HubSpot INBOUND24: Your Practical, Tactical, Somewhat Unhinged Recap
Do you live in a world filled with corporate data? Are you plagued by siloed departments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt, knowledge.
Intro:Never fear, hub heroes. Get ready to don your cape and mask, move into action, and become the hub hero your organization needs. Tune in each week to join the league of extraordinary inbound heroes as we help you educate, empower, and execute. Hub Heroes, it's time to unite and activate your powers. Before we begin, we need to disclose that Devin is currently employed by HubSpot at the time of this episode's recording.
Intro:This podcast is in no way affiliated with or produced by HubSpot, and the thoughts and opinions expressed by Devin during the show are that of his own and in no way represent those of his employer.
George B. Thomas:You know,
Max Cohen:it'd be really funny if just for April Fools one day What? We just, like, changed the intro just, like, once, where it was just like, are you just a complete dumbass? And just and just throw that into, like, one of them. You know, to
George B. Thomas:be Do
Liz Moorhead:you know how to spell HubSpot and that's it? Yeah.
George B. Thomas:Oh, wow. Then we've got a service for you. Goodbye.
Max Cohen:It's called spell check.
Liz Moorhead:Alright. So, gentlemen, we're finally back. We had inbound. We had a hurricane. We had power outages, but gosh darn it.
Liz Moorhead:We're here. Yeah. How's it feel, guys? How's it feel?
Max Cohen:We did it.
Liz Moorhead:But we're not alone.
George B. Thomas:I'm I'm finally not, tired anymore because I was tired for, like, a week and a half.
Liz Moorhead:Well, then I'm not doing my job correctly.
Max Cohen:I gotta
Liz Moorhead:get back on that train.
Max Cohen:I've been, I've been working out I've been working out twice a week, for an entire year since the last inbound. And so I was, like when I was there, I physically felt fine. I didn't really sleep that well. One of the days, I, like, literally had an entire night where I, like, didn't fall asleep, like, between Wednesday and Thursday.
George B. Thomas:Next morning. I was like,
Max Cohen:I was like, you okay? Husk.
George B. Thomas:It was like it was like fear of the walking dead Max Cohen style. It's like, oh god.
Max Cohen:Yeah. I was a husk. It was bad. But, like, I remember last year when it was just like I was getting through it, and, like, my back was just destroyed by the end of the day. And, like, I could barely, like, walk when I got up and everything.
Max Cohen:This year, I, like, I you know, I was running on adrenaline the entire time, and, like, I was feeling great through the entire conference. That weekend after, though, when I came home, it it all hit me at once, and I was just I couldn't even get out of bed. It was just the whole week caught up to you, and it was just it was so terrible. But great event. You did better
George B. Thomas:than me. You did
Max Cohen:better than me.
George B. Thomas:I made it to the plane, bro.
Chad Hohn:Mhmm.
Max Cohen:To the
George B. Thomas:plane and yeah. Just done. Done.
Max Cohen:Yeah. Ouch. Brutal. Anyway But,
Liz Moorhead:George and Max, we're we're not by ourselves today. We have a friend. Yes. Friend of the pod, Chad.
George B. Thomas:We like Friend
Max Cohen:of the pod. Lord of the chat is what I'll say. Lord of the chat. Oh. Lord of the chat.
Max Cohen:Chad. Lord of the chat.
George B. Thomas:Like, lord of the chat. That's we should just call him that from
Max Cohen:now on.
Liz Moorhead:But he he's not just that, man. He's our HubSpot super admin, our technical wizard, our I guess, what else? Lord of CRM customizations, lord of integrations and solutions architecture. I don't know what happens, but, like, when we watch him, like, just kill it in the chat during the live audience fun stuff, I'm like, I understand 50% of what you're saying. You are so smart.
George B. Thomas:I'm sorta scared a little bit because it's like it's not a chat. It's like a Chad. Like It's a Chad. Here right now.
Liz Moorhead:A giga Chad.
Max Cohen:Yep. Yep. Giga Chad. Oh, Giga Chad. You should see how it is.
Max Cohen:Superhero is the Giga Chad. Oh. Wow.
Liz Moorhead:Just a chin in a printer.
Max Cohen:This is Chad mewing up a storm. Yep. Yeah. There you go. He gets it.
Max Cohen:Yep. That's right. %.
Chad Hohn:That's what's up.
Liz Moorhead:That's what's up.
George B. Thomas:Yep. So Now nobody saw that, though. That's the thing. The the people listening on the audio podcast are like, Anyway,
Liz Moorhead:go on. Chad, do you wanna describe in excruciating detail what you just did so it's even funnier for the audience? Because I hear when you explain jokes. So I've got to admit something for our listeners at home. I am equal parts happy and excited about this inbound recap, also because it's because I'm sad because I didn't get to be there.
Liz Moorhead:I had something unexpected come up at the last minute. So I am like the listeners today having read a bunch of inbound recaps, having listened to a bunch of inbound 24 podcast episodes about and they and they all sound the same. Right? They're all the same product updates with the same background information with the same stuff. And so what I'm really excited about with today's conversation is, yeah, we're gonna talk about some of the wacky hijinks we all got up to or you all got up to while you were up there in the great bean town of the beyond.
Liz Moorhead:But we're also gonna go a little bit deeper into some of the things that we heard during the product updates, what we're actually thinking, what questions did we get answered, answers did we get that actually created more questions than answers. So we're gonna start actually with you, George. I wanna start a bit of fun because my dude, my guy, my brother in Christ, you were on stage five times. You were on stage five times this year.
George B. Thomas:Yeah.
Liz Moorhead:What? Take us behind the scenes of that. What did you love? What challenged you? What happened?
George B. Thomas:Yeah. First of all, it wasn't by design. I just want I'm not insane. I want everybody to know that.
Liz Moorhead:So Well, those two things are not related. Two things can be true. Yeah.
George B. Thomas:That's this this is true. So so it all kind of just it was like a snowball. Right? It was like a snowball going on. And so for years, I've been doing the late night show, and it was this thing where we would be in, like, a pseudo broom closet or, like, in the hallway or we'd be out on the grass, the lawn.
George B. Thomas:And it'd be, like, multiple people doing, like, a Twitter live one year and, like, a LinkedIn live the next. And this year, they actually put us, like, a news anchor desk, and I had, like so cool.
Max Cohen:It was so awesome.
George B. Thomas:It was sick. And we had, like, three guests and myself, and we did it two nights. And so each night for, like, thirty to forty ish minutes, we were doing the late show. So that's two times. Then, obviously, I got a chance to speak, and so I did the, like, future of content, you know, harmonizing human and AI.
George B. Thomas:Well, that was that was awesome. And during that whole process, they actually asked if I would do this AI debate. And I said, well, sure. Like, why not? Because at this point, I'm like, the late night show is cool, and I can lean on the guest to do the content.
George B. Thomas:I'll just do my session on Thursday, and I'll do an AI debate on Friday. And so sweet. Oh, this is awesome. Well, then then they open up they the debate was fun, by the way. And, so so then they open up for people to register for the session, and, Liz, in, like, an hour and forty eight minutes, my session was full.
George B. Thomas:And so then they reached out, and they're like
Chad Hohn:It was full.
