THE MAGIC OF HUBSPOT CAMPAIGNS: COMPARING, CREATING, AND CUSTOMIZING CAMPAIGNS
Hoo boy, do we have a juicy episode for you all this week, because we are talking about one of my absolute favorite parts of HubSpot Marketing Hub — HubSpot campaigns! And to help us out with this meaty topic, we're joined by Justin Givens, the HubSpot Maximizer at Image In a Box!
What really gets me going about campaigns is how powerful they are, but also how wildly misunderstood they are.
For example, when I throw out the word "campaign" to you as marketers, where does your brain go? Ad campaigns? Email campaigns? Something else? In the world of HubSpot, we're talking about something a bit different ... although ad and email campaigns are super dope.
HubSpot campaigns allow you to tag a bunch of different related assets (emails, blogs, forms, social media posts, and more), so you can track their collective effectiveness. For example, if you've got an event, you can tag all of your HubSpot assets for that event in HubSpot. If you've got a content series about a particular topic, you can create a campaign around it.
Now, this all sounds great in theory, but I'll be the first to admit campaigns can seem a little overwhelming at first if you've never used them before. Or, even if you are a HubSpot pro, campaigns come with so many options ... where do you even start?
And that's why we've gathered around this week's virtual campfire to demystify the HubSpot campaigns ... because, if you care about HubSpot reporting or content marketing ROI (which, I'm sure you do!), campaigns are your untapped secret weapon.
What we cover in this episode
- What are HubSpot campaigns really, and how do they work?
- Are HubSpot campaigns really that important, or can you ignore them?
- What are the must-know best practices and tips for creating a new campaign?
- What do most HubSpot users get wrong about using campaigns?
- What are some of the more advanced tactics HubSpot users should be thinking about when building and managing campaigns?
- How does campaign reporting work?
- How can you integrate offline marketing activities (e.g., direct mail) with campaigns?
- What limitations exist with HubSpot campaigns
- What's the difference between HubSpot campaigns and Google Analytics campaign URL builder?
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
