Email Marketing and HubSpot Part II
Alright, HubHeroes, we are back for Email Marketing and HubSpot Part II: ELECTRIC BOOGALOO! In our last episode, we told the epic tale of how email has stood the test of time in our marketing toolbox — it’s outlived Toby Maguire’s Spiderman, low rise jeans, beanie babies, *NSYNC, the entire Harry Potter movie saga, and more.
And there’s no signs of email slowing down – it’s estimated that email marketing efforts will generate $11 billion in revenue this year. I don't know about you all, but I'd certainly love a piece of that pie.
That's why we spent last episode digging deeply into how email has changed, and how business owners and marketing leaders need to be thinking about their strategy in 2023 and beyond. This week, we're talking about the tactics and technology. More specifically, how you make email magic using HubSpot.
Even you most seasoned users out there need to huddle up for this one, because I guarantee you you’re going to learn a few very key HubSpot tricks that are going to seriously level-up your email game.
Here's what we cover in this episode ...
- What do even the most seasoned HubSpot users not realize is possible with the email tool in the HubSpot Marketing Hub?
- What are the most common mistakes people make with the HubSpot email tool?
- What do great review and preview processes look like for email?
- What are the most commonly underutilized parts of the HubSpot email tool?
- Templates vs. drag and drop in HubSpot ... are you missing out?
- How do you effectively measure the success of an email?
- Why does Devyn hurt Liz so deeply in this episode?
- Are you committing the greatest sending domain sin of all?
And a heck of a lot more!
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