George B. Thomas:By the way, I'm not I'm saying that humbly because
Chad Hohn:It's humbly full.
Max Cohen:It's on
George B. Thomas:the it's on the hat. It's on the hat. No. I'm not just a guy, but I'm saying it humbly. So so then all of a sudden they reach out to a human.
George B. Thomas:Encore. And I'm like, well, of you don't tell inbound no. Like, that's the cardinal rule. You don't tell inbound no. And so I was like, yes.
George B. Thomas:I will. And so that led to Friday, which was the morning debate in the afternoon encore and then Ryan Reynolds since hence why I was snoring as soon as we hit the plane after a three hour delay. But, anyway, that's not why we're here. So five times, it was exhilarating. I would absolutely do it again.
George B. Thomas:And, I learned out of it a couple things. One, I learned that you shouldn't judge yourself on on how you feel your talk went, and I also learned that you have as much energy as you need until you don't need it anymore. Because I kept worrying about running out of steam along the way, but I was like, nope. Feel good. And, honestly, my Friday session, I was on fire.
George B. Thomas:Like
Liz Moorhead:Wall to wall bangers.
George B. Thomas:Oh, man. Killing it. I was
Chad Hohn:at that one.
George B. Thomas:Yeah. Friday was nuts. Like, I had I had, like, this, okay. You're about to run out of gas, so let's go and turbo boost. And, like, was just cranking through the audience.
George B. Thomas:Like, it was A little
Max Cohen:a little puke and rally as we used to call it in college. Yeah.
Liz Moorhead:Disco naps.
Max Cohen:George, you you did you you also had a little bit of a technical, mishap on your first one. Right? The
George B. Thomas:Thursday. The the Thursday. Yeah. Thanks.
Liz Moorhead:Well, Max, wait a couple of minutes.
Max Cohen:Saying you still I wanna know the story, dude. It's a fun story.
George B. Thomas:Here here's the thing. So, the first session, I didn't have any Wi Fi, which I needed Wi Fi because I wanted to show actual, like, you know, Google Docs and website pages and helpful things to the humans who are trying to learn about this stuff.
Max Cohen:Things on the screen.
George B. Thomas:So then when I try to use my hotspot okay. Sweet. I got hotspot. It's working. But then all of a sudden, I couldn't show my screen if I was showing PowerPoint and going back and forth, and there was a technical issue, and I'm like, oh my god.
George B. Thomas:So I just rolled with it. I just did it, and I but I felt bad about it. I was like, I didn't like that at all. Let I'll get back to that in a second. Like, I was beating myself up.
George B. Thomas:I, like, told my wife, like, I just I'm so frustrated right now. And, so then Friday, though, I had Wi Fi. We figured out why and how we could go back and forth. And so and and I was on fire, and I was like and I got done, and I looked at everybody. I was like, that's what I wanted on Thursday.
George B. Thomas:Now here's here's the funny freaking crap about me beating myself up about this is, guys, I got the information back from from inbound. And what's funny is my score, the audience, my score for Thursday let me pull this up so I'm actually giving you the real stats. Was a 4.67 out of five. Mhmm.
Max Cohen:There you go.
George B. Thomas:The one that I was pissed about. The one that I'm like, oh, that sucked. Like, I know what it wanted it to be. Encore
Max Cohen:Three seven. Was four no, dude. What?
George B. Thomas:Two five.
Max Cohen:No. I just be funny. What the
George B. Thomas:my Encore was 4.73.
Max Cohen:There you go.
George B. Thomas:So we're literally talking about, like, fractions of a percentage difference. Mhmm. And and I was like, why was I judging myself? Like, what so so that's why I say you you shouldn't judge yourself in the moment on what you think you did or thought how you did and about the energy piece. Mhmm.
Liz Moorhead:Now the other thing too I wanna throw out to our listeners at home is that if you did not get to see Georgia's session or you're like me and you didn't even make it to inbound at all, one of the things that you did that was really cool this year, Georgia, I remember seeing on LinkedIn that somebody who attended your session shouted this out. You Tiffany. Yeah. Yeah. You created, like, this crazy activation content.
Liz Moorhead:Meaning, like Mhmm. I think we've seen a lot of people at inbound. Like, they're on stage. They're like, if you go to this link, you can get stuff. And it's usually like, here's some slides.
Liz Moorhead:Would you like to book a demo? Here's, like, a really crappy one page Google Doc checklist that is kind of whatever. But
George B. Thomas:Give me money. About
Liz Moorhead:it. But what's cool about it in, folks at home, it's at sidekickstrategies.com/inbound20four. Going through it, you you have, like, a video on the page. You give them two different massive checklists. So AI prompt checklist and an editing checklist and the presentation slides, and then you gave them a bunch of extra resources.
Liz Moorhead:And then you also rerecorded your session so they could just watch it. Right.
Max Cohen:Yeah. And then he dropped his only fans link. It was crazy.
Liz Moorhead:That is wild.
Chad Hohn:His only only heroes link.
Liz Moorhead:Wanna watch me implement HubSpot?
Max Cohen:Oh, heroes gone wild. Oh, so
George B. Thomas:so here's the deal. What I want everybody to realize is, yeah, I recorded the entire session. So you're you're talking about an hour and thirty minutes Mhmm. Of content, AI. Like, so if you couldn't make it, like, it's all there.
George B. Thomas:And and, Liz, the thing is the days of just giving your slide as a speaker are gone. Mhmm. Like, we are in a world if we're really focused on being human centric, if it's all about the humans, if it's really about value over virality, then you have to give them stuff that makes them be able to do or at least start to do the thing that you want them to do. And if they get stuck, that's when they should be coming back to you. That's when you can do the consulting.
George B. Thomas:That's when you can make the money. And so it's like, I just I I with help from you and the rest of the team, like, I wanted this to be two things. The dopest talk I ever gave at Inbound and the, like, best resource and, like, automated email flow after the fact. Mhmm. And we hit it out the park on both of those.
Liz Moorhead:I love it. Chad, I have questions for you. Please.
Chad Hohn:I have
Liz Moorhead:questions for you.
Chad Hohn:Now that I can talk again. I'm done mewing, and, you know, I I'm really the reason I didn't respond is because usually when somebody says they want you to talk while you're mewing, you're supposed to, like, put your index finger this is the description I didn't give because I was busy. Right? You put your index finger over your lips, and then Tell me more. At your jaw so that they can see that you're mewing.
Liz Moorhead:Yes. Just like that, Max.
Chad Hohn:Yeah. And then it Wow. You know? That's the thing.
George B. Thomas:I feel I feel ancient right now and totally not connected to this conversation.
Chad Hohn:Had no idea what it was.
Liz Moorhead:On the Branda with your Davenport. Don't worry.
Chad Hohn:Yeah. I had no idea what it was till I heard that, like, kids in school would just not respond to their teachers and just, like, do that. Like, no. Sorry. I'm busy mewing.
Chad Hohn:I can't answer your question.
Liz Moorhead:That's so not That's infuriating. George. That's so Ohio.
Max Cohen:George is on that Sigma grindset.
Chad Hohn:So good.
George B. Thomas:Sorry. I don't know what you're talking about. I'm too busy focusing on the humans.
