HubSpot Marketing Studio and Campaigns Deep-Dive
Do you live in a world filled with corporate data? Are you plagued by siloed apartments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace, lord lack, lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt? Knowledge.
Intro:Never fear hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. Hub Heroes, it's time to unite and activate your powers.
George B. Thomas:That's right. It is time to activate those powers. I'm super excited because, well, Liz isn't here. Here. That's not why I'm excited.
George B. Thomas:That's not exciting. Super excited because Liz is not here and we get to do whatever it is that we want to do today. There is no herding of the cats or herding of the humans that are the hosts of this show. By the way, did start out this show with describing Max had these cool glasses upside down on his ball cap. Why am I doing that?
George B. Thomas:Because if you're listening to this, you can continue to listen to this. It's fine. You'll probably get it. But this is what we would classify as maybe a more visual version of the Hub Heroes podcast. And so we're going to put this also up on our YouTube channel so you can go to Sidekick Strategies YouTube channel.
George B. Thomas:Heck, we might even try to put it on LinkedIn or something, but I'm sure that there's probably some length not able to do that. We'll put at least links to the YouTube channel on LinkedIn as well, which then it won't get viewed. Anyway, I digress. That is not why we're here. We're here to talk about what some of you might still know as campaigns.
Max Cohen:Wait. Wait.
George B. Thomas:Yeah. Yeah. What, Max?
Max Cohen:Do you wanna know why I wear my sunglasses upside down?
George B. Thomas:I do.
Chad Hohn:I I think it's to protect what's the over under on is there to protect the logo from UV light from his hat?
George B. Thomas:Oh. Oh. Are you protecting your hat?
Max Cohen:No. Oh. Okay. I'm I'm you wanna know the honest truth? Yeah.
Max Cohen:I'm here to play ball, George.
George B. Thomas:Oh, there we go.
Max Cohen:Got him. I'm here to play ball. Got it. Like, just that's just the just the just the end end of statement. I'm here to play ball.
George B. Thomas:Well, there you go. Alright. Well, Max is here to play ball. Some of I love it. Some of you might still call this campaigns because it's not everywhere.
George B. Thomas:Not everybody knows about
Max Cohen:this. Ultra nerds saw it coming, saw
George B. Thomas:it in beta, have had an opportunity to play
Max Cohen:with it. But Chad, why don't you just kind of talk about what you're going to talk about and share and the conversation that all three of us are going to have and just go from there?
Chad Hohn:Well, I'll be, you know, driving through the marketing studio and marketing studio is the new home for campaigns. It's kind of like, you know, a Miro board or a lucid chart had a baby with campaign assets, basically. And then, yeah.
Max Cohen:So, Chad, for those folks who are listening or watching this, and they're used to HubSpot campaigns and
George B. Thomas:the process of going in and creating a campaign, What has changed? Is there a biggest, like, mental hurdle that you've seen humans have to get over and then they get the I get it moment? Or, like, talk me through that.
Chad Hohn:Maybe, maybe we can get your guys' feedback having used campaigns traditionally more because I've always had a hard time getting my teams to properly adopt campaign, to be completely honest. Oh. Just because, like, the way you used to do it was you would create a campaign, add some information about what it's for and the stuff, and then you would, you know, add assets to the campaign so that the tracking could occur. But this allows you to jump in before you're even ready to actually build all those things and plan and ideate the customer journey, if you will. And you can leverage AI if you'd like to rebuild some of the layout, or you could just get in there and do it yourself.
Chad Hohn:And it gives you a bit of a visual with tasking and assignment, which all could be done in campaigns before, but it was under a lot more menus and a little more tedious.
George B. Thomas:So let me dig in before you start sharing the screen and we start talking as a team around this and where our brains go. First of all, you said AI, which kind of gets exciting because listen, HubSpot, AI is getting good if you've been a person who's like,
Chad Hohn:I know.
George B. Thomas:It's getting really good, ladies and gentlemen. Listen, I've been the guy who's kind of been a little bit of a pseudo HubSpot AI hater because my other AI assistants were really great, but I've been watching some of the stuff I've been able to build and it's nuts. But, Chad, you said these words, Historically, I haven't been able to get my teams to really use campaigns. Usually when somebody says historically, it's because that history is no longer true. So talk to me through the world or the kind of enlightening moment where you're like, wow.
George B. Thomas:They're diving into this, which Yeah.
Chad Hohn:Yeah. I mean, I gave my my team at my new company a an overview of how to create a campaign with the visual builder. I did one with them. So it's more like a watch one. They did a watch one.
Chad Hohn:And then I was in the room with them for a do one where they started to do it, but they just duplicated my last campaign, and they've made multiple additional campaigns since on their own through the marketing studio. So, like, my portal now has campaigns with forms and CTAs and pop up CTAs that lead to from an external website page to, you know, to that form conversion to a meeting link, you know, through to a document or with multiple entry points for advertising, like a LinkedIn ad and, you know, a social post and stuff like that. Like, it's all of the attribution that you used to be able to add to campaigns that you had to build the map in your brain before with this tool allows people to see it so that those non naturally visionary people or the non naturally like really understand how it's built under the hood, those people can understand why it's important. Oh, that makes sense. I see how it's going through the funnel here.
