The HubHeroes Podcast

Do you live in a world filled with corporate data? Are you plagued by siloed departments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt, knowledge.

Never fear, hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. Hub heroes, it's time to unite and activate your powers. Before we begin

No. He's not here. Don't care. Don't wanna hear it.

No one's here.

You know, here's the thing, though, too. When I was listening to that intro, Liz, it said knowledge and immediately came to my brain. I'm like, man, knowledge is at a premium when it comes to HubSpot right now. Like, a premium

what that means.

Like, listen. I I've been doing these super admin trainings, and so I have this group of humans who have been using HubSpot for a while, are focused on using HubSpot better. And I'm asking questions because I like to do this thing called you know, I ask a question. I'm like, put it in the chat pane. X y z, yes.

X y z, no. And I watch the answers to these things inside the training, and I'm like, wow. The price of entry, like, just was worth it right there. Like, fact that they now know this, and it used to be a no. And after this will be a yes.

And I've had over the last four weeks, because this is a twelve week program, and I've had, several times over the last four weeks where, I go into a training, and I'm like, I I don't know if people will get value out of this, but it's where my brain is at. It's what I'm thinking about. It's the way that I would communicate it versus maybe how HubSpot's communicating it. And so I go in nervous, and then I find these moments where people are like, holy crap. That's a thing?

Or, oh, I should probably do that yesterday. And I and I just sit here and I go, wow. HubSpot is getting so big that knowledge is of a premium right now.

You know, what's interesting about this is that it is a a a spark of chance, a zippy twist of fate that it's just you and me today because this was not planned, which says to me if that is where your brain is at, this is where we need I want you to stay there because there has been a question that has been kicking around my mind and that I wanna talk to you about because periodically, some of our listeners may know this. If you're new, you're about to find out. Periodically, it'll just be me and George on the mic, and we do that on purpose. George has been in the industry and in inbound for over a decade. He's spent all of that time talking to humans, educating humans about HubSpot.

Like, you guys know who George is.

He's

the best. As Dan Teyer said, he's inbound in human form, right? Like we know these things. So I periodically just like to corner you verbally to just say, okay, let's get out of the tool and let's talk high level what is happening in HubSpot, in inbound. And the reason why I bring this up is because specifically the thing that has been going around in my head is that ten years ago when you were getting into inbound marketing, it didn't really matter what the size of your organization was unless we're talking like super duper international enterprise extraordinary explosion time.

You were hiring an inbound marketing manager or a content marketing manager or a content writer who also happened to know how to use a tool, and that tool was HubSpot. But their focus wasn't a mastery of the tool. It wasn't the, you know, becoming the deep specialist in it. It for many years, that's all you needed, an inbound marketing manager or a content marketing manager who knew how to use a tool. And you created this super admin training because there is this rise.

There is this need to have people who are genuine specialists in the tool. And so my mind is going in a bunch of different directions. Right?

Yeah. So

Are we now yeah.

Go ahead. So let me jump in there because I wanna be very careful because we're talking about how right now there's a need for specialists. By the way, there's always been a need for specialists. It's just when you list content manager or inbound strategist or inbound marketer or just even a general marketer, they were a specialist in marketing. HubSpot was a marketing tool.

Like, it had a very small set of tools to help you do marketing and not have a franken, you know, system of trying to put this, that, and the other thing together. It had started this journey of the all on one or all in one platform. So so we were specialists. Like, I mean, I went from design development to Hub Spot. I wanna be a marketer when I grow up.

Let me teach myself how to be a marketer. Now let me be good at Hub Spot along the way. And so these folks are specialists in their craft. The thing is, and I said this earlier today, is that when we started in 02/2011 or 02/2012 or whenever you started, most likely you were stepping inside of a Volkswagen bug, and you were managing a Volkswagen bug. Now you're managing an entire race team.

One human cannot drive five cars. It it's impossible. And so now we've gotten to this place, which I'm I'm interested to see where my brain goes when we dig into this, of, like, sure. We might need a super admin. Somebody, like again, I'll keep with the racing analogy.

Like, when you have a race team or multiple race teams or there's an individual racer, you have somebody on the headset that's talking to you. They can see turn two and turn four, and they can see that there's an accident or a wreck. And so we're getting the point where we need, like, this super admin overarching seeing, you know, the departments inside of what's happening inside your business and inside of HubSpot, to be that person on the headset, to be that person that's like, oh, oh, oh, sales team, there's a wreck on turn three. Be super careful. Like, let's make sure that we use that playbook and make sure we get that information and all that kind of stuff.

