HubSpot World Certification Week 2024 + Self-Education Strategies
Do you live in a world filled with corporate data? Are you plagued by siloed departments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace, Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt, knowledge.
Intro:Never fear, hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. Hub heroes, it's time to unite and activate your powers. Before we begin, we need to disclose that Devin is currently employed by HubSpot at the time of this episode's recording.
Intro:This podcast is in no way affiliated with or produced by HubSpot, and the thoughts and opinions expressed by Devin during the show are that of his own and in no way represent those of his employer.
Liz MooreHead:That's right, Devin. You're on your own. Anyway, welcome back, ladies and gentlemen, to another week of the hub heroes. I am your host, Liz Morehead, joined as always by George, Devin, and Max. And we have a special guest today, but I'm gonna get to that in just a second because you know what I love about Hub Heroes now?
George B. Thomas:What?
Liz MooreHead:So our 2 year anniversary is coming up in Oh,
George B. Thomas:my gosh.
Liz MooreHead:What? Which means I now I know. Which means I now get to say things like this. Welcome, guys. It is hot.
Liz MooreHead:Thank you. So am I. Welcome. That's alright. We need to you know what we need to do?
Liz MooreHead:We need to add a disclaimer to the intro right after the Devin piece. It's like and sometimes Liz will say things. Just ignore those things.
Speaker 4:Yeah. And most Just ignore this. And most times we edit them. But if we miss 1, please forgive us.
Liz MooreHead:I love you all so much, but here's what I wanted to get to. The thing that makes me so excited about the fact that we are now going into we are ending our 2nd year and about to enter our 3rd is I get to say things like, welcome to the a because HubSpot's World Certification Week is right around the corner, April April 15th through April 19th. And guys, we have annual traditions now.
Speaker 4:That's crazy.
Liz MooreHead:That makes me so happy.
Speaker 4:That's crazy. Wow.
Liz MooreHead:Now before before we dig into today's conversation, I wanna give everybody a quick reminder of what HubSpot World Certification Week is. For 1 week, HubSpot is encouraging inbounders of all roles and all experiences experience levels around the world to dive into HubSpot Academy and earn their certifications. And for every certification this is that this is a week long celebration of learning that actually started, what, back in 2020 as a one day certification bonanza. But now it's a global self education and certification party with which they're actually doing events this year in every region. I heard they're also doing, like, events that are specifically around AI and development, which is so freaking cool.
Liz MooreHead:So in this episode, we're gonna be talking about World Certification Week, why we love it, what our personal goals are. But like I said, we have a very special guest joining us to have a deep conversation about what it takes to prioritize self education and, self education and certifications when you are insanely busy like most of us are. But I don't wanna give this introduction, George. I've gotta turn it over to you, my guy. Yeah.
Liz MooreHead:Because I want you to introduce our very special guest today because there is a specific reason why this person is here. Spoiler alert. This person puts everyone to shame.
Speaker 4:Everyone. Shame. Shame. Shame.
Liz MooreHead:Yeah. I'm embarrassed.
Speaker 4:I mean, listen. It's it's pretty crazy, but let let me just get into it. So Jorge has officially by the way, I'm introducing Jorge Fuentes. For anybody who does not know him, go over to LinkedIn, follow him because he's a madman when it comes to HubSpot certifications. He's the man, the myth, the legend.
Speaker 4:I need to literally get him, like, a mug that is like a sidekick strategies, HubSpot Academy, like, merged mug of, like, the man, the myth, the legend, certification beast, the guy who's, put me to shame, that is gonna catch them all. We sit here if if my math is correct, as we sit here today, and I'm pulling up my my my team in the, sidekick strategies portal, I believe, Jorge, you're up to 44 HubSpot certifications.
Liz MooreHead:Oh my god. Back
Speaker 4:to the face. Back to face. Yeah. So so that's you are here because I don't know. Like, by the way, if you're listening to this and you have 44 HubSpot certifications or more than 44 not 43, not 42.
Speaker 4:If you have 44 or more certifications, I need you to email me, george@sidekickstrategy.comorgeorge@georgebthomas.com or send up smoke signals. Do hit me up on I don't care what platform. If you beat Jorge, I need to know your name. You need to let me know.
Speaker 5:Anyway No. We're talking more than just academy certifications?
Speaker 4:These are all just these are academy certifications.
Speaker 5:Okay. Because I was gonna say either way, he's
Speaker 4:got me beat. Yeah. So
Speaker 6:All good. Yep.
Liz MooreHead:I hope I
George B. Thomas:didn't even know there was 44.
Speaker 4:Say that again when I'm
Speaker 6:all so fortunate. But
Speaker 4:No. No.
George B. Thomas:I didn't even know that there was 44.
Speaker 4:Oh, you didn't know there's 44. There's more than 44, I think.
George B. Thomas:How many how many did you got left? You gotta catch them all.
Speaker 6:Oh, I still have a couple left. I think there's, you know, somebody made a decision to make the boot camps assert also. So I have a lot of boot camps to go through yet. And then also, the dev related certs, like CMS for developers 12, and the architecture 12, certs, and then we'll be done. Yeah.
George B. Thomas:Wow. That's awesome. I'm just working on trying to remember to shower every day, so
Speaker 5:that's amazing.
Liz MooreHead:Yeah. My first question is very similarly related to, Max's question here. So, Jorge, how does it feel to be better than everyone else?
Speaker 6:I don't know if that's a better. I wanna say that's just
Liz MooreHead:And modest.
Intro:For sure. For sure.
Speaker 6:I mean, I I mean, I just have a ton of shirts, and that's it. But all good. I mean, definitely, yeah, I mean, I'm pretty happy about, the amount of search that I've got so far, I would say. And and I guess we'll dive deeper into this, but for sure, the one takeaway I have thus far is that HubSpot service have helped me bridge the gap between, let's call it, technical skills and strategy, but we'll get there definitely definitely right. But I I guess, yep.
Speaker 6:Yep. It is it is it is what it is. I'm I'm really happy about, the amount of search there. And I actually have the link to my connect profile from HubSpot, and it just says, on LinkedIn HubSpot search count. So anybody that wants to count the search, they can just click on it and then, have some fun there.
Speaker 6:Yeah.
Speaker 4:By the way, let's make sure we put that link in the show notes list so people wanna connect with Jorge. And and let me just say, like, I I I'm excited about World Certification Week because I have plenty of certs that I can go get. I'm super interested in what ones Jorge may try to get, because I, by the way, am sitting here in kind of this, like, weird, proud boss, proud papa, whatever moment. Because I remember back in the day, the the most I ever got was, I think, 42, so he's beat that. But I'm sitting here with 21 right now and going, oh, man.
