The Most Baller HubSpot Service Hub Deep-Dive of All-Time With Adriti Gulati
No, you're not imagining things, HubHeroes universe! This is a third episode dedicated to the awe-inspiring power of the HubSpot Service Hub.
We've talked with Eric Brenner about why HubSpot Service Hub is so important, particularly for those of you who are on the fence about investing in the Hub. We've also talked to Christina Garrett about customer delight (the cornerstone of service), and why it's so freakin' important.
Now we're back again with another episode dedicated to customer delight and the HubSpot Service Hub because, even with two episodes, there is still so much more for us to uncover.
You see, service is what sets your business apart from others — today's buyers are more likely than ever before to abandon a brand for a bad customer service experience. And, like the old saying goes, it's easier to keep customers you've already gone from leaving out the back door than to try to get new customers in the front.
So in this episode, we've invited Adriti Gulati, inbound professor for HubSpot Academy to go even DEEPER with HubSpot's Service Hub. Strap yourselves in, folks, this one is spicy and action-packed!
What we cover in this episode
- Is HubSpot Service Hub only for service teams?
- What are the mindsets service pros should adopt before they even think about trying to use HubSpot Service Hub?
- What do most people get wrong or not understand about what tickets actually are or how they work?
- What's the 3-5 places should be inserting feedback surveys into their sales/marketing/service mix, and what kind of surveys?
- To SEO or not SEO with the HubSpot Service Hub knowledge base? What's the right approach?
- What in Dominic Toretto's name is the customer portal, and why is it important?
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
