The HubHeroes Podcast

George B. Thomas: go. So how, uh, how are you two doing this week?
Max Cohen: Crushing it, honestly. Yeah.
Chad Hohn: Ja
George B. Thomas: Yeah.
Max Cohen: Dude, Codex is crazy. That's all I gotta say. That's all I'm gonna say.
Chad Hohn: we got a convert in the house
George B. Thomas: So, so a little bit, uh, behind the scenes is, uh, not necessarily on the podcast, but, like, when we would meet or after we'd be done, uh, Chad and I, we were talking to Max, uh, about Codex, and I was talking about Claude Code, and, um, basically we activated Max. What was this, last week?
No, two weeks ago. Two weeks ago,
Chad Hohn: right before the holiday
George B. Thomas: right before the holiday. And, uh, it was funny because, um, I want you to imagine the words that would've been coming out of Max's mouth that we won't say because we're live, um, i-in, in a Slack channel. Yeah, it almost sounded a little bit like Morse code if we beeped out the words that were coming through the Slack channel.
And, uh, and so he is activated. He's having fun, uh, building a video game, uh, with, uh, Codex, which is beautiful. Beautiful
Chad Hohn: It's
Max Cohen: it's w- way more beautiful now, I'll tell you that.
George B. Thomas: Love
Max Cohen: Way more beautiful
Chad Hohn: powerful when it can manipulate your local files instead of just living only
Max Cohen: Dude. Yeah. Just anytime, like, I wanna, like, just, yeah, it, it, it, the, the stuff that I've been able to do, uh, this week, like every little dumb tweak that I wish it had, it's like literally just asking it and it's, oh my God, it's unbelievable.
Chad Hohn: "Oh, absolutely.
Max Cohen: okay, here you go."
George B. Thomas: It's fun.
Max Cohen: complimented ChatGPT more.
Like, I, like I literally, I find myself writing back to it, "Wow, great job." Like, it, you know, actively, like, telling it how good it did. It's so funny. Yeah.
George B. Thomas: So it's interesting that you bring that up. It's a great segue, actually, into, uh, Chad, you said it's when, when it can just deal with your files on your computer. Another thing that's getting really good is Breeze, um, because it's dealing with your CRM context. I put a Linked- uh, LinkedIn post out, oh gosh, um, maybe two weeks ago, I think, about, uh, something that I did in Breeze.
I got excited about it. Um, it, it literally, like, wrote an email in the actual, like, Breeze thing where I could then just hit a button and it would send the email. And, uh, so I took a screenshot of this. Guys, last time I looked, not... This is not a brag, but last time I looked it was, like, at 23,000 or 25,000 impressions, the LinkedIn post.
It went nuts. A bunch of people shared it. Um, and the only thing I was asking, by the way, I was excited and I said, "Hey, if I did a webinar on this, who would attend?" And so all the comments are like, "Yeah, do a webinar. Do a..." So that being said, uh, if you wanna check out the webinar that we're gonna do Friday, July 17th at 12:00 PM Eastern, uh, come party with us, uh, while we talk about, "Wait, HubSpot Breeze Assistant can do that?"
And we're just gonna go over a bunch of use cases and show a bunch of stuff and get nerdy for 45 minutes. I, I have since had people, uh, DM me things like, "Man, I got it to do a XYZ or an ABC." Uh, one person, which I will probably be naming in the very near future, uh, is recording a video to show me how they did a full HubSpot audit with their Breeze Assistant.
So it's all changing. It's all changing. The, the, the amount of things you can do in HubSpot is, uh, crazy. Speaking of which, today, gentlemen, I wanna talk about video. And before we
Chad Hohn: hold on, George. I have, I have a question. I'm sorry. I'm sorry.
George B. Thomas: Yeah.
Chad Hohn: I noticed the Copilot icon down on your task bar. Do you use that thing?
George B. Thomas: Oh, God, no.
Chad Hohn: Okay, I was
George B. Thomas: no. A-a-a-as a
Chad Hohn: it was right next to Microsoft
George B. Thomas: Boom. Let's unpin that.
Chad Hohn: Like, what, what about Microsoft Edge right there?
George B. Thomas: uh, no, I don't use that either.
Chad Hohn: Ooh. Oh,
George B. Thomas: Yeah, no, no, it's, it's funny that you bring that up. I just... That, is that how lazy I am with my icons? Is, like, I've just never unpin... They were there, and I just never unpinned them. Yeah, I don't, I do not, uh, use those, um, ever,
Chad Hohn: Okay. Okay. Okay.