George B. Thomas:Right? Yeah. So, so I want to uncover one thing and then Max, I'm going to flip you because I'm super curious where your brain is right now. But I want to also just say, I think Chad, you might have uncovered a little bit of a super admin, like HubSpot super admin nugget. You explained like, I showed one, then they did one, and then they are off to the races.
George B. Thomas:And if you're a super admin listening or watching this, do you have a process of new tool shows up at HubSpot, we show one, they do one, now go. Because I think that's very interesting what that does to the human brain in that kind of cycle that you might be building. Max, where is your brain right now before we dive in and Chad starts to blow everybody's mind on this marketing studio tool.
Max Cohen:Yeah. I mean, excuse me. I always look back to the campaign stool as, like, I think one of the tools that any if you were a heavy marketer Marketing Hub user, right, and you weren't using it, I feel like you were leaving a lot on the table. Yeah. Right?
Max Cohen:Yeah. And the way that I always explained it to people, was like, listen, when you build, I guess what we'll colloquially refer to as like a campaign inside of HubSpot, which should be a collection of all these different assets that you can build. Right? It's really difficult to see, like, how they all work together unless Mhmm. You tied all together a campaign.
Max Cohen:Right? Right. And, like, I don't know if, like I mean, I'm sure the the power users out there understood this, but, like, you know, the new marketing hub users, I think, didn't really kinda understand, like, its base simplicity was like, listen. Yes. The universal truth is you build a lot of things in HubSpot that are supposed to somehow work together.
Max Cohen:Right? But it's really difficult to see if they're working together by going to a bunch of individual analyze pages and, like, see how the things are kind of performing as a singular entity. Right? Not tied And the I think the the beautiful thing about campaign is that like you could see all that stuff on a single pane of glass and understand without jumping into 40 different places in the tool, how these things are kind of like working together. And it was very much for a while, I think, the glue that held together all these different things you could possibly build inside of Marketing Hub and now Content Hub and things like that.
Max Cohen:Right? Yeah. Thing that I'm like, I think the biggest place that they kind of like missed for so long was they never used the campaigns tool, at least I don't think to any real capacity, as an opportunity to teach people how to use all these things together and coordinate all these different assets and stuff that you're building. Right? And I'm unsure if this new marketing studio exactly does that.
Max Cohen:Right? Like, it may put things together that way if you, like, build it with AI. Right? But, like, something I would have, like, loved to see them do was, again, have this more sort of, like, visual sort of layout that showed how everything was linking together and how certain things sat on certain things. Right?
Max Cohen:Because, like, you know, you look at something like a landing page and you look at something like a form. Well, those kind of become the same thing when you put them together. Right. But, like, there wasn't really a way to kind of, like, teach people that or indicate that or make that connection. Right?
Chad Hohn:I think you're this, Max. Yeah. I think you're gonna
Max Cohen:like this. I'm excited to see it. Right? So I think you're
Chad Hohn:ready to play ball.
Max Cohen:I'm ready to play ball, dude. Let's have a ball game.
George B. Thomas:Let let's dig in and and show what happens Let's do this, Chad. Let's start maybe from scratch. Yeah. Just make some stuff up. And then maybe if we have time towards the end of this, I'm going to open up a campaign that had already been created and had been at being added to and show what HubSpot just automagically does.
George B. Thomas:If like, if you're sitting here and you're like, well, what about my historical campaigns?
Chad Hohn:Right. Right.
George B. Thomas:Show kinda what happens there. Yeah. Yeah.
Chad Hohn:Alright. So I got a marketing studio open here. Now they have a video demo. So if you wanna check that out, feel free to check that out. Everybody has this.
Chad Hohn:If you just simply go to the little marketing megaphone icon and, you jump into marketing studio, this will be the homepage.
George B. Thomas:Alright. Serious question. Serious question.
Chad Hohn:Do you
Max Cohen:rock the sidebar like that all the time in HubSpot?
Chad Hohn:Yeah. Because I like screen real estate.
George B. Thomas:See, I'm I'm old as dirt then because I have to have mine open. You I don't like, I I just can't do the icon thing for some reason. Anyway, not why we're here. Actually actually, if you're watching this on YouTube, or if you're listening to this on a podcast episode, go to a place where you can comment. It could be my email, it could be my LinkedIn, it could be on the YouTube.
George B. Thomas:I wanna know, icon or menu words? Like, what kind of human are you? What kind of human are you? Icons or men okay. Go ahead and put it back
Max Cohen:to icons. A second? Can we just take a second to just Yeah. Bask in the fact that they changed the navigation to literally exactly what I told them to?