Liz Moorhead:Wow. Wow. Wow. So, Chad, now that Georgia's done showing off, rude. Super Ohio.
Liz Moorhead:Like Wouldn't
Max Cohen:it be funny if you just said I'm too busy throwing out my yacht for the Rizzler? That would have been even more amazing.
Liz Moorhead:Say goodbye to sizzle reels. Say hello to Rizzle Reels. Am I right, guys? But, Chad, so you are known around the Hub Heroes universe as someone who's never satisfied with surface level answers.
Max Cohen:No. Never.
Liz Moorhead:I had this image of you during the product keynotes where they're talking about Breeze AI and have you heard of AI? Have you heard about AI and what it could do with everything? Right? And I just had this image of you being like, uh-huh. And then you immediately running off to find people to ask more questions.
Liz Moorhead:But I would love for you to talk through your experience with those product announcements with our listeners. Like Yeah. What were the ones that captured you the most, and what were the conversations that you had afterward that you felt were the most valuable?
Chad Hohn:Well, if we go back to last year and, not, you know, this most recent year, but the year before 2023 inbound, and chat spot was announced. Right? And then we tried chat spot, and it was kinda like you know? Like, it was a little helpful, but it was kinda like, you know, yeah. So
George B. Thomas:It was novelty. Yeah.
Chad Hohn:It was novelty. And and the reason is because as as they do at the Sprocket, you know, they start with the small corner and dream as this big road map, but then iterate based on user feedback. That's one of the things I love about the HubSpot product team is that the people in the trenches doing the thing care about you and what you want to get done. I feel like, anyway, in my interactions with HubSpot product team. They're really passionate about what they're building.
Chad Hohn:And so as I'm watching the Breeze stuff, outside of the ones that are native built into HubSpot, I wasn't actually too worried about agent.ai just yet because that's gonna be a next year thing when it's really valuable next year. And they're gonna, like, maybe rename it and bring it into HubSpot next year. So the internal stuff, like the Clearbit acquisition and bringing in some of the enrichment stuff, you know, that's pretty cool. But I really wanted to know more about the actual inner workings of as, like, a solutions architect or somebody who builds integrations, talk to the product managers like, hey. This is a roadblock I run into.
Chad Hohn:Like, I mean, one of the craziest things to me was the associations, you know, throw out associate, right, over there at Happily. But the the association thing yeah. Shout out that they they launched. It it doesn't let you use the most perfectly awesome ID to create associations in HubSpot, the record ID. Like, why would you not allow you to use record ID?
Chad Hohn:You know, this like, these deep things. So I get to go talk to these product managers, give them both an earful and some encouragement of tell them what I love. You know? And, like, I mean, they're all working hard. They're all they all have, like, you know I mean, sometimes we feel like we get road map it is where they're just, like, you know, slapping the tape on the flex tape on the thing.
Chad Hohn:We saw the road map. You know? Like Yep. You get that a lot. Right?
Max Cohen:But when Sales guys love to do that.
Chad Hohn:Oh, yeah. They do. Yeah. For sure. But, anyway, just getting in there and talking to the product managers, I mean, I can go in and say, like, hey.
Chad Hohn:Like, these are the situations to run into. In HubSpot data sync, you don't expose these filters, or you've completely locked out filters with invoice sync and commerce hub. Like, why would you do that? I know people were roasting themselves, but I can't even make it more restrictive if I have two QBO accounts connected. Or some of these really specific use cases that a lot of businesses could run into, not just us in the roofing industry.
Chad Hohn:Right? So, anyway, I I I really enjoyed the product yet. It's my favorite part besides meeting the people, talking to the people, and, you know, just other people out there in HubSpot land. That's awesome.
George B. Thomas:Love so I love so much of that. Mhmm. Like like because, Chad, it's funny. Be one of the things that we get to do also outside of inbound is these project, folks will reach out, and they'll wanna do calls. Mhmm.
George B. Thomas:And I love what you said in their ad inbound or even on these calls of, like, give them a earful, but also fill them with encouragement. Mhmm. And and I think that's important to, like, list out there because it's like, we love the tool. We love that they're working on the tool, and we want them to love that we love them working on the tool so that the things get added that we need. Yep.
George B. Thomas:I also love the level of granularity into which you went about, like, filters hidden this, that, deuce Yeah.
Chad Hohn:I mean, I run into the roadblocks all the time of, oh, man. I have this kind of workflow where I can't use an event based trigger because reasons. And I like I'm you know, you look at, like, the the audit log and, like, all of my time is in the workflows or is in, like, property creation or schema manipulation. So you're adding properties or whatever you're doing. Like, my user is not creating records unless they say, like, test beans or something like that.
Chad Hohn:You know? So, like, that's all I do. And then I build the things and then teach people how to use the things, you know, and then make sure that the user interface is able to allow them to do the things easily. Right? That's been my number one goal, making HubSpot just really a delight to use because I don't wanna go down the team blue rabbit hole of, you know, who don't say these things.
Chad Hohn:Right? You know? But, like, a lot of, I think, end users who were on Salesforce, and I hate it because maybe it's not configured well for their job role. And, like, it's like I hate using Salesforce because it never gives me the data I need. And I don't want HubSpot to go down that road either with any HubSpot that we build.
Chad Hohn:I want the end users to say, this is easy to understand. I have the data I need, you know, to get through some of the nuances about, like, oh, well, you're looking at this, you know, index page, so it'll only show you deal properties. Right? But, they're working on things like that. I've heard that they're, like, trying to bring cross object filtering to index pages, all sorts of really awesome things.
Chad Hohn:Like, so many good things, they really do listen to your feedback as much as it feels like it's ancient slowness, you know, sometimes, but they're very mobile for the size of organization they are.
Max Cohen:Yeah. And I kinda like how they do baby steps for a lot of that stuff. Right? Like so for example, index pages just got the ability to do, filtering objects that are associated to another specific object. Right?
Max Cohen:But that's the baby step in the direction of, like, what you just said with the cross object
George B. Thomas:stuff.
Max Cohen:Right? You know, we see, like, another, you know, another interesting one that they just did, which I'm so stoked about, which, like, I for me, this would have been, like, a keynote presentation update is is and it's, like, super nuanced. But the, you know how you have the data tables and workflows, right, where they now let you do associated objects, but you can filter by most recently associated. Right? Because they're kind of exposing that yeah.
Max Cohen:They're, like, exposing whatever that junction object is that, like, you know, has the label and everything. But also, like, that junction object has a create date. Right? So, like Or
Chad Hohn:an associate.
Max Cohen:Yeah. Yeah. And what's cool about that is that's a stepping stone to be able to, say, trigger a workflow when an association occurs. Right? And, like, so the it's it's Well, because it's really interesting to kinda see how they
Chad Hohn:at, like, the
Max Cohen:product level. Test the water. Oh, is it?
Chad Hohn:Mhmm. Interesting. So when associations Sorry.
George B. Thomas:Oh, nerds.
Chad Hohn:Nerds. Nerds.
George B. Thomas:Can we get back to talking about inbound?
Max Cohen:George George, the solution engineers and architects are talking. Okay?
Liz Moorhead:George George George George, I was about to wrangle these cats and kittens, so why don't you hold on for a second?
