HubSpot Academy 2026 + World Learning Week
Do you live in a world filled with corporate data? Are you plagued by siloed apartments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace, lord lack, lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt? Knowledge.
Intro:Never fear hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. HubHeroes, it's time to unite and activate your powers.
George B. Thomas:Yeah. I like activating the powers. You know what else I like to do? I like to activate to the learning because sometimes people forget that that might be the most important thing that we can be doing in this year of 2026 and everything that's going on. Gentlemen, how are you doing this morning?
Chad Hohn:Oh, excellent.
Max Cohen:Yeah. Living living living the dream.
George B. Thomas:The dream. Well, you've got your Dunkin', so it can't be too bad.
Max Cohen:No. No. No. Today, have
George B. Thomas:Bucky booze. What?
Max Cohen:I got my star Bucky booze just because they opened up one right down the street from my house, and so I had
George B. Thomas:to try bucks?
Max Cohen:Got a got bucks. Got some bucks. It's not quite a it's quite a it's not a bookies like you
George B. Thomas:guys have. Yeah. I'm sure. My wife calls it boosies. I don't know why.
Max Cohen:Oh, it's it. Wait, no. Damn the boosies. I went down busses.
George B. Thomas:Yeah, but it's Bucky's. It's Bucky's. Yeah, it's Bucky. It must be a down south thing anyway. Wow.
George B. Thomas:No. Starbucks is it. Well, yeah,
Max Cohen:it was terrible. It was a terrible experience. I'll be honest with
George B. Thomas:you. Yeah.
Max Cohen:They gave me a grande. It's kind of crazy. Yeah. And I also actually, maybe this is a venti.
George B. Thomas:I'm not sure. That's a venti.
Max Cohen:That's a venti. Whatever. Yeah.
Chad Hohn:And then, dude, I always
Max Cohen:I always I'm trying to remember the what was the movie where it's Paul Rudd and he's like, can I get a large? And they're like, venti. And they're like, oh, venti
Chad Hohn:means 20.
Max Cohen:And he's like, congrats. You're stupid in two languages. I always play that scene in my head when I'm like about to say large and I'm like, oh, I got to say venti. Yeah. But no, I waited like seventeen minutes in line.
Max Cohen:I got this two breakfast sandwiches, dollars 17.
George B. Thomas:Oh, my gosh.
Max Cohen:It took me seventeen minutes to get through the line and then they gave me the wrong sandwich for my kid.
George B. Thomas:Oh, so terrible. Since we're cheating on our coffee distributors and you're not drinking Dunkin, I'll just say a cheers to my rise mushroom coffee that I had to wait
Max Cohen:zero minutes
George B. Thomas:It's amazing because if anybody out there, this is very niche, know your market. If anybody out there deals with inflammation, mushrooms are amazing. And so mushroom coffee in the morning, We're just a bunch of fools on the mic. What doesn't cost $17.99 dollars or $17 or whatever your breakfast sandwiches cost is HubSpot Academy, right? And that's what we're going to talk about today is we're going to listen.
George B. Thomas:Many of us hit HubSpot Academy years ago, years ago. Like my journey started in 2012. Max, I'm Yes. Sure you Like it's crazy, right? So I want to talk about what does HubSpot Academy look like in 2026?
George B. Thomas:What do we wish it looked like? What are some of our favorite things? But also we're doing this one because we love the team, but two, because we also want to talk a little bit about something that is WLW, which may sound weird because, well, we'll talk about that in a little bit. So first of all, let me just start here, gentlemen. And that is there was a product update 09/03/2025, which would have been like right before, I believe, the formerly known as Inbound event where HubSpot Academy dropped a new look and feel.
George B. Thomas:If you haven't seen the HubSpot Academy since 09/03/2025. Whoopsie. Like, maybe go It is way different. There are still things though. We'll get there that I'm like, why can't I do this?
George B. Thomas:Like, why
Max Cohen:won't
George B. Thomas:it do this? Because I think it would be super dope, but we'll again get there. So HubSpot Academy, new layout will will be showing the layout. We'll be navigating the layout. We'll be talking about things you can and can't do in this episode, things that you might want to watch or interact with.
George B. Thomas:However, let me take you on a journey. I'm in the workflows tab and I want everybody to see that in Breeze, I put the most simplest of simple questions. Won't even call it a prompt. I said, Do you have a HubSpot Academy lesson for this tool? Now, gentlemen, I want you to realize I didn't say, Do you have a HubSpot Academy lesson for workflows?
