UNBOUND 2026 Agenda is LIVE! What to think about this year...
The UNBOUND 2026 agenda just dropped, and after picking it apart live with Max Cohen and Chad Hohn, here's the short version: this year's lineup rewards humans who chase signal over hype. The sessions that matter most aren't the ones with the loudest titles. They're the ones that fix something specific in your business, deliver real ROI, and shift the way you think about HubSpot, AI, and the way humans actually buy.
If you're going to UNBOUND and you're chasing the title, you're doing yourself a disservice. Go for the perspective shifts, the leverage moves, and the sessions that send you home with something you can ship Monday morning. That's the lens we used on this episode, and it's the lens we think every HubHero should use when building their personal agenda.
If you're going to UNBOUND and you're chasing the title, you're doing yourself a disservice. Go for the perspective shifts, the leverage moves, and the sessions that send you home with something you can ship Monday morning. That's the lens we used on this episode, and it's the lens we think every HubHero should use when building their personal agenda.
Creators and Guests
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
