HubSpot #INBOUND24 Is Almost Here! (Yes, We're Very Excited + a Little Nervous)
Do you live in a world filled with corporate data? Are you plagued by siloed departments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt, knowledge.
Intro:Never fear, hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. Hub Heroes, it's time to unite and activate your powers. Before we begin, we need to disclose that Devin is currently employed by HubSpot at the time of this episode's recording.
Intro:This podcast is in no way affiliated with or produced by HubSpot, and the thoughts and opinions expressed by Devin during the show are that of his own and in no way represent those of his employer.
Liz Moorhead:Hi, everybody. George, normally, you open the show by going, Liz, I know you're about to talk, but I wanna say something. So I've just actually just tried to get ahead of it by leaving you the birth stage.
George B. Thomas:Oh, you're trying to give me the space to tell you that I have officially had Chat GBT write me a song about grapes in the toilet? Okay. Sweet. I did, but we'll talk about that later.
Liz Moorhead:You do realize for the audience at home who does not join us live, they have no idea what it is that you're talking about.
George B. Thomas:I was here.
Liz Moorhead:Because I now have to say it.
Max Cohen:Noah's fault. That's gonna be Noah's fault, though. Yeah. Because the recording button was hit.
Liz Moorhead:Out of context, when I was a child George.
George B. Thomas:Okay. Yeah.
Liz Moorhead:When I was such a child
Max Cohen:put yourself into this situation, Liz.
Liz Moorhead:So most parents who are dealing with kid little kids going off to school right now are dealing with kids who are crying on their way and those who are screaming as soon as they get back home because how dare you leave me to learn letters and numbers and shapes and blocks and sharing and and friendship pictures.
Max Cohen:Nice.
Liz Moorhead:I was not that child. When I was dropped off at school, my mother apparently would have it. Elizabeth, have a good day. And I went, bye, mom. You can go.
Liz Moorhead:You can leave. Apparently, at one point, I turned around and said, why are you here? And then I just ran off into the school. And then I was either when she came to pick me up, refusing to get in the car because I would be on top of the jungle gym because I had decided I did not want to go.
George B. Thomas:New home.
Liz Moorhead:Or there was one particular occasion where my mother couldn't find me on the jungle gym, so she went inside and asked where is Elizabeth? Well, Elizabeth is currently flushing grapes in the toilet.
George B. Thomas:Oh, yeah. We're gonna talk about that later.
Liz Moorhead:To which my mother, you know, in just the inquisitive woman that she was. Why is she doing that? My teacher apparently replied, unclear, but Elizabeth was on a mission, and she's not one to be derailed. Oh. And that was kind of
George B. Thomas:That hasn't changed.
Max Cohen:Yeah. I feel like that is a pretty good description of you.
George B. Thomas:Yeah. One not to be derailed.
Max Cohen:We do not derail, Liz.
Liz Moorhead:Nope. How is your session planning for inbound going, Max?
Max Cohen:Not well. Not good at all.
Liz Moorhead:Not well.
Max Cohen:No. No.
George B. Thomas:Mm-mm. Chat's fire. No.
Max Cohen:No. That train that train has derailed. In fact Was
Liz Moorhead:it ever on the tracks?
Max Cohen:I completely missed it, and I don't even think I went to the station. I didn't even make it to the station to see it going off into the sunset.
George B. Thomas:You got there.
Liz Moorhead:The train is already
George B. Thomas:on fire.
Max Cohen:A LinkedIn post that said, session registration opened up forty minutes ago, and I said, oh, jeez. I should hop in there. And then I saw that the post was posted four days earlier. And I said, I might be in trouble. I fucked up.
Max Cohen:Because I wanted to because I was like, I'm gonna go in there, and I'm gonna register for George's session this time because I wanna go and see it. And so I went and went to check it out, and it is fucking books. Register for the Encore.
George B. Thomas:There's an Encore.
Max Cohen:There's an Encore. I didn't know there's no way I could do this.
George B. Thomas:Oh, George. Book chat.
Max Cohen:Told me to chat Encore's book. So yeah. I don't know. You know what, George? You might have to invite me up to the stage just to sit there with you.
Max Cohen:Well, you might have to special guest, and I'll sit there and do absolutely nothing.
George B. Thomas:Not you can listen to
Liz Moorhead:the stage and flush scrapes down the toilet.
Max Cohen:Yes. Yes.
George B. Thomas:You're not sitting on the stage and flush there is no toilet on the stage. But, Max, will you be my bouncer?
Max Cohen:I'll be your bouncer if they'll
George B. Thomas:be me. There we go. There we go. I can get you in there. Cool.
George B. Thomas:Who do I
Max Cohen:I'll check everybody in with the event happily.
George B. Thomas:Oh, you're the content strategist, I guess. It's funny because I'll just be like, yeah, my content strategist, my bouncer, my wife. Like
Liz Moorhead:She yells at me and asks me existential questions about my childhood, and she says blog posts come out of it.
George B. Thomas:Oh, that's
Max Cohen:it. Chad says my wife runs the staffing. I'll get you in. What wait. What?
Max Cohen:Chad, is this true?
George B. Thomas:Shh. Wait. How wait. What?
Liz Moorhead:Stop. What?
George B. Thomas:No. Wait.
Liz Moorhead:Okay. Ladies and gentlemen at home What? While they are wait running and wowing their way to glory, welcome to the frantic one week countdown
George B. Thomas:to I never knew this.
Liz Moorhead:Where we have Okay.
George B. Thomas:Oh my god.
Max Cohen:Get Chad get Chad in the room. Let's have him as a guest.
George B. Thomas:Do you ever have sorry, Liz. I know this is like herding cats, and we're gonna talk about inbound. I promise. But have you ever found out something in your life that you didn't know, and then you're like, how did I not know that? And then your brain explodes, and you don't know where to go from there.
George B. Thomas:I that's me right now. What? I never how the
Max Cohen:As a man go ahead, Liz. Liz Liz Liz is not herding cats. She's herding two nasty pigs on a farm that are not well behaved.
Liz Moorhead:I'm herding two drunk kangaroos with super soakers full of Gatorade. Going, why are you what's the problem, Liz? What could possibly be wrong? Setting everything on fire.
Max Cohen:We're so screwed.
George B. Thomas:So welcome listeners. Inbound shot challenge. Every time we say inbound, we take a shot. Is that what I heard?
Liz Moorhead:I've got gin somewhere.
Max Cohen:Do it.
Liz Moorhead:To be honest Inbound. This chaos represents the energy I think all of us are feeling with one week to go to inbound, which is why we are having this conversation. Because we have George, the planner Yeah. Right, the ringmaster, who I'm gonna guess you didn't have a problem signing up for sessions, George. You were you were there ready to rock and roll.
George B. Thomas:The ones I wanted to get to, I am signed up for. The the
Liz Moorhead:Meanwhile, Max is watching in the distance a train that he was supposed to be on catch on fire, thinking he was supposed to be on a plane three days later. So here we are, ladies and gentlemen, the full range of the human experience.
George B. Thomas:Yeah.
Liz Moorhead:Welcome. One and all. So let's just jump right in. How y'all feeling?
