Demystifying HubSpot Operations Hub + Who Is Responsible for Operations?
Earlier this week, George rolled out probably one of the most epic Why Go HubSpot guides for growing businesses I’ve ever seen. In it, he not only make the business case for HubSpot by discussing the platform’s potential overall, you also provide a thorough overview of the promise and features of each hub — as well as your thoughts on why each Hub is such a powerful driver for sustainable growth for a business.
💥 Related HubSpot Resources:
Here’s where it gets interesting, though. It’s been a good long while since we discussed HubSpot Operations Hub. But this guide brought the topic back up in our conversations this week.
Specifically the fact that, while this Hub has been around since 2021, we still see confusion all across the Big Orange Sprocketverse about what the HubSpot Operations Hub is, what we mean when we say “operations,” and who is actually responsible for operations.
In This Episode
This week, George, Liz, and Max discuss the HubSpot Operations Hub and the importance of operations in business. They highlight the confusion around the definition of operations and the misconceptions associated with it. They emphasize that the Operations Hub is a set of tools that improve data hygiene, automate processes, and streamline operations across multiple hubs.
💥 Go Deeper: How Have Inbound + HubSpot Changed?
They talked about the significance of data quality and proper formatting in operations. The conversation explores the role of operations in supporting growth and the need for businesses to master operational processes. They also discussed the confusion around HubSpot Operations Hub and the importance of having a clear definition of business operations. This highlighted the need for someone to be responsible for operations and the role of Operations Hub in streamlining processes and automating operational needs.
Keywords
HubSpot Operations Hub, operations, data hygiene, automation, data quality, formatting, growth, operational processes, HubSpot Operations Hub, business operations, confusion, responsibility, data hygiene, custom coded workflows.
Key Takeaways
- The HubSpot Operations Hub is a set of tools that improve data hygiene, automate processes, and streamline operations across multiple hubs.
- Data quality and proper formatting are crucial in operations to ensure accurate and effective use of data.
- Operations play a significant role in supporting growth and improving business processes.
- Businesses need to master operational processes to achieve efficiency and effectiveness in marketing, sales, and service.
- The definition of operations can vary, leading to confusion and misconceptions about its role in business. There is confusion around HubSpot Operations Hub and the need for a clear definition of business operations.
- Someone needs to be responsible for operations and Operations Hub can streamline processes and automate operational needs.
- Operations Hub is suitable for those who require data hygiene, custom coded workflows, and extended functionality for their teams.
- Data hygiene and clean data should be a priority for businesses.
- Custom coded workflows can provide powerful automation and extend the functionality of HubSpot.
And so much more ...
Additional Resources
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
