HubSpot Reporting Mindsets, Misconceptions, And Marvelous Disasters!
Someone crazy smart once said, "If you can't measure it, you can't manage it."
That couldn't be more true in the inbound space, when you're using HubSpot. You see, as all of us are spinning around the HubSpot Flywheel — attracting, engaging, and delighting customers (new and old) along the way — we need to measure how effective our collective marketing, sales, and service efforts are.
Now, we've talked a bit about measurement before in our content marketing ROI episode. But this week, we want to get more tactical and talk about the tools of reporting at your fingertips in HubSpot — no matter what you're measuring.
So, if you're a HubSpot user, and you are in any way responsible for surfacing reporting data — or you're expecting others in your organization to do that for you — for performance, grab your notebooks and listen up.
This is the HubSpot reporting primer you've been waiting for!
WHAT WE COVER IN THIS EPISODE
- What has our relationship with HubSpot's reporting been over the years?
- When we think about the HubSpot reporting ninjas out there in the world, what are the beliefs or mindsets they possess?
- What's the one thing you think most of the HubSpot reporting users may be missing when leveraging those tools?
- What are our favorite HubSpot reporting tools and features?
- What are the most common misconceptions you've seen about HubSpot reporting?
- What reporting actions should listeners take right now if they haven't already?
And that's only the beginning ...
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