George B. Thomas:I did this on purpose. I said, do you have a HubSpot Academy lesson for this tool? Which then it checked to see what tool I was on. Yes, there's Academy training for workflows, giving me links again, and even gives me a video in here. Also a link to navigating Data Hub automation overview.
George B. Thomas:And if you share whether you want beginner workflow setup, enrollment triggers, or advanced automation strategy, I can point you in the most relevant lesson next. Now, I want you to think about that from Max, when you used to onboard humans, how cool would it have been to say, Hey, if you're trying to learn this thing, go over to this assistant and it'll put you on a learning path. I was Breeze. Yeah.
Max Cohen:I had to be Breeze. I was literally there, Breeze.
George B. Thomas:You were Max.
Chad Hohn:You were
George B. Thomas:just Breeze Cohen.
Chad Hohn:He was just me.
Max Cohen:I was I was the original I was the original AI assistant. Oh, God. Yeah. Yeah.
Chad Hohn:Yeah. Meat powered AI.
Max Cohen:You know, it would be really interesting. So like, it's clear. Yeah, this has page context, right? It's obviously trained on all of the on all of the the HubSpot Academy, like data and content. Right?
Max Cohen:Yeah. Dude, is it also trained on like does it have like the user context to be like, hey, you've gotten through these certifications? About these other ones right here?
George B. Thomas:Basically so you're asking, can so, hey, can you tell me what certifications I have is basically what you're asking if it can do that. Will it look at the user and will it tell me what certifications I do or don't have, which would be interesting, Max, because I think I know where your brain's going is if it knew, I could then ask it, well, what's the most important?
Chad Hohn:Yeah, I'll fall back to public academy profiles and results. That's cool. Look at that. Yeah. Yeah.
Chad Hohn:Yeah. So one thing that's, like, really exceptional about Breeze these days is it is, like, a phenomenal support agent. Like, it will send you clipped screenshots that are, like, annotated to tell you exactly what to click on and stuff. Although, like, those brand new views in beta, like, you know, where it has all these slash commands on the index pages, it doesn't know about those yet. I had a, someone else trying to send them to Breeze and it's like, it's not telling me to find the export button.
Chad Hohn:That's funny. It's hidden under the fold now.
George B. Thomas:Yeah. So it can't. By the way, Academy or Breeze team or whoever, this would be a very interesting thing of like, can you show me what certifications I have? Can you give me the most relevant certification or certifications I should take next? But I can't see the academy completion transcript directly here, but it does give me some valuable things that I can kind of go and look at.
George B. Thomas:But I want you to see, like, I tried to see if it was just getting lucky. It worked on workflows. It worked on segments. So it is very context aware when you're doing the thing. Here's the thing that I started out before the intro where I was like, I swear to God, it's there.
George B. Thomas:I know it's there. And I actually had to go Google because when you first go to the app, okay. And you're looking for an academy button and no, no, you can't, you can't find it because it's buried. And what I mean by that is you've got to know to hit the help button. And then under the help button is HubSpot Academy, which kind of makes sense because HubSpot Academy is education.
George B. Thomas:And when you educate yourself, you're helping yourself, but like, you got to know to dig to get there. So I wish there was a way that Academy could be more up, like up a level, maybe if that makes sense. Although I will ask the question Max, Chad, and maybe you're the wrong crew to ask. Actually, I'll ask anybody who watches this HubHeroes episode. Let us know in the comments below of the social channel you're watching this or on the website that is sidekickstrategies.com because yes, we brought comments back to our blog because we want to hear from humans.
George B. Thomas:Anyway, have you ever actually watched the HubSpot Academy lesson gentlemen your mobile device? Oh, on mobile. Yeah. Yeah. Yeah.
George B. Thomas:Yeah. You thought I was just gonna ask if you watched the lesson. You're like, oh, yeah. No. Have you ever watched a lesson on mobile?
Chad Hohn:I haven't on mobile, actually. No. Yeah. Never tried.
Max Cohen:I'm pretty sure the last time I got a HubSpot Academy certification, it was before it went mobile.
George B. Thomas:Before it went mobile? Maybe. Are you well, so Max, do you plan on getting HubSpot Academy certifications in the future at all?
Max Cohen:I mean, I feel like I might be morally obligated during the week of June 1 to
Chad Hohn:the Oh,
George B. Thomas:hang on. We'll get there. Hang on. Hang on. What week?
George B. Thomas:Yeah. So I've watched lessons. I've never really sat there and done like a full thing, but I like the fact that they're there. I guess I just wish they were more visible. Okay.
