#INBOUND25: HubHeroes Annual INBOUND Prep Episode (San Francisco Edition)
Do you live in a world filled with corporate data? Are you plagued by siloed apartments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace, lord lack, lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt? Knowledge.
Intro:Never fear hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. Hub Heroes, it's time to unite and activate your powers.
Liz Moorehead:Gentlemen, I don't know how this is possible. We are what? Two Oh,
Chad Hohn:don't
Liz Moorehead:see. Weeks away from inbound?
George B. Thomas:I think two. I think I think it's is it two weeks?
Liz Moorehead:Great googly.
Max Cohen:But, like, two full week. Yeah. This week. Next week. My.
Max Cohen:And then we're there. Yeah. And then we're there.
George B. Thomas:Yeah.
Liz Moorehead:How you guys feeling?
Max Cohen:I wanna throw
George B. Thomas:up. Good good until about ten seconds don't ago. No.
Chad Hohn:Anything. Yeah.
Liz Moorehead:Makes us wanna throw up. HubSpot, sponsor us. Yeah. They'll love us.
Chad Hohn:Get everybody to go.
Max Cohen:I was just nervous. I'm just
George B. Thomas:nervous. What are nervous about, Max? What are you nervous about?
Max Cohen:I'm not nervous about anything.
Liz Moorehead:Oh, do you need an emotional support popsicle?
George B. Thomas:Oh, well, hey, popsicle sound good.
Max Cohen:An emotional support. Yeah. That's what I want.
Chad Hohn:Yeah. So An emotional support. Oh.
Liz Moorehead:Not only are we only two weeks away from inbound as we're recording this, this is our third annual third annual
George B. Thomas:Yeah.
Liz Moorehead:Inbound prep episode.
George B. Thomas:Wow. Jeez.
Liz Moorehead:How are feeling about that,
Max Cohen:George? Third?
Chad Hohn:Yeah. A lot of prep.
George B. Thomas:Yeah. Yeah, third. Wow. Means like, it's crazy that we've been in business for three years, by the way. Just the George B.
George B. Thomas:Thomas LLC and then into Sidekick Strategies and the fact that Hub Heroes, the podcast is three years old, which means we've done a good amount of episodes. We've added a lot of value to the world. We've we've helped some people along the way. And, just to stop and take a moment to think about that, Liz, to be honest with you, like, dang. Dang gone.
George B. Thomas:In all the good ways that are possible.
Liz Moorehead:That's amazing.
Max Cohen:We have touched a lot of people.
George B. Thomas:Yep. Yeah. In good ways, Max. In good ways.
Chad Hohn:Sure.
Liz Moorehead:Sheesh. Once again, not me. Thank you.
George B. Thomas:It wasn't you. It was Max this time without a doubt.
Liz Moorehead:I'm so proud of that. Well, let's just kick it off, guys. Yeah. And you know what? Chad, this is your first this is your first inbound prep episode as an official cohost.
Chad Hohn:Yeah. So I'm
Liz Moorehead:gonna start with you, buddy. Awesome. Let's bring some new blood into this conversation. So as we're counting down to inbound 25, what are you most excited about? And whether that's events you're looking forward to, general vibes and excitement, specific speakers, seeing people, what what's getting you prepped and hyped?
Chad Hohn:Yeah. Well, one thing I noticed that they added this year is some and I think this comes from I think the the Kyle Jepson energy when he gets on stage and frantically goes through his list of, like, 87,000,000 things that he tries to get done in forty five minutes. And they added more sessions where it's like a either an AMA, like ask me anything, which I didn't really see. Last year, maybe I just missed them. And then they also added, like, a, like, some level of I forget what they call it, but it's like a do like a do, you know, do this session.
Chad Hohn:Like, they're gonna do it live. They're doing it live. Right? And it's, you know, I've so I've actually registered for a couple of those sessions where it's like, oh, sales hub, do it live, you know, type of a thing, which looks really fun to go and they're like, oh, Let's because people just come up with the craziest stuff to ask you. Like, if you're a HubSpot professional, like, oh, how do I do whatever?
Chad Hohn:And it's like, you know, hyper industry specific or something, you know,
Max Cohen:a lot
Chad Hohn:of times. And then you're like, oh, yeah. I mean, that's possible, but, you know, maybe whatever. But, you know, it's never usually just stuff that's like right there about HubSpot. So I think that'll be really, really, really interesting to see some of the product managers in the hot seat.
Chad Hohn:Yeah. Or some of the, you know, people like trying to build out things on the fly from audience questions, which will be pretty cool.
George B. Thomas:I mean, listen, as a speaker, that scares the ish out of me for a couple reasons. And don't get me wrong. I would do it. You gotta just roll with it. It is it is a it is a maximum masterclass in yes, and.
