HubSpot Email Marketing Strategy + Best Practices 101
When we talk about email marketing, we have to acknowledge that we've all come a long, long way since ...Unlike dial-up, AOL chatrooms, and AIM profiles packed with lovey-dovey lyrics from Dave Matthews, email marketing has never quite gone out of style. In fact, you might stay email marketing's swagger has gotten stronger than ever:
- 64% of small businesses use email marketing to connect with their customers
- Even more wild is that 81% of B2B marketers say email newsletters are their most used form of content marketing
- For every $1 spent, email marketing still delivers an average $36 ROI
- It's estimated that revenue generated from email will reach $11 billion this year
However, just because email marketing is still alive and kicking — particularly for those of us devoted users of the HubSpot Marketing Hub and HubSpot Sales Hub — doesn't mean a lot hasn't changed.
So, this week — in the first of TWO episodes about email marketing in the HubSpot and inbound universe — we're going to unpack how far we've come with email marketing, how you need to be looking at it differently in your business, and what real email marketing success looks like in 2023.
And yes, we hit some pretty big points about sales emails, too! There's something for everyone in this episode ...
Here's what we cover in this episode ...
- The good, the bad, and the oh so very ugly cold outreach email strategies.
- How to actually delight prospects in emails when you don't even know them yet.
- How Gmail has actually positively impacted open and engagement rates with the introduction of Updates and Promotions folders.
- A brutally honest sidebar about folks who are frustrated because they're not trying to create genuine value through email, but rather are trying to game the system.
- How has HubSpot evolved in the email space over the past decade?
- Yes, we get into the nasty business of buying email lists.
And a heck of a lot more!
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