George B. Thomas:I mean
Max Cohen:Just saying.
George B. Thomas:Are the man.
Max Cohen:Alright.
George B. Thomas:The myth.
Max Cohen:I The legend. The legend.
George B. Thomas:Okay. Chat. Welcome, John. Sorry. Sorry.
George B. Thomas:See, this is why we need Liz. Okay. Love it. Let's let's dive into it. So watch the demo video.
George B. Thomas:Now let's move on.
Chad Hohn:Yeah. Yeah. So we got a demo video. You know, you have here. I I George, for you, expanded on the side, and I made the screen bigger.
Max Cohen:Nice.
Chad Hohn:Is this good for everyone? I think it's great. Yeah. Cool. So there's like obviously some of the same old templates that they've always had in the past.
Chad Hohn:What was interesting about generating a campaign with AI before is it would just spool up a bunch of assets that were related to a thing and say you should make these and then you just kind of decided if you wanted to do it or not. That's still somewhat the same. Yeah. But if you come in to create a campaign, the first place that it plops you is you can have an untitled campaign up here so you could name it and you could give it, an AI prompt or you could skip the steps. So we can try an AI prompt maybe after.
Chad Hohn:But essentially the goal is it's saying, I wanna, you know, get a timeframe out of you, what your goal is, who we should be targeting, and then any specific assets or channels if you wanna make sure that it includes anything unique or outside of the realm of what might normally be inside of the campaign,
George B. Thomas:for example.
Max Cohen:What's that now?
Chad Hohn:And you're upload fonts. Thing.
George B. Thomas:Yeah. Yeah. Yeah. Yeah. I wanna go there too.
George B. Thomas:I wanna go there too. So first of all, before we leave this open, but one, I love this because you could literally create a prompt template for a campaign launch. And now you know if you're the type of person that does the ebooks, the guides, the white papers, the webinars, you could literally have a AI prompt template for your webinars, AI prompt for your white papers. But Max, this is exactly where my brain went to. It's like, what's the help me prompt thing.
George B. Thomas:Talk us through that a little bit, Chad.
Chad Hohn:Yeah. Yeah. So basically this helps put those earlier templates. This doesn't those templates are pre generated, but this allows you to get a template of a prompt that would give you a similar thing that you can tweak. So you start from a pretty good place.
Chad Hohn:And then you remember like those eight seventy four episodes we did on AI data sources. Yep. Is also related to those AI data sources which have significantly changed, right? So that comes into your products and services, pain points, value prop, your ICP, your company profile, brand kit, all the sauce, right? And then it'll use all the sauce.
George B. Thomas:If you're watching this and you haven't watched or listened to, I should say, our AI data sources series, I think it was three, maybe four episodes, please go back and do that. And in HubSpot product team, if you're watching this, or listening to this, being able to add our own templates, like I just mentioned to this dropdown would be super dope too. Like maybe it's after your ad, your AI data sources, there's an add your own template. And now you can have like your webinar template, your white paper template, like prompt in here.
Chad Hohn:Yep. Could be. And again, maybe one thing you do is you just have a file that you start for, you know, you just upload a file with a prompt in it. Nice. You know, and just throw that sucker in there and that helps you out.
Chad Hohn:So let me click on, let's say, like, generate new leads. Yeah. This is what comes out of that.
George B. Thomas:Okay.
Chad Hohn:And then it wants you to do the target audience. Yeah. You know? Right? Business owners.
Max Cohen:Oh, I like how they did that. Like, you just click it and then you don't have to, like, delete it or anything. Yeah.
Chad Hohn:Yeah. Yeah. Yeah. It's real nice. Okay.
Chad Hohn:Anyway, let's skip out of this out of that and then we'll take us into here. So let's do this, the Hub Heroes, you know, marketing studio promo.
George B. Thomas:Yeah. Just add a d in there, and then we'll be good to go. Yeah. Yeah. No.
George B. Thomas:Because somebody somebody yeah, Henry. I see you would be like, hurry. The whole episode studio was in anyway.
Chad Hohn:Yeah. If that's a
George B. Thomas:fan of 200, then
Max Cohen:I don't even know what to tell you.
Chad Hohn:I should've just left it. So then the campaign brief, some people just ignore this bad boy. Right?
George B. Thomas:But Do not do that. The
Chad Hohn:Yeah, don't do that. But this is like where the prompt will fill all this in for you with AI, right?
George B. Thomas:Yep.
Chad Hohn:So that makes it nice because you don't really have to worry too much about it. But we want to promote our marketing studio episode.
George B. Thomas:Yep.
Chad Hohn:And then audiences, everyone who does not know we have a video episode.
George B. Thomas:Yeah. There we go. K.
Chad Hohn:Yeah. Or just every human on
George B. Thomas:the planet that doesn't use HubSpot.
Max Cohen:They should see this too.
