Back to the Flywheel: Unpacking the Laws of Inbound Physics With Max Cohen
Months ago, when we were first brainstorming topics for what would become the HubHeroes Podcast, Max threw out a term he was really excited about that made me go, "Wait a minute, what did you just say?" (But in a good way!)
Inbound physics! ⚛️
What the heck does inbound physics mean? I'm glad you asked, because that's exactly what we're digging into, in this very special episode of HubHeroes.
You see, each week, we typically devote our time to discussing explicit tactics and inbound strategy, or the nitty-gritty details of the HubSpot technology itself. In this episode, however, we're taking a step back and unpacking the mindset you need to possess overall when thinking about inbound for your organization.
Because "inbound physics" isn't a cutesy term we dreamed up to be clever. Rather, it's a powerful way of thinking about the inbound methodology and the HubSpot Flywheel that will radically change how you think about inbound ... and the results you see from it.
As a HubSpot user, you can never forget that one of the best ways to get most out of inbound is to understand the connective tissues that bind the methodology and the platform itself together. And inbound physics will help you do just that.
What we cover in this episode
- Why is it even important for us to be rethinking how we look at the inbound methodology overall? Isn't inbound ... well, just inbound?
- OK, what the heck is inbound physics? What does that even mean?
- Why did you come up with this? What problem does this really solve?
- We've had a few debates on HubHeroes about the Flywheel, but how does the motion of the Flywheel figures into inbound physics?
- What do most folks still get wrong about what inbound really is?
- What are examples of the laws of inbound physics?
- Why not inbound biology or inbound chemistry or inbound AP anatomy and physiology? Why inbound PHYSICS?
- What are the ways in which an inbound physics mindset can improve how you practice inbound as a team or an organization for better results?
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
