How to Create Content Like a Freakin' Human And Not a Corporate Robot
I am so excited about this week's episode topic — the absolute mission-critical necessity of creating content like a human, because the days of being able to phone it in with sterilized, corporate robot speak are long gone, my friends.
That's right! You see, back in the day, when inbound was still a fairly fresh concept about 10 years ago, it was much easier to climb to the top of content ROI mountain ... mostly because if you were out there creating content, there was a good chance your industry competitors weren't. Or at least a meaningful number of them weren't, anyway.
Today, it's a totally different story – and thank freakin' goodness for that. I don't care if you're B2B or B2C or B2WHATEVER acronym you want to call it. It's time to start sounding like a human in your content.
Seriously, no excuses. By the end of this episode, you're realize that it doesn't matter what you do or what you sell, you can and MUST step it up and bring your A+ humanity game to content you create going forward. It's time to stop phoning it in with "anyone could have written this" blog articles.
It's time to realize you're actually human beings attempting to help other human beings solve their most pressing challenges or achieve their biggest goals — and they can't do it alone. They need you. And they need you at a time when consumers are demanding more authenticity from you than ever.
So, are you ready to step up?
Are you ready to learn about WHY creating authentically human content is so important to your business today, as well as HOW to do it? If so, you're in the right place, so let's dig in!
What we cover in this episode
- Why is being human in your content more important than ever right now?
- We love to talk about MINDSETS on this podcast, and I'd love to hear from y'all – what are the MINDSETS folks need to have going into a human-centric content strategy?
- What do you say to those folks who think it's not possible for their industry, either because the subject matter is too boring, subject to compliance, or other complicating factors?
- Will consumers actually accept us as whole-ass humans in our content? Doesn't that potentially undermine our legitimacy as experts?
- What does really great human content look like?
- Is creating human actually a profitable move?
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