George B. Thomas:So Max, you started to let the cat out the bag. Before we hop into actually talking about HubSpot Academy more, ladies and gentlemen, HubHeroes, listeners, viewers, June 1 through June 5, please mark it on your calendar. World Learning Week. WLW, by the way, is what I said before.
Max Cohen:It's happening on a Minecraft server, apparently. I
George B. Thomas:mean, it's it's it's very interesting what's happening with the iconography here on here. But here's the thing, like once again, we renamed something, right? So we're just coming off of the conversation about unbound, you know, inbound and that being changed. This used to be World Certification Week.
Max Cohen:It's- What's in a day?
George B. Thomas:No. Oh, it started out as a day, but then turned into a week, I think. Originally a day, but then a week, I think.
Max Cohen:Bread and love out a little bit. Yeah. So,
George B. Thomas:but now, and by the way, you can still get certifications. There's still $5 you know, going to the charity. If you do lessons, it's like $3. So the concept is the same, but the name is different. But June first through, first of all, let's, this is back up.
George B. Thomas:Unbound or inbound becomes unbound, world certification week becomes world learning week. Max, how long do we wake up and HubSpot renames itself?
Max Cohen:Like universe universe universe lesson month? Oh, no. You mean HubSpot? Yeah.
Chad Hohn:HubSpot itself. They're going to be like, sprocket Sprocket Squid now. Like, it's like, I'm
Max Cohen:just introducing sprocketsquid.ai.
George B. Thomas:AI hub.
Chad Hohn:And agenticplatform.customer.
Max Cohen:Yeah.
George B. Thomas:And of course we jest because that will never happen, but there's so much change and so much-
Max Cohen:We never thought inbound was going change either.
Chad Hohn:Right. Well,
George B. Thomas:true. True. So first of all, what do you think of like World Learning Week versus World Certification Week? And where do if you let your mind go to what that might mean or what you think it might mean, like, just what are your thoughts?
Max Cohen:I mean, I don't I I mean, I don't really know how much how much educated thought I have around it. I like that there you know, if anything, it feels like it's making it a little bit more accessible and approachable because Interesting. Maybe the idea of getting a whole ass certification.
George B. Thomas:Right.
Max Cohen:Sounds a little daunting to people. Right. And like at the end of the day, HubSpot does this to build a lot more awareness around the academy because you'd be dumbfounded about a lot of people still don't know this thing for gonna exist.
George B. Thomas:It's crazy.
Chad Hohn:And there's so much content in academy.
Max Cohen:Yeah. You know, and so they wanna get people in there. They wanna get using it. And I think maybe learning is a little bit more of like, you know, and I it's less scary than the idea of a of a, you know, having to get a certification that feels like a lot of work. You know what I mean?
Max Cohen:Yeah. And because now, like, what? I heard you say it earlier, finishing a course or an eligible playlist adds $3. So you can still make a contribution without feeling like you have to go through a college degree course to do it. You know?
George B. Thomas:Well, and here's the thing too. Like, are a lot more lessons have been being added than like certifications. And so where my brain goes is like, do we do we live in a world where certifications still mean what they used to mean?
Max Cohen:Yeah. Well, I mean, even even I don't know, because, like, I still see a lot of chatter online about, you know, and I think I see it more on like the Salesforce side of things where, like, people are saying like, oh, do you really need to get a Salesforce certification these days? Right. Like the same sort of, you know, discourse we've heard for years about, like, the value of a college degree. You know what I mean?
Max Cohen:Like, it's almost like degrees and certifications are somehow becoming like a little bit of a dirty word, you know? Yeah. Just because of the wild cost of education. Right? You know, and how this AI will teach you everything these days, I guess.
Max Cohen:Or not or not teaching anything at the same time. Have no idea. Yeah.
Chad Hohn:It's like teaching the
Max Cohen:need to be and the need to have intelligence to a computer, then you can just access it right versus building it on your own. I don't know. That's a different conversation. But it is. It's that would
George B. Thomas:be a good conversation, but that is a different conversation.
Max Cohen:Yeah. What? But I do like that, you know, it feels like they're making it like a lot more success, not successful, Accessible and less daunting. You know what I mean?
George B. Thomas:To Yeah.
Max Cohen:Feel like you can have a contribution to this charitable goal there.
George B. Thomas:Yeah. Chad Chad, what are your thoughts?
Chad Hohn:I mean, I feel like, you know, we were kinda touching on the name change and all that, which is, you know, it is what it is. And I think the the idea of learning, it's like everything right now. Everything is, like, consistent, constant learning of new things. And for some people, I feel like that's exhausting. But exactly what Max was saying as well, like, the idea of getting a certification is a lot more exhausting than learning a few new tools that might have come out.