George B. Thomas:Oh, yeah. Especially when you're dealing with conference Internet. Yeah. Because you just don't know. You just don't know.
George B. Thomas:Anyway yeah. Yeah.
Chad Hohn:You gotta get a hardwire Oh for
George B. Thomas:my gosh. Something. Yeah.
Chad Hohn:But, yeah, if I was ever, like if I ever spoke at inbound, I I would love to do a session like that. You mean when you do?
Liz Moorehead:Nerdy goodness of that?
Chad Hohn:Yeah. Oh, yeah. Yeah. That'd be so good.
George B. Thomas:By the way, if if anybody from inbound is listening, Chad is gonna submit next year, and you should accept him to do a let's do this in HubSpot session.
Chad Hohn:Okay. That'd be great. I don't know. Maybe by that time, it's just gonna be like, talk to Breeze and it's just gonna be
George B. Thomas:Oh, don't don't go there.
Liz Moorehead:I'll say that.
George B. Thomas:Inbound 26, not longer needed. Breeze.
Chad Hohn:Yeah. Literally.
George B. Thomas:Yeah. No. Okay. Let's let's not do that. We got we got we got to keep the Humanness.
George B. Thomas:Of
Liz Moorehead:There we go.
George B. Thomas:We got to we got to keep that.
Max Cohen:I think this is I think this year's probably the most excited I've ever been for the headliners. Nice. Amy Poehler, she's hilarious. Marcus Brownlee. Oh, yeah.
Max Cohen:Super cool. I watch his YouTube stuff all the time.
Chad Hohn:Me too.
Max Cohen:And then, you know, Brian Halligan doing Hot Ones is gonna be objectively hilarious. So, yeah, I'm just super super stoked on that. And then we've got a bunch of fun stuff we're gonna be showing people for the first time ever, which is gonna be great. And we're actually also gonna be we'll talk about a little bit later. Maybe building a free tool that everyone's able to use Uh-oh.
Max Cohen:At inbound or inbound. Uh-oh. Yes. So we'll talk about it in a little bit. But, yeah, a lot to be excited about.
Max Cohen:And I'm just, like, honestly stoked that it's just not in Boston. Oh. Like, I love Boston. Don't get me wrong. It's great.
Max Cohen:But the BCC is so played out. So ready to go somewhere else. I mean, I said it right in the in the show last time. I was like, I'm ready for it to be somewhere else, and I got my wish. Right?
Max Cohen:Unfortunately, it's right. I'm leaving the day my kid starts first grade, so I'm gonna miss that. But Yeah. You know, the things I do for HubSpot.
George B. Thomas:Yeah. Yeah. Yeah. Right? It's I too can say that I'm finally excited because I've had this mental battle of like, Man, I'm gonna miss Boston.
George B. Thomas:I'm excited. The wife is going with me. It's gonna be a new adventure. We're gonna be able to see new things. So I've had to pivot my brain to like, Well, let's just make the best out of it instead of sitting here complaining around it.
George B. Thomas:So, I'll just roll into this. I'm excited about actually a lot of things. So, one of the things is we're going to be doing the customer platform podcast that we do every weekday, usually virtually. We're going to be doing those live from inbound at 11AM each day. I'll only miss one day because I'll be speaking on Wednesday, the same time that that'll be going on.
George B. Thomas:I'll also be speaking on Friday to kind of close out the end of like 12:30 to 3PM basically in the sessions that I'm doing. We'll talk about that a little bit later as well. But also then we're doing the inbound after hours show, not to be confused with the After Hours show that I'm excited about that Colin Jost. Is it Jost or Jost?
Chad Hohn:Oh, yeah. I think it's
Liz Moorehead:Jost. Jost.
George B. Thomas:Yeah. Colin Jost is headlining the Inbound twenty twenty five After Hours. So that's gonna be interesting because that they crack me up. Anyway
Liz Moorehead:He's one of the funniest title titled memoirs. I don't know if you ever have ever heard of it, he's written a memoir and it's called Very Punchable Face, and it just made me laugh forever.
Max Cohen:Yeah. So so It's honestly such a good lineup this year.
George B. Thomas:It it really is. It really And so two nights we're doing what has been historically the after hour show where I get some guests. I mean, this year, I'm excited cause I'm going to reach out to a couple of the women of HubSpot podcast interviews we've done, see if they want to do an evening where for like thirty minutes we're talking about their inbound experience. And then I'm going to grab for another night a couple random humans, just like I did last year, so we can talk about things that are new and stuff like that. So, there's definitely a lot going on.
