Cleaning Up Dirty Data with HubSpot Data Hygiene
Do you live in a world filled with corporate data? Are you plagued by siloed departments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt, knowledge.
Intro:Never fear, hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. Hub Heroes, it's time to unite and activate your powers. Before we begin, we need to disclose that Devin is currently employed by HubSpot at the time of this episode's recording.
Intro:This podcast is in no way affiliated with or produced by HubSpot, and the thoughts and opinions expressed by Devin during the show are that of his own and in no way represent those of his employer.
Liz Moorhead:Okay. So, George, I and I gotta talk I gotta say something for the audience at home.
George B. Thomas:Oh, boy.
Liz Moorhead:Because this is this is a cry for help. I have never seen you so zippy,
Max Cohen:so
Liz Moorhead:Yeah. Iced to get on the mic because what business at home cannot see was you were punching the air. You were holding snacks up to
George B. Thomas:the camera. You got my mixed nuts.
Liz Moorhead:We didn't even get to do our usual banter beforehand. You were No.
George B. Thomas:I was ready to roll. I'm ready to roll today.
Liz Moorhead:I was ready to roll. Conversation about my feelings, and you were like, you know what else is better? Theme music.
George B. Thomas:Yeah. No. I was so excited. I hit the wrong button. So, you know, there's there's guns.
George B. Thomas:But but here's the thing. I'm just excited because it's Friday. It's Friday, and we're talking about cleaning up stuff and organization. And I'm just I'm I'm I'm down with this conversation.
Liz Moorhead:Max, I'm afraid.
Max Cohen:I you know you know why I'm afraid? You're very afraid. It's because when I read this prompt, I, was like, yeah. You know what? I should pop into the old, Happily portal.
Max Cohen:Uh-oh.
Liz Moorhead:Showing what folks at home
Max Cohen:know what we're talking about. And and and go ahead and click on the data quality control panel.
Liz Moorhead:Yep. Ladies and gentlemen, guess what we're talking about today.
Max Cohen:I don't like what I see. I do not like what I see. I hit view all I hit view all property nightmares and now a bit of or view all property insights and now a bit of fever dream. I am, I hate this.
Liz Moorhead:Look. As a teenager,
Max Cohen:Mona Bitzley
Liz Moorhead:was like, totally dad. I cleaned my room, but he he opened the closet like it was a OSHA violation. People were getting hurt. Hard hats were required.
George B. Thomas:You mean other people did that too? I thought that was just me.
Liz Moorhead:Dude, your teenage daughters are only running because I walked before them.
George B. Thomas:Oh, that's yeah.
Liz Moorhead:Did my first word was no, George. Oh. That's a nightmare.
George B. Thomas:I think that's any kid, to be honest with you.
Max Cohen:No. I think it was,
Liz Moorhead:like, mom or dad or something like that.
George B. Thomas:Or duty. Anyway
Liz Moorhead:What? Duty. Speaking of duty, we're talking about dirty stuff today. We're talking about your neglected HubSpot portal because let let's be honest, kids. For you listening at home, when was the last time you opened up your HubSpot portal and went, man, I know where everything is.
Liz Moorhead:I know what final final untitled workflow means and who built it. I know what landing page copy clone clone clone. I
Max Cohen:know what
Liz Moorhead:copy of
Max Cohen:that for.
Liz Moorhead:Right? Right? What type of difference between
Max Cohen:job title and title. You
Liz Moorhead:know what Max? Max, by
George B. Thomas:all that is holy, do you have, like, somebody screaming sound effect? Because in my brain, it's like, like, yes. Right there. Oh my god.
Liz Moorhead:Keep your finger put
George B. Thomas:on that screen there.
Liz Moorhead:You know what's totally normal? Having 10 John Does in your portal who are all totally named John Does.
George B. Thomas:Oh. Oh. Oh. Do you wanna know the one thing that completely, like, I just I giggle Yeah. And then steam comes up my ear?
Liz Moorhead:Cry. Yeah.
George B. Thomas:When I go into a portal that somebody's in for about a year, two years by the way, I've seen one that was, like, four years, and I search for Brian Halligan or Maria.
Max Cohen:And Dude, what about the cool robot?
George B. Thomas:And and they're still in there. And nobody deleted the the default. We're gonna put some contacts in there. So it's they're still in there. And I'm like
Liz Moorhead:How do you solve a problem like Maria? You don't, apparently. So this is what we're talking about today, kids, data hygiene. The thing you think that doesn't harm your results, doesn't harm your bottom line. But we're gonna be talking about the real implications of dirty data today, not just messed up marketing campaigns, not just wasted unproductive hours, but many.
Liz Moorhead:And, George, this is a topic we are super rational. Like, I gotta be honest. If people were to hit up sidekickstrategies.com, the number of articles you have published over the past two weeks that are like, have you heard about data hygiene? Did you look at data hygiene? Ladies in general, data do you have some feelings about this one?
George B. Thomas:Yo. We just finished a couple weeks ago our first super admin training.
Max Cohen:Mhmm.
George B. Thomas:And when we talked about data hygiene in that training
Max Cohen:Wait.
Liz Moorhead:What's super admin training?
George B. Thomas:Well, super admin training show. Yeah. Well, we I mean, I guess I can show for big Do it. Sidekick. Is that how that would go?
George B. Thomas:I don't know. So which, by the way, we do have a new super admin training starting September 27. If you wanna go and actually sign up, you can go to sidekickstrategy.com. Go Go into the main navigation under solutions. You'll see super admin training.
George B. Thomas:If somebody who has been risen up in your organization and you're taking care of what feels like everything and you're not sure how to talk to the c suite or the people beside you or below you, if you're dealing with data hygiene or not dealing with it because it's in your closet, well, you might wanna check out the super admin training. Anyway, Liz, thanks for that beautiful segue. But we were doing a super admin training. By the way, last time, it was, twelve weeks. This time, it's ten weeks, but there's additional content that you get.
George B. Thomas:Okay. I'm gonna stop. I'm gonna stop, ladies and gentlemen. The amount of epiphany moments and, oh, crap moments that happened during that session was, like, mind boggling. And the amount of clients that we've historically helped in cleaning up their data and showing them ways, like, through portal audits and then, like, look at all of this.
George B. Thomas:Like, it is it's like I don't know what to call it. It's like a HubSpot. Like, oh, I don't know. It's it's bad. So, yes, Liz, I am passionate about getting people to focus on more regularly the duties, poo poos, pieces of garbage that people are leaving lay around their HubSpot portals and helping admins figure out quick ways to visualize and clean up said duties, poo poos, and garbages.