George B. Thomas:Great and excited and confused all at the same time.
Max Cohen:Yeah. I'm also those things.
George B. Thomas:How about you? Great podcast, guys.
Liz Moorhead:What great podcast, guys. We'll just cut are we done? Are we done here? No. Oh,
Max Cohen:no. No. I'm actually I'm so stoked for him, man. I, like, I can't wait. It's gonna be awesome.
Liz Moorhead:My god.
Max Cohen:I like, I, I'm still peeved it happens in September just because it's, like, right when, you know, kids are going back to school. My wife's also a teacher. She's going to school. So it's, like, you know, we just get into the new routine, and I'm like, see you. And I'm gone for a week, and I feel, like, super guilty about it.
Max Cohen:But, you know, I mean, it's dude, this is our summer camp. This is this is HubSpot summer camp. Like yeah. HubSpot family reunion. Yeah.
Max Cohen:Inbound prom. It's all of those things all mixed into one, and it's gonna be freaking awesome. I can't wait.
Liz Moorhead:I'm just excited because I get to go.
Max Cohen:Yes. Yeah.
Liz Moorhead:This is a very You did not get to
Max Cohen:go last year. Yes.
Liz Moorhead:Or the year before.
Max Cohen:Oof.
Liz Moorhead:Or the year before.
George B. Thomas:I see.
Max Cohen:I would have
Liz Moorhead:been since jeez. I wanna say 2019.
George B. Thomas:Well, that's like grandpa in Internet years.
Max Cohen:It's been a minute.
George B. Thomas:It's been a hot minute.
Liz Moorhead:That's right. And his grand is gonna whip us all into shape today.
George B. Thomas:There we go. Yeah.
Liz Moorhead:So I am also excited. There is an element of great flushing confusion. I don't know what to do with myself. I I don't know where to go. I got some sessions, not all of them, because I was somewhere in between George and Max where it's like, I wasn't four days late, but Liz was definitely running after the train and, like, hurling her butt.
Liz Moorhead:Like, Keanu Reeves and Speed when he has to jump on the bus while it is in motion. That was me getting into my session, so I'll admit that. But I am freaking pumped. But we're all freaking pumped for different reasons because, George, you're showing up as a speaker. Yeah.
Liz Moorhead:Max, you're showing up as both big popsicle of happily
Max Cohen:Yes.
Liz Moorhead:And also a former
Max Cohen:Shilling big pollinator.
Liz Moorhead:Sprocket shill. Right? You're you're shilling big pop and I'm just get I'm there for the vibes and the learning and for me. And I love that. George, I wanna start with you.
Max Cohen:And to see your your babe your baby boys, though, too. Right?
Liz Moorhead:I gotta hug you so much.
Max Cohen:Yeah. Me too.
George B. Thomas:You can leave me.
Liz Moorhead:I think I'm taller than both of you, aren't I? Because I'm taller than George for sure.
George B. Thomas:Well, god. You're definitely taller than me because I'm Wait a giant.
Max Cohen:But I'm six feet tall.
Liz Moorhead:I am also six feet.
Max Cohen:Ah, well Then we are
Liz Moorhead:tiny George sandwich.
Max Cohen:The same height.
Liz Moorhead:Yeah. Tiny George sandwich?
George B. Thomas:Let's not
Max Cohen:George sandwich.
George B. Thomas:Let's let's but I know you're gonna be the cream in our area. Know when to get my exercise at inbound. When I see Liz and Max together, that means run.
Max Cohen:Run. Run because you're gonna get squished. We are going to squish you
Liz Moorhead:when we shift. Yes. I bet this isn't making any of our listeners uncomfortable at all whatsoever.
Max Cohen:You're just gonna get
George B. Thomas:a little squish.
Max Cohen:I mean, squish you.
George B. Thomas:Making me uncomfortable. Does that matter? Squish you. So, George,
Liz Moorhead:let's switch to something or maybe either it's gonna be more comfortable or less comfortable. You are speaking, and your session filled up so quickly. You now have an encore presentation. And for the listeners at home, your session is really exciting because you're you're giving a tactical, real world practical playbook of how to create human powered AI assisted content. And I'd love for you to just talk take us behind the scenes a little bit.
Liz Moorhead:How's preparation going? How are you feeling? You are one week out as an attendee and a speaker. What's that like?
George B. Thomas:Yeah. I'm I'm super excited for the session, both sessions. Actually, three sessions, but I'll get into that here in a hot minute. Actually, three sessions and two late night shows. Anyway, I'll I'll get into that in a
Liz Moorhead:minute. Seasons and
George B. Thomas:a movie. Yeah. It's it's crazy. Like, I I mean, inbound is quickly becoming, like, content creation mecca. But, again, we'll we'll talk about that in in the future in this episode as well.
George B. Thomas:Liz, the preparation is going good. It's probably one of the best presentation decks that I've ever created, just in general, but for sure, inbound. The use of graphics and plain text, and it's just sexy. But also, I love the fact that this is going to be the first time that I'm not really strapped down to just the presentation deck because it is a ninety minutes session that has some workshop, like three to four workshop areas where I get to pull up my screen. I get to share with people how I do stuff in real time, how they can do stuff in real time, how they can interact with their assistant, how they can leave the easy button where it belongs, not on their desk, not on their computer, probably in the closet somewhere, how they can embrace their humanity, their power, maybe even the power that they don't yet know that they have and the augmented, like, energizing expertise that they'll have at their fingertips after the session.
George B. Thomas:So I'm just excited to hopefully be that catalyst for people who are trying but stumbling, or maybe possibly afraid and keeping it or giving it the Heisman. And even he dipped the toes in the water of, like, more advanced stuff that people are like, oh, I didn't know we should be using that when we're doing that. So it's it's just I'm excited because it's gonna be a big nerd fest, and it's all about the humans, and it's all about empowering them to move forward with better content in the future.
Liz Moorhead:So I wanna throw something out there that they haven't really mentioned, which is I think most people attending inbound or maybe who haven't attended in the past couple years or so, we're used to the standard, it's a forty five minute session. Nope. We're not going. You are doing a ninety minute session twice.
George B. Thomas:Ninety minute sessions. Yes.
Liz Moorhead:Twice. Twice. So Twix. I get I wanna go behind the scene. How do you even prepare for that?
Liz Moorhead:I mean, it's dry heaving into a paper bag for
George B. Thomas:two weeks
Liz Moorhead:straight and then just praying.
George B. Thomas:No. It's actually using AI as my power assistant for the last two years and have not been talking about it online and trying to be an expert at it and just simply being able to finally share with the world, here's all the stuff that I've been playing with. Here's all the stuff we've been doing. By the way, here's the stuff we've been doing, and not near one of you that reads our blog or knows who we are have ever said, that smells like AI. Nope.
George B. Thomas:Nobody. And so I I'm just again, I'm not dry heaving. Listen. I've been doing ninety minute sessions twelve weeks in a row for the super admin training that we do. So the time length is like, whatever.