George B. Thomas: Um, actually I, I actively make fun of other people who might use, uh... Hmm, never mind. I'll, I'll shut up before I get canceled. So, so let's talk about, um, HubSpot, and let's talk about video. Before we talk about h- video inside of HubSpot, um, Max, Chad, when you think about video, the importance of it, communication, sales, marketing, where does your brain go around the idea of v- video and using video?
Max Cohen: Oh, that's a broad question,
George B. Thomas: is on purpose. It is on purpose
Max Cohen: the... What was the thing that I, like, used to say a long time ago when I was encouraging
George B. Thomas: In a galaxy far, far
Max Cohen: hug? Yeah, my... Oh my God. 10, 10 years ago when I was, uh, implementing the marketing hug. Um,
Chad Hohn: used to walk uphill to work both ways.
Max Cohen: to walk 15 miles then.
George B. Thomas: shoes too
Max Cohen: back when you- sh- back when, uh, back when YouTube was in black and white.
No. Um,
George B. Thomas: Oh, that's funny
Max Cohen: I mean, I don't know, like, I, I used to always like say, and, and maybe this was just, uh, I don't know, just an observation of my generation is, you know, we, we were b- like back when it was still talking about blog posts and everything, I was like, "Listen, you're, you're, you're rocketing into the generation of consumers that like to watch, not read," right?
And
George B. Thomas: うーん。
Max Cohen: like, I mean, that's a foregone conclusion. You know what I mean? The only thing reading these days are the LLMs. So it's like, it's important to do that, right? Because, like, your, your search engine optimization these days is, is answer engine optimization. So, like, written word is still very important, but, like, you know, humans like to consume video.
That's, like, all we really do these days on our phone. Yeah, a few of them like video. Um, you know, and it's been, it's i- in some ways great, but also unfortunately easier than ever to create video content these days. So it's, you know, uh, I mean, no better time to start doing it. But, um, you know, I just think it's one of those things, like humans are never not gonna have eyeballs, right?
And, like, being able to see and consume something easily, like, that's why we look at stuff to, you know, take in information, and the fastest way to do it, I think, is seeing something right in front of your eyes versus having to actually read it, and interpret it, and understand it, right? So, like, video, just like it was 10 years ago, is, is probably one of the most important things you can invest in and try to get good at, and all that kind of stuff.
And, you know, it's, it, it's just y- you should be doing it,
George B. Thomas: う
Max Cohen: right? Like, you know, d- don't make slop. That's all we're gonna ask for. Don't make slop.
George B. Thomas: yep, yep, yep. Chad, where does, where does your brain go, Chad?
Chad Hohn: I mean, for me, just having kind of been on mostly internal roles for companies a lot recently, video for me is like, you know, recording like Loom-style things, training, teaching, i- implementation, SOP-type stuff, which, I mean, crazy enough, you can kind of do that in HubSpot now too, believe it or not. Uh, ooh, uh, whoa, whoa, sorry, let, let the
George B. Thomas: talk about
Chad Hohn: cat out of the bag.
George B. Thomas: Whoopsie
Chad Hohn: Um, but yeah, like, uh, I mean, it's, uh, that's what it is for me a lot, and, like, in my day-to-day life, obviously, learning through video is my preferred medium, even if sometimes it's just the audio in the background, uh, while I'm doing other things as well. Like, I don't listen to as much music as I once used to
George B. Thomas: うーん。 Yeah
Chad Hohn: enjoy learning things all the time, and that is, is often derived from various video sources and subscriptions, right?
George B. Thomas: Yeah. Yep.
Chad Hohn: video's huge. Now, that, I mean, that can even be short-form too. Like, I feel like short-form video is like the advertisement, like, you know, you get, it's like somebody sliding into your LinkedIn DMs.
Like, that's a short-form video that teaches you about a new channel that you might be in- interested in, and then you go find their long-form content. Like, that's, it's like marketing for video is short-form
George B. Thomas: yeah, yeah, inter-- okay, so, um, now I-- one question before we start diving in what you can do in HubSpot and kinda talking along the way and having just a nice conversation. 'Cause I wanna know where you guys fall in the camp of this next question. 'Cause by the way, I'm, I mean, I've been creating video since 2013.
watched, uh, this is the year of video happen 2016, 2018, 2020. Uh, obviously the, nobody's writing those titles anymore, uh, as Max kind of alluded to. But
Chad Hohn: Угу
George B. Thomas: where do you gentlemen fall in line, uh, with like AI-generated video, like avatars, HeyGen? Like have you guys done that yet? Do you think it's smart? Have you seen a good use case of it?