Speaker 4:I have a lot to I have I I need to catch up.
George B. Thomas:He he he lapped you, George.
Speaker 4:What, Max?
George B. Thomas:He he lapped you.
Speaker 4:He did. He lapped
George B. Thomas:me. Yeah.
Speaker 4:What the heck? Yep.
Liz MooreHead:It's like every other day in Slack, he's dropping a so I just got this certification. I'm like Yeah. Well, I just managed to make my bed this morning, so whatever, Jorge.
Speaker 4:Anyway, we're just getting food. Loves it, by the way, because they see the Slack message, and they're like, Jorge be always making us look bad. That's true.
Liz MooreHead:But here's the thing. We're not just here to show off the fact that we're in so many ways inferior to Jorge. One of the reasons we're having him join today's discussion is he's gonna talk to us about how to prioritize self education and certifications when, like I said at the beginning of this, we're all very busy people. But before we get into that, I just wanna throw this out to the group. Why do we love HubSpot World Certification Week and what it stands for?
Liz MooreHead:Devin, I wanna start with you.
Speaker 5:And make sure I was off mute. Okay. So I love World Certification Week, because it lights a much needed fire under the rear ends of some people who have let their professional development slip.
George B. Thomas:It's Me.
Speaker 5:Me too.
Liz MooreHead:Also me. Hi.
Speaker 5:I HubSpot, and then I got lazy, because, I don't have anything to prove. I already work here. But the important thing
Speaker 4:Wow. Shot. You made it. Fired.
George B. Thomas:You made it, baby.
Speaker 6:For
Speaker 4:all of you people that used to love Devin, I apologize.
Liz MooreHead:How's the air up there, Devin?
Speaker 4:Let let me let me get
Speaker 5:the second half half in. Let me get the second half in. But the problem with that mentality is that you get locked into a mindset when you should be working on, evolving and growing. And there are things that I know that I don't know. Like, part of my job is demonstrating HubSpot to 100 of 1000 of people on YouTube.
Speaker 5:But it's like if I go in there and something looks new, it's like, dang it, I should have gotten a certification. And so I I definitely recommend going through it and even especially if it's something that you haven't done in a while, because you'll be surprised how many things change, how many like, I'll remember I remember what the inbound certification looked like in 2015. And I can guarantee you that it is night and day different from what it is.
Liz MooreHead:That's the first one I took.
Speaker 5:Yeah. Back when there was, like, 2 and only There were 5. 1 or 2 were free. And then everything else was, you know, pay gated. But now it's all free.
Speaker 5:Go do it.
Speaker 4:Do it.
Speaker 5:Or you could wait until you get 15 and then do it for charity.
Speaker 4:Yeah. Yes. So that's that's the thing. And I love that you kinda just bumped into that because, Liz, you know me. I I love when we can actually do something that impacts the world.
Speaker 4:And I fully understand that just having a conversation about listen. Don't let your, professional development go by the wayside. Like, focus on entertainment over edgy like, or focus on, education over entertainment a little bit more maybe in, like, the rest of 2024 so that you can, you know, know things. And because you know things, you can do things. Like, that would be enough of a conversation because I know good things would come out of that.
Speaker 4:But the bonus here is the fact that anybody who does then dive into this does start to learn more so that they can do more. By the way, when you learn more and can do more, you can earn more. I'm just gonna throw that little ditty out there. Like, if you're trying to get a pay raise, a couple HubSpot certifications is gonna definitely help with conversation and the things that you'll be able to do because the things that you're learning, not the certification itself, but the actual brainpower that you've invested. But, man, do I really love world certification week because it's about the money that also is going to a good cause.
Speaker 4:And so not only are we changing professional lives, but we're just changing lives in general. And so when you can do a 1, 2 knockout punch for the betterment of the planet, I am always down for that.
Liz MooreHead:Max, what about you?
George B. Thomas:Well, it's it always serves as a, you know, reminder for me to for me to get my butt in gear and actually pay a little bit of attention to my own professional development. You know, I think the thing that I've I was like it's so funny. I was like I was I was on my way to get a coffee this morning, and I was, like, randomly scrolling, at my, like, YouTube channel up. And I was just, like, scrolling through, like, videos that I had made, and I I I stumbled upon, you know, this one that I did right at, like, the beginning of the pandemic where I started, like, making, like, content on YouTube. And I was talking about this whole, like, back, middle, front, like, approach to inbound marketing.
George B. Thomas:Oh, I
Speaker 4:remember that.
George B. Thomas:It was so funny because I had, like it's been so long since I've talked a lot about, like, the strategy stuff that I was, like, hearing myself talk. And I was like, man, I really understood this, like, at a much higher level, and I don't think I'd be able to talk about it as eloquently today back then when I was, like, in it talking about it, like, all the time. You know, and it's just been so long since I've been in an academy certification. I was just sitting there just like, man, I could really use a good excuse to get a refresher on a lot of these things and see how a lot of the content's changed and the perspectives have changed and the strategies have evolved, you know, ever since I was, like, talking about this, like, during training. Right?
George B. Thomas:You know, I think so for me, it serves as, like, a good reminder that, you know, I should be paying a lot more attention to this stuff and it should be a lot more intentional. Right? But I also just love that, like, you know, HubSpot takes it as an opportunity to give back to the community or a charity or or some I don't I don't know if we covered what they were doing. I don't know if they've even announced it yet. But, you know, the fact that they encourage everybody to learn and then turn it into, like, a awesome thing to give back to some cause that needs it, is just great.
George B. Thomas:And it gives everyone an excuse to tell their boss to say, hey. Give us time to get this done. So
Liz MooreHead:One of the things that I love about HubSpot certification make the most other than the obvious, like, annual kick in the pants of, Liz, I understand you spend all your time in portals. But have you done the certifications to tie it all together and make sure you're using things correctly and know the full capabilities of what you're doing? Like, I like that part. The other thing I like about it as the content nerd. And this is something I think we've talked about in the past, but and even if we have, it bears repeating.
Liz MooreHead:HubSpot leads the way and sets a a a sterling example of what it means to put yourself out there with selfless education with the idea of empowering. Like, Devin, you brought up something really fascinating, right? It used to be that some of them were paywalled, and I remember that. There were 1 or 2 I think it was, like, HubSpot and inbound certification were were free. And then the other ones, you had to either, like, be part of an agency or you had to have some sort of active HubSpot subscription in order to do it, which is how I ended up with 5, and that's I'm like the girl that peaked in high school.