Chad Hohn:Right? And so I get that. But, like, man, I mean, I even had, you know, a coworker who shall remain nameless who was like Uh-oh. You know? Like, can I just, like, learn something?
Chad Hohn:Like, you know, a dental hygienist or something, they're like, they got teeth. And they go to school and it takes a while, but their trade's not really changing that much. They're working on teeth. They're the same kind of teeth that people had forever.
George B. Thomas:Yeah.
Chad Hohn:But I have to learn stuff every day here, and I'm constantly learning
George B. Thomas:new things
Chad Hohn:and new features are coming out. And it's like, it's a lot of work. Right? I mean, for some people and like, I'm energized by learning personally. Like, my hobby is hobbies.
Chad Hohn:And my hobby is like learning things and knowing things and teaching people things too. I love that. And I really, really enjoy that, but not everybody does. But I'm hoping that, like, a, mobile friendly. Like, that's an awesome mechanism.
Chad Hohn:And then, you know, b, having just that it's a learning week and it's, you know, just a similar mission, but it's a little less daunting. I think that's an exceptional, exceptional direction.
George B. Thomas:Yeah. I love I love a the and by the way, maybe why we started how we started is mobile device breeze. Like there's opportunities to micro learn. That's where my brain went with this too. When I saw it, I was like, okay, well, micro learning versus certifications because God knows I've spent enough time getting certifications with like what all time high of like 42 certifications.
George B. Thomas:Jorge, I think had 52 certifications. Right. So there's, there's a time investment in there, but I love this where it's like world learning week, formerly world certification week opens the door to the full HubSpot Academy experience. Certifications, courses, playlists, live sessions, by the way, interesting, and more. And we want every learner to find something meaningful and to leave their mark on the community, which again is all about the, you know, 200,000 over the last six years, 134 plus countries, 1.8 active million, by the way, active learners, but holy mackerel, growth mindsets do abound.
George B. Thomas:And so like, if you haven't checked out academy.hubspot.com/worldlearningweek make
Chad Hohn:sure
George B. Thomas:you go over there, make sure you join, make sure you mark it off on your calendar and start to figure out what you want to learn or what you want to see. Speaking of which let's go into the HubSpot Academy. I will go ahead and close this bar to give us as much space as we can. So guys you come into the HubSpot Academy, you got this home screen, you can search for anything. You've got a catalog, which you can see, you know, marketing sales service, artificial intelligence, website design, operations, web development, data privacy.
George B. Thomas:And then we get into HubSpot software stuff. Okay. So there's, it's definitely mapped out. You get here though, and it's giving me recommended for you. And I'm like, well, okay, how'd that happen?
George B. Thomas:However, and by the way, almost did this before we had this episode, but I'm like, wait, wait, wait, wait, wait. How about I just do this on the episode? Because it's like, I can update my recommendations. So, so that's nice. One, I do wish there was maybe like two rows of four, like, I don't know.
George B. Thomas:Anyway, I'll get back to wishlist items. So here's the thing. You hit that and it's like, what are you interested in? I can hit marketing. Now notice I can hit one.
George B. Thomas:See what happened there? Like, I can't be interested in marketing and sales and, but it's like, I'm interested in marketing all marketing automation, contact management, content, okay. Content marketing advanced my career, stay on top of current trends. Boom. Okay.
George B. Thomas:Courses, 151 courses. Now show me 151 results. And now I get somewhere where I can start to look at all the content around. But here's the thing, like 151 results, what do I do with this? Well, this is where I think we get into some of these other things that is my learning watch later.
George B. Thomas:We'll talk about that later.
Chad Hohn:Here's what's interesting.
George B. Thomas:Yeah. We'll dive down this thing, but I want to go back to this home area and I want to talk about something that to me is missing. So I'm going to go into a wishlist item and you can tell me which, by the way, if you want to explore spring twenty twenty six, it's here. Something that's missing is like, I want to filter and I want to be able to see like, what's the latest releases? Yeah.
George B. Thomas:I can't find one way to see, like, what HubSpot Academy loves yesterday. Yeah. Yeah. You see what I'm saying?
Chad Hohn:Yeah. Well, it's almost like, you go to YouTube and you follow a channel or a topic and you see the newest videos and you watch the ones you haven't watched yet.
George B. Thomas:Yeah. I don't see that functionality here. Okay. So that's one, it's like, man, can I get a filter by late? Cause by the way, you can go to my learning, right?
