The Buyers Journey ~ Hey, they're lost again
Ahhhh, the buyer's journey. On paper, the buyer's journey is the process by which your ideal buyers become aware of their problem, consider their solutions, and then (fingers crossed🤞) become your customer. Sounds simple enough, right? Well, yes ... and also no.
Ahhhh, the buyer's journey. On paper, the buyer's journey is the process by which your ideal buyers become aware of their problem, consider their solutions, and then (fingers crossed🤞) become your customer. Sounds simple enough, right? Well, yes ... and also no.
The conversation around what the buyer's journey really is (and how it works effectively) changes when you look at it through the lens of marketing, sales, and service. Because understanding what the buyer's journey is and how you use it to drive your inbound strategy is so essential to your success – especially if you're just getting started with HubSpot! – we're dedicating an entire episode to the topic.
Even if you think you are a buyer's journey master, you must take notes during this episode. We not only unpack what the buyer's journey is and how it connects to all of the great content you're creating ...
WE ALSO TALK ABOUT ...
- What the true function of content is in your buyer's journey. Max unpacks this in a way that reminds us that while the buyer's journey isn't rocket science, it's easy to look at it the completely wrong way with your content.
- How the buyer's journey relates to sales and the sales process – because Devyn has a lot of great takeaways on how to use the buyer's journey to create a better strategy.
- In my effort to always stay on-brand, I talk about the human side of the buyer's journey, because it's all about your customer, right?
- For you seasoned inbounders, we also spend time debunking some of the most insidious buyer's journey myths that may be holding you back.
... and we may or may not have had the first official HubHeroes disagreement? There's only one way to find out!
RESOURCES FOR THIS EPISODE
Some of these we talked about, others we're adding because they're only going to make the episode that much sweeter for you ...
- You've gotta go back and check out the second episode – what the heck is great content?! (HubHeroes, Ep. 2)
- What is the buyer's journey?
- If you have questions about your current HubSpot strategy, I've got your back
- Wait, what the heck is The HubHeroes Podcast?!
YOUR ONE THING FROM THIS EPISODE
Remember, you don't control the buyer's journey, your customers do. Heck, it's their journey, right? So, if you remember nothing else today, let it be this – if you're unsure if you're doing the right thing (sending that email, pushing that piece of content to someone), ask yourself, "Have I earned the right to do this?" Yes, you're facilitating the journey of your buyers, but you have to earn their trust along the way.
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