Chad Hohn:That does use HubSpot.
George B. Thomas:Or doesn't. I'll sell some HubSpot.
Chad Hohn:Yeah. Sure. Why not?
Max Cohen:There you go.
George B. Thomas:Alright. Anyway uses HubSpot.
Chad Hohn:Yeah. Yeah. Then you put in the deets. Right? And if you wanna give it any assets, great.
Chad Hohn:Okay. Awesome.
Max Cohen:So we're just gonna hit say
George B. Thomas:Hang on. Hang on. Alright. So I want people to see that brand kit piece. Okay?
George B. Thomas:It's really important that you make sure you set up your brand kit because it's gonna be pulling all of your brand kit stuff. Now we're in a demo portal, obviously. So don't judge us. But you should take time to set up your brand kit and all of that information, because again, and we alluded to this months and months and months ago, this will attach to that, that will attach to this, that means this, and it's all about context. Okay.
Chad Hohn:Sorry. Remember when we did those AI data sources episodes, this is, that was the infancy of this. And this under content, you have this whole brand tab. And this is now designed to allow you to work through your brand voice and any multiple industries or customer segments that you wanted. Like, I mean, it really allows you to truly add all these things.
Chad Hohn:And then once you have channels and you get done with your brand overview, you can go through channel optimizations. And then here's some of those other data sources, you know, some things for AI agents, some things for just info about who you are and what your goal is.
George B. Thomas:Yeah. By the way, you take time to fill that out in a real world scenario as like the marketer super admin, HubSpot will know more about your organization probably than 90% of the people working there. I'm just throwing that out there. Okay.
Chad Hohn:For sure. For sure. So let's save this and then we can either save the brief or save the brief and generate new assets. So you have multiple ways to let it generate these assets for us. But in this case, let's just save the brief and we'll go through it manually.
Chad Hohn:Right? Yeah. One thing that is cool about this, so you you scroll up, down with your wheel and then right left when you scroll with your wheel
Max Cohen:Oh, I didn't realize this was the canvas.
George B. Thomas:Yeah. Oh, yeah.
Chad Hohn:Yeah. Yeah.
Max Cohen:What the hell? Oh my god. Yeah, brother. Hell, Yeah. Okay.
Chad Hohn:Alright. And then, dude, so you can obviously add the campaign. But pro tip, right click, you can add the campaign. There we go. That's And it saves you so much time.
Chad Hohn:It's sick.
George B. Thomas:Embrace the right click, ladies and gentlemen.
Chad Hohn:Yes. Please do. But if you're a visual boy or girl out there,
Max Cohen:if you
Chad Hohn:have visual
Max Cohen:Woah. Sticky note. Hold on. Sticky note. Yeah.
Max Cohen:Yeah. Hey.
Chad Hohn:Hey. Hey. Distracted. Relax.
Max Cohen:Wear these on workflows, guys.
George B. Thomas:Don't don't hey. Relax. Don't don't steal the stunt. Go
Chad Hohn:get there. Alright. Alright. So let's say we wanna do start with a web page, right? Maybe we're not thinking about promoting it yet.
Chad Hohn:We gotta start, with maybe an external website page or with a website page or landing page. In this case, let's just do an external website page. And then I'm just going to select content and do
George B. Thomas:There we go. Yeah. Sidekickstrategies.com. I like that website. I've been there a couple times.
Chad Hohn:Once or twice.
George B. Thomas:Yeah. Just So
Chad Hohn:you do this and let's see. There you go. Yep. This essentially is going to scan that content on the web page and you can see, like it will show up with an image of it.
George B. Thomas:Yeah. And all like Like it's I literally pulsing so you know it's working.
Chad Hohn:Yeah. Yeah. And so in this case, the person who creates the asset on the page is the owner. However, you can assign different owners. Additionally, you can create tasks for this thing and maybe let's not worry about tasking and commenting yet, but you can also add notes.
Chad Hohn:So this is the SS homepage where people will land, but see our pop up CTA. Okay. Something like that.
Max Cohen:See,
George B. Thomas:go ahead. I'm gonna, I'm just gonna keep my mouth shut. Yeah, keep going, keep going.
Chad Hohn:And now let's add a new one and we could do something like a general marketing asset, like a CTA, okay. So we'll do this and then depending on the direction that Oh, let me just make this
Max Cohen:go away. This was helpful. Yes. Thank you.
George B. Thomas:Thanks, HubSpot. Appreciate it.
Chad Hohn:So you drag from here to here, the arrow's going that way, right? Right click delete, drag from there to there, the arrows going that way. So Max, to your point, the website page and the website page and the form maybe become one thing, right?
Max Cohen:Kind of, I'd wanna like see like, here's my landing page. And then like in that card say, here's the form on the landing Well,
Chad Hohn:the page obviously leads to the form and they flow from the page to the form.
Max Cohen:Do they have the
Chad Hohn:form? Right.