Or do you think video is like the, the frontier where maybe it just should really be the human... Ooh, I should have done
Chad Hohn: Oh.
George B. Thomas: human. Yeah, uh, the human in front of the camera still, or are we even past that? Where, what, where do you guys' brains go when you think about that part of this conversation?
Chad Hohn: I mean, yeah, I, I feel like the, the human side is super important. Like really having somebody there who is the face and the, the understanding and the person, right? Like, uh, for example, I just was watching a Veritasium video recently, if you've ever heard of the YouTube creator Veritasium, um, where it's about Google Maps and how does Google Maps work and what's the work and what's the mathematical algorithm behind the original principle, but then how they actually do the path-finding effectively and efficiently.
Anyhoo, the, like Veritasium, like original creator, Derek, was there, and then there's a s- like a secondary guy who does part of the work now that it's been around and they have millions and millions of subscribers, and Derek's taken a partial step back. All that to say, the number one comment where Derek was voiceovering, then it cut over to a different voiceover that almost sounded like him but wasn't quite, even though it was the other human host, because he's like somehow starting to sound like Derek, like taking his diction and cadence and almost even tone of voice, the number one comment was like, "What is that Derek, like AI voice of this dude?"
And like, you know, like, and everyone's weirded out because like it was back to back, it sounded just like him, and then not quite just like him, right? Does that make sense? And like it's the number one comment 'cause it's like you can't perfectly tell,
George B. Thomas: Yeah. Yeah. Max, where do you fall in this camp of, uh, you know, avatars and HeyGen and companies like that?
Max Cohen: Freaks me out, dude. Really freaks me out. I just think it's so unneeded, and it's just like that stuff is so easy to spot, you know what I mean? Just with, like, the voice cadence and everything at the moment, which, damn, dude, that scares the, the, the out of me. Um, but like, yeah, woo-hoo, woo. Um, I don't know.
Like, I, I, I just, I, I just think, like, what goes through my head when I see that stuff, I don't go, "Oh, cool, AI." I go, "Oh, you were too lazy to do it on your
George B. Thomas: うー
Max Cohen: it if you weren't able to make a video about it," right? So, like, my trust level goes down immediately. Um, you know, it's just like, just take the time.
I don't know. It's, uh, it's weird stuff. Like I, I would, I would never use it in a sales context. Like it... 'Cause, 'cause again, like if, if I were to know, I mean, people are smart enough to pick that up and, like, if not, like I... Dude, I, I was someone who was weird about like, you know, uh, emails going out in my name that were just written by someone else.
You know what I mean? 'Cause it's like, 'cause you're, you're trying to say, it's like, "Oh, this is something I said," and if it says something stupid that I would never say or makes a promise that I would never make or, or, or, or does something, then y- you find yourself in an awkward moment when you're talking to that person in real life and they're like, "Well, you said this," and you're like, "Oh, well, no, I didn't."
It's like, "Well, what do you mean?" It's like, "Well, it was like a AI or someone else who read it, wrote it." It's like, "Oh, so you didn't, you, that wasn't actually you? Like you don't actually care?" Like I'm just a... You know what I... And it's just the video stuff is just, it's just 10 times worse with that. I don't know.
George B. Thomas: Y- yeah. I feel like we might be three old guys, "Get off my lawn," right now because, 'cause I,
Max Cohen: exactly what I feel
George B. Thomas: I... But, but here's what I'll tell you is I find myself struggling more than accepting. Meaning, for me personally, it's been the one place where I'm like, "No, n- no, not yet. Maybe not ever." Um, however, there's, like, times where I'll be watching a video and I'm like, "Oh yeah, this just, this is AI, I'm outta here."
But I have had some times where it's been done right, and usually it's, like, some type of, like, informational tutorial, and I'm like, "Okay, dude act-" You can tell they still took time to edit it, and you can tell they took time to, like, put love in it. But you can totally tell that he's an AI or av- avatar, like, t- teaching the thing.
Like, and it even says, like, "Hi, I'm so and so. Bob so and so's AI avatar," like, at the beginning. So they're not, like, trying to fake you out, they're just like, "Hey, here's this information if you want it." So I think there's times when it's done right it can, you know, it, it's interesting. It'll be interesting to see if that side of stuff ends up coming into HubSpot a little bit more over time.
