot of blogs or videos that are literally just like Wikipedia articles. No soul, no humanity, no resonance, nothing that makes someone lean in and connect with you. Right? And that may have been something that was fine years ago, but that's just not the reality we live in now, particularly with the rise of AI and how that is creating this uncanny valley effect where we're just there's this waterfall of really bad mediocre content where everybody is just like, yeah, that's AI. Enter stage left, Brietta Callaway, who is going to be doing an incredible ninety minute deep dive session called the science of visibility storytelling that builds trust.
Liz Moorehead:And what really brought my like, caught my attention was the first line in her session description, which is your brand isn't just competing for attention, it's competing for belief. And so she's gonna be taking everybody through a ninety minute working session that talks through the actual science of storytelling that of checks both boxes. How do you engage in someone's logic side of their brain but also the emotional side of their brain. Because as much as we would like to pretend that people make fact based decisions only, that's simply not the case. Right?
Liz Moorehead:Like how many times have we been on the losing end of a deal and we ask why did we lose to a competitor? And it's something nebulous like a culture fit just like things that are not measured by KPIs or things you can find in a case study. And I think you know storytelling for people like me and you George and others have always been important. We've always seen this. I think it is now becoming more urgent because of the rise of AI, but these are not new hacks.
Liz Moorehead:These are not new strategies. These are the principles that people who are great storytellers have always been trying to embrace. And so seeing that surfaced at inbound just makes me incredibly happy. That's fine. Yeah.
Liz Moorehead:George, take us through your second through five speakers, please.
George B. Thomas:No. No. No. It's just seconds. Sheesh.
George B. Thomas:Shot's fired. By the way, Max, I need you to send me that sound effect for that's hot. I've had so many times that I've needed to use that. Yeah. I need to add that.
Chad Hohn:I've got
Max Cohen:a whole Will Smith button. W's in the shot.
George B. Thomas:And it's also a Drake button at the same time.
Max Cohen:Fortnite. Yes. Wow. Thank you.
Chad Hohn:W's in the shot.
Max Cohen:Yeah. Fortnite. Oh. Yeah. Congratulations.
George B. Thomas:Oh my god. God. It'll it'll be cycled to that side at some point. Okay. So, you know what I think's hot, what makes me happy?
George B. Thomas:I do love me some AI. And I also have, listen, I'll be completely honest, like a lot of my AI journey has been ChatGPT, OpenAI, but I also have been messing around with Anthropix Claude. And I've also watched some videos where a man named Dario has just dropped some super bombs. Also I'm a big fan of Yamini of HubSpot as well. And so to have both of them be part of a session that how AI will transform businesses in the next eighteen months, which by the way, eighteen months in the world of AI is like fifty years.
Chad Hohn:That's like two doublings of performance.
George B. Thomas:I'm, I'm just, it's crazy, right? But so in that, they're having is they're having a candid conversation. And again, this is two CEOs that I would say, and the description says they're at the forefront of AI, and they're going to explore the questions every leader faces. How do you build AI systems that are safe, steerable, and aligned with human values? Can I get an amen on the human values?
George B. Thomas:What is scalable AI driven? Now notice it's not AI powered. Am I winning the victory AI driven growth actually look like? How do you lead through disruption when the rules are being rewritten in real time? Again, can I get an amen to that?
George B. Thomas:Isn't just another AI discussion. It's a practical conversation about navigating the most consequential transformation of your lifetime, which I do believe we're in Look, last night? Yeah, last night, Michael Stelzner, Social Media Examiner, he also has an AI podcast. The episode where I talked about my clone was literally released, like, I think last week. But he put a post out, What you do or what do you say to somebody who is opposed to AI?
George B. Thomas:And I had the most simplest comment. I was like, if they're opposed to AI, it's like being opposed to fire. It's like being opposed to electricity. It's like being opposed to the internet. I try to help them ease into at least getting started.
George B. Thomas:This has been such a transformational, and we're just at the beginning period of what will be human civilization. And I'm not trying to be grandiose when I say that. Like, I know you'll look back at this and it'll be like the cotton gin, the, you know, the car.
Chad Hohn:The wheel, dude.
Liz Moorehead:It's like
Chad Hohn:the wheel.
George B. Thomas:Yeah, yeah. And so, like, when this description says, you know, practical conversation about navigating the most consequential transformation of our lifetime, It's not blowing smoke up your butt. And so I'm really excited to see Yamini and Dario just hash this out. Because as somebody who is trying to, again, keep my feet rooted deep in humanity and Oops. And what makes what make wait, yeah, I'll just keep that button on for the rest of the podcast.