Max Cohen:Wait. So is it gonna show
Chad Hohn:from this? Well, yeah, ultimately, like, in the future, this will turn into your your journey report, bro.
George B. Thomas:Yeah.
Chad Hohn:Like, you're building it like this. And then this this is the idea, the ideation of your journey report. So your journey report's easy to build.
Max Cohen:So but my my what I'm wondering is, the cardinality of those air directionality, that's not cardinality. The directionality of those arrows, is that functionally doing anything, or is that all just visual right now?
Chad Hohn:I at this moment, it's visual.
Max Cohen:Okay. Yeah.
George B. Thomas:But but I it's so important because, guys, where my brain went by the way, this is super dope, and I hope if you're listening to this, you just pause, go to the dang YouTube channel and watch it. But like, back in the day, the hardest thing to explain to people was like, if it's a social promotion and then it's going to this page, or if it's an ad and it's going to this landing page, now you literally have a card that is the ad that you draw an arrow to the landing page, that you then draw an arrow to the thank you page, that you then draw an arrow to the email, then you draw an arrow to the workflow, I'm sorry, which then goes to the e. And so now you can see a linear journey that you're creating visually here as you're building the assets.
Max Cohen:The so yeah. Yeah. I love that. I I would just love to see HubSpot do some of this work for me. And it could.
Max Cohen:It could. You guys remember. We remember the. Oh, we can
Chad Hohn:skip that part.
Max Cohen:Well, no, no, no, no, I'm not even talking about. I do. I want something even simpler. Okay. Remember the topic clusters tool
George B. Thomas:and how it's still there.
Chad Hohn:But I don't know.
George B. Thomas:Remember it like I know it's still in the tool.
Max Cohen:But it did this cute little thing where it knew if you were linking from one asset to another with a hyperlink in that piece of content.
George B. Thomas:Red light, green light. Yep.
Max Cohen:Exactly. I would so, like, we have the technology to say Yeah. Does this page have link to this page that's also on Canvas? Right? I would love to see a world where it's like, alright.
Max Cohen:I plop an ad and I plop a landing page on the Canvas. And if HubSpot's smart enough to go, oh, shit. That ad is actually pointing to this page, I want it to just automatically pop up.
George B. Thomas:Product
Max Cohen:team. Me having to be like, well,
George B. Thomas:I think it's going here. Product team. It's going here. Are you listening? Product team.
George B. Thomas:Hello.
Max Cohen:Right? Like, it should just detect that stuff because it totally can't. Right?
Chad Hohn:Yeah. Some of especially even on external pages where where your HubSpot tracking cookie is there, it should be able to sense that.
Max Cohen:Like, I pop a landing page and a thank you page on there, it should know the landing page is redirecting to the thank you page because the form is sitting on the landing page and it knows if it's redirecting or not. Right? That's the kind of stuff I wanna see. Guess what? Hey, guys.
Max Cohen:No AI needed for that whatsoever. Right? I mean, like, that would be an insanely helpful feature to understand this giant conglomeration of, like, stuff you got going on. Right? I don't I'm not trying to poo poo it.
Max Cohen:I'm just saying, like, little stuff like this really matters when people are trying to understand how someone is supposed to flow through this kind of journey. And to me, that's what I feel like the whole point of, like, the arrows and the being able to organize things on a canvas kind of gets you.
Chad Hohn:Yeah. Right? I think they have big plans for this cause it also does have beta right there next to Like, you know, it is, everything is functionally the same. This is just a UI that generates all the stuff based on these visual inputs, right?
Max Cohen:Yeah.
Chad Hohn:But let's say we have that website page, we have our pop up CTA, and we have our form embedded inside that pop up CTA, for example, right? We could have it create a form with the AI, and then we could say a lead capture or a human capture form. Was that good or
Max Cohen:We don't like human capture.
George B. Thomas:Careful.
Max Cohen:Careful, Chris. Don't let Chris see this episode. My god.
Chad Hohn:Contact info capture form. Wait. Wait. Wait.
Max Cohen:Can we say that asks favorite ice cream and see if it builds it all? I want to see. Sure.
George B. Thomas:Favorite ice cream. I like ice cream.
Chad Hohn:Yeah. Favorite ice cream type.
George B. Thomas:Should've done we should've asked it if it likes milk in its scrambled eggs or not. That's what we should've asked it.
Max Cohen:Yeah. That's when I that's when I become a Salesforce user.
Chad Hohn:Let's ask Fraser right here. Do you like milk?
George B. Thomas:Too bad.
Max Cohen:Wait. No. Dead ass. Ask it. Ask it.
Max Cohen:It's gonna say, oh, make some fluffier case I'm never using Braze again.
Chad Hohn:I don't know. It's a thinking model.
George B. Thomas:Oh, whether
Chad Hohn:Some people like it for a creamier, fluffier texture. Hey. Forgot. Shit.
Max Cohen:Shit, man.