So but there's this other layer where you almost have to have this, like, knowledgeable, educated, SVP or person that's focused on sales, person that's focused on operations in general, person that's focused on service. And so there's this higher level and secondary level that almost needs to happen. Guess what? We have a friend joining us.

Oh my god. Max. Hi. Hi. I thought it was just gonna be the two of us.

Yeah. Well, I'm here now. And by the way, just

Well, congratulations.

To bring you up to speed.

We threw out the outline.

We threw out the outline. We shifted gears, so have fun holding on. Buckle up. It's gonna be a fun ride.

Let's go.

Oh, yeah. Max, you know what? We're just gonna throw you right into the fire with a question.

Oh, no. Okay. Do you

have croutons with you? No. I'm just kidding.

Oh my. I

could I could

use croutons right now maybe.

You could use some, yeah, some stress croutons.

Yeah. Some stress croutons? Is that a euphemism or just actual okay.

No. It's actual stress croutons. Yeah.

So here's my question for you, Max, because I've already gotten an answer from George on this. When you think about the past ten, twelve years of HubSpot. Right?

Mhmm.

And we had a time when you could just have that inbound marketing manager who also knew how to use HubSpot to do their job well. Right? And now we're living in an age where the HubSpot ecosystem is much more complex. George, I loved the analogy you used about how it used to be that you were driving a Volkswagen Bug and you could do that on your own. And now often for some organizations, you're trying to manage an entire race fleet of cars, and a single human cannot drive five cars.

So, Max, my question to you is this. What shifted to make the need for HubSpot specialists specifically much more important today? Or do you think it's not?

No. It became a CRM system. That's why. I mean, if you think about it, like, the it was what was the I'm trying to remember, like, how it actually kind of, like, fell into it. Right?

So it was, like, the marketing hub, and we had contacts, and then people are integrating it with Salesforce. And then people from Salesforce were stepping into HubSpot going, oh, this feels a lot nicer and easier. Why can't I just do my stuff in here? Right? And then we launch the CRM.

And then as soon as you launch the CRM and start doing, like, you know it it was just one thing that we had, like, the deal objects. Right? Because, you know, you get had to do the closed loop reporting with Salesforce integrated and, like, all that kind of stuff. Then when the ticket object came and it was like, oh, crap. Well, everyone can be in here now.

Right? That's, I think, where it kind of took off. Right? Because this used to be I remember I was, my, like, famous not famous, but, like, my favorite saying to folks, back when I was onboarding marketing hub customers was, there's a reason you don't see a lot of people with the job title HubSpot admin. Right?

And that was, like, my gotcha, to be in when people would ask, like, how hard is this to manage? Because back then, when it was just the marketing team using it, it was just the people that were using HubSpot were the ones admining HubSpot. Right? But then as soon as it became this giant business playground for everyone to be able to play in, things change. Right?

Because it's no longer just, like, the marketing team who all talks to each other and knows what each other's doing, and, like, they can kind of work in there and they understand what other people are doing. Everyone's kinda pointing in the same direction. When you start to get the other teams in there that aren't as aligned, that don't understand the nuances of the other folks that are in there, right, and don't know how to, you know, get all these things to play together, especially if you weren't trying to build any sort of strategic flywheel or you weren't thinking about the marketing to sales handoff or the sales to service handoff or how service can, you know, impact this idea of, like, promoters and all that kind of stuff. Right? You know, that's where things start to get crazy, and then that's where you start to see the rise of, like, the rev ops sort of role or the theory of rev ops or the whatever.

Right? Which if you really think about it is just sort of the cohesive strategic glue that, like, points all those, you know, business soldiers in the right direction and, like, gets them working together. Right? You know, so and so it was like, you know, in terms of, like, when did that switch? It's like when HubSpot changed its identity from a from a marketing tool to a CRM because that was what gave way to everything else happening with the service hub.

Everyone could start to play in there. You had more teams in there, thus more confusion, thus the need for, cat wranglers. Yeah. CRM cat wranglers. Right?