But with that being said, um, you might not know what you can do in HubSpot with video at this point. And so if I go to content and go to videos, you're gonna have a videos library that you're gonna be able to see here. Now, before I dive into this though, so we have some stuff to play with, I'm gonna actually open up the file manager, and I'm gonna go ahead and just create a...
Chad Hohn: file sidebar, by the way,
George B. Thomas: Oh, yeah. I'm gonna create a, a new folder, and I'm just gonna call this, uh, paid trainings. So we have this here. And I'm gonna go into paid trainings, and one of the things is you can just drag files, like, right in, and all of a sudden they'll just start uploading into your HubSpot portal. So just know that it's very easy to get the information that you're trying to get into HubSpot in HubSpot.
Uh, it's very easy to stay organized. The file manager now has a bunch of different filters that it once didn't have, so it's easy to, again, to find the videos that you're looking for. I'm gonna let those do what they're doing, uh, but we're gonna come back over here to video because, um, one of you, maybe both of you, talked about the sales process, never using it in the sales process.
Chad, you started to let the cat out the bag. The first thing that's
Chad Hohn: Oop!
George B. Thomas: know if people know about is if you hit add videos, uh, you can record video right inside of HubSpot. So you literally saw me easily upload a video, but if you go to record video, notice what you can do is you can turn camera on, microphone on, or screen on.
Now, here's what's really interesting is I'm lit- I don't know what kind of magic voodoo, woohoo, they're using. Uh, you can see me right now on the riverside
Chad Hohn: Угу
George B. Thomas: now see me on the screen that I'm sharing, uh, here as well. Most things will, like, shut your camera off and be, like, only one source allowed.
Um, but then also
Chad Hohn: I don't know what's up with that
George B. Thomas: I can share the screen. So, like, if I wanted to share a certain, I don't know, window. Uh, let's see. Let's do, let's do this real quick, and we'll do a window, and it'll be this window. S- s- so literally, like, if I wanted to start recording a video, notice I can just hit start recording here, and I'm gonna be sharing my screen, and I'm gonna be sharing my camera.
And again, I, I can prep a script. So let me actually just go ahead and hit this prep a script. And now notice what you can do here is you can, like, type some information. So, like, talk about a, a teleprompter situation here. And now all of a sudden you can, like, literally, if I move this out of the way, I can change my scroll speed.
So did you know that HubSpot had a teleprompter? And so
Max Cohen: I, I literally had no freaking idea. That's
George B. Thomas: y- yeah, yeah, so I hit done here, and now I hit start recording, and I've literally got, like, a teleprompter. I could move up to, like, close to wherever my camera is, and now I can, I can literally create that sales video.
Chad Hohn: It's even got that Breeze thing too, so that it kind of, if you've configured your Breeze with your AI data sources, it starts to use your brand voice and all that kind of stuff too.
George B. Thomas: Exactly. Exactly. So layers upon layers, bricks on bricks, if you will. Uh, and so the-- just the idea that you can record a video, that there's a teleprompter style functionality, that it will use your voice and tone, the breeze piece, uh, can be in here is super interesting. By the way, guys, n-notice what, uh, I kind of maybe why I asked the question at the beginning is there literally is where you can, uh, in, in video, you can click and it will take you to, uh, here where you can then go ahead and continue with your account, and then you're gonna literally be able to, uh, bring in HeyGen, uh, into your portal.
So they're already thinking in that direction. Sorry, guys. Sorry, guys. Uh, your computer, you saw me do, uh, record a video. Google Drive, so you can bring it in from Google Drive. So again, easier than ever to bring in a video. Now, once you bring in the video, which by the way, let's go ahead and look at these, they're still uploading.
Once you bring in videos, like what do you guys wish you could do? Just to see if we can actually do it
Max Cohen: what are the posting to social tools looking like these days?
George B. Thomas: Oh, yeah. We'll, we'll, we'll get there. You know, actually, you know what? That's a good, that's a good question, Max. You know
Max Cohen: 'cause they have that clip editor,
George B. Thomas: Y- well, l- here's, here's the
Chad Hohn: these videos can be edited
George B. Thomas: what might be nice, we'll get to these videos in a minute, by the way. Wouldn't it be nice if all of a sudden we could just get some suggestions?
Like HubSpot would actually create some clips? Like that'd be nice if HubSpot could just look at the videos that I have in my portal and create some suggested clips so that then we'd have clips to use for social media, because Max is curious of what it looks like for social media moving forward. So we're gonna let those clips generate.
