In our last episode, we went off during a fiery discussion about what content strategies really are and how marketers, leaders, and sales pros need to rethink their approach to content going into 2023. We also talked extensively about how the answer to what is a content strategy has changed substantially in the past 10 years.
In our last episode, we went off during a fiery discussion about what content strategies really are and how marketers, leaders, and sales pros need to rethink their approach to content going into 2023. We also talked extensively about how the answer to what is a content strategy has changed substantially in the past 10 years.
What isn't a content strategy? Because the amount of misinformation out there is astounding.
How the answer to "what is a content strategy?" has changed in the past decade.
What is the purpose of a content strategy? And what do most people get wrong about what content is supposed to do for their organizations?
How Google and other search engines have radically changed how you should be developing your content strategies.
Liz gets heated about "brand awareness" content.
A brief primer on topic clusters and pillar pages, as well as why they exist.
And so, so, so much more. Seriously, this episode is straight fire, start to finish.
YOUR ONE THING FROM THIS EPISODE
If you're a growth-focused marketer or business leader who needs to get big results (and make big changes from a content strategy standpoint) in 2023, you need to sign up for the SEO Content Strategy Masterclass, which starts in January. Period.
Otherwise, get very clear on the purpose for your content strategy, as well as what goals you're looking to achieve with it. And if someone asks you for a content strategy document outside of what you provided, take a long hard look at your current documentation — and the process you used to get there — because you've got big gaps, my friend.
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
