Why Go HubSpot Operations Hub?
When bright orange sprocket rolled out the HubSpot Operations Hub in 2021, they did so while underscoring one of the most common challenges that companies face as they grow. Even with the best laid plans and intentions, as you grow, your systems can and will break if you don't set the conditions for them to grow along with you.
When bright orange sprocket rolled out the HubSpot Operations Hub in 2021, they did so while underscoring one of the most common challenges that companies face as they grow. Even with the best laid plans and intentions, as you grow, your systems can and will break if you don't set the conditions for them to grow along with you.
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As systems break, productivity plummets as teams are left scrambling and reacting, as they triage what's no longer working. Everyone is too busy chasing revenue and "crushing it" as they swing to smash their goals out of the sky to fix what's no longer working. So, while everyone is "doing the best they can" and "failing fast," the operational chaos continues to multiply.
Sure, nothing is technically on fire, but what was once a (marginally) well-oiled machine now looks more like Frankenstein's monster. Basically, it's every company founder's worst nightmare, right?
"Congratulations, you're actually 'growing better!' Bad news, nothing works anymore!"
That's where the HubSpot Operations Hub comes in ...
... at least in theory.
In reality, when HubSpot unveiled this new hub, some were left scratching their heads. Not because the hub isn't valuable. Quite the opposite. The problem (if you can even call it that!) is the HubSpot Operations Hub a horse of a different color.🐎
Instead of driving qualified leads, closing deals faster, and improving customer delight (like the other hubs), the Operations Hub is all about data and processes — things that can feel a little less urgent and sexy at first glance, especially if your bottom line is barking at you for attention.
Still, sexy or not, if your operations are all out of whack, growing will always be a painful and costly experience. And that's precisely why we invited Nick Carbone of HubSpot to talk through what HubSpot Operations Hub actually is, and whether or not it's worth your investment.
Here's what we cover in this episode ...
- What does the HubSpot Operations Hub actually do ... and how is it like an HVAC system in your home?
- What do you need to know about the three Ps (platform, process, and perspective) — the driving philosophy behind HubSpot Operations Hub?
- Why does our gang consider HubSpot Operations Hub to be the most underrated part of the HubSpot stack?
- When should someone get the HubSpot Operations Hub? Do you dip your toe in the water now, or is it smarter to wait a few years down the road?
- Do you need a developer resource (in-house or outsourced) to have HubSpot Operations Hub work for you?
- Why does data quality matter so much to your organization? And how is it costing you big time if it's not something you're prioritizing?
- Why was discovering the business and data sync in HubSpot Operations Hub was a totally life-changing moment for me?
- Why should anyone be excited about the HubSpot Operations Hub?
And that's only the beginning!
YOUR ONE THING FROM THIS EPISODE
Bottom line, if you're not prioritizing the health of the data your teams depend on, your business will suffer. Marketing will suffer, sales will suffer, service will suffer. Even if you don't take the leap with HubSpot Operations Hub, embrace this mindset shift. We're more dependent on technology and automation than ever; don't let a failure to adapt undermine all of the incredible work your people are doing.
RESOURCES FOR THIS EPISODE
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