George B. Thomas:I can talk for that long. I can teach for that long. And there's just so many good juicy areas that we can get into. My biggest fear is that we'll get into a pocket of juiciness and, like, miss out on some of the stuff, to be honest, if I'm worried about anything. But, yeah, ninety minutes, two different times that people can join us.
George B. Thomas:And it's again, I am I have a juicer, like, self. I I'm challenging myself. A juicer. Be a juicer. I'm challenging myself to make this the best ever inbound talk that I've ever given, which is saying a lot.
Liz Moorhead:So here's my question, though. And this is where I I'm someone who's a big fan of how the sausage gets made. And I know when I've gone and seen, like, really big talks like this. Like, if somebody were to ask me, you know, Liz, what have you been working on in content for the past two years? It would be a three hour run on sentence.
George B. Thomas:Yep.
Liz Moorhead:And nobody would have any idea what I'm talking about. So how do you synthesize all the work that you're doing into a ninety minute presentation that doesn't break all, like, all of our hearts? Right? Like, because I think when I go to inbound, I sometime I for the most part, I feel really excited. I feel like I'm learning things, things that I can take away and immediately, like, use.
Liz Moorhead:Right? But we've all been in sessions where it's like, why am I here? Yeah. Why aren't any of us here? What is happening?
Liz Moorhead:Like, the the stuff where there's all fluff, no substance. All promises, no payoff.
George B. Thomas:There's there's there's no fluff in this bad boy. I'm allergic to fluff, by the way. I literally was on a podcast earlier today, where we were doing a nice dope kind of interview about the journey that we've been on here at George b Thomas LLC, psychic strategies, BYD, and now superhuman framework. And, like, that that came up where they're like, yeah, we just know that we're never gonna get fluff from George. Like, we're going to get what we need to hear and what's what's supposed to be said.
George B. Thomas:And I'm like, That's just and so, Liz, there's two things. One, there is no fluff in this presentation. I'm not fluffing to be able to make ninety minutes. The other pieces
Max Cohen:Is there any fluff? No. No. No. No.
Liz Moorhead:What about marshmallow fluff?
George B. Thomas:There's no marshmallow fluff. Although Marshmallow.
Max Cohen:There's only there's only pickles in that peanut butter sandwich. No. No. You know this.
George B. Thomas:Marshmallow fluff and peanut butter is a good sandwich too. But Yeah. But let's milk in your eggs too. Here's here's the thing. Here's the thing.
Liz Moorhead:No fluff.
George B. Thomas:Here here's the thing. I I believe, and I've been told historically, one of my superpowers is being able to simplify the complex. Man, did we have to simplify the complex when we're building out this presentation and the things that we're gonna talk about? Because it would be way easy to just go over everybody's head, but that's not what we're doing.
Max Cohen:Liz, you looked so concerned looking off camera to the right there
George B. Thomas:just in a whiteboard. Do you wanna know
Liz Moorhead:what the real answer is? Do you wanna know what the real answer is? I was
Max Cohen:because I was convinced you were staring at a ghost, if I'm being honest with you. You were like
Liz Moorhead:This is where I'm gonna show my ass as a as a word nerd. I looked at the board, which is a scribble of brainstorming notes, things that will never see the light of day. There are internal use only, will never be published on a website, and I spelled a word wrong, and I felt like an idiot sandwich when I caught it out of the corner of my eye. That is legitimately what happened. Mhmm.
George B. Thomas:Oh, well, that's not that big a deal. I spell stuff wrong all day, and people still love me.
Liz Moorhead:Not a
Max Cohen:They still love the way you spell.
George B. Thomas:No. They don't love the way that I spell, but they love me. Anyway, this is the stuff about me. We're just talking about inbound. He's He's He's He's He's He's He's He's He's enthusiasm, not accuracy.
Max Cohen:He spells with his heart, not with his brain. Facts. Facts.
Liz Moorhead:Max, okay. So you're coming at this from the other side. Right?
George B. Thomas:Because you're like,
Liz Moorhead:well, I never made it to the train. The station is on fire. What are sessions? But you're there, and you are busy. So how are you preparing on that?
Liz Moorhead:Because you're the chief evangelist at Happily. Right?
Max Cohen:I'm preparing.
Liz Moorhead:How are you preparing? What are you doing?
Max Cohen:I'm preparing mentally is what I'm doing.
Liz Moorhead:Like, just brain do push ups?
George B. Thomas:Well, the I mean, last time we went,
Max Cohen:I wasn't expecting necessarily to be spending six hours outside both days handing out popsicles to people, and looking like a complete freak when I did. So, like, I I mean, now at this point, I'm just, like, kinda going into it being like, listen. I know my schedule is not gonna be my schedule. I'm gonna get pulled around in a thousand different directions and have to do all these different things and make all this content and, you know, shake shake hands, kiss babies, do all this different kind of stuff. And so I'm just I am just going to clear my calendar completely, assume it's gonna be total chaos, and not make any, commitments because I'm sure they're going to get overlapped with some other stuff that I have to be at.
Max Cohen:Right? That and I'm also just, like, awful at planning ahead too. So I think, like, the ADHD in my brain is just, like, you know what? Just be there and talk to people at the booth, and that's gonna be
Liz Moorhead:enough be the happiest
Max Cohen:people around. Yeah. It's like it's like I can just plan to be at the booth and tell everybody how awesome our apps are, and maybe I'll walk around and get a SOTI pop and say hi to people, but that's all I can handle. You know what I mean? Instead of just being like, oh, man.
Max Cohen:I'm going into it, and I have all these, like, things I have planned and all these things on my calendar, and I'm not gonna have enough time to get between them. And I'm gonna get stopped by people, walk out of the bathroom and do it. You know? And so I'm just like, I need to I I I'm my my brain is just doing everything it can to just say, don't stress out about it. Just be there.
Max Cohen:Don't have any obligations. Nothing. You know? I try the one thing I put on my calendar to block out from myself was when I knew George's thing was happening. The one thing I neglected to do was actually book a seat at the session.
Max Cohen:So, you know, George, I'll be there in spirit, I guess, unless apparently Chad can make me the bouncer or something. So So here's
George B. Thomas:here's the thing, though. I wanna double down on that because anybody who's listening to this, like, I'll say inbound, but attending any, event should not be a reason for, anxiety and mental breakdown. Like, when I think about inbound and if you wanna get the most out of inbound or the most out of any event that you go to, you lean into serendipity. Like, yes, you make a little bit of a plan. Yes.
George B. Thomas:You set a few expectations. Of course, you're going because you want to learn things. But opening your brain up to that not everything you will learn and maybe not even the most important thing that you will learn will be from a keynote stage or a breakout stage. It may be in the in this case, the, Weston Lobby drinking a, you know, Pepsi or
Max Cohen:Coke Zero.
George B. Thomas:Coke Zero or a Bloody Mary or whatever beverage you like, and you might have a conversation that just changes your life, changes your business, changes the way that you think about everything that you historically done, and it was not from a professional speaker because we all have the ability to add value to those lives that we're gonna meet at these events.
Max Cohen:Yeah. I mean, it's been awesome.
George B. Thomas:You put that
Liz Moorhead:up last year with magic in the hallways.
George B. Thomas:Yes. Yeah. Yeah.
