Why Go HubSpot Marketing Hub?
At first glance, WHO this episode is for seems obvious, right? We’re talking to business owners or marketing leaders who are considering investing in HubSpot Marketing Hub for their company. Technically, you wouldn’t be wrong. We are absolutely going to be talking in this episode to folks who might be on the fence about HubSpot Marketing Hub.
At first glance, WHO this episode is for seems obvious, right? We’re talking to business owners or marketing leaders who are considering investing in HubSpot Marketing Hub for their company. Technically, you wouldn’t be wrong. We are absolutely going to be talking in this episode to folks who might be on the fence about HubSpot Marketing Hub.
However, you have to remember there’s another point at which business owners and marketing leaders might be thinking about their investment in HubSpot – when it’s not living up to its potential. In that case, they’re asking themselves, “Wait, why ARE we going with HubSpot Marketing Hub again?”
🔎 Related HubSpot education:
🔎 Related HubSpot education:
- What is HubSpot, really? (most get it wrong wrong)
- Why go HubSpot Service Hub? (HubHeroes, Ep. 10)
- Why go HubSpot Sales Hub? (HubHeroes, Ep. 12)
This is an important distinction because today’s episode isn’t a sales pitch, even if it does enable some of you in our HubHeroes audience to make a more informed buying decision that includes HubSpot Marketing Hub.
Instead, today's conversation about helping you, our fellow HubHeores – whether you're thinking about buying into HubSpot , or you already have it but you've slipped out of the HubSpot honeymoon phase – understand what HubSpot Marketing Hub REALLY is.
Because, for a lot of us who have been around the HubSpot world for the past five to 10 years and have been using HubSpot in that time may not realize that the HubSpot of yesterday is not the same as the HubSpot of today …
So, why go HubSpot Marketing Hub? I’m so glad you asked! We even have a very special guest this episode joining us for this discussion — Deanna Schwarz of HubSpot!
HERE'S WHAT WE COVER IN THIS EPISODE ...
- What was HubSpot Marketing Hub back and in the day, and how is it different from what HubSpot Marketing Hub is today?
- What problems does HubSpot Marketing Hub help organizations solve, and what problems doesn't HubSpot Marketing Hub solve?
- Whether someone is brand new to the platform or they’ve had it for awhile, where do most go wrong with HubSpot Marketing Hub that leads them to give up down the road?
- What are our favorite tools, features, and integrations of HubSpot Marketing Hub that many people overlook or miss entirely?
- What is a fiddle fart?
And that's only the beginning ...
YOUR ONE THING FROM THIS EPISODE
It doesn't matter if you've been drinking the HubSpot Kool-aid for years or you're brand new to the HubSpot and inbound ecosystem — education is absolutely essential if you want to see the results you're looking for from HubSpot.
Without education of what the platform really is and isn't, what it's true capabilities are, as well as how and when it should be used, you'll always look to the platform to perform in ways it was never meant to. Is HubSpot Marketing Hub powerful? Of course it is. But with great power comes great responsibility ... and your responsibility in this case is to get educated. HubSpot Academy is a smart place to start.
RESOURCES FOR THIS EPISODE
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