Liz Moorhead:Maxie said duty.
George B. Thomas:I'm a see how many times I can say that in this
Max Cohen:episode.
George B. Thomas:Just Dude. Because I feel like it's my duty to say doody. Okay.
Liz Moorhead:What's that line from, Family Guy? Hey, Lois. Doody. Beat them. Hold a nice tea.
George B. Thomas:Oh my god.
Liz Moorhead:Oh, yeah. My lowest is in parallel. Hi. Max, after the existential dread you experienced once you realized what we were talking about, and that is a call coming inside from your own house Mhmm. Tell me your feelings about data hygiene.
Liz Moorhead:In fact, why do you think people overlook it? You know it's important, and even you were like, oh, shit.
Max Cohen:Yeah. I mean, I don't know if it's so much that they intentionally overlook it as much as it is that they just don't pay attention. Right? I mean Yeah. You know?
Max Cohen:And it's it's also funny how, like, other, things can just other priorities can just get in the way of this, but then you don't realize how much it can slow things down and screw things up. And then you stumble across this list of 877,000 companies that I'm looking right now that came with it from BuiltWith, And I'm I'm having a heart attack seeing all this stuff in here. Yeah. I mean, the data hygiene stuff, I mean, we talk about it a lot. I don't know how good everybody is at it.
Max Cohen:Like, HubSpot has a lot of these awesome flashy features that should be helping you, but, like, clearly, even someone who eats, drinks, and sleeps, and lives HubSpot twenty four seven like I do, you know, I'm I'm taking a good hard look at the mirror right now at this portal that I'm in charge of and very disappointed in myself.
Liz Moorhead:Well, Matt, let's have let them in there. Right?
Max Cohen:Well, here's here's the other thing. Here's the other thing. The the only other thing I'd say about I think everyone's constantly looking at, like, what's the new cool thing that I can build and the new idea that we have? And the next thing that we can do, the next strategy we can deploy that we can support with HubSpot, and here's this cool stuff that we can build to make it happen. And then you just, like, keep forgetting about, well, let's get rid of the old shit that doesn't serve us anymore, that isn't working, the old workflows, the old processes, the old list, the old properties, the old sections on your records, the old this, the old that.
Max Cohen:And it's just like, man, you don't pay attention to that stuff, it builds up so fast over time that when you start looking at everything, you're just like, wait a minute. I don't know what is still being used, what's not. And then you have this fear of, like, oh, well, that obviously looks like it's something that's, like, all dead and gone, but, like, what if it isn't? What if it's tied into something and it's, like, you know, operating something in the background that I just take for granted that I didn't realize is, like, tied into this giant web of old shit that I haven't it's just Damn, dude.
George B. Thomas:Did you even breathe? Yeah. Like, did you breathe during that last segment? Well, look.
Liz Moorhead:This this topic can bring me with a lot of feelings because, George, you may have noticed I have taken my mic off the stand, which has only happened one time in. Right?
George B. Thomas:Yeah. It's I'm kinda scared right now.
Liz Moorhead:I gotta be honest. I completely agree with you, Max. I completely agree with you. This is something that people are not paying attention to. Right?
Liz Moorhead:Because we're focused on the shiny objects. We're focused on more important things. But I I feel like I'm back at the episode we had about, do you just like pain? Right? When we were talking about not embracing AI as a marketer or a content creator, are you are you really an artist or do you just like paint?
Liz Moorhead:And it makes me feel I'm having the same reaction to this conversation right out of the gate because how are we overlooking it? Because literally, we are like, I was making a joke at the beginning. Right? Clone, clone, clone, 15 John Doe's. Like, we are interacting with obviously dirty data all the time.
Liz Moorhead:And for some reason, we consider it the cost of doing business within HubSpot. Right? We consider it the cost of doing business without taking a step back and saying, man, let's say on the conservative end, I'm wasting fifteen minutes a day, maybe thirty. Right? That's a a few hours each week.
Liz Moorhead:That's how many hours each month. That's how many hours each year. Like, this is the kind of death by pet paper cut situation that continues to pile up and pile up and pile up. So it's weird. I totally agree with you, Max.
Liz Moorhead:We will be in the portal, but we will be handling clearly bad dirty data all the time. And, George, why are we ignoring it?
George B. Thomas:Yeah. So why I answer this, by the way, look at your Riverside settings and change your mic from your iMac microphone built in to the actual mic that you moved away with that didn't actually stay with your voice.
Liz Moorhead:But it's on.
George B. Thomas:And not because when you moved away from the, when you did, you're like, I am about to position myself away from my computer. Stupid. No. You're fine. It sounded good still.
George B. Thomas:It sounded good, but but it sent me down a road of, like, let me go look if that's the mic that actually is, like, she's Is it like, who's gonna tell her? Let me hold your actually is,
Liz Moorhead:like Is this is it like,
Max Cohen:who's gonna tell her?
Liz Moorhead:Let me hold your hand while I tell you this. Alright. I actually have to leave and come back because for some reason, it's not allowing me to switch.
George B. Thomas:I'll see how okay. So Wait. Wait. Wait. Wait.
George B. Thomas:Wait. Before you leave oh,
Max Cohen:See you.
George B. Thomas:Max, do you remember the question? No. Oh my gosh.
Max Cohen:I'm having a heart attack looking at my portal right now.
George B. Thomas:She left the squirrels alone. Come on. She's supposed to hurt hurt the squirrels. Okay. Alright.
George B. Thomas:By the way, Noah, don't take this part out because this is just how the show is.
Liz Moorhead:So Are you serious? You have to make me look like an asshole?
George B. Thomas:No. No. I mean, I'm just saying because I literally like, when you left, I go, crap. What was the question? And Mac said, I don't know.
George B. Thomas:I'm having a heart attack. Look into my portal. God.
Liz Moorhead:Nada leaves for five minutes seconds, and you can't keep the show. George, I want yeah.
Max Cohen:You know
Liz Moorhead:what, Noah? Keep this in. Keep this part in.
George B. Thomas:Oh god.
Liz Moorhead:Here we go. Cut this straight. I leave for five seconds, and the whole show falls apart. I just want everybody to acknowledge this. I may not be able to pick the right mic.
Max Cohen:Yeah.
Liz Moorhead:I may not be able to pick the right mic.
George B. Thomas:It's the right mic now.
Max Cohen:So my question is, you can't pick the right words.
Liz Moorhead:Muffin. Light of my life.
George B. Thomas:Yeah.
Liz Moorhead:The question was, why are we willfully turning a blind eye to something we deal with every day? How how have we developed dirty data blindness?