George B. Thomas:And then you'll have your learnings, which by the way, you have to put something in your learnings. You have to create a playlist for that, which is interesting because my learning and playlist, but I do have a, my playlist. So that's a little bit confusing there of why that is, but notice if I go back to these 151, because now that I've updated this, because I went away, maybe it isn't there. Anyway, I can click on these dots here, add to watch later, add to playlist. Notice I can then pick my playlist or create a playlist, add to new playlist or share video, which now I can actually copy a link, share on any social channel or whatnot.
George B. Thomas:So if you're trying to give a certain lesson to a team member, a very easy to do, but nice, but see kind of anyway, so I'm going to shut up. When you hit this home tab, where does your brain go? Is there anything that you wish was here that isn't like, or you're just happy. Where? You're like,
Max Cohen:Where do I see like all my certs?
George B. Thomas:Yeah. So for your certs, you're
Chad Hohn:going That's to go my learning, right? Or my
George B. Thomas:profile. Well, my profile. My profile, what you're going to be able to do is share your profile. You can edit your profile and then you'll have a little bio and then you'll be able to see or transfer by the way, here, that's always been a question people, how do I transfer my certs? Can see the certifications that you have or had, and you can see badges and product.
George B. Thomas:What do you mean the scroll?
Max Cohen:I'm just saying you've racked them up, George.
George B. Thomas:I racked them up, brother. Was playing Pokemon with HubSpot certifications. Just saying. But, but also badges and product usage will show up here as well. And so like, that's, that's where you see that right now.
George B. Thomas:My team is pretty cool because this is where you can see all active certifications, the ones that are expiring soon. And again, these are, these are interactive. So if you click on them, it takes you to the ones that are actually going to be expiring. But it's very, very expired by the way, in progress. People are reworking on getting some because that's an initiative, but again, you can kind of see what's happening from a team standpoint.
George B. Thomas:I'll go to watch later notice here, literally can add videos to a watch later area, again, depending on what you're trying to do. So this is going to be very helpful for people who are trying to get ready for World Learning Week and they want to do that. Or what I'll talk about here in a minute is playlists. But yeah, like you can filter by certifications or you can filter by content type or duration. Anyway.
Max Cohen:Should we is there a conversation to be had about, like, this whole expired thing? Right? Like, what do you mean? I don't know. Like, is it just they go for a year and then and then it's expired?
George B. Thomas:So some of them go for a year, some of them go for two years. And then, yes, they become expired. Some of the ones, by the way, that are expired from HubSpot Academy, like you can't Some of them you can't retake. So if you didn't get them when they getting was good, you ain't got them. Like, it's just that kind of thing.
Max Cohen:It's like, you know, my, like, my degree doesn't expire.
George B. Thomas:Yeah. Yeah. Yeah. Yeah.
Max Cohen:You know what I mean? Like, don't know. It just seems kind of silly that these certifications expire. It doesn't.
George B. Thomas:But it doesn't because let's go back to Chad's thesis.
Max Cohen:It should. It should because everything I learned in college is down. No, it was null and void the first time I went out because I took a bunch of traditional marketing courses. Yeah. And then at the very end they were like, Hey, there's this new thing called inbound.
Max Cohen:Forget everything I told you about the past four years. And I'm like, What?
Chad Hohn:Good thing I paid for that. Yeah. I mean, so So this
George B. Thomas:is a two road conversation, what you just don't put, Max. One road is this: teeth are teeth are teeth. Like Chad said, we are in an industry, marketing, sales, service, rev ops, that they're not teeth, they're always changing. And so you would think you would want to renew the certification because things are changing and there's a new way or better way to do it. But that also second lane of this road is that certification better be updated to the latest and greatest of what you should be doing when you're getting the certification.
George B. Thomas:By the way, updating certifications is way harder than creating just new lessons. Although lessons can become part of certifications, if you have a content roadmap that is going in the right way. Right. So, so, and I, again, I think that's maybe part of why HubSpot Academy is like, it's learning week because we can pump out the lessons because lessons like there's a metric button of artificial intelligence stuff because why it's very freaking relevant right now. Try to go watch the context marketing AKA smart content certification.
George B. Thomas:Last time I checked, that's like still the original, like, but not a lot's updated. So well, some actually has updated. So anyway,
Max Cohen:yeah, I just feel like it might make more sense to just put like the year you got it. Like, if if someone wants to see, like, how relevant that is, I think just having a year there versus saying it is expired. Like, it just doesn't I don't know. I just don't think I'm behind the whole expired thing anymore. It's, like, kind of silly, but
George B. Thomas:yeah. Yeah. All right. Let me show you this, then we're just going to open it up for general conversations. My playlists, I love this idea of playlist, creating a playlist.
