HubSpot Personalization Strategies That Aren’t Totally Creepy
Personalization in inbound marketing (email, smart content, and more) can be a powerful thing – in fact recent data shows that 80% of buyers prefer brands that use personalization. And 90% of marketers say that personalization significantly contributes to achieving sales and other business objectives.
But the line between successful personalization that fosters meaningful connections and buyer engagement, and personalization that is off-putting and downright creepy is a very, very thin one. Of course, HubSpot itself provides a ton of personalization features and capabilities – some are obvious, like the naming tokens you can use in emails and smart content. Some are not so obvious and, quite frankly, criminally overlooked.
So, this week, the whole gang is here and we’re throwing ourselves down the personalization rabbit hole. We talk about what folks are getting right with personalization, what so many of us are getting wrong, what most inbounders are totally missing with personalization opportunities, and how to maximize your personalization capabilities in HubSpot.
But, you know, without being a total creeper. There's a fine line between helpful and Big Brother, folks.
What We Talked About
- How effective is personalization really, from our perspectives as both marketers and consumers?
- What are some of your favorite examples of personalization you’ve either created or experienced?
- Where do you draw the line between personalization that is CHEF’S KISS perfect and Big Brother Creepy?
- George loves to say, "Keep it human, not creepy," but what the heck does that mean?
- What's the difference between "declared" and "undeclared" consumer preferences, and why does it matter to the privacy and personalization conversation?
- What are some of the most common mistakes you see folks make with personalization, particularly when using HubSpot?
- What are your favorite ways to use HubSpot to create exceptional personalization experiences?
- In what ways do we encourage inbounders to think about personalization differently in 2024? Has anything changed about personalization in the past few years?
And so much more ...
Additional Resources
- AI website agents and is Google in trouble?
- How to use AI for marketing (examples + best practices)
- AI, ChatGPT, and the future of inbound marketing (HubHeroes podcast)
- What Jorge Learned: Owner's mentality, content UX, and the truth about ChatGPT
- Your unforgettable, completely unhinged #INBOUND23 recap (HubHeroes podcast)
- A thought-provoking AI fireside chat with George B. Thomas (HubHeroes podcast)
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