I wanna double click on something because I think it's really important, to to highlight here that Max is talking about and kind of, dancing around is that when you start to take a platform and a methodology and you start to add more humans to it, all of a sudden, there becomes this confusion and potential chaos. And one of the things

that I

have found myself saying more and more and more during the super admin trainings that we're doing is it's okay to talk to your teams. You should be focused on conversations and communication. You should be asking them on a weekly and monthly basis for feedback. You should be using that feedback to make revisions and do maintenance pipeline, the settings that you turn on or off because it is or isn't working for the way that your company is using HubSpot. Because all of these conversations and this communication can lead into what is probably one of the most powerful things that we have that HubSpot has grown from a Volkswagen bug to this entire race team is the word customization.

And being able to wrap HubSpot around your organization, around each department, around each process. But that happens because of the growth, because of the change, but because of the ability for a super admin to step in and have this communication or conversation portion of what needs to happen.

Okay. So all of us, though, are coming from the perspective of living in the tool every day, working with the tool every day. Like, we live, breathe, bleed orange. Right? Like, that that is what we do.

I will say my walls are the only walls that are orange on this podcast right now, but, hey. I'm not

sure legally I'm allowed to paint my walls orange, but, you know, that's fine. You know what? My emotional walls

are orange. How about that?

So here's my question, though. What about the organizations that both of you are talking to who use HubSpot? Are do they have this awareness that the increasing complexity of the tool for some of them is going to necessitate a new human? Like, what is the awareness of this with the people who are actually using HubSpot in different industries?

I would say and, Max, I I'd be interested in your, potential take on this. It's a mixed bag from what I've seen. There there are some people who still live in historical fantasy land. They don't know what they don't know. They think that it's still a small, system or they've only purchased a few pieces of the system because they haven't opened their mind to what they truly can do.

However, more and more, and and, you know, I know that it's it's heading in this direction. There are organizations and people inside these organizations that are feeling the pain that is taking place because multiple teams are wanting to jump on and use this tool. Multiple teams wanna then add integrations. Multiple teams wanna add customization. Multiple teams have problems and ideas.

And so this one person who was running through the green or orange fields of HubSpot frolicking around, loving their life, creating content, and doing marketing stuff, all of a sudden is realizing, I'm in pain. How do I fix this? And and so those folks are the organizations that I find are like, okay. We're officially giving you a new title. It's super admin or it's rev ops director or it's whatever you wanna throw out there for this.

And and I'm seeing more and more and more of this, which the reason I think I see more and more of this is because, one, we started with HubSpot Academy, which by the way, if you're gonna start something to figure out if there's a true need, starting it with HubSpot Academy is a really smart way to do it. But we started the super admin boot camps. And the first time out, we had over 300 people sign up for the super admin boot camp. If you look at what Kyle Jepsen is doing with the HubSpot super admin HubSpot user group or HUG, and you see how many people show up every freaking Tuesday and what's happening on their YouTube channel, you realize that this ecosystem of humans that use HubSpot, of the humans that use HubSpot is starting to feel this pain and realizing they need to move into this direction of having specific folks who are real rich and deep in knowledge of using HubSpot overarching, and I would even suggest in certain departments to help assist that just general super admin human.

In terms of how, like, I've seen it, I I'm also kind of in the same boat where I've seen it, like, all over the place. I'd say, like, one thing I'm seeing a lot, though, especially as I involve myself more with the sales stuff at Happily, is there are people that are in the realm of, I was brought in to take over the HubSpot, and I kinda gotta figure it out. Right? And, you know, being brought in to take over the HubSpot account to me kinda says, well, at least some people are making the decision to go, oh, we could get a lot more out of this thing that we're paying for, but, like, we need someone to come in and own it. Right?

So I am I am seeing that. But I think the other thing you gotta remember too is, like, you still can admin HubSpot the old way depending on how much of it you're using. Right? Because you still can just be a marketing hub customer and just hook it up to Salesforce and just like on your I know

I know.

I know. I I understand.

Goes into my question. That's my question.

Which is beautiful.

Still do that. Which is beautiful because it means it's still it means the product is still approachable. Right? It means it's still accessible. Right?

You don't need to go hire a HubSpot admin to get started, but it can be powerful enough, and it can do enough, and it can be used by so much of your organization to get to the level of it's so complex. You need somebody. And I think that more so speaks to its capability versus, oh, it's too hard now, so you have to have somebody. Right? It's more so it can do so much more now, so it necessitates, you know, the reasonably, you would bring someone in whose job is to run it.