George B. Thomas:But here's the thing. I I love that, though. See, now you gotta wrangle me. But I love that because I was watching Max and Chad's face, and I don't think I've seen two humans light up more. Because I was like, man, these these guys are like, I don't wanna stop them, but I but I I wanna stop them.
Max Cohen:This is how me this is how me and Chad make love. You know what I mean? We just talk about new ones product updates, baby.
George B. Thomas:Okay. That's something.
Max Cohen:Yeah. Oh, yeah. Sorry. Go ahead.
Liz Moorhead:Start going down this technical rabbit hole, though. I wanna take a step back out here for a moment because we started touching on something, Chad, when you were talking about the shifts in the oh my god. I'm so uncomfortable right now.
Chad Hohn:Sorry.
Max Cohen:Do you
Liz Moorhead:know what I really love about this episode in particular? We're really playing to the audience at home. Like, this is definitely, like, the
Max Cohen:episode. This is the episode
George B. Thomas:for radio. So I have I have
Liz Moorhead:a quick question for all of you. Okay.
Chad Hohn:Oh, yeah. Sorry. What?
Liz Moorhead:How do we feel how do we feel about what HubSpot is saying about who they are right now and where they wanna go? It's a very serious question.
Max Cohen:What are we called right now? We're called customer platform. We're so we've reached customer platform, are we?
George B. Thomas:Yep. So we're at customer platform. And I have to be honest with you. I I love this idea of customer platform because it is less of a hop, skip, and a jump to customer experience. And and just the idea of it's it's it's getting us closer to eradicating the fact that we've hubbed ourselves to death.
George B. Thomas:Yeah. There's like, this hub, this hub. Like, no. It's a it's a customer platform that we can create dope customer experiences. So I love that we're here, and I also love where it positioned us to go in the future.
Max Cohen:Yeah. Customer platform, I've I like it. Like, I feel like we've kinda always been that for a while. Or no. I feel like as soon as Service Hub got here, we've been that.
Max Cohen:Right? At least want it. You at least want it to be, or at least you could build that maybe. Right? You could argue when maybe some of the more nuanced advanced stuff around CMS came out.
Max Cohen:Right? But I think it's, you know, it is it is interesting, the term customer platform. I think it's Right. What I'm what I'm really kind of, like, thinking about is, like, alright. How long is this what it's gonna be called?
Max Cohen:Because I remember we were customer data platform for a bit or, like, see we were we were getting into CDP territory, and, like, now we've got started
George B. Thomas:with COS.
Max Cohen:We've dropped the oh, yeah. COS. That was funny. You know, it's kind of a funny side story here. It's like the the COS, I remember having to explain it to people.
Max Cohen:And they're like, what is a COS versus a COS? And I'm like, oh, it's a content optimization system. And it was basically just like it's like, yeah. It's got SEO tools built right into it so you can optimize it. And, like, that was, like, the it's, like, cool.
Max Cohen:A lot of CMS platforms have SEO stuff in it.
Chad Hohn:Or at least Yeah.
Max Cohen:But what was really funny is we were we were we were called implementation specialists, right, ISs, for, like, a really long time. And then as soon as the, the the COS switched to the CMS, the implementation specialists, right around that same time, got their job role changed to customer onboarding specialists. And so as soon as we finally ditched COS from our from our vocabulary, it literally became the name of the role, which I thought was ironic and hysterical.
George B. Thomas:But, Isn't it ironic?
Liz Moorhead:Don't you think it's like, wait.
Max Cohen:No. So yeah. I'm just I'm curious, like, how long this name's gonna stick. Right? And, like, what's the next sort of thing we're gonna kinda define ourselves as?
Max Cohen:It's exciting to think about, but it's also just I still call it a CRM. Yeah. Because, like, even if I think, like, what's a what's a customer platform? Well, it is still technically a place where you manage your customer relationships.
George B. Thomas:Well, but here's the thing. Like, if and if you look at the if you look at the graphic that they have around this, like, it a smart smart, by the way, smart CRM is part of the customer platform without a doubt. Like, it's a it's a core element or piece. And it you're right. It's all the tools in one, but how how insanely crazy is it to be like, I don't wanna list out all the tools.
George B. Thomas:I just wanna be like, yeah. My customer platform is HubSpot. Mhmm. Well, what does it allow you to do? Well Everything.
George B. Thomas:It allows me to, like, do anything I want for my customers because I'm focused on my customer. Right?
Max Cohen:Mhmm.
George B. Thomas:I'm not focused on the c of the r of the m. I'm just focused on the customer. I think it helps us simplify things.
Max Cohen:I thought you were gonna say you were focused on the p, and I was gonna giggle. Anyway, go ahead.
Liz Moorhead:We're not giggling about that right now. Go ahead.
Max Cohen:The other thing I wanna say
Liz Moorhead:too, though, is that part of me from a messaging perspective really likes customer platform because it feels like the least buzzwordy thing we could possibly say. It is a platform, and it is for your customers, and it is simple. And the reason I prefer that over CRM is that whether we like it or not from a connotation perspective, CRM is sales. We can talk about it
George B. Thomas:from a doubt.
Liz Moorhead:We we could talk about it from an underpinnings perspective. A tactical, literal, on a technicality, everything is a CRM within the customer platform. But if we're talking about how this gets messaged to the public and how we talk about it with the public, a CRM, people are gonna be like, oh, that's sales. That's not me. I upset Max so much, he walked out.
Liz Moorhead:Bye. Bye.
Chad Hohn:I think one of the things I'll
Max Cohen:be I'll be right back. Keep going.
Liz Moorhead:Max, my next question is for you. This episode, gentlemen, what have you done?
Max Cohen:Shit. I got you. I'm here.
Chad Hohn:You forgot your Sorry.
Max Cohen:What's up, Liz?
Chad Hohn:It's a little delayed.
Liz Moorhead:We're doing great, guys. I
Chad Hohn:think the best part is that he took his mic off of his stand, and he's holding it.
Max Cohen:Like, it's It's in solidarity with Liz.
Liz Moorhead:It's amazing. Fun. I'm doing this shit. Buddy.
George B. Thomas:That's hot.
Max Cohen:Alright. What's up?
Liz Moorhead:Yeah. That's it. Nope. So, Max, I I have another question for you. And this is not in meant in any way to attack
Max Cohen:you. Oh.
Liz Moorhead:But,
Max Cohen:You're about to attack me.
Liz Moorhead:Did you make any of those decisions?
George B. Thomas:That start, like, the thing that I'm not trying to do is the thing that I'm about to do anyway.
Liz Moorhead:You don't have any of those for me, George, ever.
Chad Hohn:And never.
Liz Moorhead:Never. So, Max, hi. This is an empowering, uplifting question.
Max Cohen:Yes.
Liz Moorhead:Did you make any new friends this year as the chief evangelist of Happily at Inbound, and did you say their names correctly?
Max Cohen:Oh, you mean Tony? Tony didn't come back this year, and I wonder why.
George B. Thomas:I wonder. I knew this is where she was going, brother. I knew this is where she was going. Brother.
