HubSpot Social Media Strategy 101
Ahhhh, social media. We love it, we hate it, we hate to love it, and we love to hate it. Still, it doesn’t matter if you consider it absolutely essential or a necessary evil — or maybe you’re somewhere in between, but the algorithms totally get you down — social media is an essential component of your inbound strategy.
Social is your gateway to online conversations that can inform your marketing, sales, or service efforts. Social is how you can amplify the content you’re creating. Social is how you can foster and nurture important brand relationships … and that’s only the beginning.
What you also may not realize is how powerful HubSpot is when it comes to what it enables you to do socially — because if you think HubSpot is only limited social media scheduling tool, hoo boy, we are about to blow your freakin’ mind.
This episode is all about how you need to think about social media strategy today, because a lot has changed, as well as how you can use HubSpot to supercharge your brand’s company presence and content distribution strategy.
WHAT WE COVER IN THIS EPISODE
- What do most folks get wrong when they think about social media’s role in their inbound strategy?
- What should HubSpotters and inbounders be thinking about today when it comes to social media?
- What are the most common misconceptions about the HubSpot social media tool?
- What are our favorite features of the HubSpot social media tool set?
- What are the most powerful ways a company can or should start using HubSpot social media tools?
- What are our top wishlist items for HubSpot's social media tool suite?
And that's only the beginning ...
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
