The Engage Phase, is Building Trust Bull Crap or Not
It's INBOUND week, y'all, and as you may remember from last week's episode, your HubHeroes crew are beyond excited for what's to come over the next few days. But for today's episode, we want to take you on a trip down memory lane to INBOUND 2018, when HubSpot rocked everyone's world with the introduction to the Flywheel:
For those of you who were in the HubSpot world at the time, you know what a shake up this was, as it was a radical departure from the traditional ATTRACT > CONVERT > CLOSE > DELIGHT FUNNEL model we had clung to as the cornerstone of the inbound marketing methodology for years.
It's INBOUND week, y'all, and as you may remember from last week's episode, your HubHeroes crew are beyond excited for what's to come over the next few days. But for today's episode, we want to take you on a trip down memory lane to INBOUND 2018, when HubSpot rocked everyone's world with the introduction to the Flywheel:
For those of you who were in the HubSpot world at the time, you know what a shake up this was, as it was a radical departure from the traditional ATTRACT > CONVERT > CLOSE > DELIGHT FUNNEL model we had clung to as the cornerstone of the inbound marketing methodology for years.
However, to this day, this incredible innovation in the inbound space is still mystifying some. So, we're breaking it all down for you in this episode with a deep-dive into the Flywheel – specifically the engage stage – as well as what it really means to build trust as a business ... or is the idea of that crap?
WE ALSO TALK ABOUT ...
- What inbound is today – no longer a marketing strategy, but an overall growth strategy for a business.
- What the engagement phase really is, and why it's the necessary pivot toward a more human approach in your business strategy.
- Unpacking the mythologized romanticism that's been built up around the concept of creating and earning trust as a business with prospects and customers.
- Devyn also lights it up with this gem: "Be prepared to nuke your whole system. That is usually my default (when giving advice) advice." BOOM!
Are you ready to dig in? Let's do this!
RESOURCES FOR THIS EPISODE
Some of these we talked about, others we're adding because they're only going to make the episode that much sweeter for you ...
- What is growth strategy? with Troy Sandidge (HubHeroes, Ep. 6)
- INBOUND 2022 prep, a trip down memory lane, and a pop quiz (HubHeroes, Ep. 5)
- Attraction: What makes great content? (HubHeroes, Ep. 2)
- Join The HubHeroes Podcast community!
- Wait, what the heck is The HubHeroes Podcast?!
YOUR ONE THING FROM THIS EPISODE
I don't care if you write this down on a post-it note, print it out and make it a poster, or scrawl it across your mirror in lipstick. My man, Devyn, laid down an incredibly powerful truth in this episode, and if you remember nothing else, you can't forget it:
"What you should do is focus on being a good human being and just helping. And if you do that well, and you're good at problem-solving, then you're gonna make money."
Being a helpful human, that's what this is all about.
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