Max Cohen:It's And about half of the hallways.
George B. Thomas:Listen. I've I've seen it happen over and over and over again. Like and, again, there's a lot of great speakers. There's a lot of great sessions. There's a lot of places that I wanna be, but I am always opening and, or open and listening to, oh, this might be more important than that.
George B. Thomas:Let me go ahead and take time out to go do this thing. Like, for instance, if I get a chance to talk to Tony this year, I'm a talk to Tony this year. I'm just saying. Because I heard a lot about Tony last year from Max.
Liz Moorhead:I'm on I heart Tony shirt.
Max Cohen:Yeah. Tony's my boy. Yeah.
George B. Thomas:If you don't know what we're talking about, go back and listen to last year's episode where Max talks about Tony.
Liz Moorhead:Friendship and definitely a % getting people's names right on the first try.
George B. Thomas:His name is John.
Max Cohen:His name is John. I'm like, no. It's not.
George B. Thomas:Anyway, moving on.
Liz Moorhead:Love that. So, George, I actually want to stick with you here for a moment because you're starting to shake in your mouth.
George B. Thomas:Hot seat. Good lord.
Liz Moorhead:No. But it's because you
George B. Thomas:You are,
Max Cohen:because I'm not prepared.
George B. Thomas:You have interesting things
Max Cohen:to talk about. I have anxiety.
Liz Moorhead:Max, how do you feel? Present.
Max Cohen:I'm here. I am here, and I'm excited. And I'm also staring at my calendar next week, and I just don't want next week to have to happen. Anyway. Yeah.
Max Cohen:Yeah.
Liz Moorhead:I mean, to be honest, though, Max
Max Cohen:Just wanna fast forward.
Liz Moorhead:Right now do you think are listening with kind of a similar, I'm excited. Yeah.
Max Cohen:Yeah. I think this is excitement. Yeah.
George B. Thomas:There's packing and there's flights and there's all sorts of stuff in the middle of
Max Cohen:I just don't wanna drive. I just don't wanna drive into Boston for me.
Liz Moorhead:George while I stressfully clutch dry erase markers. Yeah. Talk Max and I and our listeners off the ledge about it's okay to be a little you know, calm down. What should we be doing what should we be doing this week leading up to inbound? What should we be doing right now?
George B. Thomas:Yeah. I I think there's a couple things, and we can get to the, like, micro pieces. But from a macro level and, again, this is hard to maybe imagine and somewhat hard to do. But I literally have Thursday and Friday of the week before we go to inbound mostly blocked off. I have some important meetings, but I have it mostly blocked off for what I would call the decompression of information that I don't need in my brain.
George B. Thomas:Meaning, if I'm about to go fill up, I need to, like, make some space. I need to think about, like, what what cannot be on my brain that I might be thinking about? What things can I close out so that I'm not using that energy? How do I free myself to have a four day experience, a four day human centric experience, and not have these, like, lingering pieces that I'm thinking about and worrying about. So literally, like, a how do you drain the brain a little bit so that you can refill it, with the stuff that's gonna happen at inbound?
George B. Thomas:I'm also during this time, what should I pack? Do I have comfortable sneakers? Do I have enough hoodies? Do my hoodies match my hats? Like, the important stuff.
George B. Thomas:Like, do you have the right jewelry to go with your outfit? Which, by the way,
Liz Moorhead:I too am worried if my hoodies match
George B. Thomas:my hat. Listen. Listen. You have to dress comfortable. So, like, that's the one thing.
George B. Thomas:It's funny. The amount of times that inbound the team has messaged people that it's, like, casual professional. Like, make sure you have comfortable shoes. Like, don't wear your cowboy boots. Probably don't wear your high heels.
George B. Thomas:Like, be comfortable because, again, it's it's it's about the experience of the humans that you're gonna be around and the education that you can bring into your life. And so there is a level of packing. There's a level of decompressing. But I was telling Max when we got, started I love Max's guest appearance of his dogs on the podcast every now and then. I'm sorry.
George B. Thomas:She's been smiling
Max Cohen:all day, and now she's got her squeaky toy.
George B. Thomas:We we keep it real. So so here's the real thing, though, that and I talked to Max about this before we hit the record, Liz, before you got here. Right now, what everybody should be doing is is mentally thinking about how they can absorb as much energy as humanly possible into their body, their spirit, their psyche, whatever. Like, I'm I'm for the next week, I'm, like, charging up to have the energy that will be expended over that four to five day period. So, like, drain the brain, infuse yourself with energy, take lots of vitamin c before you get on the dang plane, and spend time with about a bazillion other humans.
George B. Thomas:Make sure you pack properly, and then go for it. And and I would treat, inbound and I I know I mentioned serendipity. I would treat inbound your inbound experience like a four day roller coaster. Let it take you where it's gonna take you. Try to stay on the tracks that you created the most you can, but just enjoy the dang experience.
Liz Moorhead:Love that. George, you're also prepping stuff for something a little bit extra special that's outside of your two sessions. Are we allowed to talk about it?
George B. Thomas:Yeah. We can talk about it, which which, by the way, I keep referencing three. I have two sessions that I'm doing the ninety minute sessions. And then I I wanna also mention because I need to mention for, the other human that is gonna be part of this, we are doing a debate. Oh.
George B. Thomas:And and it's an AI debate, and I coulda swore yeah. Yeah. Here it is. So, debate, AI in marketing, pilot or copilot? And so it's gonna be myself, and it's gonna be, Doug Davidoff, and it's gonna be Dale, Berndrand.
George B. Thomas:And we're gonna be talking about AI pilot or copilot. So I'm excited about that. But, Liz, I don't think that's what you were mentioning. I think you were mentioning the, inbound late night show with George b Thomas. Mhmm.
George B. Thomas:Yeah. So it's happening two nights, Wednesday night and Thursday night, from 5PM to 05:30. There is a location, a stage that we will actually be able to be on. It's like a news anchor desk that has, like, four chairs. We're gonna have different humans in those chairs.
George B. Thomas:Wednesday and Thursday, I think Max is gonna be there. Wednesday or Thursday, Liz might be there. I've got Chris Carolyn. I've got other people that we're inviting to be part of this. Heck, it might even be a little bit of a round robin sit down, get up, let somebody in during the thirty minute session.
George B. Thomas:But we're gonna break down all the things that we're loving about inbound, things that we're learning, things that people should be thinking about. We're gonna do our best to make the audience that is present laugh and enjoy and some additional education. But really, we're gonna try to we'll see if we can pull this part off. We're gonna try to do a LinkedIn live for each of those nights so that people who couldn't make it to the inbound, could actually see what we're talking about, see the different guests, see kind of around the experience that we're gonna be in the middle of. So I'm excited because a couple years, we have done this show, like, audio only in hallways, in the yard, in what felt like a broom closet one year.
George B. Thomas:So the fact that we're actually gonna be on stage and there can be an audience for this, five to 05:30 Wednesday and Thursday inbound, late night show, I'm I'm I'm pretty psyched to see where it goes and what we can do with it.
Liz Moorhead:We need to have a live recording of Cub Heroes next year, And I do solemnly swear that I promise not to get us canceled or to say anything bad.