Max Cohen:We did not have a Tony this year, brother. I made a lot I feel like I made a lot of new friends. I was literally at the booth from eight in the morning till 06:00 at night, having the same conversation over and over and over and over and over and over and over and over and over again. And it was delightful. It brought me life.
Max Cohen:It was fantastic. Also got to spend a ton of time with Chad, which was sick. Yeah. And then Chad and and Trent Yep. Over at RBP.
Max Cohen:I feel like Trent was showing up everywhere. It was insane. It was awesome. I got to see you guys a whole bunch. And then, like, right when I was about to leave, I was in the bathroom at the Omni.
Max Cohen:Trent walks out of one of the stalls. I'm like, you're everywhere, Trent. I loved Trent. He was awesome. He was awesome.
Max Cohen:Shout out, yo, shout out Trent. Probably one of my favorite friends I made in inbound.
Liz Moorhead:Watch. His name is Bob.
Chad Hohn:Yeah. His name is Trent.
Max Cohen:Man, if it wasn't Trent, I would've been
Liz Moorhead:He's gonna go.
Max Cohen:Anyway. Yeah.
Liz Moorhead:He's gonna be on Reddit. So this this popsicle guy
Max Cohen:Yeah. This big popsicle guy. Yeah. A lot of new friends, which is really cool.
George B. Thomas:And it's just like you know,
Max Cohen:it's so great to see everybody in real life. Yeah. Got to meet Justin for the first time, over an image in a box. That was super cool to sit down with you guys. You know, me and Kyle obviously hang out every every week.
Max Cohen:So I've seen Kyle. He's old news. Wait. Chad, was that the first time we got to hang out?
Chad Hohn:In person. Yeah. I mean, I think my favorite part
Max Cohen:didn't see
Chad Hohn:each other last year? Not well, I don't think so. I met I mean, I saw Jonathan from your team last year, but I didn't ever see you. And Yeah. The, I think my favorite part about meeting Max in person and, you know, we'll have to do this is, like, he's kinda does one of these, like, you know, he's just really large, like, in charge, right, of the content.
Chad Hohn:He just, like, you know, starts seeing, like, gets in your face, and then you'd back up. And and he just keeps getting your Yeah.
Max Cohen:And then you get right up in you.
Chad Hohn:And then, like, I told
Liz Moorhead:exert dominance in your greetings, Max?
Max Cohen:Yeah. Yeah. Yeah. It's very intense. Try to alpha yeah.
Max Cohen:Try to alpha the conversation without being an alpha because I'm not toxic.
George B. Thomas:He's like the I'm gonna break your hand when I shake your hand church guy that you meet every now and then.
Max Cohen:Yeah. Yeah. It's one of those, like, I just I I I, you know, only see you from afar, and I need to be as close to you as humanly possible to know that you're real. And, yeah. No.
Max Cohen:I get right up in there. I'm I'm accessible yet
Liz Moorhead:aggressive. Essence.
Max Cohen:Oh, I became very one with his essence. Yeah. You could say my vibe merged with his essence. It was insane.
Chad Hohn:With the meetings project manager that I brought over also. Oh, yes. Absolutely. I brought over Melissa, and then Trent placed his bag on the ground and intentionally did not move just because I told him about this ahead of time. And he was, like, just gonna test it.
Chad Hohn:And then Trent's sitting here, like, this way, and then Max's and Melissa are, like, moving around the corner, like, walking away. And Trent eventually
Max Cohen:dates around the bag.
Chad Hohn:Rotates his bag so he could still be a part of this conversation.
Liz Moorhead:Guys, I think we did it. We did it. We, we achieved my goal of having an inbound recap episode like nobody else on this planet has. George, how how do you feel over there?
George B. Thomas:No. Nobody. Will ever have this conversation.
Max Cohen:Oh, and I have to I have to give an apology. Hold on. I have to give apology to
Liz Moorhead:What is
Max Cohen:Austin to Austin from, GeoMapper.
Liz Moorhead:No. No. No.
Max Cohen:Not this one. I'll have to apologize to San Francisco next year. We're gonna go nuts. Oh, man. I can't wait.
Chad Hohn:Just, like, send a free apology letter. Just mail it.
Max Cohen:Yeah. Yeah. You think San Francisco's bad now?
George B. Thomas:I haven't got there yet.
Max Cohen:No. But I I saw Austin Birch from GeoMapper, and org chart hub. You know, Dan and Austin, I don't know if you guys they, you know, they made these pretty legendary apps. I basically assaulted him at the bar at the Omni when I saw him, and I I wasn't expecting it because I didn't see Dan. I didn't know if Foster was there, and I saw us.
Max Cohen:And I was like, oh my god. And I ran up to him and gave him, like, a giant hug, and he's like, oh, okay. Okay. I guess, totally, like, just wasn't expecting a big giant grizzly bear to run up to him and just, like, get all up in his aura, and I did. And it was great.
Max Cohen:And I don't apologize, but same India or at the same time. Sorry, Austin. That was a lot. Well well, Ted, and so
Chad Hohn:he can listen to this episode.
Max Cohen:Deserve that, but I enjoyed it.
George B. Thomas:George, have you ever been
Liz Moorhead:as proud of an episode as you are right now, or is this where you suddenly put a like, an invite on our calendar for Monday? Like, hey, guys. Just a quick just a quick chat.
Max Cohen:So We can chat about that.
George B. Thomas:So so let's talk. No. No. Like, here here's the thing. Like, a master at content realizes that they just let the content become what it's supposed to be.
George B. Thomas:And so I'm very comfortable with the conversations we're having because somebody is either already tuned out or they're here laughing their butt off. And so this episode is for you laughing your butt off guy or gal. This episode's for you. There you go.
Max Cohen:Yeah. I mean, me and Chad tried to talk about some cool product stuff earlier, but we got the
George B. Thomas:little stats.
Liz Moorhead:Inbound dad said no. Yeah. Sorry.
Max Cohen:Yeah. Yeah. We went down the crazy train a little bit you asked for.
George B. Thomas:The fact that nobody's talking about that HubSpot launched YouTube publishing support
Max Cohen:Oh, I was
George B. Thomas:at inbound. Mhmm.
Max Cohen:I mean Is it still enterprise locked?
Chad Hohn:Yep. It's enterprise. MHC. But but but they could do it
George B. Thomas:I mean, I'm with you on that. But I'm with you on that. But at least at least it's there because I always thought it should be there. So that's anyway.
Max Cohen:Yeah. It should be there,
Liz Moorhead:but, like people can any most people can't play with it.
Max Cohen:Yeah. The the thing is is, like, a YouTube channel is one of the best ways to grow your business when you're first starting, not when you're an enterprise company. Like, it just doesn't make sense that it's stuck in enterprise. It's crazy to me.
George B. Thomas:Hopefully, they'll switch it.
Max Cohen:Bring it down.
George B. Thomas:There to be able to switch it.
Max Cohen:There is a lot of things that I you know, that to me are justified to be an enterprise, like, especially if it has something to do with scaling something up. Right? Like, you see
Chad Hohn:a lot of the side?
Max Cohen:Yeah. Like, exactly. But, like, YouTube analytics sitting in enterprise makes no sense at all. I'm sorry. I years.
George B. Thomas:So Yeah. But, hopefully, publishing and analytics will come down.