Liz MooreHead:I peaked with HubSpot back when it was 5. Right? But what I love about it is that, you know, I still have conversations with people who talk about who get nervous. Understandably, if they're not familiar with inbound, they get nervous to be that selfless, be that open with education. And it just it's the whole ethos, I think, that that attracts a lot of us to HubSpot and the whole inbound community in general.
Liz MooreHead:And, George, I know you talk about this a lot is that why don't we focus on serving the humans first and then see where we end up? And I I just love how they do that. I love how they continue to just radically give stuff away to create thoughtful, intentional, purpose built, not throw away education that's given away for free. Like, people can go and do HubSpot certification week, radically alter the courses of their lives and their careers or their businesses and never spend a dime with HubSpot because so many of their certifications, while much of it is rooted in the technology, a lot of it is agnostic. A lot of it is just strategy.
Liz MooreHead:George, I see you pacing a little bit. What's what's on your mind? No.
Speaker 4:I I love the fact that, like, man, my brain is going, like, a 100 different miles an hour, but, like, adding value to the world is always right. Doing the right thing is always right. And when you can do the right thing and add value to the world, like, again, HubSpot is knocking out the park, and they are being a shining example of what we as business owners can be. But a lot of the pacing part has to do with you're talking about how you can change your life and how you can change your business. And if you change your life and you change your business, by the way, you change those around you.
Speaker 4:And I'm talking about your employees. I'm talking about your your neighborhood, your community. Like like, there's always this ripple effect that's happening. And I I don't know if HubSpot Academy or HubSpot just in general understands the massive impact that they've actually made through, like, all the individual humans along the way. Like, if it wasn't for HubSpot Academy, there would be no theme.
Speaker 4:If there was no HubSpot Academy, Jorge wouldn't work at George b Thomas aka now sidekick strategies dotcom. I I wouldn't be able to own a business if it there were no HubSpot Academy. Right? And so the fact that there's that much power, and then somebody sat in a room years ago and said, you know what? We should give it a day.
Speaker 4:And then some other smart people sat in a room and said, you know what? We should give it a week. And then all of a sudden, smart people were like, and we should donate money for, like, every one of these like, it's just it's just amazing.
Liz MooreHead:Yeah. In fact, if I would encourage our listeners, if they haven't listened to our episode that just it talks about the power of HubSpot Academy in general outside ahead and are a gateway to possibilities, and you get to define what those look like. Now I have another question I wanna throw out there to you guys. What do we think either most people get wrong or do not realize about HubSpot World Certification week. I asked to
Speaker 4:ask to anybody.
Speaker 5:I was like, let's go quiet. And I'm like, what? Did I miss something?
Liz MooreHead:You're gonna make me pick on somebody, aren't you? George.
Speaker 4:Why is it gotta be me?
Liz MooreHead:Because you didn't
Speaker 4:Which, by the way, which, by the way, I'll let everybody know there are literally 2 Georgias on this call right now. So Uh-huh. Actually, she may have meant the other Georgian, not
Liz MooreHead:me. No. I did not. No. She did.
Liz MooreHead:He's in the hot seat now.
Speaker 4:See, I tried. Did not. I tried. Like, I was like, so here's the thing. And I'm it's I'm gonna tie into something that I did for many years that I'm kinda pissed at myself that I did and pseudo, ashamed that that's actually the game that I was playing until I realized the real game that we should be playing.
Speaker 4:And the thing that I think that people get wrong with world certification week is that they just try to get as many certifications as fast as humanly possible because it's about the certification and the $5 per cert to do that. And so, like, they just take the test to pass instead of put the education in their heart or put the education in their brain or put the education in a way that it's like educate and then execute, educate and execute. 2, by the way, Chad's comment of, like, any comment on the real world portal experience versus amount of search you have. Yeah. Yeah.
Speaker 4:It'd be nice if they could go hand in hand. Can you learn on the job? For sure. But when you're learning, especially with World Certification Week, what I would beg you to do is it doesn't by the way, remember, there's 100 of thousands of people that are, like, gonna see this, pay attention to it. And so, like, you getting 3 more certifications than the 2 that you should be getting is not tipping, like, the $5, you know, wheelbarrow of, like, helping the planet.
Speaker 4:Like, I would suggest that you pick the 1 or 2 or 2 or 3 that you know you can physically and mentally do in that week period, but more for the education that is inside of the certification, not just to have the badge to show people when you really didn't retain jack squat of the badge that you're showing people.
George B. Thomas:I'd also say, it's not a competition, but it is a team sport.
Speaker 4:Yes.
George B. Thomas:Right? I think it's, like, a really good opportunity, especially if you work on, like, a team of people. They're involved with any of your inbound efforts or HubSpot or, like, whatever. You know, it's not like you need to compete with your your your coworker your coworkers to get as many as you can. I'd suggest a divide and conquer approach.
George B. Thomas:Right? So, like, getting together with your team saying, like, hey. We're gonna get dedicate some time, you know, set aside to be able to go through and do certifications. Where do we think that, like, we could use some additional knowledge or some different perspectives or be able to, like, boat up our knowledge around a certain tool or strategy? And then go ahead and go in there and say, hey.
George B. Thomas:Jeff, you're gonna take this one. Sally, you're gonna take this one. Darren, you're gonna take this one. And then, like, find time, like, after world certification week to do a recap, present it back to your team. That way, like, you can, you know, democratize the learning a little bit.
George B. Thomas:Right? Make it so, you know, people can regurgitate what they actually learned versus just going through and getting as many as they can and trying to, like, look up answers or or cheat the system somehow. Right? Because if you have to present it back to your team, you know you're gonna pay a little bit more attention, like, when you're actually going through the certification. And then they can learn what you learned, and you can have a multiplier effect.
George B. Thomas:So, you know, it's not a competition, but it is a team sport.
Speaker 5:I, definitely agree with Max. If if that's a way that works for you, I definitely however, am chaotic good. So I am definitely going to make a competition out of it. If I were a business owner, it would be a week of just sheer chaos. There would be cash prizes and a minimum of 3 specific certifications that were the most relevant to my company as a whole that I would make everybody take.
Speaker 5:Everybody in in in their mom will get these 3 certifications. And if you don't give the 3 certifications, then you're not
George B. Thomas:You're fired.
Speaker 5:To win. You're out. Yeah. But also, John, shame on you shaking the finger. So I am all for the gamification.