George B. Thomas:So this is twenty twenty six certifications, by the way. And what this is, is this is my roadmap to say, Hey, these are the five certifications that I want to rewatch, recertify, even if I don't certify, by the way, I just want to rewatch them because I want to see what was updated and what I can learn from the updated certification. So what's nice is again, you can kind of view completed playlist, edit details, change thumbnail. And so like, you can see what you share playlist, assign playlist. So I can create playlists for my team and then assign them duplicate the playlist.
George B. Thomas:So if it was the same thing, but I wanted to give it three different people. So the reason I'm bringing this up is because so many people will ask me like, what's the first three certifications I should have my XYZ team member do that just got hired? Well, now you could create that playlist and you could duplicate it for any new employees and just be able to send it to them and be like, Hey, as part of our onboarding process, go do, go do your playlist.
Max Cohen:But
George B. Thomas:when you, yeah, but when you get into this playlist, what is cool is it's like five certifications, 46 lessons. I don't know why it says zero videos because they're all video based, but you can now literally see like it's HubSpot marketing hub software, HubSpot sales hub software, service hub software, revenue. So I literally have five certifications that I would click through. By the way, you can see that it's showing completed that I can click through, or I continue to add to this playlist if I want to over time. And so think of this as your growth mindset, educational roadmap that you can follow kind of moving forward.
George B. Thomas:So anyway, thoughts, gentlemen, about just HubSpot Academy, the features that we're seeing, way that you can filter stuff. Yeah, Chad, go for it.
Chad Hohn:I was thinking about when you were looking at Breeze. Right? And you're like, hey, oh, Breeze, you know, look at my Academy profile. I was thinking one thing that'd be really useful, I feel like, because some things that happens when I, you know, if I ever used to try to send somebody into HubSpot Academy, they're like, there is so much in here. It's insane.
Chad Hohn:Yeah. And like, a lot of it is admin related. And it should be basically based on the user's permissions like, hey, if I have more of a base sales
George B. Thomas:Yeah.
Chad Hohn:Kind of role and I don't have the ability to, like, you know, create sequences for other people, or if I don't have the ability to, like, create reports, then I don't need to know about that. You know, you get analysis paralysis when you have a wall of things in front of you. Right? Yeah. And so both, I think, Breeze Assistant and Academy in general should be permission aware based on your user.
Chad Hohn:And maybe it is, but I don't think it's like meaning. I only ever log in as a super admin because I've just only ever been a super admin.
George B. Thomas:Yeah.
Chad Hohn:Yeah. You know, but having said that, I feel like, you know, yeah, anyway.
Max Cohen:I know like people like because people can still get access to this if they aren't a HubSpot user. Right. Or do they have to like at the very least get make like a HubSpot account?
George B. Thomas:I think you have to make a free HubSpot account to get in
Max Cohen:to make a free HubSpot account. Yeah. I think what would be a nice addition to this front page here is like a section that is just like, you know, if you are like because we we should be able to know. If you're looking at this page and you are a user in a paid HubSpot portal and you have x y z seats given to you. Or maybe you're a super admin, maybe you're not.
Max Cohen:Maybe you're, you know, you've got a sales hub seat, a service hub seat, a whatever, a commerce hub seat, a blah blah blah blah. Right? Like, I think this page should react to that and be like, what's relevant to you based on what we know you have access to? You are a HubSpot user. And then just don't show it for people that aren't.
Max Cohen:You know what I mean? Like, that's not that hard. Right? But it's like, oh, you know, if someone comes to this page and we recognize, oh, you are a Seated Enterprise sales seat user. Right?
Max Cohen:Yeah. Like, this should just by default be like
Chad Hohn:What you need to full
Max Cohen:of, like, product stuff for that.
George B. Thomas:You know I mean? Stuff that
Chad Hohn:need to be trained on.
Max Cohen:That's what's going to be relevant in here for like a sales hub seat user. Yeah. They don't care about, oh, oh, oh, know, conversational market. Like, they don't care about any of that stuff. Like, they want to see stuff.
Max Cohen:They want to work out
Chad Hohn:of their deals
Max Cohen:and they don't want to find it.
George B. Thomas:They don't
Max Cohen:have to find it.
George B. Thomas:Bro, I thought you're going to use a different f word right there. I was so worried since we're going live. So boy, I'm like, oh, we're in trouble. So it's funny because you guys are blowing my mind right now. Like this idea of one, if it was permission based or seat based and all of a sudden the navigation just slimmed out.
