Growth Strategy Deep Dive, INBOUND Announcment, and Troy Sandidge
I've been in this game for decades now, and let me tell you something. It doesn't matter what industry you're in or if you're in marketing, sales, or leadership. Virtually everyone I talk to through my HubSpot consulting and training is, ultimately, trying to achieve the exact same thing – growth. That's why, in the HubSpot and inbound ecosystem, you hear so many folks talking about growth strategy and growth hacking – and everyone has an opinion on what it is, what actually works, as well as what does and doesn't work.
I've been in this game for decades now, and let me tell you something. It doesn't matter what industry you're in or if you're in marketing, sales, or leadership. Virtually everyone I talk to through my HubSpot consulting and training is, ultimately, trying to achieve the exact same thing – growth.
That's why, in the HubSpot and inbound ecosystem, you hear so many folks talking about growth strategy and growth hacking – and everyone has an opinion on what it is, what actually works, as well as what does and doesn't work.
Unfortunately, there's a lot of confusing information out there on what a healthy, smart growth strategy actually looks like. One that truly empowers you to overcome your challenges as a business and achieve sustainable expansion actually is.
"You've gotta go slow, with measurable goals that make sense.
"Nah, man, you're doing it all wrong. You gotta get super lean and move fast."
"Growth strategy isn't about marketing, it's about sales."
"You've got it totally backward; it starts with marketing, not sales."
If you know me, I've made it my life's mission to simplify confusing and complex topics in ways that help you achieve your goals, no matter what role you're in – marketing, sales, or leadership. This episode is no different, because understanding growth strategy on the whole (and what it takes to get it right) can feel very confusing, but it doesn't have to be.
So, gather 'round the campfire everyone, because we've brought in Troy Sandidge, an award-winning growth strategist and Strategy Hacker™ and epic human as our very first HubHeroes guest to demystify everything you need to know about growth strategy.
WE ALSO TALK ABOUT ...
- What growth strategy is (really), as well as what it isn't. Interestingly enough, what a growth strategy is does depend on your perspective and your role, but that doesn't mean you're not marching toward the same goals.
- What smart growth strategy goals look like, as well as what questions you need to ask to determine your true capacity to achieve your growth strategy goals.
- How sales should approach a growth strategy, and how that differs from (and complements) the marketing approach to growth strategy.
- The most common rookie mistakes you can make with a growth strategy, and how to avoid them.
- The questions you should be asking yourself to make the smartest choices while developing and implementing your own growth strategy.
- Also Troy drops a MASSIVE surprise INBOUND 2022 announcement!
Are you ready to dig in? Let's do this!
RESOURCES FOR THIS EPISODE
Some of these we talked about, others we're adding because they're only going to make the episode that much sweeter for you ...
- Connect with Troy Sandidge on LinkedIn or through his website
- Demystifying your customer buyer's journey (HubHeroes, Ep. 3)
- What makes great content? (HubHeroes, Ep. 2)
- Join The HubHeroes Podcast community!
- Wait, what the heck is The HubHeroes Podcast?!
YOUR ONE THING FROM THIS EPISODE
When it comes to the topic of a growth strategy, it can be all too easy to be swept up in (or completely turned off by) people couching the whole topic in becoming the next Elon Musk. Put that out of your mind. There is so much goodness packed in this episode, but the one thing you need to take away is that your growth strategy will be unique to you.
Moreover, your success will hinge upon your ability to ask yourself the right questions, be honest in your answers, and then take action accordingly. What are those right questions you need to focus on? Good news, Troy unpacks them all in this episode!
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