Uh, we're gonna go ahead and go content, and we're gonna go video because while we're waiting for those clips to generate and these files to upload, and we were asking HubSpot to do a lot, we're actually gonna go into a video here because Max, here's the fun thing. When you go into a video, you got a couple things that, uh, you can do immediately.
One, optimize. So everybody should be optimizing their videos. So check this out. If I wanted to, I could pick a moment from the video, upload from library, crop and resize or edit with Adobe Express just to get a dope thumbnail. Now, one thing I will tell you is that if you're using something like Claude Code or an assistant, you can also have it generate the thumbnail, and you can send the thumbnail up to HubSpot via API.
So that is another option that isn't in here. Just know that that's basically how we rock it out as we say, "Hey, this, this is the thumbnail that we want for this video." It ends up in HubSpot. We just grab it and we go. But notice this over here, uh, where we can actually optimize the title. So when you first upload a file, so like Max, you can see these are uploading here.
I should have really picked a, maybe a s- a smaller size file to upload. But when you get into those files, you're gonna be able to actually optimize what this title is. Because usually when you upload a title, it's like title dash this dash this dash this, right? So what I want you to realize is it's looking at the content that you upload And so check this out, guys.
Hashtags, I didn't, I didn't add any of these. I literally hit generate hashtags. See this, Max? SEO description. Like this literally was made by HubSpot. Now, here's one thing. I left this in because I want everybody to be careful, 'cause some people might come in here and hit this, uh, thing and hit this thing and hit this thing, and then...
By the way, you can generate chapters too. They might hit this thing, and then they're like, "Let me push this to social." See, we're getting closer, Max, to where you wanna go. Um, but does anybody notice anything wrong with what HubSpot spit out here?
Max Cohen: It says SEO, not AEO
George B. Thomas: Uh, well, it is an SEO description. That's fine, but anybody notice anything else that's weird in here? Chad, are you talking? Are you muted?
Max Cohen: 嗯。
George B. Thomas: I think Chad's muted.
Chad Hohn: Sorry, my bad. Um, it's, I think it's, um, marked down bolded.
George B. Thomas: Yeah, it is. It i--
Chad Hohn: it uses the word delve, which has gone up like 9,000% in the last five years
George B. Thomas: it, it is. So here's the thing, like, HubSpot, uh, I, I love this and I n- I love that you made it easier, but I literally know that, and I don't know, maybe just slipped through this time, but I didn't use that word in this video. And I know this is actually one of the words in my brand, uh, thing that is like, "Do not use this word."
So that's still there. But then this is here too. So what I'm gonna try to do is I'm just gonna get rid of this, uh, SEO description, and I'm gonna see if I can regenerate it and if it does a better job this time. And, and that just to be said, like, please read. Like, please just read what's happening. Um, okay, so now look what happened.
Now we're getting something a little bit better. There's no markdown in here. Uh, the words don't seem to be the words that shouldn't be here. So, like, you gotta remember HubSpot can have hiccups, but at the end of the day, being able to come into this optimization tab and edit your thumbnail, optimize your title, give it some hashtags, give it some SEO juice, give it some chapters, uh, is a pretty dope thing.
Which by the way, we're gonna run through one of these, uh, if it actually makes it by the time that we get past this, uh, thing. So performance. So now what's-
Max Cohen: are you saying you don't delve?
George B. Thomas: I don't, I don't delve,
Max Cohen: I, I think all you do is delve. What do you mean? You delve into things all the time.
Chad Hohn: you're delving
Max Cohen: at me and say that you don't delve into things. We're delving.
George B. Thomas: but I...
Max Cohen: We're currently delving.
George B. Thomas: Um,
Max Cohen: most accurate stuff I've ever seen.
George B. Thomas: Oh, geez. I just, I can't, I can't use that word. I can't use that word. So, so h-here's what's fun.
So notice social media performance for video post, which by the way, let me back up for a second, because notice website plays, unique views, emails. Like, so no matter where this goes, it's gonna... You're gonna be able to see the metrics of it. And not everybody knows this either, by the way. Uh, a month ago, two weeks ago, a month and a half ago, um, did you know, Max and Chad, that you can actually embed HubSpot videos on external websites now?
Chad Hohn: Mm-hmm.
