HubHeroes Playbooks: What They Are And How To Use Them
Over the past two episodes, we've sunk our teeth into a meaty topic — sales enablement. Specifically, why most sales enablement strategies fail even with the best of intentions, and how you actually use HubSpot to scale sales enablement initiatives across your entire organization.
If you missed those two episodes, you can certainly listen to this one first. But if sales enablement is a pain point for your organization, you should definitely check them out:
- Why most sales enablement strategies fail (HubHeroes podcast)
- HubSpot sales enablement tactics, tips, and strategies (HubHeroes podcast)
For this week, we're going to stay on the HubSpot tools train because one of the hottest topics that came up during that part of our discussion was HUBSPOT PLAYBOOKS. Unfortunately, we didn’t get a chance to dig into it properly, so we decided to dedicate an entire episode to one of the unsung HubHero tools in the HubSpot platform.
Especially since its applications extend far beyond sales enablement ...
HubSpot playbooks are resource guides you can create within the platform for your teams and individual contributors (like someone in sales!) on specific topics, processes, or well pretty much anything you can think of.
How powerful can a simple documentation tool be? Just you wait. You’re about to find out.
Because when Max asked last episode if we had enough to fill an entire episode about Playbooks, I gleefully replied:
“It’s about playbooks for sales. It’s about playbooks for service. It’s about playbooks for marketing. It’s about playbooks for the entire organization.”
“It’s about playbooks for sales. It’s about playbooks for service. It’s about playbooks for marketing. It’s about playbooks for the entire organization.”
Let’s dig in!
Here's what we cover in this episode ...
- What do most folks get wrong about HubSpot playbooks?
- What are HubSpot playbooks really, and how should they be used?
- What is the importance of process in an organization?
- Where's the line between overly bureaucratic processes and agile processes that help you scale effectively?
- What are the ways you can use HubSpot playbooks for marketing?
- What are the ways you can use HubSpot playbooks for sales?
- What are the ways you can use HubSpot playbooks for service?
... and much more!
YOUR ONE THING FROM THIS EPISODE
If you have access to HubSpot playbooks, the only mistake you can ever make is to not use them in some way. Seriously, that's it. Make a commitment to processes, and look to HubSpot to help you do that at scale.
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