Max Cohen:Well, you
Chad Hohn:know what they brought down to pro, which I am so stoked on, is, OpsHub Pro datasets that are custom. True. Bro, that's a $2,800 feature that got dropped down to $800.
Max Cohen:Yes. Yep. And they added in the enterprise, they added a bunch of different connectors instead of just Snowflake
Chad Hohn:to, like, AWS and some other shit. Google Big Looker Looker or whatever.
Max Cohen:Look at
Liz Moorhead:the nerds. They're so Oh,
George B. Thomas:there they are.
Max Cohen:So proud. So proud.
Chad Hohn:Like Alright.
Liz Moorhead:Data science. Yeah. One word review of inbound this year.
George B. Thomas:Oh, one word.
Max Cohen:Oh my
Liz Moorhead:god. Tell me why, but you gotta tell me what the word is first. Max and Chad
Max Cohen:You can't say humans. You're
Liz Moorhead:up next.
Max Cohen:You can't say humans. That's the one rule.
George B. Thomas:Humans would be, like, an easy go to
Max Cohen:I'm trying
George B. Thomas:to bleep out humans. Word for inbound 2024.
Liz Moorhead:Gosh. I hope so.
George B. Thomas:The word that pops to my brain is exhilarating because I've seen things that I've never seen before. I was able to do things that I haven't done before. And there was just this, like, I'll call it this level of freedom that I have never had mentally, at inbound either. Like, I just I just feel like if anybody was with me, hung around with me, saw me, they were getting a different version of, like, George, a new version of George. Like, listen.
George B. Thomas:I I've got had a chance to sit and watch a couple times now the interview that I did with Max at the Happily booth around event Happily, and I'm like, that guy right there.
Max Cohen:We ate. That guy
George B. Thomas:right there. Like, so it was just exhilarating.
Max Cohen:You know what I can can I piggyback on that question, George? How was Jorge's first in, though?
George B. Thomas:Oh, guys. Did he get you writing about it? Did he give you a score? Yeah.
Chad Hohn:Did he
George B. Thomas:get you a score? Be there's gonna be an article, but I'm gonna sum it up in in this way. When inbound was over, which, by the way, my dude got a chance to get a picture with Brian Halligan.
Liz Moorhead:Stop it.
George B. Thomas:Got it. Yeah. My dude got a chance to get a picture with Marcus Sheridan. And one of the first things he wanna do is, like, dude, I gotta get a picture with George b Thomas. And I'm like, bro, that what are you talking about?
George B. Thomas:But okay. We can do a selfie. So, he sent these photos to his dad, and his dad literally was, like like, just beside himself that his son was standing with these humans. But we got to the end of inbound, and I said, Jorge, now that you've been at inbound, like, what's your next big dream? And he said to me, guys, he said, no, George.
George B. Thomas:I don't think you understand. Because I've been to inbound, I believe I can dream. Oh. Jorge is the best. Dude, my wife and I, we looked at each other.
George B. Thomas:We tried not to cry in our food. Like, I was like, oh, this
Liz Moorhead:is so amazing. Probably said something like, sure. Sure. No problem. Absolutely.
George B. Thomas:Yep. Yep. No problem. Yep. Yep.
George B. Thomas:No problem. Yeah. Exactly. I I love
Liz Moorhead:to be on a shirt. He's
George B. Thomas:yeah. Yeah. Yeah. No problem.
Liz Moorhead:Now, Max, you have to follow that, by the way.
Max Cohen:Oh, yeah. What was the question? One word?
George B. Thomas:Inbound in one word, brother. Inbound.
Liz Moorhead:Dude. Brother.
George B. Thomas:Let's go, brother. Brother.
Max Cohen:Validating. I'll I'll say why. So we launched Quote Happily right before inbound. Right? And, you know, this is something that we, have been building for a while, and a lot of it was really based on, I hear that mic bouncing around, Liz, so loud.
Max Cohen:We built, quote, happily really based on feedback that we mostly got from HubSpot sales reps. Right? And the questions we were constantly asking those guys, is like, hey. What we wanna build this quoting product. Like, what is what is losing you deals to other CRMs when it comes to the CPQ stuff?
Max Cohen:Right? And it was mostly price books, price books, price books. But it was also just like, you know, quoting Scott in the wild west. Like, you can do whatever you want. Like, you can't lock it down.
Max Cohen:You can't stop people from making dumb decisions and all that kind of stuff and approvals. Right? And so we kept hearing that over and over and over and over again. So we're like, cool. Let's build it.
Max Cohen:And so we built it, and we we we we we shopped it around, and we we told partners about it, like, all that stuff. But then to, like, bring it to inbound and hearing other people that aren't just Hubspot Hubspotters. Right? Be like, oh, yeah. That is what we need.
Max Cohen:We were like Good. Good. Like, big like, good. It's good to hear other people going, oh, yes. That is a big need.
Max Cohen:Right? So that felt really good. The other side of the validating piece is, like, I fought really hard, with Event Happily to, like, get the whole trade show lead capture stuff going. Right? And, you know, because originally, that's not what it was built for.
Max Cohen:It was most of us who were built for, like, you're hosting an event, you're doing this, you're on the and, I mean, I probably had a hundred conversations around event happily, and every single person was like, yeah. We go to a lot of trade shows. Yeah. It sucks. Oh my god.
Max Cohen:Where was this? The past 60 shows we went to, all that kind of stuff. And I was just like, yes. I knew there was a reason. I was super, super freaking annoying about this.
Max Cohen:You know what I mean? So it's just like it's great, especially when you're an app partner. Just, like, get your stuff in front of, like, HubSpot users that, like, know HubSpot, have these problems, and they see what you built, and they go, damn. That's awesome. Like, it's it's one thing to, like, know the problem and build it and be like, yeah.
Max Cohen:We solved it. But then to have other people just be like, woah. I see it and I get it now. And, like, yes. That's genuinely helpful for, like, a situation we're in.
Max Cohen:It feels really good to kinda get that real world confirmation that we didn't spend a bunch of time going in the wrong direction. You know what I mean? So that was awesome.
George B. Thomas:Well, imagine a world, by the way, because as you're talking, I'm like, I I can't wait to hear this story when this happens. Imagine a world where somebody has to buy HubSpot because they wanna use Event Happily.
Max Cohen:Yeah. Mhmm. It's happened. Mhmm. It's happening.
Max Cohen:Right? And, like, that's that's a cool that's a cool feeling.
Chad Hohn:Yeah. So for me, I think the word would be product just because I'm all about how the product works and the updates to the product, and they dropped some just awesome fire updates.
Max Cohen:Bangers.
Chad Hohn:Yeah. Like, enhanced webhook support for pretty much every object type in both private and public apps. Amazing. Meetings. There's a super private beta.
Chad Hohn:I think it's probably coming out soon that you can, like, have custom properties on meetings. Super sick. Right because you can like yep buy ids to meetings and HubSpot and link systems together more appropriately like a real traditional database they did you know app ARDS being able to create custom like ui extension style app cards for public apps so you could put things in the middle column like happily is going to leverage the crap out of that like
George B. Thomas:you know.