Right? But it's not like you can't get started with it unless you hire someone right out the gate. Right? I don't know if you can say that about Salesforce. I don't know how many people are just stepping into Salesforce and figuring it out on their own.

You know what I mean? But can you step into HubSpot Spot and get started on your own, right, and then eventually hand it off to someone once it it it it it it calls for that? Sure. Right? It's still very accessible.

You know what I mean? For smaller teams.

Yeah. It's and I should back up because I did kind of yell in the middle of you talking.

A little bit. There was some yelling. That's okay.

Right. Like

Don't yell at me, Georgia.

I I don't disagree with you. I guess because of where I'm at and the journey I've been on, like, when I think of HubSpot, I immediately which I fully understand most Humans. Probably don't do this, but I understand the connective tissues of how all the hubs would be able to work together and fire on all eight cylinders if they're there. So I will step back and say, yes. You could just buy Sales Hub, and you wouldn't need a super admin.

You would just need a salesperson who not a person salesperson, but, like, SVP that's running the, sales side of it. Right? You could do just marketing. You could do just service. Now eventually, and I've seen this over the years, somehow magically no.

Not magically. HubSpot's gotten really good at putting them damn icons in the navigation to get you to click, to wonder why you wanna integrate. They do stuff on purpose, ladies and gentlemen. But eventually, you end up dripping into these other hubs or these other tool sets. And that's what I would say to folks that might be listening to this as they're trying to figure out, do I need a super admin?

It's like, do you have one hub? Are you getting ready to drip into your second or third one? Is it are you building over time something that has become more complex? Because you may grow yourself right into either being that human or needing that human depending on what you wanna do. But but I will agree with Max.

You can start out small. You can start out with an individual person that's kinda focused on this.

Plus their other plus their main role. Right? So maybe it's the marketer that's, like, really excited to figure out how to get HubSpot to work better for everybody. But the problem is with that is if you're gonna make a concerted effort to get your marketing sales and your service team onto HubSpot, that's when you should think about hiring one person to run it all because the mental capacity it takes to be able to coordinate all of that stuff on the platform, that's a full time job. You can't pull someone you can't pull someone from their current job that they have to also say, hey.

Focus on making this work for everybody else because then they're gonna suffer in their own main role, and then they're not gonna be able to put enough time and effort and energy in what it takes to actually coordinate that. Right? So, like, you know, again, if you're just using it for one function of the business, it's kinda fine if someone in that business function is also saying, I'm gonna take on the mantle of making this thing work for us. But as soon as you start to say, hey. Everyone's gonna use this, and we're gonna run the thing on HubSpot.

That's when you need somebody because that's a full time job in a home.

By the way, I think I've seen more and more, and, also, I think it's gonna happen more and more, which, by the way, Chris Carolyn is in our chat pane. Him and I are starting a new hug. It's the customer platform hug. And here's the thing. Here here's what I wanna shout out here is, if you go to it's not a bundle anymore.

It's the customer platform. That's platform. That's how HubSpot is messaging this.

This is a

road they're going down. If you're listening to this and you have not purchased HubSpot yet and you're literally looking at the pricing page and you're like, I think I just wanna get the customer platform. I would beg you to immediately platform? Because now we're immediately multiple hubs, super levels of complexity, setting up a metric butt ton of processes, automation, communication for multiple teams. So that's, like for me, that's a defining factor.

If you're going to move into customer platform or start with customer platform, then you'll wanna think about having a HubSpot super admin.

Yeah. Or or look internally at who you already have

Who could become

someone who might be who who knows the business, that might be interested in taking on a new project, right, maybe wants to get outside of their department a little bit, right, but has that added benefit of having the business context, right, because it's I think it's a lot easier to find that person that, like, is maybe looking for their next thing, is passionate about the business, knows the business, stuff like that. Right? And to bring them in, that's a little less scarier than going out and just hiring someone. Right? Because you can learn HubSpot.

Well Right? It's harder to have the context of the business down pat to translate it into what HubSpot is. No. Right? So I I You you you don't know you can learn HubSpot, brother.

You are the pinnacle. Brother learn HubSpot. Hang

Listen, brother.