George B. Thomas:Don't promise.
Liz Moorhead:All I'll do all I'll do
Max Cohen:is I'll take care
George B. Thomas:of it.
Liz Moorhead:I'll the worst I'll do is flush grapes down the toilet. Okay? That's the worst I'll do. That's it. Oh, okay.
Liz Moorhead:And Darmesh, you're
George B. Thomas:gonna have to right there just yeah. That we anyway.
Liz Moorhead:I really can't be trusted, can I?
George B. Thomas:No. Not really. Not when it comes to packaging.
Liz Moorhead:I would be with okay. So you're telling me are you I could keep it together. I'm I can do it. I'm an adult.
George B. Thomas:I believe in you. I believe in you. I think you can do it. I I trust you. We can do it.
Liz Moorhead:So what what everybody's listening to right now is the mental collapse of my psyche. What I perceive myself to be and the realization of who I am. I believe and aspire to be a functional adult human. Hey. I am, in a reality, a literate chaos gremlin, and that's fine.
George B. Thomas:It's it's everybody needs to be who they are as long as you're showing up as a whole ass human.
Liz Moorhead:I love that.
Max Cohen:Yeah. A whole ass gremlin.
George B. Thomas:Yeah. Just don't feed them after midnight or get them wet, I guess, is what they say. So
Liz Moorhead:But what if I want ramen after midnight?
George B. Thomas:Oh, I like see, I'd like ramen, but anyway Okay. We need okay. We need a we officially need a t shirt that just says whole ass gremlin.
Liz Moorhead:Whole ass gremlin.
George B. Thomas:Chad Chad put in the chat, whole ass gremlin.
Liz Moorhead:Whole ass gremlin. That that would be Liz. That would
Max Cohen:be Liz.
Liz Moorhead:I'm a whole ass human before midnight, after midnight.
Max Cohen:I know that fine. I know that we we we I'm I'm assuming we're getting on to some of the things that we're excited about, beyond Yeah. Some of the session stuff we've already talked about. I I don't know. I'm not sure if I missed that boat kinda like I missed all my Max.
Max Cohen:Sessions yet.
Liz Moorhead:Let me get this straight.
Max Cohen:Yeah.
Liz Moorhead:You were four days late to signing up, and now you are you are, quote, unquote, being the responsible one getting us back on track?
Max Cohen:I mean, I was you know what I was? I was the one that said, I hope that question wasn't asked, and I forgot to answer it. And this is me casually bringing it up just in case that this is the
George B. Thomas:second one.
Liz Moorhead:Question, and you said you had you were panicked.
Max Cohen:About what we were excited about?
George B. Thomas:So You
Liz Moorhead:said you didn't know that's how we got onto the trees. Oh, no. Alright, Max. How about this? Max, for the very first time, never been asked before, how are you feeling about inbound this year?
Liz Moorhead:What are you excited about?
Max Cohen:Well, I thought that was different than, like, what specific things happening at inbound are we excited about? I thought there was gonna be a whole conversation about which sessions and stuff like that, but maybe I've completely missed all of it. I just wanna say, I am particularly hurt. I am particularly excited about the product spotlights this year.
George B. Thomas:Yes.
Max Cohen:Because I don't wanna see anything that's gonna get me in trouble. There's a couple of things that I have been privy to that I I'm and I will not, I will not, name any of my sources. I will not give any hints to what it is. All I know is there are things that the, you know, that are coming that are very, very, very exciting. I was caught a little bit off guard with all the AI stuff that happened last year, which was really cool.
Max Cohen:But there are just some really, really big things that I've at least, you know, known are coming down the pike, that are gonna be super cool. And so I'm very excited about the product spotlight stuff, this year. I just wanna say that. And I'm gonna leave it there because I definitely can't talk about what it is. But, yeah, it's gonna be cool.
Max Cohen:It's gonna be a good one, everybody. Just buckle buckle the up. It's gonna be an awesome product spotlight.
George B. Thomas:I I feel like that's payback for earlier when we would Earlier? Share Might be. But, you know
Max Cohen:Might be.
George B. Thomas:I'll take it. I'll take it. Yep. Yep.
Liz Moorhead:I'll take it because I never get to be the one with secrets.
Max Cohen:Mhmm.
Liz Moorhead:Now I have one.
Max Cohen:And, like, my I think some of this might be, like, super nerdy stuff that maybe the general public may not appreciate as much as me. But as someone who eats, breathes, and drinks and sleeps HubSpot, you know, really big fundamental, stuff that's giving you Man, now
George B. Thomas:I'm really in the Yeah. Yeah. Yeah. Yeah. Yeah.
George B. Thomas:Yeah. Yeah. Yeah.
Liz Moorhead:So so this is where I wanna go with you, George. This is where the journey I want us to go out because we've talked a bit kind of more in the abstract about how to prepare for the event.
George B. Thomas:Yep.
Liz Moorhead:But there in addition to the sessions, inbound is also where we see product reveals, product updates. Although last year, I remember it being kind of strange because you guys reported from the front lines, We had big product spotlights, and then they launched a whole ass hub without telling anybody.
George B. Thomas:Yeah. Yeah. Remember that? Yeah. Well yeah.
Liz Moorhead:So how do you keep how do you what is your approach going into this year of how to make sure you're getting all the product updates you need, how to absorb, synthesize, take away the right things? How would you advise your audience our audience to do the same?
George B. Thomas:Yeah. Well, so first of all, I would say, the days of waiting for inbound to pay attention to HubSpot, product updates are long gone. Like, how do I prep for inbound for product updates? I read the product updates inside the HubSpot thing almost daily and sign up for betas as they're released. And so I'm curious to how much will be a beta that I already turned on that they're talking about.
George B. Thomas:But I'll be looking for then the the nooks in, the nooks and the crannies or however you say that. Whatever. You don't
Max Cohen:Nooks and wait. Crannies. Did you say videos?
Liz Moorhead:Crannies inside the hot spot English muffin. Yeah.
George B. Thomas:Yes. Yes. I'll be looking for that because there I I feel like, especially after Max's thing, there's gonna be some, like, hidden gem secrets that all of a sudden will, like, kinda so I'll be paying attention to the micro because for the rest of the year, I've been paying attention to the macro that's been happening of, like, hundreds of updates and almost hundreds of betas. But there but there are certain directions where I'm trying to see threads that are continuing. For instance, one of the things that I'm excited that I wanna try to get to is a session called Money Moves, and it's how to sell like a pro with Commerce Hub because it's Jack Cooper Smith who's actually doing the session.
George B. Thomas:And I feel like he's the type of guy that will say about as much as he humanly can about what you could do and will be able to do in the future with Commerce Hub. So I'm excited about that. So, like, there there's even one I think it's I'm trying to think if it's Mark Hahn or Kyle Jepsen or there's literally, like, one that's called, updates from q three that you could go to and literally pay attention, which, by the way, when you're doing an updates and you gotta limit it to a quarter of updates to do a presentation on, it's like, okay. So, like, that's that's the thing. You could look for that q three update session.