Max Cohen:It's gonna be our whole personality
Chad Hohn:soon. Yeah and like I mean other things too like just in general product improvements that have really just made a material difference on being able to get stuff done in a non hacky way like one of the things that is the most frustrating to me ever is to build something for a customer or, like, in a HubSpot and then to have to maintain it. Like, meaning, maintain the branching and the workflow because it couldn't be built in a dynamic way, like the referral type stuff that I've worked on in the past. Like, it's amazing being able to just say, here's your process. Here's a new URL.
Chad Hohn:Now you have some referral stuff. Right? Like, I man, like, even just going back to, like, your event happily stuff being validating, Max. Like, I had a dude who wanted me to fill out a form on-site because you know, to just circle back with me. And I'm like, okay.
Chad Hohn:Sure. He's like, hey. Can you put my name after your name in the first name? Because we're putting it in some other property, and the guy doing our CRM told me that that was gross. And, like so now I'm putting you know?
Chad Hohn:And I got a email back from them that said, hi, Chad John. You know? Thanks for whatever. Oh my god. Like and this is Boy, yeah.
Liz Moorhead:Yeah. Legit voice. Customer experience.
Max Cohen:Right. It's
George B. Thomas:a big one. It's a big one. I'm having a heart attack right now.
Chad Hohn:Dude, I did. I, like, went back to that guy.
Liz Moorhead:Thinks buying email lists is fine too, George.
Max Cohen:He probably does. Yo. This week, the the whole all the emails of, like, you know, took me so you came by the booth. I'm like, I believe my booth.
Chad Hohn:Yeah. How many emails did y'all get that are just like, oh, just, you know, so I wanted to touch base again.
George B. Thomas:It was great seeing you. Yeah. I went to one booth. It was the Happily booth. I haven't got an email from them.
George B. Thomas:That's why I love them.
Max Cohen:Mhmm. Yeah. We're we're kind with your day,
Liz Moorhead:baby. Because Max shows up in the middle of the night, taps on the window, and goes, hi. I'm about to become one with us. So, like Yeah. But in a nontoxic alpha way.
Max Cohen:Yeah. It's in a very nontoxic.
Liz Moorhead:Alright. I have one other question. George, I wanna start with you. Good. San Francisco, how do we feel about it?
George B. Thomas:Excitedly nervous. Let me explain, and then I'll let you guys roll with the rest of this fun stuff. For the last twelve years, I've gone to Boston, landed in Boston, and know where I'm gonna go in Boston, where I'm gonna stay, where the event is, the energy I have to have. Like, there's just a lot of knowns, and next year, it's all unknowns. And that excites me because I like new adventures, but it freaks me out a little bit because I I like
Liz Moorhead:to even dunk, bro.
George B. Thomas:I like to be I I I like to be I like to be in my element a little bit. And and for twelve years, you get in your element. Anyway, that's that's my thoughts.
Max Cohen:I just wanna say, did we not just have episodes of where I said I am ready for inbound to be somewhere else, and I'm finally getting my wish. Not sure if San Francisco was at the top of my list because now I have to lose a bunch of weight this year to fit into a plane seat, but at least I have a little bit of motivation now. We lost George. Oh my goodness.
Liz Moorhead:He's he's got he's a very important individual with very important meetings.
Max Cohen:Got it. He's got a lot of important meetings. I'm I'm beyond excited to be somewhere else besides the BCEC. Here's what I'm not so thrilled about. The day I've gotta fly out there is the first day of school, which is inconvenient as but we're gonna make it happen.
Max Cohen:It's gonna be okay. We got a year to plan for it. But not only is my are my kids going to school, two separate schools at that, my wife is an eighth grade English teacher, and it's the first day of school for her too. So,
Chad Hohn:that'll do it.
Max Cohen:Feeling it. You know what I mean? But we're we'll plan ahead, but that that's the one thing that made me kinda bummed about it. But I I am just stoked to get out of the BCEC even if it's just for one year, you know, and get it somewhere else. I'm in San Francisco forever.
Max Cohen:Yeah. Let's get a San Francisco fishbowl. That's what I want.
Liz Moorhead:Chad?
Chad Hohn:I think, you know, I only have had three inbounds. And one, I was temp staff going back to, like, my wife working and actually, like, helping run the event planning, not with, like, working for HubSpot, but she's one of the contractors they hire. So I was one of the staff one year. So, I mean, three years isn't enough for me to be sick of it yet.
Max Cohen:Oh my god. I love that so much. You have no idea.
Liz Moorhead:My feelings about it is this. And I was talking to Chad about this earlier. I'm excited, but I also finally, for the first time, get to see where I was born because I'm technically a native Californian.
Max Cohen:Californian. Nice.
Liz Moorhead:California. I go down the
Max Cohen:Yeah. 5. Yeah. Right? I just gotta hit the 204 and just, like, smack up to the 3
Intro:and just, you know,
George B. Thomas:check it out. Oh my god.
Liz Moorhead:No. I I Yeah. I out of a whole family of native Washingtonians, I'm the only one born in
Chad Hohn:Oakland, California. When you say Washingtonian, I'm from Washington state, and that's what we called ourselves.
Liz Moorhead:I mean, it's Washington state, Washington DC. It's the it's it's not the same thing, but it's the same term.
Max Cohen:My dad's family is from DC.
Liz Moorhead:Yeah. And so people from there, like, you're not from DC unless you're actually born there. Even though I grew up there, we moved back I I don't remember California. We were back before I would think I was one years old.
Chad Hohn:They're very expensive, it sounds.
Liz Moorhead:It's they are very particular. So, I'm excited. I haven't been out to the West Coast, I think, since since I was born. So, yeah, I'm sure a lot has changed in forty one years. It'll be super fun.
Max Cohen:Yeah. I've only ever been out there for paintball, and that was never just like, oh, you get to go out and, like, see stuff. It was all it was, like, basically working, and I never got to actually experience California. So I just say I've never really been because I haven't been been. You know what I mean?
Max Cohen:So You haven't been inside. Stoked. I haven't been inside of California.
Chad Hohn:Man, that I always cut that out
Max Cohen:to you, Jesus.
Chad Hohn:Voice reminds me. Time I met Max in person.
Max Cohen:Oh my god.
Liz Moorhead:Totally alpha, totally nontoxic.
Chad Hohn:No. Nontoxic.
Liz Moorhead:Yeah. Fine and not at all violating.
Max Cohen:No. No. It was, but it wasn't. Maxie,
Chad Hohn:you gotta give it one of these.
Max Cohen:Yeah. I'm giving you a little kiss on that forehead. Anyway, go ahead and listen. How you doing?
Liz Moorhead:Well Like I said, I had a goal of having an inbound recap episode like no other.
Chad Hohn:You're welcome.
Max Cohen:Yeah. We're recapping. Mhmm.
Liz Moorhead:We thought last year's was unhinged. I put somewhat unhinged in the title, and I feel like Chad saw that and went no.
Max Cohen:Nah. No. Off the rails. We're going off the rails today.
Liz Moorhead:But, Chad, since our inbound dad has left us for greener pastures
Max Cohen:Sure.
Liz Moorhead:I would actually love for you to tell our listeners what you think they should be taking away as the big headline of inbound twenty four? What what are the things you want them walking away from with from this episode?