George B. Thomas:I I don't I don't think we're willfully doing it, but I do agree with you that it is a blindness. And and here's the thing. One, my brain goes to the fact that listen. I get it. It's not sexy.
George B. Thomas:It's not the shiny new thing. However, like Max said, you're chasing the shiny new thing, but what I want everybody to understand is you're building the shiny new thing on a shitty foundation. Like, the data is your foundation to be able to do all the smart things that you wanna do from a sales marketing and service perspective. And so not paying attention to that data being clean, not, paying attention to setting permissions so not everybody can create properties, not putting things in, like, teams and actually, like, organizing and having a method to your madness is opening you up for, this playground where people can just drop the duty, the garbage, and all the stuff in your portal. And so here's the thing.
George B. Thomas:If you're sitting here listening to this, and you wanna get rid of this blindness blindness to dirty data in your portal, then here's the thing. You have to come up with systems and processes that focus on letting you know when there is new data or dirty data that should be cleaned up, and you need to create a time frame in which this process actually happens. So for instance, one of the things that we love to do is we love to create, cheat sheets or checklists or and so literally, there's like, here's what you should be checking to see if it's clean daily. Here's what you should be checking to see if it's clean weekly. Here's when you should be diving into your portal to look at this monthly.
George B. Thomas:By the way, every six months, you might be able to do a mini portal audit because it's easier to clean every six months than it is every six years. And so literally start to think about what are the lists and folders that I can create? What are the notifications and permissions that I can set? What's the time frame that I can map this around that I don't be blind to it because I have automated tasks that remind me or I have list notifications that inform me? Okay.
George B. Thomas:That's what it was.
Liz Moorhead:Hit a buzzer from do you have a buzzer noise? Does any of you have a buzzer?
George B. Thomas:Oh. No. I am. No. No.
Liz Moorhead:I want a bad buzzer. I want a bad buzzer. Oh, what the heck? Alright.
George B. Thomas:There was nothing bad about that.
Liz Moorhead:Right. But you started giving me a bunch of homework, and I don't even know why it's worth for me to do all that work. No. Look. I'm just putting myself in the position of the listeners now.
Liz Moorhead:Right?
Max Cohen:Okay. Okay.
George B. Thomas:That's fine.
Liz Moorhead:You're telling me,
George B. Thomas:Lisa. I'm gonna explain to you why dirty data sucks, Lisa.
Liz Moorhead:Thank you.
George B. Thomas:That's what I wanna know. Because Lisa, we're now on the Bad People podcast. And, Lisa from Sheboygan because that's where you live, and that's who you
Liz Moorhead:are. Like a swear word.
George B. Thomas:And so Lisa from Sheboygan who's on the bad people podcast, I have no context to who the heck you really are. I don't know where you really live. So how am I gonna communicate with you in the right way at the right time with the marketing and sales efforts that what do you mean I don't know why it's important? Everything crumbles and falls apart if my data is not clean. Everybody waste more time looking for the ish they need because it's clone, clone, clone, or God forbid, new workflow 768952.
George B. Thomas:New workflow seven eight seven. Oh my god. Like, what? And no folder structure? You have no naming convention, so you can't actually search it?
George B. Thomas:You have 13 cities in your properties? Like
Liz Moorhead:I actually heard of a horror story once from someone in sales, I won't name the company, where they had a deal that was close to close over 6 figures, and they sent
George B. Thomas:a And to Lisa. That's who they sent it to. They sent it to Lisa.
Liz Moorhead:So here's what actually happened, George. They didn't have clean data in the contacts. So for some reason, they had merged the last name and the first name of two different people into one contact. And when the personalization token triggered, it gave the wrong first name paired with the wrong last name to the wrong person, and the Yeah. Actual contact wrote back and said, I was about to sign my contract in PandaDoc, and you have now lost my business.
Max Cohen:Gotcha.
Liz Moorhead:So that is one of my favorite horror stories to tell about why data hygiene is important because you might be able to sit there and say, like, you're telling me I'm gonna save an hour a week, and you want me to do two to eight hours worth of work. It's not just lost productivity. It is lost revenue.
Max Cohen:Yes.
George B. Thomas:That is like that's like That
Max Cohen:is a Think
Liz Moorhead:about it. Can you imagine going to your boss and being like, well, I could have done this daily, weekly, or monthly checklist that would have gotten us that $300,000 contract but I didn't do it because I needed to be productive. Can you imagine?
George B. Thomas:Let Liz, I feel like I need to simplify this a little bit.
Liz Moorhead:Do it.
George B. Thomas:It's important because you're a Human. Trying to do good things for other
Intro:humans. Oh.
George B. Thomas:And you don't wanna mess up the payday for all the other humans in your organization.
Liz Moorhead:I love that.
Max Cohen:I just did something.
George B. Thomas:What did
Max Cohen:you do?
George B. Thomas:Was it a duty? No.
Max Cohen:No. It didn't make a duty. I didn't make a duty. I went to chat GPT and told me to give me some funny names for, just like the common junk people leave behind, in a in a portal that has bad hygiene. And it actually gave you, like, a pretty decent list.
Max Cohen:It's the forgotten funnel. Right? The sales funnel that nobody remembered. The campaignist interruptus, the marketing campaigns that was started but never finished. The template of doom, the email that was never sent
George B. Thomas:Oh.
Max Cohen:The phantom pipeline, a sales pipeline that mysteriously appeared and never went away.
George B. Thomas:This is a Halloween article waiting to be written.
Max Cohen:Ghosts of leads past, leads that were once important but now just haunt your CRM. Datadump, the place where all the important test data went important in quotation marks, test data went to die. Deal or no deal, that deal that's been pending since the dawn of time. The invisible CTA, a call to action that was never visible to anybody.
George B. Thomas:Here's the thing. Somebody's out there listening to this, and they're like, oh my god. Did ChachiPT look at my portal?
Max Cohen:Oh my god. Tell you what, help with Harry so it gets it. Right?
Liz Moorhead:I gotta tell you one other horror story because you just reminded me of this, Max.
Max Cohen:There was
Liz Moorhead:this one time I was involved with a portal where they had over 400 workflows. And in two different instances, the worst case scenario happened at the opposite extremes.
George B. Thomas:Oh my god.
Liz Moorhead:In the first case, they're like, no. Totally. This ambiguously written workflow isn't gonna cause any problems. That was a workflow that excluded about 10,000 people from getting automated messages. And so then they turned off the workflow, and the next morning, over 10,000 contacts got blasted.
Max Cohen:Oh, god.