George B. Thomas:I get to have a couple client dinners, a couple client breakfasts. And so, just hanging out with humans and and being able to add value, I think, and be entertained along the way is how I'd wrap this up to what I'm excited about this year at Inbound twenty five in in San Fran.
Chad Hohn:Love Lots to do.
Liz Moorehead:So wait, George, I am curious, though. Yeah. What gave you friction about San Francisco? Just something new, someone moved my cheese, that kind of energy? What were we thinking about?
George B. Thomas:Listen. Listen. Your boy GBT is getting older. Sometimes I battle with getting set in my ways because I know it's not a good quality of trait. But when I go to Boston, can go on just like autopilot.
George B. Thomas:I know where this room is. I know where the speaker lounge is. I know where this is gonna be. I know where I can go to get my Dunkin's. I know where I can go get a quiet space to just like chill and maybe have a phone call or like So like my brain is on autopilot.
George B. Thomas:And just like I just go do the thing. Nah, that ain't happening this year. Like, it's you I just gotta figure it
Liz Moorehead:all out. Where is the Dunkin's? Where is your Dunkin's?
George B. Thomas:No where close. Like, here's a fun thing. Here's another thing that I'm excited about. On Wednesday, no, Thursday, Thursday the fourth at 8AM, we're having our annual Christians at Inbound meetup in front of the Moscone Center area. Usually, we do Dunkin' Donuts coffee and donuts.
Max Cohen:Got
George B. Thomas:them. This year, by the way, I'm excited about this. We're doing bagels because there's a dope bagel shop real close. Again, September 4 at 8AM. If you want some bagels and some cream cheese and some prayers before you head in for the day and some just great conversation like that's another kind of meetup event that we're going to do.
George B. Thomas:Kyle Jepsen will be there. A couple other folks that we know and love Casey and Ben and all those. So like come and join us there as well. And get some get some free bagels and and cream cheese and stuff. Coffee.
Chad Hohn:But they don't have Dunkin', do they? Or
George B. Thomas:Not close. Like, the the closest coffee shop is some I don't even know. I don't remember. I searched it, and I'm like
Max Cohen:I mean, there's plenty of coffee shops. It's like the Dunkin' is like on the other side of the city.
George B. Thomas:Yeah. Yeah. Don't get me wrong. There's coffee in San Francisco, but it's not coffee. Dunkin' coffee.
George B. Thomas:Or or I could say it's not Duncan coffee. Like Oh.
Chad Hohn:Right.
George B. Thomas:Because Humans drink Okay. Dunkin'. Okay. I'll stop. I'll stop.
Max Cohen:America runs on Dunkin'.
George B. Thomas:Starbucks. Exactly.
Max Cohen:No. Yay.
George B. Thomas:I'm sorry. Hey. Stop it.
Chad Hohn:Oh, got him.
Max Cohen:Got him.
Liz Moorehead:Okay. Well, let's decaffeinate this for a moment or maybe recaffeinate. I have no idea. But let's pivot from our thoughts about inbound 25, what we're thinking. And I would love to hear from you all how folks should be preparing.
Liz Moorehead:Right? Because sometimes people are traveling alone. Sometimes you're going with a team, but you're not like the leader or the CEO. You're just there with people. And sometimes you are that business owner, that agency owner, that leader going with your team.
Liz Moorehead:George, I actually wanna have you start this round. I would be curious to get your advice. If you're talking to folks on their own with teams, what should they be doing right right now with one or two weeks to go depending on when they're listening?
George B. Thomas:Yeah. If you're alone and you're getting, you know, prepared, I would try to find some connections on the LinkedIns or wherever you hang out to actually have some in person meetups if you're alone. You may be able to find that you can have an inbound buddy that you connect with, and then you can kind of go and do the event together and meet people together, that might make it easier. If you're going with a team, I would suggest the opposite. Divide and conquer.
George B. Thomas:Make sure that you're going to different sessions and that you're able to bring the notes back to the team and then do that. As a leader, this is kind of fun too, because I had to last year choose times to be with my team and choose times not to be with my team, because there were things that made sense that I should go do and be part of. And it, like, they should be doing something else because we do different work. We do, we think about different things. And so I think for everybody, give yourself the grace and the understanding of yourself of like, do I need to find an inbound buddy because I'm going alone?
George B. Thomas:How do I have the conversation with my team that we're going to separate and conquer? And how as a leader can I show up for like nightly recaps with the team, but also, you know, them to like make their own good choices while they're there? That's where my brain goes initially.
Chad Hohn:Especially since this is a new event locale. Definitely check out the map. Like, one thing, if you've never been to the Moscone Center before, is there is a underground hallway that gets you from one building across the street to the other building. Wait. What?