Let Everyone, George p Thomas just said, I

don't know

if you can learn HubSpot. No. No. George. Get out of me.

You you are the mute

Mommy and daddy are fighting. Is it my fault?

No. I'm just surprised that he No. No. No. Let me let

me get the words out of my mouth. There used to be a day, Max, that I would agree with you. It was much easier to learn HubSpot than to learn the business. I would tell you that with how large HubSpot is, operations hub, commerce hub, marketing hub, sales hub, all the AI tools. Like, I believe that it's probably easier to go through a thirty to sixty day onboarding and know everything about a business and how they're trying to go to market than it is to actually educate.

I've been educating myself for eleven effing no. Twelve. Twelve years to get to where I'm at with HubSpot. I've learned hundreds of businesses along the way with discovery meetings and helping clients over time.

Yeah. One, two, and twelve years I agree with you.

Hundreds of clients in meetings. Like so so that's the only thing I was trying to say is I think it's easier to learn the business at this point than it is to learn HubSpot. Yes. Of course, anybody can learn HubSpot, But, man, it takes time. And boy is

Do you know what this reminds me of? Do you know what this reminds me of?

There I watched the DVD commentary of Armageddon recently. Don't ask me why.

Why?

Ben Affleck was on there, and he's he's telling me.

Hold on, Liz. Stop. Hold on. No. Why?

Why? Hold on. You don't get to move forward? Why? Why?

Because I'm a single person who lives by myself, and I had nothing to do. Like, I don't have kids. I don't have a partner. I can do whatever weird wing weird single stuff I wanna do. So that's why.

But you know what you just said, George? That reminds me of that. There's a reason why I brought this up. Ben Affleck told a story about how I think he went to Michael Bay or Jerry Bruckheimer. I can't remember which of the two.

And he said, wouldn't it be easier to teach NASA scientists how to drill rather than to teach drillers how to be how to be, astronauts? And, apparently, the guy just looked at him and went, shut the f up.

But but facts.

Facts, though. Like I

think also here's what I also agree with George too as well is, like, oftentimes, the, oftentimes, you need that outside perspective to be able to be like, oh, hey. This strategic thing that you're doing in your business is dumb, and you should do it this way. Instead of having the baggage of, oh, this is how we've always done it. Right? And, you know, so I I I do agree that, like, there are benefits of pulling in people from the outside that already know HubSpot totally.

But, also, I think it's also a great opportunity for someone who's passionate about a business to be like, hey. I've got ideas to have about how we can make it all work. Right? Maybe I'm in charge of the HubSpot, and I can learn it. I think there's benefits of both ways.

Don't don't disagree.

I have a question.

Don't disagree.

I wanna throw in a question here, though. So we are talking in an idyllic landscape. Right? We've talked about the inflection points when people need to start considering this, when organizations need to start looking at this because it it is a an organization by organization choice. However, we do have to contend with the elephant in the room, which is the economy isn't exactly the strongest it's ever been, guys.

We have a lot of organizations that are looking to tighten their budgets, who are being maybe a bit more conservative about their hiring, who may be trying to reduce potential perceived redundancies in their headcount. So my question to you is, George, because I see you pacing. I see you pacing. God, you the face. I'm so excited about this.

George, we're gonna turn it directly to you. Think about the business leaders and the organizational leaders who might be listening to this who may make a fear based decision rather than a smart decision. Like, what is the business case for potentially investing in this HubSpot super admin?

Don't be scared.

I'm That's all I'm gonna say. Yeah. Like

There you go. Economy solved.

No. That's what I'm saying. I don't have I don't have any good big brain takes on, like, economy shit, so I'm just gonna say don't be scared.

Just do it. Here's the thing. And I know the words are gonna come out of my mouth. They're probably easier said than done. And if you're a business owner that hasn't set yourself up for the times when the economy is gonna be hard, this is gonna be really difficult.

And I do understand that sometimes you just have to make payroll. Been there, done that, like, holy crap moments. But let's be honest. If you look at the people who truly are successful, it's when the economy is down that they're doubling down. Like, when does Warren Buffett buy the most stocks and invest the most?

When it's the cheapest, when everybody's dumping it, getting rid of it, scared to death, and he's doubling down, and that's why he is who he like, if you just look at that. Right? Now here's the other thing that I'm gonna apply this to what we're talking about. If I'm just a marketer please no hate mail. But if I'm just a marketer, it's very easy to get cut as part of, like, a budget line item.