Liz Moorhead:Then on the other extreme about two weeks later, they're like, no. Now we figured this out. We've totally figured out this naming structure that we have no clue about. So they turned off another one, and you know what happened? It removed the life cycle stages from every contact in the database because it reversed the contact life cycle assignment.
Max Cohen:Dude, this is why speaking of hygiene, like, descriptions descriptions on workflows are so important. Right? But also, this is why they're so bad because when you're looking at the workflow itself, what do you have to do to actually see that description? Right? You're either going back to the workflows page or you gotta, like, click somewhere on it and, like, go to, like, another tab.
Max Cohen:Yeah. Click the name to edit it. But it's like, dude, why don't you somehow serve me up that context of what's actually happening with this workflow while my eyes are trying to follow down these branches, wondering if that one little property that's getting set is actually the thing that's stopping 10,000 people from getting emailed when
George B. Thomas:they shouldn't be. Right?
Max Cohen:And it's like they need to add more they need you know what you know what they need to do? They need to make a sticky note feature where you can literally just take a note that says, hey, idiot. Don't delete this because it does something important and stamp it right on top of the workflow when you're looking
Liz Moorhead:at it. Problem with that. That's the thing.
George B. Thomas:I mean, why is there
Max Cohen:a problem with that?
Liz Moorhead:No. Because I've been in a portal where I had no. Here's the thing, though. I've been in a portal where more than 10 just literally said do not touch. And I'm like, well, what do I do?
Max Cohen:Like, all of them
Liz Moorhead:said do not touch.
George B. Thomas:Yeah. But it's
Max Cohen:different than do not touch. It's like saying it's like, here. Here's, like, a little just, like, big note that you can't miss. Next, it is one little set property value of something to something to say, hey. I know this looks like an innocent little value getting changed, but this is doing some really important stuff that you can't see here.
George B. Thomas:Teacher. Isn't that what the comment feature would be for?
Max Cohen:Yeah. But the comments are hidden. They're hidden.
George B. Thomas:Wow.
Max Cohen:Unless you click them. True or true.
George B. Thomas:Oh, wait.
Max Cohen:Oh, I gotta hover over every corner of every action to click it and then see it. That that it's so dumb. The comment feature does nothing unless you're, like, working on building it. But, like, there should be a thing where you could put a big red stamp on it that says, listen, you lunatic. Don't change this because it's going to do something really bad at you.
George B. Thomas:Can it be nicer? So far, they've been an idiot. They've been a lunatic. How about Matt. HubSpot user.
George B. Thomas:Please do not touch this button.
Liz Moorhead:Matt, we've talked about this offline, and I'm just I feel like you're not gonna hear me unless I put you on blast publicly. Dude. Hi, guy. When are you gonna start emoting? When are you gonna start telling us how you actually feel about things?
Liz Moorhead:I'm feeling very unclear. You're feeling a little diplomatic here.
Max Cohen:And how how wait. HubSpot starts letting me tell people what the frigging workflow actions are actually doing. That's that's what I'm doing. Yeah.
Liz Moorhead:So, George, let me turn to you for a minute. Max, I I need you to, like, find someone someone
George B. Thomas:to give
Liz Moorhead:you a hug. Hug a puppy. You'll be okay.
George B. Thomas:Turn on your call map.
Liz Moorhead:George, we've outlined you. Yeah. Have us have some mixed nuts.
George B. Thomas:Oh, I got some right here.
Liz Moorhead:I know. It was a callback to the beginning of the show because I'm a good host.
Max Cohen:Good job.
Liz Moorhead:But, George, I know we've talked about some of our biggest horror stories. Right? Oh my god. He took it literally and brought the puppy.
Max Cohen:Yeah. This is why
George B. Thomas:he's joining the live studio audience. He's chilling.
Liz Moorhead:This is why he joined the live studio audience. But we talked about some of the most common things that we've seen. Right? Like naming issues with workflows, contact merging, duplicate contact. What are some of the other symptoms that people might be kind of blind to by accident?
Liz Moorhead:The most common things that you see that make you go, warning, warning, we have a data hygiene emergency. Other than a poopy,
George B. Thomas:Oh my god. So it's it's funny where my brain goes when you ask me this question because I feel like there's this secondary level that maybe people miss. So for instance, when I think of data hygiene, I wish I had a live audience because I'd be like, if you're driving in the car right now or you're in your office by yourself, when I ask you the question, when I say the words data hygiene, what immediately comes to mind? And I'd be curious what people are shouting out while they're driving down the road or in their office by themselves right now.
Max Cohen:A father taking a shower.
George B. Thomas:Wow. That's probably not Max, I
Max Cohen:can't get a hygiene? Come on, man.
George B. Thomas:That's hysterical.
Liz Moorhead:Max, I told you
Max Cohen:that's how I got it. It's the funniest joke I've ever said on
Liz Moorhead:this podcast. Therapy.
Max Cohen:We're so
George B. Thomas:canceled right now.
Max Cohen:When you when you say data hygiene, I go, man, I stink.
George B. Thomas:I didn't say dad hygiene. I said data
Max Cohen:hygiene. Yeah. Dada. Dada. Dada.
George B. Thomas:So here's the thing. I immediately and it's funny because I'm just, like, I'm super passionate about this because I've seen hundreds, if not thousands, of portals get this wrong. I immediately think of personas and the persona property and the fact that people don't use the description as an I'm a statement. And they don't realize that that actually shows up in the form, and it's a psychological question that actually enables somebody to be like, oh, I'm seeing. That's me.
George B. Thomas:Let me select that and self segmentize. But what I just quickly did was give you a second level of something that you should be paying attention to. The amount of people that aren't using those second layer things to then organize or clean things or display or show things in a way that they need to be shown or displayed is, like, mind boggling to me. And so you can kind of quickly tell when you're talking to a HubSpot user, if they're, like, surface level HubSpot users, not a bad thing, by the way, versus somebody who is paying attention to, like, the deepness, the secondary and tertiary levels that one could go.
Liz Moorhead:The word you're looking for is depth.
George B. Thomas:Depth. Yeah. That's great. That's a good word. So, like, I have a a super admin person who went through the training.
George B. Thomas:Again, not shilling for big sidekick here. I'm just saying. And and I immediately knew, wow. This person gets it. Because they were doing something where they were daisy chaining presets, permissions, teams, and record customization together to not only display what people needed to see when they needed to see it, but to understand what didn't need to be there and could be cleaned up and removed at such a granular level.
George B. Thomas:I was like, how from this day forward hence, by the way, we're doing a podcast on data hygiene, and you mentioned that I've done several articles. How from this day forward do I get more HubSpot users to focus on this right here than where we've landed in and most people are living?