Chad Hohn:Across the street. Yeah. Oh. So if you didn't know that, like, you're gonna need to go down some and it's, like, counterintuitive at first, but you gotta go down. I think it's an escalator.
Chad Hohn:And then you go under the street so you don't have to cross the street and then into the other I think it's like Moscone West or something like that. There's like there's another building. I forget the name of it because it's been I haven't been to the Moscone Sensor Center since, like, I think it was I did the Cisco show because my wife works in the events industry. So we did Cisco, which is like networking equipment. They called it Cisco Live.
George B. Thomas:Oh, I thought you were talking about 2018.
Max Cohen:Thong Song Cisco. No. My gosh.
Chad Hohn:Wow. Yeah. So
Max Cohen:The Cisco Show. What do you mean?
George B. Thomas:That's two that's two times max. That's twice. I
Chad Hohn:go ahead.
Max Cohen:Go ahead. That's two
Chad Hohn:times max.
George B. Thomas:Go ahead.
Chad Hohn:Yeah. So, like, definitely check out the map. And, like, if you can get there early at all, even just walking around or taking a peek in and getting the lay of the land and seeing all the different buildings before it's even open is worthwhile, in a new location. So whether you're a seasoned inbound professional or a, new inbound attendee, this is this is probably going to be pretty important to make sure you get from place to place. Because remember, if you've been before, if you don't get to a registered session
Max Cohen:Oh, boy.
Chad Hohn:More than five minutes early, then you just go right into mister standby line and you lose your reservation.
Max Cohen:Terrible. And it sucks. You know, for me, I'd like, sure. Pack comfortable shoes, number one. That's, I think, one of my one of the something that we always say every year.
George B. Thomas:And yet a lot of miles. And yet, we see people in, like, these clod hopper boots and six inch heels, and my heart goes out to the cowboy boots. Man, at the end of the day, your dogs are they're gonna be barking. I swear to God. Oh.
Max Cohen:True. I bought a bunch of Crocs just for this. Seriously, I'm sucker for buying Crocs on the TikTok shop. Are you for real? That's fine.
Liz Moorehead:What's your
Chad Hohn:favorite pair of the HubSpot. Extremely for real.
Max Cohen:I just got the echo the echo clogs.
George B. Thomas:The Oh, you're being serious.
Max Cohen:George, I'm being
George B. Thomas:Okay.
Max Cohen:Dead serious. Are you kidding me? I just got the mellow slides. Oh. Those are like walking on clouds.
George B. Thomas:Uh-oh.
Max Cohen:Just saying. Anyway. So I think the big thing and I wish I could do this, but unfortunately, I am going to be at our booth having the same conversations 800 times in a row. Okay?
George B. Thomas:Which, of course, you love.
Max Cohen:I love Yeah. Yep. Yeah. I have one I have one very specific goal when I go to these things, and it's get everyone really excited about happily apps, and that's it. Yeah.
Max Cohen:If I were not in that position, right, I'd be setting some goals for myself around networking Yeah. And setting some goals for myself around learning some Yeah. Right? So I'd highly encourage people that have the luxury to do that to do that. Right?
Max Cohen:And, you know, make sure it's like, okay, what am I gonna do this day to go learn some stuff? What am I gonna do this day to go, you know, do some networking? Right? Try to pick at least one thing for both of those for all of those days. Right?
Max Cohen:See what sort of, time you have left, and then just, like, keep working some stuff in. But, also, if you've never been to San Francisco, try to carve out some time to do some fun shit in San Francisco. Right? You've already done a ton of fun shit in Boston if you can go in there for a while. So don't worry about Boston.
Max Cohen:Right? But if it's your first time in San Francisco, like it is for me, carve out some time to do that. I have a funny story.
Chad Hohn:Uh-oh.
Max Cohen:I was looking through my calendar
George B. Thomas:We're already living on the edge of the max, but here
Max Cohen:we go. I was looking through my calendar the other day because Nikki, our marketing director, was sending out a bunch of calendar invites for stuff that we wanna kinda go do as a team. And I was looking at my calendar, and I scroll across this calendar invite, or calendar event that I had created. And all it is is on the first day, somewhere kind of, like, random after I land, there's a little calendar event, and it just says sandwich question mark. And I I was like, what is this?
Liz Moorehead:I was like, I don't
Max Cohen:know this. I go and click on it. In the description, there's a YouTube link or a link to, like, YouTube or TikTok or Instagram or something like that. And I clicked on it, and it's this, like, food review guy doing this, like, review of this sandwich shop in San Francisco that apparently I wanted to try.
George B. Thomas:There you go.