If I'm just a sales so and so person, it's very easy to be like, well, unfortunately, there's 17 of you. We gotta go down to 12 of you, and it's a line item. Same thing on any of the other departments. However, if you are in an organization that historically has been thriving, has historically been using HubSpot, and you've elevated yourself to a super admin, AKA rev ops god, buy a hat from, Max. He's got them for sale.

Please buy my hats.

What's that website?

Close1city.com. There you go.

Buy some hats. If you've turned yourself into a HubSpot aka RevOps god and you literally have your fingers and toes in all of the departments, all of the processes, all of the workflows. Like, you know how hard it is to remove that human from your organization? Because the minute you do that, there is nobody else on the planet that understands how this gets to that, gets to that, and interacts with this. And so what I'm saying by this is if you want to, as an employee, give you the strongest of abilities to not get cut because of the economy, then doubling down on your knowledge, becoming super educated in HubSpot, probably getting as many certifications as you can, and getting a title of super admin in your organization and the c level, suite and owners knowing this guy or gal is a god amongst men and women when it comes to the processes that we have in our organization.

You become almost untouchable. Well, unless the business just comes completely out of business. But but

You're totally fine unless you're not totally fine. Okay.

The moral moral of the story is if you wanna absolutely grab your company by the balls and take a hostage, go become the super admin if you're up spotting out and just say, I owed the keys to the castle. And without me, this whole place burns to the ground.

You can fire me.

You can say that

in a good way.

Sales and marketing can lose all their intelligence.

You can say that in a good way, though.

Good luck good luck rebuilding all these workflows I just deleted.

You know what we're doing right now, we're making a lot of business owners and leaders out there feel super confident about letting someone have all the keys to their kingdom, aren't we?

But but Do it.

Here's the thing. It's funny that you mentioned that, but I I would look and as nerdy as I am and as much as I'm entrenched in the business and in HubSpot and in training people, frankly, I would look forward to the day where I could just hand over and be like, just make this the dopest shit ever because I just wanna go do this and focus on this, and I wanna be great at this. And I know that you have the brainpower to, like, orchestrate this to be the most amazing thing humanly possible. Like, I I I look forward to those days when I can start to add and insert, trustworthy humans that don't delete my workflows, Max, but trustworthy humans into the organization to just make it better than it historically may have been when it's, like, one person trying to work on one hub or one person trying to work on all hubs.

My last question to both of you is the same, and we're gonna start with Max because, George, you know what I'm gonna ask. It's my one thing question, which means you'll have five, and I've made peace with my rev ops god that you will not follow directions. And that's just my lot, my cross to bear in this life, and that's fine. So, Max, what is your between one and seventeen things you want people to remember from this conversation?

I think the biggest I think the biggest takeaway is that or the biggest thing you should think is that there is no one answer on the when do I need a HubSpot admin conversation. I think everybody's gonna be different. Everyone can afford different types of people. Everyone has access to different types of people in their organization. I don't think you should you should put a bunch of analysis paralysis into, like, absolutely feeling like you've got one chance to get it right in terms of who manages the stuff.

Right? You have a lot of different options. You have a lot of different options. Right? There's plenty of talent out there in the marketplace.

If you're looking for someone who's just like, hey. We can get them up to speed on the business as long as they know HubSpot. That's what you're looking for. Great. Plenty of admins out there looking for jobs.

Right? You got someone someone hungry in the organization and wants a little bit of change that you feel like they can run it, cool. The the the resources available to them to to understand the tools so they can take that plus their business con you know, their their their their business context and and passion to make things work together and get everyone to work together and make their coworkers' lives a little bit easier, great. You got those people too. Right?

I don't think there's just, like, one answer. Just know that I I I don't want people to think HubSpot's in a place now that I can't buy it without hiring a full time person. Right? Because I think that's also dangerous too when we start to think about it's just approachability, especially at, like, the single hubs of the world and the smaller levels and how easy it is for a small business to use this that might have a lower budget. Right?

I don't want this conversation to scare those people away. Right? I think if anything, it should give people solace in the fact to know that HubSpot can handle a lot more than we thought it could in the past. Right? And that's why it necessitates the need for folks who can come in and be the orchestrator, the the who's the guy who leads the the conductor There you go.