Max Cohen:George, you know, it just made me think of so my brother's a my brother's like a shit yeah. I was thinking about yeah. My brother's a chef. Right? He works in, like, really fancy yeah.
Max Cohen:Really fancy restaurants. He's, like, a very, very good chef. And, something that he told me, he's, like, the the kind of, like, test that they give cooks and I don't know where this I don't know if this is, like, a Gordon Ramsay thing or if it's, like, a more common thing. But the the the way that they'd, like, interview people is the first thing they'd have them do is basically say make scrambled eggs. Right?
Max Cohen:And they look at the technique in which they make scrambled eggs. And just from that, you can, like, really tell, like, if someone actually knows what they're doing or not. Yeah. I feel like the scrambled egg test for a HubSpot admin should be, hey, Go go make a form that asks what someone's favorite color is and then make me a report and show that on a on a contact of what everyone's favorite color is. Right?
Max Cohen:Because where you're gonna weed out the good ones from the bad ones is that the bad ones are gonna go create a form, and then they're gonna create the property in a full sentence that says, what's your favorite color question mark instead of calling it favorite color and just changing the label. Right? Those folks that think, wait a minute. Well I need this to be easy for someone to find. I need this to be easy to, like, to look good showing up in a record.
Max Cohen:Right? And not just be in the form of a question where it gets and I can't tell exactly what the property is. Right? Those people are thinking on a much different level than someone who just, like, you know, is going in there willy nilly making properties full sentence questions.
George B. Thomas:I'm gonna double down on what you're talking about because now what you could also do to add to that test is tell them and by the way, we wanna be able to actually have a different shades of yellow, a different shades of blue, and a different shades of red page where we're asking those and go see how many create a red property, a blue property, and a yellow property versus realizing they could create one favorite color property, have all of the different shades in that property. And when they create the form, remove the yellow, remove the red, and remove the blue, but still only rereporting on one property instead of needing to create three. That's how you create some real great scrambled eggs with properties in HubSpot.
Max Cohen:I don't even know what you just said, but it sounds
George B. Thomas:like There's a feature there's a feature in HubSpot forms where you can have a whole list of stuff and decide you only wanna show certain parts of that property on that form. Right? So so now because, again, I've seen this where they'll be like, oh, I need a red version and a blue version and a purple version. No. No.
George B. Thomas:No. No. You need one property that holds all
Max Cohen:of your colors.
George B. Thomas:And now you can separate it based on the form and what you actually wanna ask in that. Because what have you just done? You've made reporting way easier. Instead of having to report off of three properties, you're reporting off of one property, but you've used it in three different places in three different ways. Yeah.
George B. Thomas:Yeah. Now that's some scrambled eggs right there. I'm just saying.
Liz Moorhead:I also remain pro egg. So question.
George B. Thomas:Although, scrambled or sunny side up?
Max Cohen:Scrambled, a %.
George B. Thomas:Oh, see. What cheese or without?
Max Cohen:No. No cheese. No cheese.
George B. Thomas:Oh, see. If I do scrambled eggs pasta. No cheese. See. Nope.
George B. Thomas:If I do scrambled eggs Alright.
Max Cohen:Alright. Alright. You want me to put you onto the best eggs you'll ever have
George B. Thomas:in your entire life? Easy. This is how you do it. Ready? No.
George B. Thomas:No.
Max Cohen:No. Chill. Chill. Chill. This is how you do it.
Max Cohen:Right? And and and this is me testing this like you have no idea. Okay? A little sidebar. Alright?
Max Cohen:I am an Amy scrambled eggs connoisseur. I can do them how Gordon does it. I can do the whole you know, you mix them for the entire time. That's the best way that I've found to make scrambled eggs lately is this. Right?
Max Cohen:And for you to show everybody to appreciate. Okay? It's what you do. Four eggs in a bowl. You take a big pinch of kosher salt.
Max Cohen:You scramble the shit out of them. Alright? And then you get your pan on medium low. You put butter in the pan. You get it all around the pan.
Max Cohen:Right? And then it's very important that you have a rubber spatula, a rubber spatula that bends to the curvature of the pan. If you can get yourself a hex hex clad pan, which maybe one day they'll sponsor the podcast. You know? If you can you can try to get that.
Max Cohen:Right? And then all you're doing the entire time is you're just making sure the eggs don't stick to the pan. Just move them around. Move them around. And as soon as they're, like, juicy and finally, like, in a clump, right, and they look like scrambled eggs, oh, you can't overcook them.
Max Cohen:Right? You take them out. You put them into a bowl. This is what you do. You go take out a little bit of boraxan.
Max Cohen:You know, the boraxan herb cheese. You know what I'm talking about? You ever had boraxan?
Liz Moorhead:It comes like a little hockey puck. It's super creamy.
Max Cohen:Like a little hockey puck. Yep. Yeah. It's what you do. You take a big scoop of that.
Max Cohen:You drop it in your hot, loose scrambled eggs, and then you mix that shit up like crazy.
George B. Thomas:You shut
Max Cohen:you you my god.
George B. Thomas:You literally just added cheese to your scrambled eggs. But can I put that up?
Max Cohen:Different than, like, putting sprinkled shredded cheddar bullshit in it? It is so different. So different.
George B. Thomas:But can I can I just can I yeah? No.
Liz Moorhead:Guys, we've now gotten to the point where the audience is apologizing to Noah, our producer on our behalf.
George B. Thomas:So so here's the thing. What amazes
Max Cohen:me clip. I want that clip from LinkedIn, Noah. Send it to me right after.
George B. Thomas:I I will. You you wanna see Max's headaches bug? Max, I'm surprised you got all of the way through that, and you can't give him a
Max Cohen:Hold on. Hold on. George. George. I don't wanna lose a friendship with you right now.
George B. Thomas:I'm just I wanna watch someone use a
Max Cohen:friendship with you. About eggs, bro.
Liz Moorhead:Do it.
George B. Thomas:Do it.
Max Cohen:Just be careful. This is going to be a problem if you tell me you do
Liz Moorhead:some dog stuff with
Max Cohen:your eggs, bro.
George B. Thomas:I I can't believe you got all the way through your scrambled egg tutorial, and you didn't add any milk to your eggs
Max Cohen:while you're whipping it. You cannot add milk to your eggs, George. Are you crazy?
George B. Thomas:I told you his head would explode.
Max Cohen:Why did wait. You're you're with me right now. Right? You don't actually put milk
Liz Moorhead:to your eggs. Pickled peanut butter sandwiches, Max. Let's think about who we're talking to.