Liz Moorehead:And so I wrote a
Max Cohen:calendar invite for myself to remind myself to go seek out this sandwich when I get to when I get to San Francisco. Right? But I think that's, like, a good thing to do is, like, remember, you're gonna be in a place that you haven't been before unless you're from there. Right? Like, try to figure out some other stuff you wanna do ahead of time.
Max Cohen:Right? And, like, give yourself reminders because inbound moves very quickly. All of it happens in an instant, and it's gonna be a giant blur because you're gonna feel so busy. You're gonna have no time to just, like, sit down and smell the roses. Remember, there's more there than just the conference.
Max Cohen:Right? Yeah. So manage your time well. Right? Try to figure out how to make the most of it.
Max Cohen:Give yourself some realistic buffer space in between going to stuff because you don't know what it's gonna be like navigating the floor setup that they have now. Right? Again, listen to what Chad said. Go look into map. Right?
Max Cohen:But, you know, just set yourself some goals and, like, try to make the most of it is kinda what I'm gonna say. And if you go as a team that's even better, like, remember, like, you know, you're if if if you're the sole teammates heading there from your company, like, you know, your your company's kinda trusting you to bring back as much good solid information as you can do impart that wisdom amongst your colleagues. And so try to divide and conquer even though it's fun to probably go sit through the same classes with your buddies. Like, go try to learn different stuff and then put your knowledge together when you come home.
George B. Thomas:Yeah. Leave. We say this every year, but this might be your first year listening to the podcast. Like, leave room for the magic moments in the hallway. Yeah.
George B. Thomas:Like, there have
Liz Moorehead:been We talk about that every year, George. Can you give us a little recap of what that means?
George B. Thomas:I mean, listen, there's sessions in all the things, and all the parties, and all like, you you could you could easily fill up every single day, minute to minute, back to back, and I would just suggest that you don't. Because when I've given myself like an hour break here, or a thirty minute break there to just go and plop down somewhere, where people are walking around or where people are sitting. I'll never forget, one year I sat down in the lobby of Inbound in the BCEC, and all of a sudden Christopher Penn and Oh, who else? Another, like, at that point for me was like, Oh my gosh, it's a professional speaker, sat down beside me. And I sat there and chatted for forty five minutes with these cats who were like, at that point, like speaking at inbound.
George B. Thomas:And this is before I was even a speaker. So we're going way back to like 2014, 2015. Chris Brogan, There we go. There we go. And so it was like, oh my gosh.
George B. Thomas:I'll never forget another time we're sitting, took time out. We're sitting there in the Weston lobby and all of a sudden who comes strolling by and sits on the couch, but Brian Halligan. And so all of sudden it's like Remington begged me, Brian Halligan, and a couple other folks. And we're just sitting there chilling and talking. Those are moments that you can't schedule that, but if you schedule room or buffer time for that And by the way, there's times where I was like, Hey, I'm supposed to be at this session, but all of sudden I'm talking to a person or several people.
George B. Thomas:And internally, I give myself the grace to be like, Screw it. Like, I'm gonna stay here. This conversation is going in a good direction. And I'll just I'll catch the next one.
Liz Moorehead:So by now, most folks have probably done a lot of their registering. We're kinda we're kinda at the tail end of it. So I'd be curious if you guys had any recommendations for folks who may be still toying with their agenda, maybe running a little bit behind the eight ball in terms of registration. What are our last minute words of wisdom we wanna drop here? George, you look like you're hopping up on the mic to say something.
George B. Thomas:Oh, I mean, listen, VIPs, it was like, what, a week or two ago they they opened. Everybody else, I think, opened the beginning of last week. At this point, you should have downloaded the app. You should probably have things scheduled. If you're listening to this, I mean, this is going to go out next week.
George B. Thomas:Do your best. If you're listening to this and we're trying to answer this question for you right now, you better get real good at getting in the non registered line real quick. What that does- You can
Chad Hohn:still get in, usually.
George B. Thomas:Yeah, that adjusts the amount of time that you have to skip out of a session or not book a session because you know that these sessions are now important and I've got to be one of the first so and so's in line. But, yeah, like, the other the other thing too that I wanna say here is like, don't just go to sessions that you're already great at. Like, yes, you should still learn about things that you're great at, but you should go to sessions that pull you into other directions. I think about this idea of like a T shaped marketer, you know, T shaped salesperson where you're like, there's something that you're really, really, really good at, but then you've got like things that are like the top of the T for you. Like what are
Liz Moorehead:some breadth of knowledge.
George B. Thomas:Yeah, What are some other sessions that will pull you out into other areas? And what is the one session or two that has nothing to do with business that might change your life forever? Like, give space for that as well when you're registering for these sessions.
Chad Hohn:Good stuff.