If you will, of the symphony of hostel.

Everybody. That's a

good thing. That's a good thing. It's not a bad thing. Right? You know, and you've got this wonderful network of people to help you make that decision.

Keep that in mind. Right? HubSpot is like the has, like, one of the best communities that you could enter into and ask these questions. Hey. Our business is getting this size.

We're thinking we wanna, like, bring these different parts of the organization, you know, into HubSpot. What do you guys think? Do I need to go hire someone? Should I look internally? Should I do this?

Think about how many avenues people have to have those conversations, whether it's HubSpot user groups, posting innocent questions on LinkedIn, going into any of the different different forums, talking to any of the number of people that have opinions on this stuff. Right? Don't stress about it. Whatever you do, don't stress about this conversation. Just know that the right answer's out there.

You can find it, and the right answer might be different for someone else. It might be different for you, but there is one. Right? Don't stress it.

Liz, what's your now what's your one thing? Like, you've been sitting here

I want yeah.

You've been sitting here asking the questions. You've been sitting here listening to us. Like, what's the one thing that you would want the listeners to take away pertaining to this conversation?

It's a mental flowchart. Is HubSpot critical to your organization? Okay. Then are you gonna take it seriously enough to ask yourself the question? If you're not going to look at that question seriously, if you say you take HubSpot seriously, then guess what?

You don't take HubSpot seriously. So why are you even investing in it? If you're putting money into a tool, it behooves you from a budgetary perspective, from an investment perspective, from an ROI perspective, from a growth perspective to have smart conversations internally about what it is you need to make that tool do the work for you that it is meant to do. Because if you are looking to HubSpot to keep the promises of growing better, whether that's just in one part of your business, multiple parts of your business, or all parts of your business if you are doing a multi hub rodeo. Why are you wasting your time and money if you are not willing to have a smart and honest conversation internally about this question?

I honestly do not understand it. I get that there may be fear based on, like, well, we don't know what the economy is gonna look like. We don't know what's going on here. Guys, you are potentially spending tens of thousands of dollars each, each year, if not more. In some cases, hundred thousand dollars or more in this investment.

Right? So what is it that you are doing? You are either taking this investment seriously enough to ask the question or you are not. I'm not saying this from the place of knowing what the answer is for you. As Max pointed out, like, you may not need to make a change.

You may have exactly what you need. But that's my one thing is that you're either serious about using HubSpot to grow your business better or you're not.

Yeah. This isn't my one thing, by the way. I'm gonna give this caveat. But, Liz, when you were talking, I started to think about, yeah, imagine buying a gym for your home and then not going into it. That'd be weird.

But imagine the power that you could get if you bought a gym, you went into it, and you actually hired a personal trainer. Now you're gonna get the maximum results out of your investment because you have somebody that keeps you accountable, that knows the intricacies of, like, how to work the muscle. Like, there's just there's just a different thing that you start to think about. But but let me get into my one thing that it's not really one thing, but it's my final thought.

It has 18 footnotes.

Yeah. It's steps here.

Take us out, George.

Because here's the thing. Take us out. Where we started at that everybody needs to pay attention to is knowledge of HubSpot is at a premium, and only you can dictate the amount of knowledge that you have about HubSpot that you can insert into the business. We talked about several times this word came up, and it just drives me nuts, this idea of running a business or doing a business through fear. And and, man, I gotta be honest with you.

Like, I have a weird relationship this with but fear is false evidence appearing real. And if you're making business decisions about false evidence that's just simply appearing real, then be careful because it's so much, more exciting. It's so much fun when you actually can run a business and make the business decisions out of this life of abundance that you can actually create. And, again, you gotta make smart decisions, and you got yourself set yourself up for success, But it's just a way better place. So if you can have this massive amount of knowledge, if you can live in a life of abundance, then you have to realize what is the thing that I have to be thinking about.

And, again, I'm gonna kinda go against Max. I I'm gonna tell people in this podcast. If I want to win a race, I have to put a driver in the seat of the car. Now my choice is I'm the driver or I hire a driver, but I cannot put a car on the starting line and not have a human in it and feel like it's gonna do me any good. So the decision is, is it you or is it somebody else?

But somebody's gotta smash that gas pedal and get to the finish line.

Okay, hub heroes. We've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode

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