Max Cohen: Wait, really? Oh
Chad Hohn: an
George B. Thomas: Ye- see,
Chad Hohn: and it's, it's like a, it's like a Vidyard-type player
George B. Thomas: S- Y- yep, so that didn't used to be the thing, but if we go over here, resources, we go AI content system, and I go to like week one to watch the recap, this is literally now a HubSpot-hosted video that if somebody plays this on my website, it is going to be one of the metrics that they will see, or I'll be able to see, that there was a website
Chad Hohn: probably gonna show external plays, right? 'Cause you're, you're not on,
George B. Thomas: I'm not on, I'm not on con- Well, uh, I'm not on Content Hub for the Sidekick Strategies website. Yes, you are correct. You are correct. But the
Chad Hohn: But everything else is assets basically,
George B. Thomas: Y- yes. Yes. So, so imagine being able to put this on your website and still being able to have the, um, stats. And what's, what I love about this is, again, social media.
So it can be the same video that is on a CMS website, that is on an external play, that is in an email, that is like whatever, um, or when we go to publish it to social, it would be, uh, on social as well. Okay? Captions, if we wanna run captions, notice English, I can view the captions. So if I do this, it literally just opens up a tab to be able to view the captions.
If I wanna edit the captions, did you guys know that there's a caption editor, and I can literally come through in here and notice I can edit, delete any of these and make it
Chad Hohn: And it's in the full WebVTT format too, so it shows up at the right spot at the right time in the video, but you don't have to deal with all that. You know, you can just manipulate any, any small errors
George B. Thomas: Exactly. And now we're gonna go actions. Notice if you, if you want to, you can upload captions if, if you have said information that you need to. Details, by the way, uh, here's all some fun details, the size, the campaign, if it should be part of, if it's there's a URL it should be. And then Max, check this out, clips here too, where we can get suggested clips for this video.
Before I bounce out of here though, notice download, remix into other content, edit in Descript, copy URL, archive or move to trash. Look at this, Max. I already have some, what I'll call magic. That's what Riverside calls them. But I have some magic clips that have been pulled out of here, and so let's, let's check on these files.
Still uploading, so we'll just go like this, Max. We're gonna go ahead and click into this video, and so now we're in the video. But by the way, Max, did you know that HubSpot had an actual video editor where you can edit the video? Yeah. Uh, yep. So what's fun about this is it's literally just giving me the section that I can edit, because the rest of this, you can see it's like, it's this clip where these words are.
So if I wanna edit this piece, I literally have a timeline down here that if I wanna split or if I wanna add video or audio or images or text. So think about that. Just a minute ago I talked about Descript, but is this not Descript in HubSpot? Kind of, sort of, like a light version. Um, now I'm gonna pause for a second.
Guys, when you think about this, and you think about this power being in HubSpot, and you think about the normal, average, everyday business who has multiple tools and they wish they could get people to use HubSpot more, and they wish their teams might use video, w- where does your brain go when you see all of this under the hood?
Chad Hohn: mean, it's like a full-fledged, you know, video platform at the moment. Like, it really has everything you need. Like, it's, it doesn't have, like, every little bell and whistle, but there's some really good bells and whistles in there. Like, just think about video remix to content, right? Uh, you wanna remix it into a s- like, a social post and a clip, and another social post and a clip, and schedule those.
And you just massage them, uh, on your social posts to make them exactly what you want, and schedule them. And just think about how fast that changes your workflow compared to what it was, right?
George B. Thomas: Yeah.
Max Cohen: Yeah. Yeah, I mean, it's, it, it, it, it's, it's, it's truly remarkable, like, what's, what's in here now, honestly. Um, you know, we, we talk about it... I think, remember we used to call HubSpot the, the everything that the, the, in the marketer's toolkit, right? I think it's kinda what we always referred to it. But, you know, even back then, y- video was part of that toolkit, but it wasn't in here, right?
And now it's in here in, like, a really, really almost overly deep way that I kinda never expected, uh, which is, which is really cool. Like, it's, it's interesting to see the rise in popularity of these, like, web-based video editors. You know me, I'm like a Final Cut and an iMovie and a, a, a... What's the other one?
I can't remember. Well, I was used Camtasia for a long time, and maybe this doesn't replace something like that, right? Um,
George B. Thomas: I don't know. I don't
Max Cohen: I don't know. But, like, definitely when it comes to, when it comes to, like, quick r- like, reusing of existing content and repurposing stuff that you have, like, I mean, it, it, it all already lives here.
It, it's all, all already connected to the places you'd be distributing it to, from here, too, as well, right? Like, you can get it all done in your browser and skip the whole uploading bullshit and, and editing in another piece of software and, like, all this kind of stuff. You know, and for marketers that have to do a lot of things, right?
Putting a lot of those, you know, standard parts of your workflow in one single place, like, it's honestly pretty ridiculous now. It's, it's really cool.