Max Cohen:I mean, maybe I'll announce something that everyone should be looking at or even using rather. Yeah. So You're gonna we're get gonna be
George B. Thomas:this trouble or you in trouble, right?
Max Cohen:Yeah. Okay. Yeah. Okay. Especially since this comes out a week before the event, we'll be promoting it by then.
George B. Thomas:Okay. So So I'll make sure that we push this out tomorrow then. Yeah. That's fine. Okay.
Max Cohen:So we're gonna be launching, and this is good because this is a tool that everyone can use. K? Everyone's gonna be able to use it for free at inbound. Right? We're launching our first app on the Apple App Store.
Max Cohen:Right? And you know from your your mobile devices, I guess, unless you're an Android user. Maybe it's on Android too. I can't it's gonna be eventually. I don't know if it's gonna be a launch.
Max Cohen:But we are building a event lead capture app for HubSpot. Right? It's part of like Event Happily. But you can use it even if you don't have Event Happily. Right?
Max Cohen:So basically, what it lets you do is you can scan someone's badge, you can scan a business card, you can keep track of all the leads you captured at the event. Okay. So you go in, you say, I'm at this event, you can capture leads.
George B. Thomas:Oh my god. That's three times.
Max Cohen:It will even write an AI generated email for you to send a follow-up that includes your meeting link and context from the event and the conversation that you had. Right? And then it will give you all of those leads at the end of the event in a spreadsheet that you could then upload in HubSpot, and it's already formatted perfectly for HubSpot and all that kind of fun stuff. Right? Eventually, though, we'll have it hooked up actually to event happily, but that doesn't matter.
Max Cohen:We're giving everyone a free utility that they can use that's much easier than the boot boot scoot boot things that we're all used to with the bad things. Clicky blippy. Clicky blippy. The boopy boopy boopy boopy. And so everyone's gonna be able to use it.
Max Cohen:It's gonna be awesome. We're gonna have a good time. And if you need to capture leads at the events
George B. Thomas:Oh my god. Four times.
Max Cohen:Utility to make it happen.
Chad Hohn:No. He said it one more time. So does it create leads objects? My god.
George B. Thomas:Max? Okay.
Max Cohen:If you wanted to. Okay.
Chad Hohn:No. No. Stop. Can you lead me in the right
George B. Thomas:direction? What
Liz Moorehead:about leads?
George B. Thomas:Stop it. Capture. Stop it.
Max Cohen:There's a way that with the app, can capture leads at the event.
George B. Thomas:Well, okay. We need leads.
Max Cohen:It's an event lead capture app list is what I'm trying to say.
George B. Thomas:Ladies and gentlemen, ladies and gentlemen.
Max Cohen:It doesn't capture contacts. Oh my gosh.
George B. Thomas:Event leads at the
Max Cohen:event you go to.
George B. Thomas:If the people in the hallway, the people that you're talking to, they're humans. Think that's Tell that to a salesperson, If you want an app that is by the dope company, Happily, that is a Human. Connector so that you can connect And with you can communicate with them in a streamlined way after the event because you're trying to be more Human. With the AI assisted email that you're generating, then get the connector app.
Max Cohen:The thing is I wanna swear so bad. Human capture human capture didn't roll
George B. Thomas:off the tongue as well. I wanna I wanna
Max Cohen:We don't wanna capture humans, George, because that would be illegal. That Nelson.
George B. Thomas:Just be human about it, please. Sales, service, marketing.
Max Cohen:Listen, if there are human beings you meet at the event that might be interested in purchasing a product that you have because there are humans and humans buy things from other humans and you want a better way to get them to book time with you to have human to human conversations after the event that all the humans are attending, do the human thing and download the event happily human
Chad Hohn:Connector.
Max Cohen:Yeah. Connector app. That's much better.
Chad Hohn:And then
Max Cohen:Which we're code naming we're code naming the event lead capture app. That's just a code name. Oh my Okay. Anyway, it's gonna be free. Everyone can use it.
Max Cohen:It's gonna be a great time.
Chad Hohn:Well, just make sure you upload it as a human who wants to buy something object for your reps to reference. Yes.
Max Cohen:George, I gotta ask you. Have you renamed your contact object to humans yet?
Chad Hohn:Yes, sir. Of course, you did. Yes, sir.
Max Cohen:I have. You did?
George B. Thomas:I would assume. My contacts are humans, and my deals are opportunities.
Liz Moorehead:Let me ask you this. Before someone converts into a human, what were they before?
George B. Thomas:Oh, shit. An embryo?
Max Cohen:Shit. What? Here,
George B. Thomas:I'll get us in trouble. An egg might occur. I mean.