Chad Hohn:Yeah. I mean, I think this kinda takes me back to where we were talking about the customer platform or, like, their positioning and messaging of themselves of HubSpot. Right? So getting in all seriousness back to it, I really do feel like things are more possible than they ever have been before, and they will only continue to get more possible. I mean, just the simple act of, like, they're trying to unravel the webs of, like, not a real object.
Chad Hohn:Like, you know, quotes are not a real object, and, you know, activities are, like, all one object with subtypes, and it's weird. Like, they're moving away from that in both their database architecture as well as the user interface. Like, I mean, they're you know, they have a lot of things in mind to make what was once impossible completely possible to truly make this, like, as configurable of a customer platform as you want. And if I'm putting my long term vision brain on, the reason that they would be doing that is so that, like, if you're a solution partner, you could theoretically, like, take something on top of HubSpot and put it in a HubSpot that you sell to somebody, much like we try to do with RBP, but actually have, like, the ability to release versions and updates to your product on HubSpot. So to be able to actually, like, build an industry specific tool as a HubSpot expert and sell that industry specific tool.
Chad Hohn:Right? I that's where I think that they wanna go with the customer platform, and the headline is it's now more possible than it ever has been before, and it's only getting more possible.
Max Cohen:Yeah. I mean well, I mean, Yamini even kinda pointed it to it on partner day when she was, like, laying out those three horizons of where we're at right now for the app marketplace. And that last one that she kind of glazed over just ever so slightly was like, oh, yeah. Products built on HubSpot. And it's like, this is where I wanted.
Max Cohen:It's happening. Or
Chad Hohn:somebody could install something, and it puts a layer on top of HubSpot. And if you have support for it, great. But, I mean, they they even may wanna do things like give solutions partners insights into the people that they're building stuff for. So, like Mhmm. Are they using it?
Chad Hohn:So, like, for customer health score. Right? I mean, like, that kind of stuff would be amazing to have as a like, are my people who I sold my thing to logging in, are they getting the metrics I want them to, like, number of signed deals or whatever kind of metrics that tell me if they're using the thing I built them or not. Right? All that and rolling up to my HubSpot portal, right, as a as a partner.
Chad Hohn:So Yeah. Anyway, tons of really cool stuff.
Max Cohen:Yeah. The thing that's, like, really kinda blow my mind is, you know, I look at so the the the thing is not it's, like, I think about, like, a year ago when I was and maybe a little bit more than a year ago when I was still a solutions engineer. Right? And, you know, there was there were certain things that just, like, you know, really, killed a deal. Right?
Max Cohen:And I'd get the question, like, tell us about the AI that you have. Right? And it was always just like, no. There's like a couple little things scattered throughout, like, the tool. Yeah.
Max Cohen:It's not really, like, one thing. Now you can say it's called Breeze, and it's everywhere, and it does a ton. Right? Like, you know, we we had people come up and say, like, oh, can we can we store, like, HIPAA compliant data in there? And that was always, like, bail bail out.
Max Cohen:Nope. Not even worth talking. Not even
Liz Moorhead:Go away, hospital.
Max Cohen:Now you can now you can. Yeah. Now you can. Right? That's insane.
Chad Hohn:That's
Max Cohen:amazing. Like like and then you start to think about all this new UI extension stuff. Mhmm. Right? And you ask yourself, you could build an e you could build an an EHR out of HubSpot if you wanted to today.
Max Cohen:You could. Right? Electronic health resetting system for anyone as a but No. That's No. Exactly.
Max Cohen:But, like, you could what's stopping you? Yeah. Right? Like, the like, you could build anything. You could hold what what the last piece of the puzzle was, like, the ultra sense of that highly sensitive data right past the HIPAA compliance.
Max Cohen:So you you put Social Security numbers in HubSpot. You can put financial information in HubSpot now. Right? Like, what what can you not do with it? And then people don't I don't think people, like, fully grasp this yet.
Max Cohen:App objects and UI extensions for for app partners, like being able to build whatever they want into the interface, being able to build whatever they want into the data structure. And
Chad Hohn:In any tier.
Max Cohen:Keep keep that accessible to anyone in any tier, not be locked into a small TAM of enterprise customers. Right? That little thing that only the app partners were listening to, that overnight completely changes things for HubSpot because in a world where it's like, oh, man, like, brand new net feat net new features, we're kind of, like, just hoping and praying that the product team is gonna put out. Third party app developers are are quite literally going to be able to build in their own net new features into this thing. Like, true.
Max Cohen:UI extensions. Truly. Not not like, oh, you stuff some data in a contact property and, like, oh, this one's a drop down. Like, it's not like that. It's like you you they're gonna build full brand new sets of functionality into HubSpot and be able to do whatever they want with the UI on those records and everything.
Max Cohen:And, like, that that's gonna be crazy. The the what's what's really gonna be, I think, you know So I I, I said this thing at the the late night with George and friends, like, whatever, where I was just like, man, I gotta tell you, I don't even know. Like, I can't like, usually, like, inbound to inbound, I can kinda be like, okay. So I think they'll probably do this next year given what they did this year. I'm still kind of in this phase where I'm just like, I honestly have no idea now.
Max Cohen:Like, after what we saw and, like, the the rate at which, like, AI, you know, gets better and where Breeze is at as a product and all the new stuff they have. Like, just imagine that in a year Yeah. What it's gonna be doing. Right? I I I can't even think about it.
Max Cohen:Right? What's gonna be and but I've been trying to think of, like, okay, UI extensions are here. App objects are gonna be a thing. What's the next thing what's the next thing for app partners? And I was kinda just like, I mean, it feels like it's the it's the edge.
Max Cohen:It feels like we kinda have everything we got. But then I was like, wait a minute. The next sort of horizon for the app to yeah. True. But also Nerds.
Max Cohen:Doing stuff outside hold on. Doing stuff outside of records.
Chad Hohn:Yeah.
Max Cohen:Right? You know what I mean? So, like, where else can we inject functionality? Is it into certain marketing tools? Is it this?
Max Cohen:Is it that? That's gonna be really interesting to see how they approach that stuff. But sorry, Liz. We don't know how to end the recording, so I'm blabbering on.
Chad Hohn:You told us to stay above 55.
Liz Moorhead:Max, is that your one thing you want people to remember from inbound 24?
Max Cohen:It's the one thing I remember from inbound 24. So
Liz Moorhead:A multi hyphenate run on sentence.
Max Cohen:Yes. Yes. I, yeah, I was I think that was The kids say I was I was I was cooking is what that is. I was cooking.
Liz Moorhead:Left off. No crumbs.
Max Cohen:No. Let me cook. We out.
Liz Moorhead:Like that, we out.
George B. Thomas:Okay, hub heroes. We've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode of the Hub Heroes podcast? Make sure you tune in and find out in the next episode. Make sure you head over to the hubheroes.com to get the latest episodes and become part of the league of heroes.
George B. Thomas:FYI, if you're part of the league of heroes, you'll get the show notes right in your inbox, and they come with some hidden power up potential as well. Make sure you share this podcast with a friend. Leave a review if you like what you're listening to, and use the hashtag, hashtag hub euros podcast on any of the socials, and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human, and, of course, always be looking for a way to be someone's hero.
Creators and Guests