George B. Thomas:It makes it fluffier.
Max Cohen:No. It doesn't. Dude, you're not no. No. You're not telling me this shit I'm gonna have to make you eggs at inbound.
George B. Thomas:Oh, I'm down with that.
Liz Moorhead:Bring a hot plate to club inbound. Let's do a live demonstration and really show the people at HubSpot why we should be allowed to have a live show in every
Max Cohen:year. Your milk?
George B. Thomas:Which speaking of inbound, by the way, you're probably listening to some questions as property
Max Cohen:George. That is, like, don't
George B. Thomas:So hang on. Speaking of inbound, you're probably listening to this on Monday.
Liz Moorhead:If they're still listening.
George B. Thomas:If you're still listening. If you're listening to this on Monday, just know that this coming Tuesday, the, twenty seventh, session registration opens. So make sure that you're ready on Tuesday to get those sessions. And don't forget to come see mine about AI. And, also, on Friday, we do Max's history.
Max Cohen:Watch that. Know it in the back of your head that this mother puts milk in his eggs. So take it with a grain of salt and put that grain of salt in your eggs first before you mix it. Not milk, dude.
Liz Moorhead:So speaking of milk and eggs, what are your favorite ways you can use HubSpot to keep your HubSpot data clean?
George B. Thomas:Max, I'll let you go first.
Liz Moorhead:I think he needs Jesus. Why don't you start, George? God.
George B. Thomas:Well, first of all
Liz Moorhead:tools you like.
Max Cohen:Yeah. This this is all surreal.
Liz Moorhead:This is what my job is with nurse. This is why I'm here. First as a cry for help. Continue, George.
George B. Thomas:So, yeah, so first of all, let's go basic to a little bit more advanced. HubSpot has the deduplication tool where it contacts in companies. I can't tell you the amount of humans I've talked to, and they're like, oh, yeah. Just ignore that. You have over 2,000 duplicate like, pay attention to it.
George B. Thomas:Every time the email comes through, go fix it. Once you get it down, it's easier. So the deduplication tool. However, next level of that is if you're like, I'm swimming in a sea of duty, operations hub gives you a bunch of different tools to actually keep your data and your portal clean. So they're they're everybody has a hard time or some people, not everybody, most people have their, a hard time wrapping their brain around why they need to spend money on operations hub.
George B. Thomas:My honest opinion is because when used right and you understand what it does, it saves you time and your sanity. Part of that sanity is around the cleaning of the data, restructuring of the data, make sure first names have this, make sure phone numbers are this, make sure like, there's just so much you can do, without getting too nerdy to make your data, clean. The other thing is workflows in a way that it sets properties or moves things or cleans things up in a way that it should be clean. So definitely, like, focusing in on that. But I even go back to just old school normal human tactics of documentation around a process for folder structures, naming conventions, and, like, just being a good human inside the portal with the rest of the folks that have to live there too.
Max Cohen:Yeah. God, I'm I'm so triggered by everything that happened before. Yeah. George. I'm oh god.
Liz Moorhead:I just brought him back. Come on.
Max Cohen:Yeah. Yeah. Don't put me back there.
Liz Moorhead:Literally had someone in the comments say, I'm only here out of sympathy now. So, like
Max Cohen:I so here's the thing. No one no one likes a big cleanup project. Right? You can do just a little bit of data hygiene. You spend one minute a day, right, and you will slowly whittle away at the stuff that you have slowly built up without noticing over time.
Max Cohen:Right? And so, like, the one thing that I would kind of recommend anyone here is, like, go two times a week or maybe, like, maybe just one little calendar event at the end of your day. Right? Just give yourself a reminder. Hey.
Max Cohen:Go delete a property you're not using anymore. Go delete a property that doesn't have any values in it. Go find a workflow that's just, like, off. Right? It's just off and just not operating anymore.
Max Cohen:Go find a couple just go go sniff out a landing page or two that is clone, clone, clone, test, clone, clone, unpublish, delete later. Right? You don't have like, I get it. A lot of the times a lot of the big reason reason why people don't deploy good data hygiene is because they go, oh, man, I got all this stuff I have to clean up. But I guess it's not really having a big detrimental impact right now, and so I can just go ignore it.
Max Cohen:Right? And that's that's how you end up just building up all this bad shit in your portal forever and not do anything. Just just give yourself just one thing to do each day, whether it's just deleting something simple, even if it doesn't seem that consequential. Right? You do that enough.
Max Cohen:It'll become a habit. You'll start, you know, maybe rediscovering some of the darker, dingier parts of your portal that haven't had a lot of love in a long time. Right? And you'll start to say, oh, you know, maybe tomorrow I'll go, like, you know, clear out the rest of these workflows instead of just that one or, like, whatever it may be. Right?
Max Cohen:And you'll start discovering a lot of stuff. Right? I'd say that's one big thing. I'd say the other thing too is, like, don't sleep on, like, data formatting workflows, right, especially with operations hub, especially if you've got a lot of outside systems dumping a lot of shit into your HubSpot portal. Right?
Max Cohen:It's much better to clean things up the second they get there than waiting and making it a much bigger job later on. Right? So, you know, one, give yourself, like, you know, just just one little task each day. Make it part of your routine. Don't feel like you have to take on these giant, you know, cleaning projects unless it's an absolute emergency.
Max Cohen:Right? Again and over time, your stuff will become cleaner. Right? But then two, like, try to solve those problems the moment it gets into your portal versus, like, waiting it for it to build up later. Right?
Max Cohen:That's the biggest things I would say. Marie Kondo that portal.
George B. Thomas:I I love that, Nick from Fargo said, just delete something named delete this.
Liz Moorhead:Yeah. How do you solve a problem like Maria?
Max Cohen:It says delete this. Delete it. Delete it. Delete her. It's telling you what it wants.
Max Cohen:It wants to be deleted.
Liz Moorhead:That's really existential and dark.
Max Cohen:Delete this later. Delete this later. Guess what later is now?
Liz Moorhead:No. No, George. No.
George B. Thomas:At the end of the podcast at the end of the podcast, Max, I have a present
Max Cohen:Hold on. George is like, I'm not taking egg advice from a dude who eats a pickle
George B. Thomas:and I said I have a present.
Max Cohen:Bullshit sandwich.
George B. Thomas:I said I
Liz Moorhead:have a I I said I have a present. Sandwich is a present, George.
George B. Thomas:No. I have I I said I have a present for you at the end of the podcast.
Liz Moorhead:You know what? George, this is why Max and I have trust issues.