Liz Moorehead:We're doing. Oh my God. No one is ever going to shame me for anything I say on this episode ever again. The question. Dear producer Noah, you will want to keep that in.
Liz Moorehead:You cannot keep that in, but you can keep this awkward aside in just to shame your dad, and it's totally fine by me.
George B. Thomas:I mean, hey, if we have to talk about the birds and the bees before humans, then we can go there.
Liz Moorehead:You know what, George? Speaking of the birds and the bees, why don't you tell us about the talk you're giving at Inbound this year? Look at that. Look at that.
George B. Thomas:Yeah. Wow. So the talk that I'm giving this year, I'm super excited because it's superhuman centric marketing. And basically what it is, it's based off of the superhuman framework that we, Liz, kind of brought to the world on the Beyond Your Default podcast from a personal growth standpoint, but I've repositioned it in a secondary kind of pillar of, well, what if we took the superhuman framework and we said for marketing? And what does it mean if an organization actually lives with purpose, lives with passion, lives with persistence, lives with love for themselves, their employee, the people that they're serving with the products and services?
George B. Thomas:And it really takes a very human approach to what this would mean for your mission, your vision, your content strategy, your sales process. And so we're trying to fit a lot in there. But before we even get to the four cornerstones, we're going to talk about things that should be apparent. But with many organizations we have helped, we're going to talk about value first. We're going to talk about human centric.
George B. Thomas:We're going to talk about AI assisted. We're going to talk about content driven. These are four things that if your organization is going to have superhuman centric marketing, you've got to have those four pieces in place and then you can live with the four cornerstones. And Liz, we're talking about so much that we don't even get into the H pillars. Literally the last slide, I'm going to do that whole infomercial thing, but wait, there's more.
George B. Thomas:The last slide is like the gauges, the 10 H pillars. And I'm kind of letting people know if they want to learn more about what they've heard in that ninety minute session that they can one, reach out and talk to me, two, reach out, engage with our superhuman clone that we've created around all of this stuff as well. And or dive into the kind of pillars, engages and how that would feel. Superhuman centric marketing, that's kind of a nutshell. If you're a marketer, a business owner, solopreneur, entrepreneur, like you should be in the room, I'm gonna, I'm gonna be bringing energy.
George B. Thomas:What's fun is with this with the sections, I've built it in a way where there's a dope quote, to start, purpose quote. And then at the very end of that section, there's three actions you should take. And three questions you should be asking yourself as an organization. So it's very like, here's the philosophy and here's the tactics to move forward with as well.
Liz Moorehead:Like that. We've only got a couple of minutes left here, folks, and I'm gonna switch things up for the end of this episode. George, instead of just coming to you for one thing Oh. I would love to hear from each of you. One final word of wisdom for our listeners as we head into inbound.
Liz Moorehead:Max, you look absolutely petrified, so I'm gonna call on you first. Chad, if you laugh like that again, I'll do that to you next episode. Uh-oh.
George B. Thomas:A word of wisdom Yeah.
Max Cohen:Besides comfy shoes, booking booking stuff in advance. Oh, dude. Make some freaking friends. Oh, yeah. Honestly, make some make some friends.
Max Cohen:Like, let's make like all these people that you interact with on LinkedIn all the time. Like, you forget that they're they're flesh and bones and have stories and these lives that we just never see. Right?
George B. Thomas:And this is from the convert leads guy.
Max Cohen:Gee, man. This from the convert leads guy.
Chad Hohn:Well, I almost thought he's gonna say make some humans, but
Max Cohen:Oh, don't think Woah. Don't do that.
Chad Hohn:I mean
Liz Moorehead:I I just got us off that.
Max Cohen:Woah. I just got us off that track. That's crazy.
George B. Thomas:Oh my god.
Max Cohen:So, anyway, what's the What?
Liz Moorehead:Do we just watch the record the episode?
Max Cohen:No. No. This is gold.
Liz Moorehead:This is
Max Cohen:gold. Ladies and gentlemen, make some friends talk about some shit that's not HubSpot with people too. Like, that's the other thing. Like, it's Yeah. It's gonna be so easy to just, like, be at the bar and be like, oh, so what do you think of those latest updates to the record creation?
Max Cohen:Like, don't do that. Don't do that at all. Like,
George B. Thomas:take as an opportunity
Max Cohen:to converse with people. Take this as an opportunity to converse with these people who you only talk about HubSpot with about something else. Go find that person that you see posting stuff about, you know, HubSpot all the time and just go talk to them about anything but HubSpot, please. Like, learn who these people are as human beings. Like, you know, I think it'll it'll it'll make your interactions with them much more and more enjoyable going going forward, and it'll feel a lot more real if we, you know, can interact just as humans, not as HubSpot users.