George B. Thomas:Deeply rooted in my humanity and not lose my brain over everything that is happening so fast in our culture, tech, everything else. Like, I'm just super interested to sit down and listen to this conversation and hopefully be able to glean some insights to at least the next six months, twelve months as as this title says eighteen months of how we're gonna kinda navigate this this amazing craziness that we find ourself in. Maximus.
Max Cohen:This one's gonna be quick. Shawn Evans is doing a Hot Ones with Brian Halligan.
George B. Thomas:Let's go. What?
Max Cohen:It's gonna be
George B. Thomas:yeah. I thought he was gonna I thought he
Max Cohen:was just gonna come do a talk about, like, building a YouTube channel or something, but, no, it's a Hot Ones episode with Brian Halligan.
George B. Thomas:I love it.
Liz Moorehead:I need Shawn Evans to ask Brian Halligan while his face is full of hot wings why we can't do bulk tagging on blog posts in HubSpot.
Max Cohen:Oh.
Liz Moorehead:I say this.
George B. Thomas:Shots fired.
Liz Moorehead:It's been a long weekend, guys. It's been a long weekend. That's all I have to say.
Max Cohen:Yeah. Helligan's not gonna know the answer to that question.
George B. Thomas:He knows a guy or gal, though, but know?
Max Cohen:Yeah. Yeah. Let's just say he's so far removed that he's doing Hot Ones episodes with Chris Evans. And in Beth. Yeah.
Max Cohen:But that's sick. I mean, I I like the whole, I feel like this is, the invasion of the YouTubers this year. Like, we got Marquis Yeah. In to talk about, you know Really? Yeah.
Max Cohen:He's he's coming in and doing a whole, like, tech like, he's doing an actual talk. Right? He's talking about tech. I I mean, I I can't act like I'm I understand exactly what they're gonna talk about there, but he's doing some
Chad Hohn:Right. He's about dope tech.
George B. Thomas:Dope tech.
Max Cohen:Yeah. He's gonna come review an iPhone, whatever iPhone comes out right before. He's probably gonna bring gonna unbox it. Yeah. Unbox therapy guys are gonna come out.
Max Cohen:They're gonna open up an iPad or something. I don't know. Talk about AI.
Chad Hohn:They're gonna open up Breeze. You're gonna open
Max Cohen:up Breeze GoPilot.
George B. Thomas:So But,
Max Cohen:yeah, it's gonna be sick.
George B. Thomas:So but, Max, I wanna rewind on something you said or kind of alluded to. It's like this year's kind of the attack of the YouTuber. If you're a business owner or marketer, you might want to pay attention to that statement. Listen, I mentioned HubSpot Hacks and Ali in the team. YouTube.
George B. Thomas:Hot Ones, YouTube. Right? Tech, know, the latest I'm iPhone, surprised they don't have Jimmy, MrBeast, Maybe that's next year. YouTube. If Like, you're not actively trying to figure out how to leverage that channel in a human way for your organization, like, anyway, it's not my turn.
Chad Hohn:Max has fantastical thing in his brain right now.
George B. Thomas:We locked 50 marketers in a room in a 100 times
Max Cohen:That's it. Literally get
Chad Hohn:to say, like, oh, they're gonna lock them in overnight, and then they're not allowed to leave. And if they get caught by building security, they don't get $500,000.
George B. Thomas:And then and and if their CTA doesn't get clicked in the first 24
Chad Hohn:Right. Yeah. They win
George B. Thomas:a million dollars. Big o.
Chad Hohn:That'd be amazing.
George B. Thomas:You know
Chad Hohn:what you do is you just, like, get the venue staff to put up a touchscreen monitor somewhere and then boom, everybody's gonna walk by and click on that sucker.
George B. Thomas:That would be funny. Who's next?
Liz Moorehead:Chadwick.
Chad Hohn:Yeah. Oh, well. Chad. So, like, I'm actually pretty interested. Like, you know how there's different session types?
Chad Hohn:So they'd have, like, breakouts or whatever. They have deep dives and, a lot of people really love the deep dives and all that sort of stuff. But I think there's a couple of different ones that are academy labs. So they have to do with the HubSpot Academy folks doing different things. And there's been so many additional Breeze AI workflow actions and just different things like that.
Chad Hohn:And I think it'd be really interesting to see the lab for HubSpot Breeze AI for workflow automation and see maybe there's gonna be some additional workflow action endpoints that they're gonna add for either enriching records or running different Breeze actions or things like that. And I'd be interested to see also how it compares to the ChatGPT integration. Because I mean, there's so many things where Breeze just knows your AI data sources, your ICP, your different things about your business which is so helpful. And I'm curious to see what they come up with. And so it's tagged as like an advanced level class or like lab but I think that'd be pretty interesting to see.