George B. Thomas:Right.
Chad Hohn:Oh, yeah.
George B. Thomas:And then the second thing that I hear that I think is amazing is like if you sign up and HubSpot knows that your starter, well, maybe you just see starter video, like how to do these things in starter or like how to do these things in pro and by the way, prioritize themselves. Yeah, yeah, yeah.
Max Cohen:And I don't even think it needs to be like it excludes things. I just think that when you land on the homepage, it should be like, oh, do you have this? Here's how to here's how to learn the thing that you're sitting in right now. Yeah. Right.
Max Cohen:And, like, make it really easy to find. And then just don't show that when it's not the case. You know? Yeah.
Chad Hohn:And almost every salesperson I've onboarded for my current company recently has been a salesperson who is using Salesforce previously and needs to get acclimated to HubSpot. So there should also be like a, you know, team blue to team orange. What's the difference? Yeah. Speak in the same vernacular like, hey, it was, you know, opportunities, it's deals, it was accounts or whatever, it's companies.
Chad Hohn:Right?
Max Cohen:There's so many easy, like, and scenarios that they could just pre build that just show certain curated sections of like, for that example there, it's like, cool. You're a super admin user and you've hooked up the Salesforce integration. Great. Here's Salesforce integration training stuff, boom, right in front of your face.
George B. Thomas:So what I hear you saying, and I think this would be a dope idea because right now it's called my playlists. But imagine if HubSpot Academy came out with play playlist templates and all of a sudden you could just go over to a playlist template that was meant for X, Y, Z, human hit a button and then it's in your playlist.
Chad Hohn:Yeah. I mean, and then you could assign them to your team as well with the, you know, the team stuff, right?
Max Cohen:Yeah. But here's the thing. Here's the thing. If I walk into this for the first time and I'm already overwhelmed by the
George B. Thomas:amount of content that's in there.
Max Cohen:I'm never going to get to the place where I'm like, let me put together a curated playlist for myself. I'm never going
George B. Thomas:to do
Chad Hohn:that because
Max Cohen:I literally go, oh, shit, I don't even know where to start. Never mind. Make a start. Don't know where to start. I gotta oh, I'm not gonna go make a playlist.
Max Cohen:You know what I mean? Like, it's just you even think about people using YouTube. Right? Like, until you are, like, a deep in the weeds YouTube user and you're like, there's a lot of different content here that I'm gonna think to curate for myself, that's when you get to the place where you're building a playlist.
Chad Hohn:That way, just want be able save later. You know? Watch later. Right? Let alone play lists in YouTube.
Chad Hohn:Right?
Max Cohen:I think if they want people to adopt this, like, it should be as easy as I go to Academy and it puts the most high probability chance that that stuff's going to be relevant to me right in front of my face and I can click into it. Right. Not wade through all of this stuff and find it blah blah blah.
George B. Thomas:Like, I don't Yeah. Man, I love this conversation, which by the way, can I just say too, if I go here, let me go home for a second? Let me go to the artificial intelligence that I was at. And I scroll down and I see like 11 pages. I'm like, woah, I almost wish this was one of them.
George B. Thomas:Their pages where it was like no pagination and it just was load on scroll.
Max Cohen:Oh, yeah. Yeah. Because now I'll scroll. Don't. Great.
Chad Hohn:I mean, HubSpot doesn't work that way. Nothing else in HubSpot does infinite scroll. Yeah. But I would love infinite scroll pagination. That'd be dope.
George B. Thomas:Or you know how you can do 25, 5,100 records.
Chad Hohn:Yeah, at least that.
George B. Thomas:Right. At least give me that dropdown so I can be like, yeah, show me as many as you can so that I then see that it's only two pages or two and a half pages because two and a half or two pages, even if it is a 50 or a 100 videos per thing is way less daunting than seeing the number 16 and going, Oh God, how am I going to go through that? Anyway. Yeah. Anyway.
George B. Thomas:Well, moral of the story is whether you're checking out your profile, whether you're trying to add certifications to your profile, whether you're building a playlist watching it later or just coming into HubSpot Academy for the first time, June first through the fifth is when you should probably be making sure that we're spending a little bit more time maybe set up a little bit before that so that we can again be helping with the charities, the $5 the $3 dependent upon what you're going to do. And who knows, maybe HubSpot Academy and the powers will be, we'll see this episode. Maybe there'll be some new functionalities and features coming along the way. I mean, I don't think we're that powerful, but Hey, we've had some good ideas here. Max, Chad, last thoughts or one thing that you hope the viewers or listeners do based on this episode today?