George B. Thomas: Yeah. So we've got landscape, we've got, look at this, show pauses, show trimmed parts, uh, closed caption. Look at this, default styles or add a custom style. Uh, translations is in here as well, font size and position. Uh, you've got your little AI tool, voice isolation, uh, Max and Chad. Multi-language, by the way.
If I click on multi-language, you could literally add another language. We've got branding, so now you could upload your logo. If I turn this on, I can make it small, medium, or large. And then you even have templates that you can create in here. So, like, it's pretty dang robust on what you could get put in place, and then all of a sudden you're just able to, like, create these clips and then push them to social.
Chad Hohn: Yeah. And the remix, I really think that's super cool. Like, taking a long-form video like this and being able to hit that remix into other content, select what you want, and pl- uh, plop it into a campaign if you wanted. And then all the assets go into that drag and drop marketing studio technology too, if you need to make it, like, some kind of a thing that you're trying to track that customer journey.
Like, it's, you know, there's some... It, it, it's-- things have matured so much on the video side and all that. Uh, but just HubSpot campaigns in general are easier to understand than ever, I think, for new users
George B. Thomas: Without a doubt, without a doubt. We might have to do a remix episode where we actually do take time to kind of remix some of this stuff. Um, but here we go. Check this out. So Max, let's just pretend, uh, well, not really pretend, but we'll go from the beginning to the end. So we, we upload a video. Uh, we come in here.
Notice it's literally, uh, this is the title, so I'm gonna go to optimize. Um, that's not a really cool title, especially for social, so I'm just gonna go ahead and hit this right here, and what it does is it gives me like optimized video title. It's gonna go out and search, and what's fun is you can look at like the difficulty to rank, you can look at the keyword like intent because you are ho- hopefully made the video and can pay attention to the video, monthly search volume.
And off of you knowing what the video is about and the data that HubSpot gives you back, you'll be able to pick the direction that you wanna go with the optimized title, uh, that you're gonna get. Now, this is a longer video, so it's taking HubSpot a little bit longer to like figure out what's in it, um, which makes sense.
I, I don't know if a lot of people will put hour and a half videos into, uh, this. Uh, m- maybe. It depends if you're making hour and a half videos. Uh, this is probably, uh, that length. And so you can, you can choose though and say, "Hey, I want this one." So, um, I really want it to do this because I wanna show it, dang on it.
Uh, I should have picked smaller videos. But we'll, we'll, uh, we'll give it a minute. We'll give it a minute. Maybe it'll think
Chad Hohn: you got Cherry, Cherry Blues on that keyboard, Max?
George B. Thomas: I know, it's like his keyboard is banging.
Chad Hohn: keyboard's in my brain
George B. Thomas: s- so, so check
Max Cohen: What y- Oh,
George B. Thomas: Yeah, we can, we can hear you smacking away, brother. So, uh, S- SEO optimi- um, optimization notice, update the file name.
So, like, it's literally paying attention to the granular. So I can be like, "Okay, go ahead and, you know, fix the file name." Now, I would probably fix the file name after I... Yeah, exactly, Hubspot. After I fix this to whatever optimized title that I want. Uh, but then notice, generate hashtags, uh, generate the SEO.
I'm not gonna try to generate any of these because it's still trying to figure out what my actual video is because I'm doing this live. But think about how easy that is, and then Max, here's what you asked about. Uh, publish to social, right? So what happens now is if I had that optimized... You know what, actually, I'm just gonna do this, Max, so that people can see something a little bit better.
I'm gonna go content video. I'm gonna use a video that I already had in here. So we'll use the second brain video, and I'm gonna go ahead and say publish to social. And because I already have that information, notice what I can do is I can come in here and I can be like, "Hey, I wanna send it to TikTok," or, "I wanna send it to my YouTube channel."
And as soon as I select YouTube channel, now I can come over here to the YouTube little channel dealy, and I literally have my title, which if I wanted to add a hashtag or something to, I can see how much, you know, I'm using, how much I have. There's these little indicators. I've got my description here. I can add emojis.
I can add hashtags. I can a- you know, attach content. I can literally get Bree's assistant to help me here. I can upload a video, which, uh, I'm already doing, so I don't need this. But notice custom thumbnail, if I wanted to browse images and be like, "Yeah, I wanna send this as the thumbnail for the, uh, YouTube video," it's literally gonna bring that in, and no, it's not made for kids.