Chad Hohn:And it's got a couple of the HubSpot inbound professors. But I think if I'm not mistaken, Nicole Let's see, I'm gonna butcher this. Rez or something. But anyway, I've seen her on developer YouTube channel quite a few times. She's newer to their, if I'm not mistaken.
Chad Hohn:But I think that will be very interesting because again, I think workflows Yeah, their workflows are point and click, but they work best if you come at them from a really analytical perspective for not having to constantly go in and hit the workflow errors tab and ignore things or whatever. So I'm curious to see what kind of outputs that you can get, if you can get more structured outputs in your Breeze actions because that's one of the things that's hard with an AI output is getting it to output distinct properties and use those distinct properties or those distinct answers inside of a workflow effectively, different things like that. So I'm curious what kind of things they're going to come up with or what kind of things they're going to tackle with that.
George B. Thomas:I think it's really important for a lot of folks to lean into what you just said, Chad, in those type of sessions. One, I'm already getting asked, like, when should I use the GPT connector? When should I use Copilot? When should I use Breeze workflows? Like I'm already getting those types of questions.
George B. Thomas:And what can I do with the GPT Connector or the Claude MCP Connector? Yeah, well that's so there has to be some straight up dope education around those pieces. I mean, not to mention that Co Pilot just got rebuilt from the ground up. It still might be in beta. I don't know if it's released yet, but Co Pilot is coming out brand new with a whole bunch of new stuff that you can do just platform based on these things.
George B. Thomas:Like, you do have to kind of think about what is possible and where is it possible and almost think completely differently when you're trying to use AI either connected or internally or in workflow form with HubSpot. So anyway,
Chad Hohn:I'm- Yeah, it's a whole different ballgame. Mean, I think they're gonna have to make the workflow action. It's like to allow you to choose specific output properties like you do with a custom coded action. When you're building a custom coded action, can say, I wanna have these output properties. This is gonna be a string, a number.
Chad Hohn:This is gonna be a dropdown with specific options. This is gonna be a date. Things like that. You're gonna need to be able to choose those as action outputs for your AI steps. And I don't know if they're there yet, but that's going to be really necessary for getting ordered and structured and repeatably usable data from an AI source, things like that.
Chad Hohn:And it's only getting better and it's changing so fast. The answer that was the answer six months ago is not the answer anymore. And you also know so many people are just working off of one model. They just open ChatGPT and they stay on four point zero for their whole life until the default model changes. And then I introduced somebody this weekend to reasoning models and the difference in the answer output blew their mind.
Chad Hohn:They're like, I had no idea that there was different things for different reasons. So it's hard because people just use products. I think hopefully this will help maybe even level up my own knowledge and experience about how Breeze in Workflows was designed. I'm interested to see all that.
George B. Thomas:Love it. Liz, I think it's you next, right?
Liz Moorehead:It is me. My last one obviously also has to do with storytelling, but it's a different side of it. So Morgan Jay Ingram, who is the CEO and founder of AMP Social, is gonna be doing a great talk about how to use customer insights data to influence your storytelling. And I think this is going to be a really important session for any of the content writers or content creators out there who let's admit it. Sometimes you get a little too wedded to the idea of your craft.
Liz Moorehead:Right? And you view data and sales to be at odds with the quote unquote brand storytelling that you're trying to do. But the reality is data, at least from my perspective, has always been my most powerful resources when it comes to understanding the human stories I need to tell. We can get in our own heads as writers thinking, this is how a story should be told. This is the stuff that we need to show up with.
Liz Moorehead:These are the arguments we need to be making. But in reality, goal is to meet people where they are. We are not creating blog posts to hang up in a museum so someone can sit there and have 15 different theories about why we wrote the thing that we did. We're doing it to build a bridge between ourselves and the humans we are built to serve with what we do ourselves. And so data is your number one resource.
Liz Moorehead:So I'm very excited for this session personally. I think it is a long overdue discussion that I don't nearly see enough of at Inbound, and I'm very excited to see it happen. That's my my takeaway. Shocker. The content nerd shows up with two content sessions.
Liz Moorehead:You're welcome.
Chad Hohn:Well, I mean, not like anything I said surprised anybody.
George B. Thomas:Yeah. That's what makes this show great, though, is we all think in different ways and like different things. And so the audience will be able to pick and choose like, oh, I didn't think about that one, but let me add that to my repertoire. How how do you like that word for r h I
Liz Moorehead:I love it. George, very big question before we go into wrap up. Does your booj feel amused?
