Lead Scoring in HubSpot Guide (tips + best practices)
If you’re new to inbound, modern companies traditionally rely on solutions like HubSpot to put lead scoring models into practice. In fact, if you ask me, lead scoring (when done right!) can typify the why and how of leveraging technology to create scalable growth strategies that drive revenue for your business.
If you’re new to inbound, modern companies traditionally rely on solutions like HubSpot to put lead scoring models into practice. In fact, if you ask me, lead scoring (when done right!) can typify the why and how of leveraging technology to create scalable growth strategies that drive revenue for your business.
Of course, that’s the key – “when done right.” Which is exactly what we’re going to dig into in this lead scoring in HubSpot guide for dummies.
If your lead scoring model for your HubSpot contacts is being developed in a vacuum by only sales, only leadership, only marketing, or only two of those three teams I just mentioned, you’re gonna have a bad time. (That’s right, marketing teams – EVERYONE has to agree how a marketing qualified lead is defined.)
If your lead scoring model is something you developed a long, long time ago, in a mess of spreadsheets and Zoom calls far, far away, you’re gonna have a bad time. (Sorry, leadership and sales – you’ve got to look at your lead scoring strategy more than once a decade!)
If you’ve been doing lead scoring for a while, and you’re using HubSpot … well, you’re not gonna have a bad time, but we’d strongly urge you to listen in. (We guarantee you’re leaving money on the table right now – and we’re going to help you fix that.)
Of course, there is a chance that if you're doing lead scoring now – or you're thinking about it – your biggest mistake was doing it at all! (That's right, lead scoring isn't for everyone.) The only way to find out is to listen in to this week's episode.
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