This should start to feel very, like, when do you wanna schedule it? I'm gonna put it for like, uh, whatever time out. If you wanna add it to a campaign, all right, think about that now, how attached your, uh, videos will be to your campai- campaigns. And then you literally can select what playlist you want it in, what tags you wanna add, the language it should be.
So it's literally like everything that you would do inside of YouTube. Well, not everything, 'cause end screens aren't in here and things like that yet- yet. Who knows if the team will do that. But, um, pretty much the whole flow, and then you just hit review and schedule, and boom, it's on your social channels.
It's, it's that simple. It's that easy
Chad Hohn: Yeah. Dope
Max Cohen: is there a reason why they haven't brought, like, the SEO description into the AEO, uh, I don't know, world? Is it just, like, the tools, like, lagging behind and it's ultimately the same thing? Or, like, is video SEO still relevant in the world of AEO, or is it all the same and these words don't matter?
George B. Thomas: Well, I, I think when it comes to SEO, here would be the way I think of it. Um, SEO or video SEO has always been the information behind the script, behind the actual video. And so if you think about that, it's like, uh, the, you know, think of schema in general, AEO paying attention to schema. I think just the fact that it has video and if the LLM could understand what the video is about, therefore the descriptions, the chapters, the things like that, um, y- that's where my brain goes.
I don't necessarily know if I've heard anybody, and I-- this is just me, maybe you guys have. I don't know if I've ha- heard anybody talking about, um, video as part of an AEO strategy, um, particularly
Max Cohen: I mean, y- you know, the, the, the, all video, every video now that goes onto YouTube has transcripts, and that's
George B. Thomas: Oh yeah, without a
Max Cohen: that, you know, that, that answer engines are, are looking at, right? I mean, they're making video recommendations already. Um, yeah, I don't know. I think also AEO is just a, a new way for people to sell SEO services again, but that's just me.
That's just me.
George B. Thomas: it's, it's, it's a, it's a little different, a little different. Um, so, so let's go back over here. Check this out. So we do have some clips. We do have where we can open them in editor. Uh, so again, if you haven't checked out the suggestions, if you haven't checked out the editor, uh, if you just haven't checked out v- video in HubSpot in general, um, I, I definitely think that it's time that you give this a look-see because, again, it is super powerful, super powerful.
Gentlemen, what do you think the one takeaway from this episode and video and HubSpot should be for the people who are watching this?
Max Cohen: Um, I'd imagine a lot of these tools are very unknown to a lot of folks. There was a lot of things that we saw, uh, that surprised even me going through this. Um, and so I think the biggest thing-- And this is, I, I guess this is kind of similar advice that I give anytime we do a big feature, uh, dive through like this, is like, if you haven't looked at these video tools in a long time, uh, it's probably time you take a look at them because, damn, there's just literally everything in here that you would really need.
It's pretty crazy
George B. Thomas: Chad, what are your thoughts?
Chad Hohn: Yeah, I mean, uh, you know, never, never count out HubSpot to build in something that's going to just blow your mind as to the level of feature depth that it has. Like, I mean, Workflows is crazy now, like, just really crazy deep. They even have, like, an AI kind of beta workflow thing that's pretty wild.
Like, a- all these features that they're working on are, are really in-depth, and this is obviously very well thought out and tightly knit with all of the video channels that you could be uploading to by starting with HubSpot. Like, wherever I can, if you have a HubSpot-centric process, try to start from the HubSpot side because then natively all of the data and analytics and tracking and clicks and things are all gonna be right there in HubSpot, and you'll have much better data to make truly real data-driven decisions from.
And with how good Breeze is getting, it's easier and easier than ever to actually analyze the performance of the data. So I'm doing as much as I can to get data and analytics into HubSpot. So in this case, now that they have a video feature that's really good, you know, um, starting from HubSpot with your videos just gives you a leg up on that analytics, right?
George B. Thomas: Yeah, without a doubt. I agree with everything that you guys are saying. Guys, it's funny I finally got this one to go because it had time to think about it, um, while you guys were talking, and this is my point to everybody. The ability to accelerate your starting point. Uh, literally I hit this build your AI content system with Claude code agents, uh, literally what we're talking about in here.
Uh, generate hashtags, it'll literally just bounce them out. The SEO description, I would go in and I would tweak this a little bit, but it's a great starting point, and chapters immediately, uh, knowing what we're actually talking about in those areas. So there's no better time, no better place to have HubSpot be the starting point to then you come in AI assisted, right?
And you come in human powered and handle it and take care of it. Again, check out the videos. Uh, until next time, remember to be a happy, healthful, humble human and do some happy HubSpotting along the way.