George B. Thomas:Man, I just fell in love with Breeze even more, which, by the way, if you're a longtime Hub Heroes listener, you know that was a ancient callback to episodes eons ago. Man. And I just triggered Max. Okay. Let's move on.
Chad Hohn:I'm gonna tell it that it's an excellent observation.
Max Cohen:Wow. Crazy good. Nice. I'm cracking up
Chad Hohn:over here. It's an extra smooth
Max Cohen:And they built Darmesh's dad jokes I know. Amazing. I love it. See, it's
George B. Thomas:this this is the kind of stuff right here. Like, if you have not been using Breeze, and you've been waiting for HubSpot AI to get good I'm just saying it's getting really good.
Chad Hohn:Mhmm.
George B. Thomas:It's getting good.
Chad Hohn:It it added the preferred language.
George B. Thomas:That's a
Max Cohen:little different from ice cream.
Chad Hohn:Yeah. Well, maybe that will it's a conditional property that leads you to your favorite place.
George B. Thomas:Here's here's here's the well, I guess your question was, Max, will it create the property? What's your favorite
Max Cohen:ice cream? It looks like it'll add, though. Yeah.
Chad Hohn:Yeah. It'll add existing. If you already had favorite ice cream in there, I bet it would have been able to pull it. Now if you guys didn't know this, Breeze can create properties for you.
George B. Thomas:Oh, yeah. Mhmm.
Chad Hohn:And tasks. So that's the that's the thing. Yeah. All sorts of stuff.
Max Cohen:Do it. Sit. Go tell it to make a property and and then run the form thing again and see if you'll do
George B. Thomas:So, like, make a property called favorite ice cream with the options of vanilla, strawberry, and chocolate, which, by the way, Liz is not here, so we can have squirrel moments like this, Even though, hopefully, you've already decided that you wanna use the marketing studio because it's all sorts of dope. And we'll see what happens here.
Max Cohen:And swirl.
George B. Thomas:Neapolitan, you mean?
Chad Hohn:No. Just just vanilla chocolate swirl. Oh. Oh, yeah. Yeah.
Chad Hohn:You know, like, the one in the middle of the campus.
Max Cohen:Use case and best practices to build this. Yeah.
Chad Hohn:Oh. Contacts, properties, drop down.
George B. Thomas:Yes. I've proposed a property. Yes. Please do that. Thank you for proposing before you actually do it.
Chad Hohn:Thanks for not deleting my entire database. Yeah. I like that one guy.
George B. Thomas:Oh, man.
Max Cohen:Would you like me to delete your entire contact database? No.
Chad Hohn:It didn't ask. It just nuked this guy's whole SQL SQL database. Oh, man. It wasn't Breeze. It was somewhere.
George B. Thomas:Okay. Yeah. Yeah.
Chad Hohn:Some some
George B. Thomas:other company. Alright.
Chad Hohn:So, yes. Some other company. Alright. So let's regenerate the content. I have a favorite ice cream property in my portal.
Chad Hohn:Thanks.
George B. Thomas:Can I tell you where this gets really exciting for me? Product team, are you are you listening? Can we get where I can hit a microphone and just talk to it instead of always having to type it in? That gets If you're
Chad Hohn:on Windows, there is a dictate hotkey where you can just, like, unlock your keyboard.
Max Cohen:Yeah. Mhmm.
Chad Hohn:So you just use your normal thing and just talk into your mic. Nice. I don't like to use hotkeys on my computer.
George B. Thomas:Yeah. I'd rather just hit the little microphone and
Max Cohen:be like a talk to this.
George B. Thomas:Some of the topest prompts I've done in AI have been just me talking and then saying Yeah. Now optimize this prompt, please. Like Yeah. Yeah.
Chad Hohn:Uh-oh. Alright. Nope. Blew it. Prefer language.
Chad Hohn:Blew it huge. Oh, well. Well, we tried.
Max Cohen:At least we're asking phone number now, though.
George B. Thomas:Yeah. Well, it's When you get on the call,
Max Cohen:you can ask what their favorite ice cream. You know what, Chad? I bet. Well
George B. Thomas:We might have had to refresh the page. Anyway, let's not get stuck on that. Let's not get stuck on that. Let's move on to the next episode and go on. Yeah.
George B. Thomas:Yeah. Yeah.
Chad Hohn:Alright. Here, let's just we'll do that while we're working on our thing. We'll just regenerate and just burn some Breeze credits.
Max Cohen:There we go.
Chad Hohn:Okay. So essentially what we have here now is we have our website page. We have our CTA, which is a pop up in our form, which will be embedded in our CTA. And then, you know, then that that that would be like a little journey that we're gonna send somebody through. So it's just simple thing.
Chad Hohn:But then now that we're done with that little core journey, maybe what we wanna do is right click and add a LinkedIn post. Right? And so then we could generate some content, promote marketing studio episode, from our podcast content or something. Right? We can do something like that.