Speaker 5:As far as, like, any other 51 weeks of the year, definitely divide and conquer. Let's sit and talk and present, and let's share with each other what we've learned and how we can grow as a team utilizing our individual strengths.
Speaker 4:Boy. World certification week, though? No. We wow. We're getting everything.
Speaker 4:We're saving the planet. We're saving
Speaker 5:the people, and we're saving ourselves.
Liz MooreHead:For us.
Speaker 4:I love it.
George B. Thomas:So in other words, he doesn't agree with me.
Speaker 4:I I feel like we got really I feel like world certification week got really cutthroat.
George B. Thomas:Like, you kinda
Speaker 4:yeah. I'm a take you out with my shirts.
Liz MooreHead:That and that's why Jorge is about to save us from ourselves. Because, Jorge, I wanna turn to you for a second because let let's be honest. I know you're not the guy who wakes up in the morning and goes, I want to understand a new way to make other people feel my power, feel inferior, bask in my certification glory. But I am curious. You have 44 certifications under your belt, and I know you're not stopping.
Liz MooreHead:You have more left to do. But I'm curious what your mindset is around this. Do you have a specific goal in mind? Do you take it day by day? Like, how because this isn't something where you just randomly woke up one day and you're like, I'm gonna get 44 hour certifications.
Liz MooreHead:This has been-
Speaker 6:Not every day, but for sure, ma'am.
Liz MooreHead:Been you the whole time. Yeah. This has been you the whole time you've been with Sidekick.
Speaker 6:Right. Right, Liz. And the one thing I I will add just to kind of, you know, break this down a little bit. Search should help you get better at what you've already explored. So that that's where a different type of hunger comes in.
Speaker 6:Right? So you do have, like, the initial when, you know, you know nothing about a certain topic, and you just wanna discover it and kind of run through, the whole certification. And then, you know, that's useful. That's very good. But then there's a different type of hunger where when you already have the experience, like, the in in platform experience of doing a certain thing.
Speaker 6:Let's call it service hub, sales hub, marketing hub, etcetera. And then that is what really, has a larger impact on both, you know, your hunger or thirst to kind of get through the search or through the different amount of search. And then also, changing, being a game changer at your organization. Right? So I would say that that's 2 that's 2 different ways that you can go about the motivation of getting the search.
Speaker 6:Right? As far as my goals, like, you know, if I I would say, like, let's call it a realistic slash professional goal would be to, yes, at some point, you know, get as many searches as I want, and to take the time to do it whenever it becomes relevant for me as well. But the real answer to me is, like, yes, I wanna catch them all and get all of them. Right? The one difficulty I've been having is, you know, getting to those boot camp certs because they do take a little bit of more time, and they they you gotta, you know, go into these, synchronous, let's call it, meetings, etcetera, with the with the whole team, etcetera.
Speaker 6:But but yeah. Yeah. I I would say that that would be, my goals, for that. And then the way I go about, getting motivated by, the certifications, like I said, whenever I ran into a specific roadblock with a client or with a, you know, internal team, etcetera, let's call it a reporting issue, or, like, I really wanted to master the custom report builder and had a lot of, let's call it, different tasks, you know, around mastering the HubSpot custom report builder. That's when the HubSpot reporting certification got really relevant to me at that specific time.
Speaker 6:Right? Not before. I mean, before, I would be, like, exploring it and, yes, let's take that cert. I'll be, you know, doing the lessons, etcetera. But it just gets even more relevant as you actually bump into a specific challenge, at work.
Speaker 4:It's interesting. I wanna dive in here because, Jorge, you're literally talking about something that pre HubSpot pre HubSpot Academy, that happened in my life where I literally had a job at an agency. And, listen, they can't fire me now. I own my own company. I didn't know what I needed to know to do the job that I had to do.
Speaker 4:And so I would go home every night, and I would watch linda. Com before it was LinkedIn learning videos.
George B. Thomas:Yo.
Speaker 4:And I would I would literally learn the thing that I needed to learn because it was effing relative. Like, I I mean, I needed to know it tomorrow. And I would watch the video so I could go to work the next day and actually do the thing that they needed me to do. And and so, like, this education out of necessity to be the best you can be for yourself and for the clients and for the employer that is actually giving you the opportunity to work with humans and and help them pass these hurdles that they have. Like, that's a that's a a a juice that you have to find in yourself of, like because there's a lot of other people.
Speaker 4:When I hear you say that, Jorge, there's a lot of other people that'll be like, boss will cover it. Somebody else will figure it out. Like, it'll sort itself out. But this idea of digging in because it's relevant to the ish I need to know right now, that's a superpower, bro. That's a superpower.
Speaker 6:Totally. Totally.
George B. Thomas:Shouts out to Linda dotcom for a second. We love you, Linda.
Speaker 6:That's not what Linda is.
Speaker 5:There was some time where I was spending more time with Linda than I was with my wife.
George B. Thomas:We love Linda. We love Linda.
Speaker 5:Linda. Whoo. That was my girl.
Liz MooreHead:Linda, girl, we love you.
Speaker 4:I will see. I I have to raise my hand. I'd probably spent more time with Linda than my wife at some point in time too. Just saying.
Liz MooreHead:Here we are, supporters of HubSpot Education and Lovers of Linda. Confused relationship goals. Anyway, continuing. Moving. So, Jorge, I I wanna I wanna stick with you here for a moment because with HubSpot World Certification Week coming up, you know, the we have a lot of different mindsets around how some you might want how some might wanna approach it.
Liz MooreHead:We have Max's approach. We have Devin's totally not aggressive, completely neutral way of approaching it. It but doesn't really matter. Either way, somebody has to sit down and make self education a priority, and hopefully not just for 1 week. But I'd love to hear from you.
Liz MooreHead:What are some tips or advice based on your experience you have for folks who are equally busy but struggle to make the time to get their certification work done? Like, do you have do you have it scheduled on your calendar? Like, how do you do that? What what do you recommend there?
Speaker 6:Right. So I definitely do use my calendar, surprisingly, to block out time. And mostly whenever I feel that work gets a little bit slower, like, let's call it, Friday afternoon, something like that. But but yes. Yes.
Speaker 6:Definitely. I mean, to me, it was a matter of exploring the whole platform. I mean, I'm a HubSpot specialist, throughout, you know, since I've been, with George. And then, say that most of or all of our clients have a very interesting, combination of different hubs. Right?
Speaker 6:So we got some that have sales hub and the CMS hub. Some have the marketing hub and service hub. And so, like, I really needed to get to an approach whereby I kind of knew or could, you know, dive into any of the specific hubs all day long. Right? And so to me, that was my motivation and then, making the time for getting those certs even though I was, you know, really busy.