George B. Thomas:Yeah.
Liz Moorehead:Right? Yeah.
George B. Thomas:Max, I gotta give
Max Cohen:you a
George B. Thomas:gold star, brother. I gotta give you a gold Yeah. So good. Anyway
Chad Hohn:Yeah.
Max Cohen:Yeah. I think people.
Chad Hohn:Yeah. I mean, I I second that for sure. I I would I would say, you know, as far as just things to be ready for is, you know, if there is, like, one HubSpot feature or product or something that's lacking, like, the product managers just wanna hear the good, bad, and the ugly. Right? And they're, like, ready for a thank you may have another.
Chad Hohn:Right? And if you go to the product den, where all of the actual product managers, like, even was able to speak to, like, different, you know, VP of insert whatever, you know, of insert whatever product category or specific feature or something. Like, you're able to speak to those people, the people who actually make decisions. I would say, I talked to the Commerce Hub team last year, and every single thing that I talked to them about is either already built or in progress of being built from last year to this year. Like, every single thing that I needed for, like, a highly specialized and verticalized use case at the time, which a lot of people could theoretically benefit from, but, like, so much was added, and they love your feedback.
Chad Hohn:So don't be afraid to just like, hey. Like, who does whatever? And I I use this, and this is my situation. And the product people really wanna talk because they have, like, all their colleagues there too. Like maybe somebody works on one part of the feature and somebody works on like a database part and somebody works on the UI part.
Chad Hohn:They're all right there in the product end for each area. So as far as, you know, absolutely be human and talk to the people, that are there and make opportunities for that, but also like you're there for HubSpot too. And if you can get some of that feedback right to the people who actually make the decisions, that's a great use of time for everybody. And it'll make HubSpot better too. Because your use case needs to be considered in the design and in the architecture of what they're building.
Liz Moorehead:Buddy, take us home.
George B. Thomas:Well, Liz, you've sat, during this episode. I'm actually curious if there's, like, a tip or a thing that comes to your mind around this.
Liz Moorehead:Yeah. Here's what I would say. I've been to a number of inbounds. I'm sadly going to be in Georgia, so I will not be able to attend this year's. But here is what I will say about folks going.
Liz Moorehead:Nailing your inbound experience is a weird balancing act between underplanning in the areas you feel compelled to overplan and overplanning in the areas where you think you can skate by. Right? Like, you shouldn't sleep on registering for session foe sessions, folks. You shouldn't panic if you can't get into everything and be open to learning new things. Be prepared to meet new people and come prepared with your elevator pitches, how you wanna show up, who you wanna be.
Liz Moorehead:But, also, stick around for human conversations. Don't always try to be selling. Don't always try to be do these things. Everybody goes in every year no matter if you're a veteran or a first time person thinking they have the plan for inbound. Guarantee the plan in front of you will not work perfectly.
Liz Moorehead:Something will go wrong. You know, you will miss sessions. Particularly, like, the thing I can imagine for people going to San Francisco this year is, like, I understand that for a lot of people, Boston was played out. I love Boston. I always love going there.
Liz Moorehead:But at the same time, you're gonna have a lot of new people who are used to going to inbound who who knew mentally the map of where they were going to be. So it's a whole new ballgame. It's a whole new city. Experiment. Have fun.
Liz Moorehead:Learn. Don't be too hard on yourself if things go wrong. Try to let the moments take you where you're supposed to go. You're going to have the inbound you're supposed to have.
George B. Thomas:Yeah. Yep. Love that. So my one thing is one thing. Let me explain.
George B. Thomas:Are going to have a ton of information coming your way. You're literally going to be sitting in multiple sessions of fire hose of information. So my one thing for you of this episode is every session you go into, whether it's your iPad, your notepad, whatever, however you're taking your notes, at the top of your notepad or at the top of the document that you're creating for that session, I want you to write one thing. And as you're going through this session, I want you to pull out the one thing that you're going to take action on based on that talk. Because then what you can do when you get home is you can look at the OneThings and you'll actually have what in the moment your brain felt was important instead of having 52,000 things and not getting a damn thing done.
George B. Thomas:Okay, hub heroes. We've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode of the hub Heroes podcast? Make sure you tune in and find out in the next episode. Make sure you head over to the hubheroes.com to get the latest episodes and become part of the League of Heroes.
George B. Thomas:FYI, if you're part of the League of Heroes, you'll get the show notes right in your inbox and they come with some hidden power up potential as well. Make sure you share this podcast with a friend. Leave a review if you like what you're listening to and use the hashtag hashtag hub heroes podcast on any of the socials and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human, and of course, be looking for a way to be someone's hero.
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