George B. Thomas:You could look at the hubs that you love because there's certain ones that are there's speakers that are HubSpot employees that are gonna dive into the the minutia and nerdiness of those. That that would be my suggestion.
Max Cohen:I would also, say only if there was a weekly show every Monday morning
George B. Thomas:Shail, brother show.
Max Cohen:Max and Kyle that meticulously went over each and every single new product update and put it into perspective.
George B. Thomas:Oh, is that a thing?
Max Cohen:It might be a thing. It's called the Monday morning briefing, and it helps it with Kyle Jepsen every Monday. And we go over every single one of those dark little problems.
George B. Thomas:If if I'm listening to this and I don't know Yeah. Could question
Liz Moorhead:Hypothetically speaking, if this beautiful thing were to exist Yeah.
Max Cohen:If it were to exist, we do it live on LinkedIn every Monday. Right? And we LinkedIn is, like, so stupid in the way that, like, you schedule lives and stuff like that. But if you go follow, the HubSpot tips and tricks LinkedIn page, that's where we go live from every Monday at 10:30 eastern. We'll make sure we have that scheduled.
Max Cohen:Yeah. For sure. But, yeah, me and Kyle, we just literally bring up the product update panel. We sit there with our coffee, and we just go, what do we got? And we you know?
Max Cohen:And I very intentionally don't pay attention to product updates until that because I try to give my genuine reaction on it, and I also just, like, literally have no time to even look at that panel. And so I'm just, like, stumbling across people talking about it, like, during the week, like, in their, you know, LinkedIn posts and stuff like that. But, you know, me and Kyle are gonna try to do something to you figure out what's the best way that we can kinda synthesize, you know, everything that that drops and inbound the the week after. So Is
George B. Thomas:it terrible that I have FOMO? Yeah. I mean What do
Max Cohen:you mean?
George B. Thomas:Is it terrible that I was like as you're explaining this, I'm like, oh, I I wish I could sit with Max and Kyle on a Monday and Come to us. Talk about product updates. But You
Max Cohen:should join us, Ron.
George B. Thomas:I I don't know if I could add one more thing to my plate. But I was literally having FOMO knowing that but I can at least go back and watch the recordings. Yeah. Anyway, I digress.
Liz Moorhead:I love that for all of us.
George B. Thomas:That I digress?
Liz Moorhead:Honestly, you wanna my yes. I love product updates. I feel honestly a lot more relieved hearing you, George, to talk about them and same with you, Max, because I think, again, we I made it as a joke earlier, but we do kinda have the full spectrum of experience here at the virtual table of going to inbound with the exception of someone who's never been. Although, quite frankly, it's been so long, it kinda and it's so different. It it he is the first time.
Liz Moorhead:Right? But when I think about what it used to be, like, what leading up to inbound, all of the big things were gonna get revealed there. Now it's a a bit more of a wild west situation where you open up the portal. It's like, well, where's this to us gone now? Where's this to us different?
Liz Moorhead:But every day, you're kind of, like, opening a door, and now there's a new room on the other side, or the wallpaper used to be pink and now it's orange. And you're not really getting notified of these changes. But then we'll have weird little blips like last year where we did have a lot of announcements, and they're just like, oh, and, also, by the way, there's a HubSpot cover. There it is. Hello and goodbye.
Liz Moorhead:Right? So hearing you talk about that really makes me realize that, you know, inbound is still the event to connect, to learn, to see what the next evolution of HubSpot is gonna look like, where we are, where we're going, how we're gonna get there.
George B. Thomas:Yeah.
Liz Moorhead:But you're reinforcing an important thing that I think some people have forgotten. Have to self educate.
George B. Thomas:Oh. We
Liz Moorhead:have to make it a point to stay connected
George B. Thomas:Without a doubt.
Liz Moorhead:To learn. Yeah. Now I do have a couple other questions.
George B. Thomas:Before you jump in there, because this is actually a perfect segue, Liz, because you people might have heard you say that, and they're
Liz Moorhead:like, well, that sounds to me?
George B. Thomas:That sounds uncomfortable. If you just heard what Liz was talking about and it sounds uncomfortable to you, then you should check out Jay Schweddelson's session at Inbound that is thriving in discomfort, how being uncomfortable fuels growth. I'm just saying. That might be the session for you if when Liz said that you have to do those things, you're, like, started to twitch.
Liz Moorhead:I make people twitch on a regular basis. I completely understand. Now, George, here I have a question that is for Max, but also for me because I wasn't late, but I wasn't on time either.
George B. Thomas:Yeah.
Liz Moorhead:So there may be folks who either missed the train on scheduling their sessions, did not realize there was a train they even needed to catch, or some sort of horrible in between limbo state.
George B. Thomas:Yeah.
Liz Moorhead:What do you do if your sessions aren't booked yet or you're only partially? But what what's your plan of attack if you were in our situation?
George B. Thomas:Yeah. Be really, really good at getting first in line. And what I mean by that is every session that is booked out right now, they leave a percentage of empty seats for people who can make it into a line for people who don't show up even though they booked the session. So as full as full could be, it isn't really full. And so if there's, like, one, three, or seven sessions that you're like, oh, the train just went on by.
George B. Thomas:Just figure out how to map your running from one to the other to be first in line, and you'll probably make it into the room. Now if you're in that mode, it would What time is your session again, Jordan? Yeah. So let's see. The first one
Liz Moorhead:Yeah. For friends. For our listeners. Right? Yeah.
Liz Moorhead:For for our
George B. Thomas:let's see. Let let me look here real quick.
Liz Moorhead:Max, you're so selfless for the listeners.
George B. Thomas:So Thursday, it's at 09:45. So you'd probably wanna be there at about
Max Cohen:Adding that back to the calendar now.
George B. Thomas:Thirty, probably, to get first in line. Friday, it starts at 12:45, so you'd probably wanna be there at 12:30, which, by the way, I didn't even mention that I'm excited that I'm just gonna I'm gonna be like Liz for a minute. She had a year where she said I opened for John Cena. My Friday session, I'm basically opening for Ryan Reynolds. I just want everybody to know that.
George B. Thomas:It's me.
Liz Moorhead:Is it that that that's Ryan Reynolds? Technically, it's true.
George B. Thomas:It's true. Technically, it's true.
Max Cohen:Yeah. Wait. He's coming on to the same stage that
George B. Thomas:you're gonna be on writing for? Stage, but it's just on after me. So Yeah.
Liz Moorhead:If someone were to look at the agenda, they would have seen that Liz Murphy, Warhawk, whatever. Liz was the last session on the last day, the last thing you watch before you and your suitcase go see John Cena. Yeah. Alright. Technically.
Max Cohen:I have a kind of similar experience. The closest thing I've ever gotten to this is, back when I played competitive paintball a whole lot, there was actually, a time where NESN, which is the New England sports network, which is, like, where you watch all your sports on TV if you like living in New England Yeah. Came out and they filmed, one of the events, like, to do it on this side. Have you ever heard of, like, Dirty Water? It's like a Boston TV show where they do, like, a lot of local stuff.