Speaker 6:I guess it's a matter of, you know, distinguishing between, you know, the days where you are most busy with a a ton of meetings and then whenever, you know, do you have a a bit of downtime. Right? And that's when I would squeeze them in. By the way, I do listen to most lessons at 2 x speed. Right?
Speaker 6:So, I mean, I I I would say that's another tip right there. Like, don't, like, if you're able to get through it very quickly with just the lessons, like, I don't mind listening to the instructors in, you know, a very fast paced voice. And, yeah, that would be my only suggestion. I mean, definitely, it is a thing of, you know, in my specific case, when I joined George here, it was just a matter of, you know, any roadblock I encountered with clients, which which were many at the beginning, and still there are challenges day in, day out, that drove me to kind of, like, get, in in the path of several different certs at a different time. And then you would be surprised, but, actually, if you divide, let's say, 44 certs over 12 months, that's about an average of 3 to 4 certs per month.
Speaker 6:Right? So, I mean, you do get the time to do it, I would say if you kind of, like, really organize your your downtime. Right? So be be on the lookout for your downtime. And I would also suggest that, you know, make it a an enjoyable thing for you.
Speaker 6:Like, don't, I mean, if if you dread joining or an academy lesson or, like, logging into the HubSpot academy and you really don't like that, that's probably not the way you should go about it. Like, you should maybe go about doing search that are relevant to you even if it's just 1 or 2. Like, the number of search really doesn't matter, but rather the relevance that they can have for you and also making it a experience that you actually enjoy, I would say.
Speaker 4:So, Liz, I wanna I wanna jump in here, because I wanna talk to the bosses and owners that might be listening to this. Ladies and gentlemen, Jorge gets shit done. I'm just gonna throw that out there. Like, when it comes to, yes, I should've probably beeped it out, or maybe we're gonna get canceled. I don't know.
Speaker 4:But at the end of the day, when clients need something, Jorge is like Johnny on the spot. When they have a question, he I see him in Slack. Like, when when the when the stuff is due, the stuff is there. So everything that we're talking about is that he's doing it and getting work done, which means it's possible. But the other thing I wanna say to the bosses and to the owners is that we also give him space to do the thing.
Speaker 4:Like, we're we're not trying to completely optimize every percentage of Jorge's time to be client facing or client work. Like, literally, you know, 10, 20% of this week, we're fully like, hey. Spend some time educating yourself. Spend some time in HubSpot Academy. Spend some time anywhere.
Speaker 4:Like, build a road map to where you're trying to go, because we are firm believers in our organization on, like, that will make the humans better humans, which then will be able to provide better services. Clients will love it more. They'll want to be there longer, pay more. And, yes, I'm literally tying the fact of, like, we're gonna give employees the freedom and time to better themselves because we know that in the long run, we'll benefit from it. And so work's getting done, time is allotted, and it is possible for you to do that inside of your organization.
Liz MooreHead:Knew I was gonna leave runway for that. You give that speech now, what, every 10, 12 episodes?
Speaker 4:It just drives me it drives me nuts when I see the opposite of that because, like, oh, gosh. I gotta be careful because I don't wanna piss anybody off. But, like, if you're not giving your if you're not giving your employees the space that they need to actually grow themselves into better humans, you are very shortsighted. Plain and simple.
George B. Thomas:Take that. Boom. Get get mad.
Speaker 4:I mean, punch me when you see me at inbound if you have to to make yourself feel better, but it's just a real fact. Like, the long run is grow humans into better humans. Organization becomes better organization and profits and revenue and everything that you're stressed out about that keeps you from actually letting them educate themselves because you're trying to get that 47, 89% whatever rate that you're looking at, just charge me nuts. Anyway.
Liz MooreHead:George, what do you think business owners, and let's be honest, also agency owners are afraid of? Why are they why do they have such a death grip sometimes on time?
Speaker 4:Sometimes I think we've outgrown the pants that we should be wearing, and therefore, we're, like, so focused on trying to be profitable with too many people that if we woulda just stuck to where we probably should have been, then people would have been happy, and people coulda educated themselves, and we could have created better products for them. But we're on this, like, growth growth growth growth growth growth growth for growth's sake, and we get ourselves in positions that maybe we shouldn't be in yet because we're in a hurry up, and let's scale it so we can sell it instead of focusing on the actual reason why we're in the room, which is the humans.
Liz MooreHead:There we go. It only took us, what, 40 minutes to get there, but we
Speaker 4:got there, guys.
Liz MooreHead:We did it. We did it. We can go home now. No. Just kidding.
Liz MooreHead:I have more questions. In fact, I wanna start talking a bit about why these certifications are important. And I I actually wanna begin here because it goes back to what Chad was saying earlier. Right? He was talking about, you know, it it I do a lot of practical work inside the hubs versus the gotta catch them all approach to to certifications, and how well does that fare.
Liz MooreHead:And and I think it's one of those things of, like, I mean, I could I could build IKEA furniture without the manual, but we might have a couple things in the wrong direction, and it won't be as efficient. Like, I think there's something to be said for sometimes I gotta just get my hands dirty and just start using things. But I think this idea that everything can be learned and where you are maximizing the potential of all of the tools and your strategic know how, that comes with proactive education that comes with saying, I don't just wanna be able to know how to use a tool. I wanna understand how they're all supposed to be working together. I want to understand strategically how they're all supposed to be married together.
Liz MooreHead:I want to understand the fullest capabilities, the things I may not see. Because when we're doing practical application, when we're just like, well, I don't have time to get that certification, but let me just get my hands dirty in the hub. You are only going to explore the places where you actively have work to be done. And that work is only going to be created by folks who are have the same limitations as you do, which is knowledge or lack thereof of what is truly possible. So I think that's, at least to me, what makes these certifications important, says Liz, who is so behind on certifications.
Liz MooreHead:It's a little bit terrifying. So that's what that's what I'll be focusing on this certification week. But, Max, I'd like to hear from you first this time. That's why I tried not calling on you guys last time. I tried to just let an organic discussion of develop, and you just all looked at me like deer in the headlights.
Liz MooreHead:So we're back to me just throwing you to the wolves. Max, tell me your feelings.
George B. Thomas:I missed the question. I'm not gonna lie.
Liz MooreHead:Oh, my sweet Jesus.
George B. Thomas:I got distracted by something really important.
Liz MooreHead:Where's your steering wheel, Max?
George B. Thomas:I don't have a steering wheel, but I do have my bug assault.
Speaker 4:Oh my god.