Chad Hohn:And then why won't it let
Max Cohen:me No social channels.
Chad Hohn:Oh, yeah. I don't need social channels. Alright. Well, that stinks because I was hoping that it would at least stub it out. Now, I mean, does, right?
Chad Hohn:If that makes sense. Like the LinkedIn post thing is here. So I can add a task and say, this to George, right? And say, connect LinkedIn, then generate social post.
George B. Thomas:Love this so much. Start.
Chad Hohn:Right.
George B. Thomas:Because here's where my brain goes, by the way. Super admins, marketers, chief marketing officers. Like, if you have a team, now campaigns become a team sport.
Chad Hohn:Yep. Like, it doesn't have to be like this one. More obvious. Right?
George B. Thomas:Yes. Yes.
Max Cohen:Alright. Real quick. Ready? Alright. Let me ask you guys this question.
Max Cohen:How many marketing tools did we just work across?
George B. Thomas:A bunch.
Max Cohen:Well, can we count it? Oh, blogs. Social blog. Landing pages. Social Forms.
Max Cohen:CTA. Yeah. Probably email in there.
Chad Hohn:Yeah. Don't think
George B. Thomas:we've added email yet. We
Chad Hohn:haven't added email yet, but we could add a thank you email here. Right?
George B. Thomas:Sure. And the best part is because by the way, one of the tools we used was Marketing Studio. Yep. But the best thing is, and we haven't left the page. Is that where you're going?
George B. Thomas:That's what
Max Cohen:I'm saying.
George B. Thomas:Yeah. Yeah. How many pages have we loaded? One.
Chad Hohn:None. Yeah.
Max Cohen:One. None. Zero. One. Yeah.
Max Cohen:Dude, that's that to me is like the big thing here. Like, I get the AI stuff is so cool. Yes. 100%. Right?
Max Cohen:Yeah. But like, I think people forget when you are a heavy HubSpot user, if you added up all the seconds, just net even just let's just look at marketers. Because if you had you kinda can't avoid it as like a well, I don't know. People will get to a world where you can avoid it as like a sales or service hub user. But like as a marketing hub customer, think about like many seconds add up navigating just through all those different tools?
Max Cohen:Just to like load it up, go into something, create something new. No, no, no.
George B. Thomas:I don't know if I'm excited or scared right now because I literally just had like a flash in my brain of like, I'm up in heaven and God has like this big old, like, here's what you spent your time on.
Max Cohen:And there's this big orange bar, which is
George B. Thomas:like George's time in HubSpot during his lifetime. Oh my god. And
Chad Hohn:then there's like a breakdown segment.
Max Cohen:Yeah. Breakdown of that time. It's like navigating through pages and page load time.
George B. Thomas:Yeah. Three, three quarters of it is like clicks and page load.
Max Cohen:And then there's like and then there's like the time spent with the word humans coming out of your mouth. Yeah. It's like, yeah, higher than everything else. Yeah.
Chad Hohn:Oh, alright. Classic. Delete that. And this loaded sidekick strategies, and then we'll add that into our chain. So there we go.
Chad Hohn:So there's our home page. Nice. It's asking if we have consent or not. It is when the AI is loading, it's doesn't know where it's Yeah. So it's giving you a page view over there, George.
George B. Thomas:Yeah. Love it. I love it. Can we
Max Cohen:anyway a note, dude? I just need to see a
Chad Hohn:sticky note. You wanna see a sticky note? So, like, let's say after this marketing email goes out, maybe we have some other thing that we wanna do. So we'll just slap a sticky on there. And then you could just do no, you know, notes about x, y, z thingy thing, and then we'll make it a blue bee.
Chad Hohn:And then we
Max Cohen:also connect them. Like, you can't draw lines
Chad Hohn:from sticky
Max Cohen:notes to things.
Chad Hohn:It's an empty card, dude.
Max Cohen:Wait. The heck and frick, dude? Woah. Boy. So you can just type stuff in a card.
Chad Hohn:Yeah. And we can also make this cyclical.
George B. Thomas:Oh, yeah. So maybe maybe you do some things in an empty card.
Chad Hohn:Yeah. Yeah. Sticky notes are like general notes about stuff. And this is to an offline asset HubSpot can't recognize.
Max Cohen:Can you
George B. Thomas:click the sticky note again?
Max Cohen:Well, click on the line. What happens when you create a sticky note on a line? Shut up.
George B. Thomas:It's in the middle of the line.
George B. Thomas:Shut up. Note to the thing.
George B. Thomas:Oh, that's cool. But hover over the
Chad Hohn:blue sticky note.
George B. Thomas:Yeah. Oh, there's different colors, and there's a plus. What's the plus? Oh, yep. You can color in
Chad Hohn:the blue.
Max Cohen:Alright. Yeah.
George B. Thomas:HubSpot. Okay. HubSpot now.