Max Cohen:Okay. Mhmm. And, and they filmed the event. And I actually had they interviewed me because I was, like, one of the players, and
George B. Thomas:we just
Max Cohen:played the whole thing and all that kind of stuff. Like, I was one of the first clips at the beginning. And guess what aired directly before that on that channel? Patriots, football, postgame conference with mister Tom Brady.
George B. Thomas:Wow.
Liz Moorhead:Yeah. So Tom Brady opened for you.
Max Cohen:Tom Brady opened for me.
George B. Thomas:Wow. That's what I know. My good.
Liz Moorhead:Yeah. Holy shit. Down here. Not NASA. Well, obviously, it's New England sports network, mid Atlantic sports network.
Liz Moorhead:Mhmm. That's fine. Yeah. The only so I actually do have I do have one bragging right that I usually don't talk about, but I would love to share because it's a real one. It's not like a I open for John Cena.
Liz Moorhead:So one time I had to give a talk in front of Dharmesh, which is fine and not at all something that makes me want
George B. Thomas:to send a person. I know where this was. Yeah.
Liz Moorhead:Yeah. It was at Harvard. It was an Impact Life. And Kathleen Booth, who I was working with at the time, who now is the she's over leading up marketing at Pavilion, an incredible online community for CRO and marketing leaders.
George B. Thomas:Just absolutely shilling. Slightly shilling right there.
Liz Moorhead:I don't even work for them. She's just a nice person.
Max Cohen:Anyway a shill.
Liz Moorhead:So I get off stage, and I'm a little bit panicked because I knew it went well, but I had I went a little bit over time. I was a little freaked out. I was teaching people about pillar content for the first time, which is something people think is like homework. I thought I had made it fun and engaging. And Kathleen pulls me aside and says, you need to check Twitter.
Liz Moorhead:And I said, why? And she said, well
George B. Thomas:Yeah, bro.
Liz Moorhead:Darmesh was in the audience, and
Max Cohen:he was
Liz Moorhead:on his laptop. And then about two minutes into your session, he closed his laptop and started watching. And then later on, he picked up his phone. And then I went on Twitter, and I saw that Darmesh tweeted, Liz is funny, and that's a lot for me. That's a lot coming from me because I have Netflix.
George B. Thomas:Oh.
Liz Moorhead:I printed it out and hung it up on the
George B. Thomas:wall. Right?
Max Cohen:Oh my god. Put that on your
George B. Thomas:put that on your LinkedIn.
Max Cohen:Are you kidding me? That's as good as it should.
Liz Moorhead:I just I just you know, sometimes I get really sad. Like, put that one time back in 2017. Darmesh thought that was
George B. Thomas:Yeah. What's your claim to fame? Darmesh thinks I'm funny.
Max Cohen:Boom. Darmesh was in the chat of the last, Monday morning briefing that we did, and I almost died.
George B. Thomas:Yeah. Nice.
Max Cohen:I was like, oh, he's watching us.
George B. Thomas:I was like, I'm like,
Max Cohen:I'm gonna put all the best possible fruit of myself that I can. Yeah.
George B. Thomas:I feel like he's always watching, though. Like, somehow, someway, like, he'll just appear in places and be like,
Max Cohen:mhmm.
George B. Thomas:I see you.
Max Cohen:First time, long time. Yep. Yep.
Liz Moorhead:Whatever I see him, I wanna say hi, but apologize at the same time, and I have no idea why.
Max Cohen:Mhmm.
Liz Moorhead:Not a clue. Anyways,
George B. Thomas:back on track. Nick Nick from Fargo said he has an agent for that. Yeah. I I
Max Cohen:got this.
George B. Thomas:Spot is everywhere.
Liz Moorhead:But yes. So that was my that was my claim to fame, my excitement. But okay. I need to know this. We've talked a lot about do's.
Liz Moorhead:What are the don'ts? What are the absolute don'ts? I actually wanna start here on this one. Oh. I wanna start here.
Liz Moorhead:Actually, I finally have some advice instead of SaaS. Don't beat yourself up about a number of things. You have likely all been connecting with people you haven't seen in a long time, and you're hoping to see them at the big show. You will see some. You will not see others.
Liz Moorhead:You will not make it to all the sessions that you want to go to. Some of the sessions that you want to go to that you will really be excited about, we'll let you down. You're not gonna get as much sleep as you want. You're not gonna get everything done that you want, and that's okay.
George B. Thomas:Yeah.
Liz Moorhead:The biggest don't for you is don't focus on the things you don't get to do because you're going to miss out on the magical opportunities you could not plan for that you will have. Yeah. It is a chaos show because it is a magical glitter unicorn orange explosion happy time.
George B. Thomas:Yeah.
Liz Moorhead:We all leave better and happier.
Max Cohen:Yeah. I agree with that.
George B. Thomas:I think
Max Cohen:it's also I think just to piggyback on the don't there is, like, give your give yourself space to be a free range chicken a little bit. Right? And just have have empty spaces. Like, don't you don't have to account for every single fucking hour that you're there. Yes.
Max Cohen:Like, give yourself time to just roam around and suck it in and do something, like, you know, what give yourself space to let spontaneous moments happen, whether it's running into someone in the hallway, discovering some cool solution in a booth you didn't know about Yeah. Talking to another partner, or seeing someone that you've only seen on LinkedIn before. Like, give yourself the space to do that, you know? Yeah. Use the bathroom.
Max Cohen:Like, you know what I mean? Like, that's the thing.
George B. Thomas:Yeah. One of the biggest don'ts. Don't pee, in the middle of a keynote stage.
Max Cohen:Don't pee in public. Yep.
George B. Thomas:Yeah. Without a doubt. Sure. But for sure, Nick from Fargo says
Liz Moorhead:I'm sorry. I'm the one who gets this canceled.
George B. Thomas:Yes. Yes. So whatever. So here's the thing. Here's the thing.
George B. Thomas:Again, Nick from Fargo. Yes.
Intro:Human time.
George B. Thomas:That's what you wanna pay attention to, human time. I but, Liz, I don't know if you covered the biggest don't of inbound.
Liz Moorhead:Maybe I left it for you, like,
George B. Thomas:the big part. Biggest don't of inbound is don't get drunk the first night.
Max Cohen:Or do if you like
George B. Thomas:You you hear me? Don't get drunk the first night because then all you do is you walk around as a Human. With a hangover for the next two days, and you're like, why did I do that? I can't learn anything. I don't really wanna talk to anybody because I need, three Advil and, like, some tomato juice or something.
George B. Thomas:Like, listen. There's go to the parties. Have fun. But, like
Max Cohen:Get a good night's sleep
Liz Moorhead:Yes.
Max Cohen:On Monday.
George B. Thomas:Get a good night's sleep the first night so that you're energized and prepped and ready. I can't tell you the amount of years I've gone there, and I've gone out, like, just because we're gonna eat and stuff and had what I call, oh, boy moments, where I'll see somebody that I know has an inbound tag, and I'll be like, oh, boy. Like Yeah. That person's in trouble. Like
Max Cohen:Mhmm.
George B. Thomas:The the rest of their like, they might be I I know of a human that spent half their time in their hotel at inbound because of the first night of their experience. That's tough.