George B. Thomas:This is the toy that I brought today. This is a
Liz MooreHead:So Max.
George B. Thomas:This is a shotgun that shoots salt at flies.
Speaker 5:It's one of the great You
Liz MooreHead:know what?
Speaker 5:Of mankind's history.
Liz MooreHead:And and we were mocking me earlier about the fact that we have to edit so much of me out. I don't think I'm gonna be the problem child for our producer this week.
Speaker 4:I feel like
George B. Thomas:I just wanna get a chance at
Speaker 4:the end.
Speaker 5:That out because they're not paying us to be excited about bug assault.
Liz MooreHead:Oh, Alright.
Speaker 4:Not not a not a sponsored podcast episode. Yeah. I feel like I need to pour a
George B. Thomas:Wizz, I apologize. 46. This was a mulligan.
Speaker 4:Anyway
Liz MooreHead:We're gonna start Give me give me a
George B. Thomas:just give me the basic gist of the question again.
Liz MooreHead:No. It's really short. Why are these certifications important?
Speaker 4:Oh, wow. Yeah. All that. All that.
Liz MooreHead:You didn't figure that out for my 2 minute answer where I'm like, I'll go first. Let me tell you why certification for Noah. Please cut all this out. So, Max, just go into
Speaker 5:Oh, no.
Speaker 4:No. I do not cut any of that.
George B. Thomas:Why are certifications important? I mean, well, you've got to think about it. Right? Like HubSpot, the tool is meant to be deployed in a very specific way. Right?
George B. Thomas:Even though it's very flexible and you can do a lot of things with it. Right? You gotta remember the HubSpot tool was built to deploy a strategy, and that strategy is inbound. Right? So while you can learn how to use the tool and you can learn how to deploy the strategy, the best part is when you can combine the 2 together.
George B. Thomas:Right? And I think the beautiful part also of certifications is that you tend to see the certifications kind of split into, like, tool knowledge and strategy knowledge. Right? You could take that strategic knowledge and go use it elsewhere if you're not, fortunate enough to have HubSpot, right, which is which is really cool. You don't have to use the HubSpot tools to be able to do inbound.
George B. Thomas:Right? So if you find yourself in a situation where maybe you don't have the best tools available to, you know, to do this, right, you at least have the knowledge to go deploy it in a different way using a different toolset. Right? Because the knowledge can still be applied. Right?
George B. Thomas:But, you know, it's really, really important, I think, especially for folks who are maybe stepping into HubSpot for the first time. Right? Because you can go take a certification that tells you which buttons to push and what to do. However, you gotta think about nowadays stepping into a HubSpot portal, how freaking overwhelming it is. You thought it was bad when you used to step into it, and it was just a marketing tool, albeit a very comprehensive marketing tool.
George B. Thomas:And you had to go there and say, oh, I don't really know how to connect all this stuff. But then you go get a little bit of knowledge about what inbound marketing is, and all of a sudden, the picture starts to become a little clearer. But think about the poor folks nowadays that are going in there and seeing a plethora of marketing tools, sales tools, service tools, CMS tools, and they're sitting there going, what the do I even do? And where do I begin? And where do I start?
George B. Thomas:Right? Well, the truth is there is a strategy that shows you how to use all of this stuff together. It's called inbound. Right? And it really, really helps to get the context of that to be able to put these millions of things you're seeing in front of you and all these levers you can pull and buttons you can press into context.
George B. Thomas:Right? So if you're finding yourself a little bit overwhelmed, right, by this giant toolset you may have just gotten access to or your company just bought and you got put in charge of it. It is very important that you go get your certifications, but don't just focus on tool ones or just focus on strategies. Make sure you get a healthy mix of both. Be right because one will assist with the other and the other will assist with the one or the other, whatever.
George B. Thomas:You hear what I'm saying. Right?
Speaker 4:See. It's very important. See.
George B. Thomas:Put it all in perspective because there's a lot to put in perspective.
Speaker 4:And, see, I think there's another layer that I would add to this. And I'll just use this as my answer to your question, Liz, is that one thing I learned several years back is that HubSpot users are begging for somebody to show them how to connect the dots. And you'll hear things in our, ecosystem of, like, force and friction and upstream and downstream. And what the does that even mean, ladies and gentlemen? Well, it means that usually you're stuck in your little silo, and you're the marketing of the marketing place or the sales of the sales place or the service of the service place.
Speaker 4:And there's this fantastic place. We could call it heaven, but we'll call it HubSpot Academy where a marketer can actually get a window into sales, can get a window into service, and start to understand the force and friction of sales and service if you're the marketer, can actually start to connect the dots and understand the upstream and downstream effects of an entire organization. The funny thing is when in 2012, when I actually bumped into HubSpot Academy and started learning, I said, I wanna grow up to be a marketer. What's happened over the last almost 12 years, though, is I've become one of the most badass business coaches because I understand marketing, sales, service, CMS, CRM, rev ops. What?
Speaker 4:Like, I just keep adding to the, like, plethora of tools on the superhero tool belt, if you will. And that's exactly what they can do. Yes. You can learn strategy, marketing, sales, service. You can learn the tool, marketing, sales, service.
Speaker 4:But if you start to do all of them, like Jorge with 44 did we mention that Jorge has 44 certifications? Now all of a sudden, you start to create yourself with somebody who understands how to connect the dots. And I literally put in the chat pane, certifications equals the connective tissue of the entire HubSpot portal that you might be walking into, like Max said, and be like, what? What? What?
Speaker 4:Rakey?
Liz MooreHead:Can we just also give a shout out to Chad in the comments who just dropped this little gem? We could call it Evan, but we'll just call it Kyle Jeppesen's house.
Speaker 4:There we go. That's what it should be. That that boy be giving me a run for my money. I'm telling you. Oh my god.
Speaker 4:Oh.
Liz MooreHead:Jorge, I wanna ask you something. And this is Max, pay attention. This is a question for all of us.
Speaker 4:Question coming up. Ding ding ding ding ding.
George B. Thomas:Yep. I didn't take my Straterra this morning. Give me a break.
Liz MooreHead:Alright.
George B. Thomas:Go ahead.
Liz MooreHead:So, Jorge, we're gonna start.
Speaker 4:Wow. Oh my god. So
Liz MooreHead:oh my god. Put the bug zapper down. Are we good gentlemen?
George B. Thomas:We're back on track.
Liz MooreHead:Okay. I understand that we're doing certification week, which is like an academic and education themed topic, but I have never felt more like a middle school teacher at an all boys school than I have been in this moment.