Max Cohen:Here's my question, dude. When is workflows going to adopt this interface? Yeah. Well when's workflows gonna take steal this interface?
George B. Thomas:So this is a great way to maybe break your brain and end this. When does workflows go away and everybody just uses journeys? Okay. Never mind. Sorry.
George B. Thomas:I won't I won't go there. I won't go there.
Max Cohen:Well, journey. Oh, journey. Well, that's just like workflows for marketers is different. Like, you're not gonna use journey for, like, basic automation.
George B. Thomas:Listen, all hate mail goes to Max at just
Max Cohen:don't don't send it my way. That. Yeah.
Chad Hohn:Yeah. So there's also a calendar view. Let's quickly go over this where you can see all those things that are scheduled so you can see publish dates or due dates. For example, if you have all these things, this is all the stuff we need to build out. And then the dates that we wanna publish the assets, if you schedule publish dates, all the assets on there have the ability for you to be able to say, this is in draft, but maybe we want it to be due on the eighth.
Chad Hohn:And then, you know, you could also set like a separate, publish date that you would rather, you know, make it publish and, you know, that it can change from, like, when you're in there working on it, you can market complete, etcetera. Right? All that good stuff. Then when you're in board view
George B. Thomas:One of my favorite tabs right here.
Chad Hohn:Yeah.
George B. Thomas:By the way, here's your process.
Chad Hohn:Yeah.
George B. Thomas:Drag and drop.
Max Cohen:Right on schedule. Yep.
Chad Hohn:Yeah. Yep. Yeah. Super helpful. And then now that you have campaigns here, you can see all of this.
Chad Hohn:So, I mean, it's almost like worth another episode of going in and generating the whole thing from AI from scratch. Yeah. If we would like to do something like that.
George B. Thomas:Maybe we'll do that. Like next week, I know we're gonna do the first stage of loop marketing, deep dive. Yep. But maybe after that, circle back around and we do a second episode this. Because again, like, you can look at your analytics from here.
George B. Thomas:You can look at a list view from here. Can, like, there's just so much more that we probably, and I don't have time to show you like a full blown out, like, here's what a historical one looks Hopefully this was enough to get people teased in to like, hey, let's start to use this. Let's go see if I have to turn a beta on in my portal. Like, let me figure out why I'm not seeing this because ladies and gentlemen, hopefully, well, I'll pause. Max, Chad, one takeaway or last thing that you wanna say before we shut this episode down, and then I'll I'll land the plane.
Chad Hohn:I mean, for me, this this was a game changer to get people to be able to see and visualize how a campaign functions and adopt it so much more easily, especially for people new to the tool. And and doubly, especially for people not new to marketing, like they understood what campaigns were. But when you, you know, communicate campaign and they think like, oh, ad campaign, no, this is like a marketing campaign with all the assets and then they see it and they get it right. It's a game
George B. Thomas:changer. Max. Give it a whirl.
Max Cohen:Man, I mean, it's really, really cool. I I I'd love to see them build in some of those, you know, quality of life things we were talking about. Like, I'd love for some automatic arrows to show up when we know, like, something is linking to something else. Right? Or, like, at least, like, detect it and give people the option to auto add it just because I think that would work, like, you know, it would work wonders for people, like, understanding, like, the flow in which they're attempting to create here.
Max Cohen:Right? And, you know, I think even this this could be something that helps people, like, avoid making mistakes. Right? Like, if you've for example, like if you draw a line from one asset to another, it could be something where like it checks to see if there's a link. And if there isn't, maybe it should ask you because maybe you were supposed to.
Max Cohen:Right? Yeah. Things like that. So man, if this
George B. Thomas:is
Max Cohen:V1, what's this thing look like a year from now, right?
Chad Hohn:Like I
Max Cohen:know that's a classic thing I always say, but like dead serious, that's Let super
George B. Thomas:me land this plane. One, go watch the demo video. Two, go play around with this and look at your historical campaigns, if you have been doing historical campaigns. By the way, if you don't have the beta or don't see it, go to new to me betas, turn the so beta that you can actually see this. Third, and here's how I'll end it because I just really wanna break Max's brain.
George B. Thomas:I can't wait to see when there's a event happily prompt that I can just put into the campaign's marketing studio, and all of sudden, my entire event goes beep, bop, boop, bop, boop.
George B. Thomas:Okay, hub heroes. We've reached the end of another episode. Will Lord Lack continue to loom over the community or will we be able to defeat him in the next episode of the hub heroes podcast? Make sure you tune in and find out in the next episode. Make sure you head over to the hubheroes.com to get the latest episodes and become part of the league of heroes.
George B. Thomas:FYI, if you're part of the league of heroes, you'll get the show notes right in your inbox and they come with some hidden power up potential as well. Make sure you share this podcast with a friend. Leave a review if you like what you're listening to and use the hashtag hashtag hub heroes podcast on any of the socials and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human, and of course, be looking for a way to be someone's hero.
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