HubSpot CMS: What It Is + How To Use It
If you can believe it, we've already dedicated an entire deep-dive episode of HubHeroes to virtually every single HubSpot Hub:
But we haven’t talked about one of the most powerful and increasingly popular hubs of all — the HubSpot CMS Hub. Until today, that is!
Now, like all of our other hub episode deep dives, you don’t need to EITHER be someone considering the HubSpot CMS Hub (but doesn’t have it yet) OR someone who already has it! This episode is for everyone, because we’re unpacking topics around it that are relevant to everyone:
- What are its true superpowers?
- What do most people get wrong about the HubSpot CMS Hub?
- How are most current users still not maximizing its potential?
And that's only the beginning of our conversation. To help us out today, we are joined by the legendary, the one and only growth-driven design champion Luke Summerfield who is also the Director of Product, GTM of CMS Hub at HubSpot.
Here's what we cover in this episode ...
- Why does the HubSpot CMS Hub exist? Is it really that beneficial to have your CRM and website existing on the same platform?
- What are the most powerful features within the HubSpot CMS Hub and why?
- What are the most common ways companies using the HubSpot CMS Hub are getting it wrong and why?
- How accessible and easy-to-use is the HubSpot CMS Hub really for those with no technical chops? And is that kind of accessibility a good thing?
- Who do we trust more with our taxes? HubSpot or WordPress?
- What do you need to know about smart content, why it's so amazing, how to use it, as well as how not to use it?
- What are some juicy secrets and tidbits about what's the come from HubSpot?
- Will Liz ever stop creating AI-generated haikus that no one asked for?
... and much more!
YOUR ONE THING FROM THIS EPISODE
There's a lot to love about the HubSpot CMS Hub, but what makes it so special — especially for those who are already using other HubSpot Hubs as part of their MarTech stack — is that its accessibility is unmatched. No more waiting two weeks for a developer to implement a simple change on your site; HubSpot CMS Hub is built for agility.
Just remember, though, with great power comes great responsibility. Like we talked about last week in our HubSpot playbooks episode, processes will matter a great deal here if you want to see success with HubSpot CMS.
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