Speaker 4:Wow. And
Liz MooreHead:I just need to say that out loud. I'm loving it. This is entertaining.
Speaker 4:Holy mac I feel like I just got slapped across the back of the head or my hand with a ruler or something.
Liz MooreHead:George, you've been fantastic. You're dropping knowledge bombs in the comment paint. Max, how are you doing with your weaponry? You good?
George B. Thomas:Locked and loaded.
Liz MooreHead:Let's go. Locked and loaded with knowledge. That's right. So, Jorge,
Speaker 4:kick us off. Boom.
Liz MooreHead:And and salt. Jorge, kick us off. So the What?
Speaker 6:One cert that I wanna get, like, on this certification week is the service hub demo certification. I guess this time, that's the one I'll focus on. Really not doing much of a catch them all anymore right now. At least I've slowed down a little bit on that because, you know, I got 44 already. So all good.
Speaker 6:But definitely, yep, that's gonna be my focus, service hub demo certification. I do have service hub software certification, but just wanna dive deeper into service hub. And, definitely, the demo part of it is important to you know, in case I do get explain it to to clients. And even then having that expertise and knowledge, surrounding that specific hub is going to be ideal for sure. And so, yeah, that's my goal.
Speaker 6:I guess, I'll just chip in probably just $5 this time, but all good.
Liz MooreHead:Devin, what about you? Other than chaotic world domination and forced synergy, what are you thinking about this year for your goals?
Speaker 5:My goal is to get at least one certification I've never had before, preferably one that I'm not in. Oh, light flex. Yeah.
Speaker 4:I'm Damn.
Speaker 5:Yeah. No. I my my goal is to to, you know, get outside of the box, and, like, I'm really looking at solutions architecture because, like, I know what I know. And I remember when we first did the demo, for the solutions architecture, I took, like, the very first iteration of the quiz, and it was too easy. So they toughened it up, and, I'm looking forward to taking that and giving it a shot.
Liz MooreHead:George, what about you?
Speaker 4:Yeah. So, I have two goals, by the way. Goal number 1 is, kinda like Devin. I want to take some certifications, but it's weird. I've had it, but I don't have it, and it's new.
Speaker 4:And that's one of the reasons why I wanna do it, the new email certification. Like, when it was Isaac Moshe, by the way, that did the original, like, email certification. There's a new one now, and so I wanna, do that. Also, there's a social media too that I have never been able to get around, but I love how, Crystal King did social media 1. So I definitely wanna get over to that.
Speaker 4:So if I can get the email cert and get the social 2 cert, we're gonna call it a day. But I'm also going to use that time to double down and try to do some research. Now, I understand you probably don't get $5 per research because they're actually not off yet. But listen, I got a lot of red exclamation marks, Garrett, like, staring me in the face. And I'm like, no.
Speaker 4:So I wanna do a lot of researching, but then definitely focus on those 2 certs, email and social too.
George B. Thomas:My goal is to actually
Speaker 4:Take a cert?
George B. Thomas:Make some time for myself. Nope. Because make some time for myself to actually, spend some serious time on it because I've been doing but been doing nothing lately than demoing, our events app to people. And it's literally just been having the same conversation 45 times this past week. So I'm I'm I'm hoping to give myself a breather, there.
George B. Thomas:Oh, wait. You know what? I just realized. I'll actually be on vacation during World Certification Week. Uh-oh.
George B. Thomas:So I'll have all the time in the world to actually get some done. So, hopefully, if the kids let me, I'll be doing it. However, I will say, there a a little birdie told me that there is a a there's a certification coming that I am I'm I'm very excited about. I'm not gonna say exactly what it is because I just Slacked him to ask if it would be live by then. And I got back an emoji that said this,
Speaker 4:which By the way, for you listeners
Liz MooreHead:So I'm
George B. Thomas:not gonna say exactly what it is. All I'll
Speaker 5:say
George B. Thomas:all I'll say is there was a very prominent member of the academy who moved on to a different role that ended up being, that the the the shoes were filled by someone I referred who was a very good friend of mine that I worked with for a while.
Speaker 4:I'm putting pieces together. Exactly what it is. I'm putting pieces together.
George B. Thomas:But let's just say he's
Liz MooreHead:been working definitely don't slap me later.
George B. Thomas:Let's just say he's been working on revamping a very iconic certification that has been around for a long time, And I am extremely excited to see the new and improved version of it, delivered by a very good friend of mine. And it's gonna be a very, I'm gonna be very proud of him to see it.
Speaker 4:I'd love Superstoke. And I
George B. Thomas:hope you all together. Yeah. Yeah. I wanted to say exactly what it was, but since he sent me a a a emoji, I'm not gonna do it. But my goal is to take that certification and then sit there and just be like, I did this.
George B. Thomas:But not really.
Liz MooreHead:The sound board.
George B. Thomas:All I did was do the phone.
Speaker 5:I just knew it would be perfect.
Speaker 4:Sound board.
George B. Thomas:And why you
Speaker 4:can just you can just bring everything with you.
Speaker 5:Like see?
Speaker 4:Who who
Speaker 6:Terry, I know.
Speaker 5:I just have that on demand. It's just right there. It's like, you know what?
Speaker 4:You know what you're talking about? The whole ocean.
Speaker 5:That's what you need.
Liz MooreHead:That's my evil laugh. I did it.
Speaker 4:Oh my god.
Liz MooreHead:That's really it's really awkward and uncomfortable. Hi.
Speaker 4:When I'm
Liz MooreHead:You're right, Liz.
Speaker 5:I just developed a a really awkward evil villain laugh that I had to train myself out of. Didn't even realize that it was an evil villain laugh. Like, I and, like
Liz MooreHead:That's like evil Santa.
Speaker 4:People would
Liz MooreHead:He's coming to take my presence away.
Speaker 5:And so I just leaned into it at one point and just added the in the beginning of it. So it started out. Oh, man. It was too much.
Speaker 4:I'm a little jealous. Oh my god.
Speaker 5:I'm a
Speaker 4:little jelly right now.
Liz MooreHead:Well, in terms of this mystery certification, gentlemen, all I'm gonna say is, George, definitely don't Slack me later today with your puzzle assembling capabilities. But here is my goal for this certification week. I am gonna be taking the content strategy course. I haven't taken it in a really the certification. I haven't taken it in a really long time, and I'm excited to learn a lot of content things.