Liz Moorhead:I have a story and then another don't. The story, you are not allowed to ask follow-up questions, but
George B. Thomas:I will Oh, no.
Liz Moorhead:No. That's not fair. Saying
George B. Thomas:That's not fair.
Liz Moorhead:I will no. I'm gonna preface this by saying the reason you can't ask follow-up questions is because, genuinely, this isn't about me. This is genuinely about a friend, not a quote unquote.
Max Cohen:She's gonna start this story saying, so I was putting shuffleboard with Shaquille O'Neal on top of, like, a tower in Dubai. You can't ask me about it.
Liz Moorhead:No. You can't. No. Actually, what happened was the one of the last years I was at inbound. You know how agency be?
Liz Moorhead:Agency life be like, have you considered rooming with five other people in a room for two? So we had four girls in a room, and two of the girls had gone out the previous night. And by the way, they didn't get wrecked. They didn't get trashed, and they were still up the next morning. In fact, one of them one of them was a sociopath and was at the gym by five, and I hadn't even been drinking.
Liz Moorhead:And I'm like, who
Max Cohen:would that guy.
Liz Moorhead:And why. Right? Exactly. But what was really cute it was a kind of a cute thing. They came back, and I was there with a friend of mine, and they were trying to be quiet.
Liz Moorhead:That is in quotes. So they apparently had gone to McDonald's, then they were
George B. Thomas:like, do you wanna wake them up?
Liz Moorhead:They went they went into the bathroom and closed the door because they didn't wanna wake us up. The problem is is the bathroom was a giant echo chamber. So for about an hour, it was just giggles. And then when I went into the bathroom in the morning, there was a hamburger bun just
George B. Thomas:Oh, god.
Liz Moorhead:To the side of the shower.
George B. Thomas:Oh, god. Yep. Don't put hamburger buns in your shower. That's a dump.
Max Cohen:So Don't put grapes in
Liz Moorhead:your clothes. Memories make sober memories. Now my other don't, and this is very practical and very tactical, don't wear stuff that's uncomfortable. Yeah. Wear stuff don't wear stuff you are wearing for the first time.
Liz Moorhead:You need to get up and go.
George B. Thomas:Break down.
Liz Moorhead:To wear things that are comfortable and broken in. You need to wear things that you feel good in because you're going to be not and I'm not talking about, like, I look good. I feel good. Know that it looks good put together. Know that it, like, is polished, and you don't look like a Cheeto dusted covered potato who just rolled out of bed.
Liz Moorhead:But, like, wear things that you don't have to pull on. Wear things that don't make you feel insecure because you are wearing them for the first time. Like, whenever I wear cardigans or blazers, I'm constantly tugging at them because if I raise my arms, the blazer pops up. Like, I'm not comfortable. Right?
Liz Moorhead:Where things you feel good in? Where things you can walk in? Where things that go from daytime to nighttime? And then also understand it's a conference, and people are gonna be a lot more forgiving than you think. Simple is better.
Liz Moorhead:Less is more.
George B. Thomas:Yep. Yep. I have, one last don't. Don't be shy.
Liz Moorhead:Gross. Please.
George B. Thomas:Please. Please. Please. Introvert. Just be slightly extroverted.
George B. Thomas:Just people like You
Liz Moorhead:know Devin would yell at you if he
George B. Thomas:was I know he would. I know he would. But but here he's not here, so I can say this. Like, if you see me, come say hi. Come shake my hand.
George B. Thomas:Give me a high five. If you see somebody else that you know from online, like, don't don't be the person from afar. Don't oh, I don't want to bother them. It's not a bother. Like, it's it's the energy.
George B. Thomas:It's the gas that keeps us going because, again, this is a family reunion. This is a inbound prom. This is a whatever analogy. So just take the four days and and don't be shy.
Liz Moorhead:Well, I would also say don't make the assumption that it's not built for introverts because one of the things that Devon talked about a lot last year is that, yes, there's the part where it's like, whether you're an introvert or an extrovert, it doesn't matter what vert persuasion you are. Some part of inbound is gonna push you outside of your comfort zone. Some part of inbound is going to feel a little bit fish out of water. You might be an expert extrovert who's going there on their own. You might be a leader who's there with your team, and you have to lead your team, get sales, but also empower your people.
Liz Moorhead:Like, there are gonna be lots of different ways in which you are challenged to show up differently than a way that is your usual, your natural, evil. Right? But I would say because inbound is so big, I think it had it they have done a really good job of creating micro networking station networking opportunities. Right? They also have quiet rooms.
Liz Moorhead:They have created spaces whether you're just for example, whether you're naturally introverted or maybe you have a neurodivergency where you might get overly stimulated in a way where you need to find a way to reset. Right? Those spaces are available, but then, also, you have the ability to go back to your room. Right? Like, if you just need some time to take a beat, take a beat.
Liz Moorhead:But don't be afraid to go there and meet people. It they are conferences are scary no matter what. They are scarier for introverts. I can understand that for sure.
George B. Thomas:Yeah.
Liz Moorhead:But it is a place where there is a concerted effort to genuinely create opportunities for everyone no matter who you are, how you learn, how you like to interact to grow better together.
George B. Thomas:Love it. Love it.
Liz Moorhead:That's what I
Max Cohen:would say. I have one quick do. I have one quick do because because I have to go soon.
George B. Thomas:Is,
Max Cohen:speaking of that, go because it'll this will make you do. Do get a porchetta sandwich from, Kenny Packers, or Chicken and Rice Guys. But if you can get a porqueta sandwich from Pennypackers, which is one of the vendors, one of the illustrious vendors that they're gonna have, at the food truck circle. Do it. You will not regret it.
Max Cohen:Thank me later.
George B. Thomas:Or do this. Get a lobster mac and cheese from Yankee lobster. It's a hole in the wall, but o m g. You know what, Liz? I I thought
Liz Moorhead:That's my inbound tradition.
George B. Thomas:Yeah. It's Liz, I thought, is this a dream or a twisted fruity fate? Why are they in the water when they should be on my plate? Grapes in the toilet. What a crazy sight.
George B. Thomas:Bobbing and weaving in the porcelain light. Oh, I don't know how they got there, but now they're making waves. Life's got funny moments like these grapes in the drain. Did they roll off the counter in some midnight race, or did someone decide this was their final resting place? Her name might have been Liz.
George B. Thomas:I could see them bobbing gently like they didn't have a care. I laughed so hard thinking, how'd they get there? There's no rhyme or reason, no sense to explain. Sometimes life's just silly like fruit down the drain. Okay.
George B. Thomas:Hub heroes, we've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode of the Hub Heroes podcast? Make sure you tune in and find out in the next episode. Make sure you head over to the hubheroes.com to get the latest episodes and become part of the League of Heroes. FYI, if you're part of the League of Heroes, you'll get the show notes right in your inbox, and they come with some hidden power up potential as well.
George B. Thomas:Make sure you share this podcast with a friend. Leave a review if you like what you're listening to, and use the hashtag, hashtag hub heroes podcast on any of the socials, and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human, and, of course, always be looking for a way to be someone's hero.
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