Max Cohen:Yeah. He's gonna send me a video from, like, dumping the freaking Fairlife into a bunch of eggs and one of these
George B. Thomas:Alright. Let's let's talk about data hygiene.
Liz Moorhead:Oh, now George wants to stay on topic. Now George wants to stay on topic.
George B. Thomas:Minute or two.
Liz Moorhead:For a hot minute.
Max Cohen:A couple minutes.
Liz Moorhead:George, actually wrap us up here because we started talking a bit about kind of, like Max, you started with, you know, do a little bit here and there. But, George, earlier, you also talked about some daily, weekly, monthly practices, which begs the question, how often really should these hygiene checks be happening? Yeah. Who should be checking?
George B. Thomas:Well okay. So that part just is interesting because, one, if you're an organization that you have somebody who is a designated super admin for the portal, then the super admin should be checking on, data quality, data hygiene. However, a smart super admin would also enable, you know, VP of marketing, VP of sales, VP of service. It might not be be VP. You get my point.
George B. Thomas:Like, you can enable a team to know the things that they need to do on this. Mhmm. In my honest opinion, I like where Max would, like, each day do a little thing. That might not be scalable for a lot of the listeners because there's a lot they do in a day. Trust me.
George B. Thomas:That is not, missed on me at all. But I would say at least once a week, you're spending thirty minutes to an hour looking at a different part of HubSpot. And by the way, when I say that, if you are the type of HubSpot user now that since HubSpot enabled bookmarks that you only have the three to seven places that you go because of your bookmarks, then when I say thirty minutes to an hour, I'm saying journey to places outside of your bookmarks and see what's happening on the other side of town because you've literally, like, boxed yourself into a certain portion of HubSpot versus looking at it from a holistic standpoint. Okay? But I would say, like, a light thirty minutes to an hour once a week.
George B. Thomas:I would say, for sure, like, an hour to hour and a half, maybe two hours, once a month. But this hour and a half to two hours is like you have found something in your previous light dive in that you know is going to take you more time, and so you've booked on the calendar focus time for workflows or focus time for contact properties or focus time for creating documentation to give to the rest of your team about naming conventions and file folders. Like, whatever it is, but it's it's that kind of thing. Now I would say once a quarter to maybe, twice a year dependent upon how big your organization is, like a mini portal audit. And this could be you doing it.
George B. Thomas:You could be hiring somebody to do it, but, like, which, by the way, a new set of eyes is never a bad thing because, again, sometimes we just get blind to what we're used to being in. But, you know, once a quarter or maybe twice a year, I would then do, like, a a portal audit of all things, not only from a cleanup, but from even, like, a cleanup and strategize moving forward standpoint. That that's my thoughts. Max, I'm curious what your thoughts are.
Max Cohen:So I'm gonna I'm gonna give, I'm gonna give the same piece of advice not only to, your run of the mill HubSpot users, but also the admins. Right? Because not not always does, like, a user have the same power to clean up as much as an admin might, right, depending on your permissions and how you do stuff and everything. If you see something, say something. Right?
Max Cohen:It's very, very easy to just, like, overlook little goofy things happening with your data because you don't think it's gonna affect you or a process or whatever. Right? But, like, you know, if if you're if you're a, you know, if you're an admin and you give your users the ability to create properties and they're doing stuff, don't just assume that there is, like, a use for everything. Right? Because they might not be thinking about it the same way you are as someone who knows how to or hopefully would know how to keep a HubSpot portal nice and clean.
Max Cohen:Right? Ask. Right? Hey. What are you doing with that?
Max Cohen:Hey. I noticed that you guys built this property, but there's nothing there. Are you planning on using it for anything? Right? Or if you're someone and you stumble upon some stuff that maybe doesn't have anything to do with you, but you're like, hey.
Max Cohen:That looks kinda messy or, hey. We don't seem to be using that or, hey. This thing seems dead. Say something. Right?
Max Cohen:Do your admin a favor. They can't keep an eye on everything all at once. Right? If you see something, say something. And that is, like, sometimes the little one thing that you need to do to, like, you know, head these little data hygiene issues that spiral into big, you know, snowballs off at the pass.
Max Cohen:Right? So, you know, don't just, like, see it and go, oh, that looks kinda weird, or, oh, that looks kinda pointless or useless, or, oh, I'm sure they're gonna use that for something. Just ask. Right? And try to, like, find it when it's a smaller problem before it becomes into something bigger.
Max Cohen:Yeah. So Yeah. Why is it Treat it like a treat it like an unattended backpack on the subway. If you see something, say something.
George B. Thomas:Oh. Wow. That's scary. I just was like, don't let it be the snowball effect. But, yeah, backpack works too.
Max Cohen:Yeah. Yeah. Oh, is that a favorite color field? No. I mean, it's a pipe bomb.
Max Cohen:Right? Yes. You don't know.
George B. Thomas:Okay. We're canceled.
Liz Moorhead:Nick, in the audience, can you go ahead and apologize to Noah, our producer again?
George B. Thomas:Yeah. Just one more time. Sorry, Noah. Alright, Noah.
Liz Moorhead:So I'm hearing a few things. One, if your organization does organization doesn't have someone who own owns HubSpot, whether as their full ass job or, like, a buck stops here kind of responsibility, that's an area you need to address because it's kinda like content. Right? If there is no single owner where someone is accountable to their boss in one on ones, in performance reviews about HubSpot or what is or is not happening with it. Like, this is everybody's gonna be passing everything around.
Liz Moorhead:There there's there's no hall monitor. Nothing's gonna get done. Right? So there there's that piece of it. The other piece I'm hearing is it's kinda like when you have a house.
Liz Moorhead:Right? You don't just fling shit everywhere. You don't just throw your dishes in the sink until that one time a week or a month when you're actually cleaning stuff up. Clean a place
George B. Thomas:Is this why my wife yells at me? I mean Dang it.
Max Cohen:Yo. Yo, Liz, you're getting hella personal right now.
Liz Moorhead:You might wonder, is this your day or today? Let's
Max Cohen:out of
George B. Thomas:a bowl and a spoon in the shot of the camera. So that's oh my god.
Max Cohen:It was delicious. Kiss you.
Liz Moorhead:I cannot confirm if it was delicious today or yesterday. But, anyway but what I'm hearing is that if you're leaving it to the bare minimum touch points and you're just acting like a complete ding dong about your data the whole time, you're always going to continue to create problems for yourself. So it's about building healthy data hygiene habits. Right? You don't wash your hands once a month, guys.
Liz Moorhead:Wash them every time you go to the bathroom. You don't brush your teeth
Max Cohen:once a week.