Liz MooreHead:And I'm excited to see where my brain disagrees with the collective HubSpot brain about content. Because I will say one of the things that has bummed me out is that I think there may be, like, 1 or 2 or there at least used to be, like, lessons about storytelling and voice, and it is just it is so woefully absent. HubSpot Academy, call me. Anyway
Speaker 4:There's a place you could put videos about that if you wanted. I don't know if you've checked out sidekickstrategies.com yet, but, you could talk about voice and tone there. Just gonna
Liz MooreHead:Oh, I could. I could do that. George, I want you to take us home today.
Speaker 4:I want you to take us home today.
Liz MooreHead:My god. Gentlemen.
Speaker 4:Devin left on that one. He's like, I'm out. Yes, Liz. I'm sorry.
Liz MooreHead:You with
Speaker 5:Your jokes are bad, and you should feel bad.
Speaker 4:Okay. I feel bad. I'm sorry.
Liz MooreHead:People trust you to help them solve their most pressing business challenges. This is this is factually true for all of us on this
George B. Thomas:call. Listen.
Speaker 4:I don't book this is why this is why why I don't book meetings Friday afternoons because at this point, I'm done. Alright. Let's wrap it up.
Liz MooreHead:You were the one who picked this time.
Speaker 4:No. No. I'm saying that's why I do the podcast now. I don't talk to clients now.
Liz MooreHead:George, okay. So take us out today. Max, do you wanna hit it one more time? Just gives me. Thank you.
Liz MooreHead:Is everyone got the sillies out? Are we good? I literally have one more question to get us through, guys. One more question. Put the weapon down, Max.
Liz MooreHead:Put it down. Thank you very much, George. Sorry. George, what is your challenge to our listeners this year for World Certification Week? If you could leave them with 1 battle cry, one challenge, which means I know you're gonna give me 5, but we're gonna start with 1 and see where we end up.
Speaker 4:My challenge for you is, take something you're strong at and make yourself stronger.
Liz MooreHead:Mic drop. I love it. Anybody else? Challenges for the for the populace?
Speaker 5:Do at least one thing that scares you. Oh, no. We're talking about
Liz MooreHead:This isn't an alpha podcast. Come on, Devin.
Speaker 5:No. Yeah. No. Learn something new. Something that has absolutely nothing to do with your job function and maybe even in a completely different sphere.
Speaker 5:Just just try it. Worst thing you'll do is not get certified, but you'll learn something. I promise.
Liz MooreHead:Jorge, what about you? Oh, look at
Speaker 4:him. Okay.
Liz MooreHead:Holding up a certification
George B. Thomas:for this guy. Just getting expired.
Liz MooreHead:I like how even though he's like, check out my certs, he still has this voice and tone that's just like, oh, hey, guys. How's it going? Just happened to be nominated. Everything's fine. Look at my
Speaker 5:It it is.
Liz MooreHead:It's a fantastic
Speaker 4:voice.
Speaker 5:Because, like, the number of times that you've dropped bombs in this wonderfully gentle, I'm a specialist, respect my gangster, is just wonderful. Wonderful.
Liz MooreHead:Oh, you, Jorge, you need that on a shirt, respect my gangster. Max, what about you?
George B. Thomas:Just make sure the locks on your door work. You need about 30 to 40 liters of of water to last you the week. Bring plenty of meals ready to eat. You can just store them in a nice cold dry environment. Right?
George B. Thomas:Try to reduce the amount of lights, perhaps invest in a pair of, blue light glasses because you're gonna be staring at your computer for a very long time. No. I mean, if you want if you're gonna be doing certifications all week, you gotta just go all in. Right? Shut your phone off, put it on do not disturb mode, right, and do absolutely nothing.
George B. Thomas:But here's the here's the fun thing. Right? And most people don't know this. You don't actually have to sleep. You don't.
George B. Thomas:Humans don't need to sleep. You're sitting down. Your body's resting. Okay? All you do it's a myth.
George B. Thomas:Yeah. All you gotta just do is just consume knowledge for a straight week. And then by the time you come out, I don't know, you'll be certified as. Right? And that's what the whole point of the week is for.
Liz MooreHead:You know, Max, your comment about snacks did make me think of a question.
Speaker 4:You talked about military rations. What are you talking about snacks? I mean, maybe there's snacks
George B. Thomas:in there.
Liz MooreHead:Maybe there's snacks.
Speaker 4:Yeah.
Liz MooreHead:Anyway, you know, totally related to certifications, why do we cook bacon but bake cookies? Bothers me. Bothers me. Anyway, here's my challenge to all of you certificate oh, Max, are you okay? It's upsetting, isn't it?
Speaker 4:I hate this.
Liz MooreHead:I I know. I got over park on a driveway and drive on a parkway like in high school, but then somebody said the bacon and cookies thing to me last week, and it lost my I I lost my mind. I I I don't I don't feel emotionally comfortable about it. So here's my challenge about world certification week. Do not make assumptions about what you think you know.
Liz MooreHead:1 of the I am a content specialist and strategist, and I'm going out of my way to take the content strategy certification. Now there there is no one right way to approach certification week. Yes, George. I see you here pacing. We'll get to you, bud.
Liz MooreHead:I know. We got you. You'll bring us home. Here's the thing about world certification week. You can be an opportunity to challenge yourself with things you've never experienced or learned before, but, also, it is an opportunity for you to level up in the disciplines that you call your passions, that you call your focus areas.
Liz MooreHead:And, again, while I made a goof about we're gonna see what I do and don't agree with, the reality is is that I am going in there to learn, to hone my craft, and to get better at what I do. Because whenever I take a HubSpot certification, particularly about the things that I always feel really confident that I know how to do well, those are the ones I walked out the most surprised about. Like, woah. I learned something that's gonna like, even if small, even if it's fractional, it's that multiplier effect of new skills and ideas. So, George, now that you've paste an entire trench in the floor of your home, what do you got, bud?
Speaker 4:Yep. True masters are always the best students. Okay, hub heroes. We've reached the end of another episode. Will lord lack continue to loom over the community, or will we be able to defeat him in the next episode of the hub heroes podcast?
Speaker 4:Make sure you tune in and find out in the next episode. Make sure you head over to the hub heroes.com to get the latest episodes and become part of the league of heroes. FYI, if you're part of the league of heroes, you'll get the show notes right in your inbox, and they come with some hidden power up potential as well. Make sure you share this podcast with a friend. Leave a review if you like what you're listening to, and use the hashtag, hashtag hub euros podcast on any of the socials, and let us know what strategy conversation you'd like to listen into next.
Speaker 4:Until next time, when we meet and combine our forces. Remember to be a happy, helpful, humble human, and of course, always be looking for a way to be someone's hero.
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