George B. Thomas:Sure. I guess. I don't know.
Liz Moorehead:George, take us home today. It's not just the one thing that, I'm gonna ask you for. Yeah. You can actually give us multiple things if you'd like.
George B. Thomas:Oh, wow.
Liz Moorehead:We're only a couple of short months out from inbound. This Yeah. Snuck up on us. It's on a different coast. We still don't have the full agenda yet.
Liz Moorehead:To our listeners at home, what would you be encouraging them to do right now to get ready? What should be the thing that they are focusing on the most?
George B. Thomas:I mean, let's be honest. Yesterday, I went out and bought new kicks. So I got me some new comfortable shoes, a couple different pair. So, you know, right now you should be thinking about what you wanna learn though, not what you're gonna wear. I was kind of jesting, although I did really get some new shoes.
George B. Thomas:You should be thinking about
Chad Hohn:I got
Max Cohen:some new Crocs. I'm right there with you, dude. You go.
George B. Thomas:There you Are they like the, like, the minion Crocs?
Max Cohen:No. Just like standard white ones. I went with white this time.
George B. Thomas:Okay. There you go.
Chad Hohn:You running those suckers in sport mode, brother? Mhmm.
Max Cohen:Four wheel drive, baby.
George B. Thomas:So you should be thinking about what you want to learn. And I've probably said this historically for other Inbound episodes, but listen, it's not like everything that you're already doing, but it's some things that you might not yet be doing. And so what do you want to learn and how do you push yourself to the edge? That's what I think you should be doing now. Thinking about how you're going to put your agenda together.
George B. Thomas:When you do think about how you're going to put your agenda together, also making sure you're leaving space for like some downtime to decompress on all of the things that you're learning and also have some space to have conversations with other humans in the in the kind of walls of the Moscone? Am I saying
Chad Hohn:that right? Moscone. Moscone. Moscone.
Max Cohen:I was thinking it's like a Marscaponi.
George B. Thomas:Yeah. Moscone sound.
Liz Moorehead:Yeah. Now I'm hummus.
George B. Thomas:That's what I think they should be thinking about. Like, go go through the sessions. Go through the inbound website with like a fine tooth comb. Or if you want to have some fun, you could go over to the clone helper. Georgebthomas.com, explain to the clone who you are, what you do, and ask it to give you some suggestions of maybe sessions that you should go to, because it's fully trained up on the inbound agenda as it sits right now as well.
George B. Thomas:Yeah, but think about what your agenda should look like.
Liz Moorehead:Love it. Well, that's it. Yeah. We've come to the end of our show.
George B. Thomas:Yep. Well, kind of. Kind of. We haven't done this for a while. We haven't done this for a while.
George B. Thomas:No. Y'all have a bedtime story that you're like, could you read me a bedtime story? So I think that was my first attempt at Max.
Chad Hohn:Your best Max.
George B. Thomas:Can you tell me your bedtime story? Yeah. Yeah. Oh. Totally.
George B. Thomas:You want me to do me? Yep. There you go. So under the glow of the Moscone Center Lanterns, the Hub Heroes crew, George, Max, Chad, and Liz, arrived at Inbound 2025 for three days of 200 plus sessions across dynamic stages, all designed to spark fresh ideas and growth. They wandered through immersive workshops where AI driven marketing tactics felt like bedtime spells and swapped stories about main stage keynotes that challenged their thinking about breakout sessions that unlocked real hands on tactics.
George B. Thomas:Just as the night wind whispered through the Moscone South Halls, they spotted a shy sprite named Inboundia lost among the networking lounges. With general guidance, the host showed her how to conjure chatbots and answered every question, map customer journeys like treasure hunts, and turned insights into shining results. As the final keynote's glow faded, Inboundia danced beneath the HubSpot moon, her toolkit brimming with newfound confidence, and the hub heroes smiled, knowing tomorrow's sessions would help countless more dreams take flight. Sleep tight, and remember, with the right team and the right tools, every story can find a perfect ending. Okay, hub heroes.
George B. Thomas:We've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode of the hub heroes podcast? Make sure you tune in and find out in the next episode. Make sure you head over to the hubheroes.com to get the latest episodes and become part of the league of heroes. FYI, if you're part of the league of heroes, you'll get the show notes right in your inbox and they come with some hidden power up potential as well.
George B. Thomas:Make sure you share this podcast with a friend. Leave a review if you like what you're listening to and use the hashtag hashtag hub heroes podcast on any of the socials and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human, and of course, be looking for a way to be someone's hero.
Creators and Guests