Liz Moorhead:You brush them every yeah. Max, let's not Yeah.
Max Cohen:Of course. Let's not exactly not. Hey, Liz. Max, I'm sorry. Totally.
Liz Moorhead:Fantastic. I do not daily, weekly, monthly rituals. Jesus. I am
George B. Thomas:Oh, boy. Oh, boy.
Max Cohen:No. I'm just saying I do those things that Liz is saying. Yeah.
George B. Thomas:Me too. Yeah.
Liz Moorhead:I'm not gonna blacklight Max's house. That's just not something
George B. Thomas:I'm just I'm I'm I'm gonna when Noah's editing this, I'm just gonna put my ear up to the door and he Honestly, no one. She laughs or not.
Liz Moorhead:Leave this all in. This is called being authentic, George. You want us to be whole ass humans? Here we are.
George B. Thomas:Yes. I can see.
Liz Moorhead:We're here. Okay. George, before we wrap this conversation up, I am curious if you have any favorite non HubSpot tools that you like to bring into the mix or any other kind of softer strategies that you like to involve in terms of HubSpot data hygiene.
George B. Thomas:Well, I think in a couple episodes ago, we talked about DDooply, which people could maybe check out if they don't have operations hub or want to do something different. Honestly, when I as soon as you said out of HubSpot, I rushed to, like, mindset. Right? Like, how do you invoke a mindset around something, once you have that
Liz Moorhead:beyons, candles.
George B. Thomas:Yeah. Well, once you have the mindset invoked in your organization, how do you give them the best practices to follow? Like so, like, there's a framework that you can kinda start to think about, like, well, what's our methodology on organization to have? And once they've figured that out, what are the best practice that we need them to do on a daily basis to help us potentially do less of what we've actually said super admins or, leaders of the departments will need to do to keep the portal organized. So I think a little bit of this, it goes to, like, the, people process platform conversation Outside of HubSpot, a lot of this is about the people, to be honest with you.
George B. Thomas:A lot about this is the process. And only today, we've kind of been talking about platform and what you can do inside the platform, and that's only one third of the conversation that needs to be happening inside of organizations.
Liz Moorhead:Maxi, are you okay? Yeah. Okay.
Max Cohen:Wait. Well, I mean, I think I was gonna just mention in cycles, another cool one if you wanna do some There we go. I think if you wanna be able to, like, do your own, like, contact deduplication off of, like, different properties or something like that, like, I don't know. That might be if we're talking other tools, I think another one that comes to mind is Superd. Right?
Max Cohen:I mean, Superd's really cool because you can add in a whole lot of extra context, like this, like, context layer, like, over your CRM. So sometimes the reason why you have bad data is because people don't understand how to use it or, like, why they input it. Right? Or they have a bad process in place. Right?
Max Cohen:And, like, Superd's a really neat tool, not only for HubSpot, but for for a bunch of other things that can provide, like, business level context that's unique to that business on top of the systems that you're using. Right? So, I mean, that's also a really cool one too that people should check out.
Liz Moorhead:I love that. George?
Max Cohen:Yeah. Okay.
Liz Moorhead:You and me, bud. So I'm about to hand over the reins to the podcast to you. Oh, yeah. Okay?
Max Cohen:Okay.
Liz Moorhead:I want you to understand that Max's sanity is in your hands with whatever is about to happen. Yeah. So I would love for you to take us out by reminding our listeners of the key takeaways you'd like for them to, well, take away from this conversation
Max Cohen:that I also understand. Careful.
Liz Moorhead:Yeah. I also understand you have, a surprise.
George B. Thomas:Yeah. So So I'm I'm
Liz Moorhead:just gonna I'm just gonna say, Liz, Liz is going to be taking a step back from the mic. Yeah. Whatever happens next, not my fault.
George B. Thomas:Yeah. No. Absolutely. Absolutely. So first of all, listeners, the actual actionable takeaways is if you don't have documentation that you're educating your team with around data hygiene, data management, naming conventions, folder structures, all of that, create that and then have a internal workshop where you're training everybody on that.
George B. Thomas:If you don't have a, rhythm, a rhyme to what you're looking at inside the portal, you need to go ahead and set up a rhythm and rhyme. Schedule the time weekly, monthly, and then quarterly or twice a year to do the things that we talked about. And, also, I would say this, have a little grace and empathy on yourself. Like, there was a visceral response when we started this podcast, and Max opened his portal, and it was like an, oh, crap moment. You gotta be easy on yourself when you see those things and just realize just like life, data hygiene inside of a HubSpot portal is gonna be a journey.
George B. Thomas:But if you take a step each and every day and make it 1% better, then you're gonna end up in a good place just like you can as doing that as a human. Now, Max, my present to you, my friend, is I realized another way that I understand that I grew up poor. Because I went over to chat GPT, and I said, what's the best way to create scrambled eggs with or without milk? And here's what it told me, and I'm gonna do with milk first. Okay?
George B. Thomas:It said it says this. No. Just hang on. I said this is a present. It says texture.
George B. Thomas:By the way, it breaks it down to texture, volume, and flavor. K? So with milk, adding milk makes the eggs fluffier and slightly less dense. However, it can also make them a bit watery or rubbery if too much is added. Volume, the milk stretches the eggs, and when I read that, I go, this is why my parents added milk to eggs because we would have more with less, making them appear larger, which can be useful when cooking for multiple people.
George B. Thomas:The eggs, by the way, flavor can taste milder because the milk dilutes the natural richness of the eggs. Okay? So, Max, this part right here is my present to you without milk. Scrambled eggs cooked without milk tend to be creamier and more custard like because they allow the eggs natural richness to shine through. The flavor, the egg flavor is more pronounced and pure since there's no dilution from milk.
George B. Thomas:Control. It's easier to control the cooking process and achieve a desired consistency of soft, creamy, and firm. For a rich, creamy texture, most chefs recommend cooking scrambled eggs without milk. Instead, focus on the low heat, frequent stirring, and patience Yes. For the best results.
George B. Thomas:Yes. Okay, hub heroes. We've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode of the Hub Heroes podcast? Make sure you tune in and find out in the next episode.
George B. Thomas:Make sure you head over to the hubheroes.com to get the latest episodes and become part of the league of heroes. FYI, if you're part of the league of heroes, you'll get the show notes right in your inbox, and they come with some hidden power up potential as well. Make sure you share this podcast with a friend. Leave a review if you like what you're listening to, and use the hashtag, hashtag hub euros podcast on any of the socials, and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human, and, of course, always be looking for a way to be someone's hero.
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