Max Cohen:I don't know. I mean, I still, you know, as crazy as I get about, you know, it could be showing this at the front and not like, yeah, I think I still stand by the fact that it is it is it's it's it's it's wild that all this is still free. Oh, yeah. Oh, yeah. It's really crazy.
Max Cohen:Like, like, you could get a free HubSpot account
Chad Hohn:and go watch all these.
Max Cohen:I told multiple people it's like, hey, are you looking to shift your career into something that, you know, there's a lot of demand for people like with these skills? It's like, you don't need to go back to college. Go go learn this stuff that you could transfer across literally any business in that does literally anything. And, like, you have multiple college degrees of information that is relevant and, you know, helps you build skills that are on demand literally sitting right here in front of you. And all you got to do is go sign up for a free CRM account to get it.
Max Cohen:Like, it's crazy. Yeah. It's really crazy. Yeah.
Chad Hohn:Yeah. Chad. Yeah. I mean, I think, I like learning, and I hope you all do too. And, you know, there's there's so much that comes from regardless of how you learn it.
Chad Hohn:I mean, like, certification, no certification, you know, building things, testing things, doing things, whether it's in HubSpot Academy or not, continue to learn in your HubSpot environment and continue to do things that you never could do before because those are really gonna be the skills where the rubber meets the road. I think like HubSpot Academy is a yes and, like, it's great and implement and do. Right? So don't learn for the sake of learning, but, like, really learn the nuts and bolts by doing as well as learning is is my recommendation.
Max Cohen:And I think if you haven't if you haven't been in here for a while because you're you're you're in the mindset of, like, this is just certifications, and I don't wanna do a big, long certification. And maybe I've just been peeking on YouTube for, like, partner content and stuff like that to, like, you know, learn HubSpot stuff here and there. Like, those little tidbits and stuff like that is what's on here now too as well. It's not like Yeah. You just have to do a big long certification course and everything is buried inside of that.
Max Cohen:Right? Like, have these smaller lessons and things that you can just learn without it being in the context of this like giant course. Right?
George B. Thomas:Yeah. Without a doubt. I'm going to double tap on one thing here in a minute, then I love what Chad said. I'm going to say in the way that my brain translated it, but I can't let go of one thing dang on it. I keep trying to tell myself, don't mention it, don't mention it.
George B. Thomas:But back here, said, I think it was like right here, the full academy certification. And it says live sessions.
Max Cohen:Oh,
George B. Thomas:wow. And if I go back here, I don't see any way to know if there's a live session. And so or I don't really see a way to quickly understand if there's a boot camp. Do
Chad Hohn:you think you just mean the hugs like the user group, the hug or other hugs?
George B. Thomas:I don't know if they mean boot camp. I don't know if they mean hugs, but at the end of the day, it would be nice to know if there were live sessions or what I could do from a, I need to be hanging out with humans while I'm doing this standpoint. And I think that would be nice on the homepage as well, or an interactive tab or something along those lines. But at the end of the day, HubSpot Academy, we love you. We think you're awesome.
George B. Thomas:The team has just transformed so many humans, their lives, their ability to have jobs, make money, grow businesses. And so we take this time to say, thank you. We're looking forward to June first through the fifth to also give back a little bit for this. Here's what I'll say, Chad, what I translated in my brain is you kind of said, don't educate for education sake. My brain said, yeah, you should be educating because you're attempting to execute.
George B. Thomas:And I say that out of a pure understanding that ladies and gentlemen, the first time, the first round of certifications I got, I got them so that I could have the certifications. The second, the third time, the fourth time that I got them, it was because I was looking for the nuggets to like actually execute in the businesses that I was working for or the business that I now own. Educate to execute. And while you're doing that, remember to be a happy, helpful, humble human and do some happy hubspotting along the way. We'll see you in the next episode next Monday.
George B. Thomas:Enjoy, gentlemen. Okay, HubHeroes. We've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode of the HubHeroes Podcast? Make sure you tune in and find out in the next episode.
George B. Thomas:Make sure you head over to the hubheroes.com to get the latest episodes and become part of the League of Heroes. FYI, if you're part of the League of Heroes, you'll get the show notes right in your inbox and they come with some hidden power up potential as well. Make sure you share this podcast with a friend. Leave a review if you like what you're listening to and use the hashtag hashtag hub heroes podcast on any of the socials and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human, and of course, be looking for a way to be someone's hero.
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