HubSpot Reporting: a Totally Epic Deep-Dive Into Measuring Inbound Business Success, feat. Jorie Munroe
Even though we've had a conversation already on this podcast about HubSpot reporting not too long ago — which you should 100% check out if you haven't already — we're back at it again. This time with special guest, HubSpot Inbound Professor Jorie Munroe, because this topic is so stinkin' important.
You see, one of the things that makes HubSpot so freakin' powerful extends far beyond the marketing, sales, and service automation tools it puts at your fingertips. Because it doesn't matter how many workflows, campaigns, blogs, email sequences, deals, or tickets you create within HubSpot.
🔎 Related content:
- HubSpot reporting mindsets, misconceptions, and disasters (HubHeroes podcast)
- George's totally dope insider's getting started guide to HubSpot reporting
If you're not tapping into HubSpot's beyond robust reporting capabilities (with the right mindset), what are you even doing?
Now, to be fair, for the vast majority of you HubSpotters out there listening right now to this podcast, we know you aren't ignoring HubSpot's reporting tools. However, because they can be somewhat overwhelming at first – seriously, the sheer scale of reporting power underneath the Big Orange Sprocket hood, so to speak, is staggering — it's all too easy to lose your way in terms of becoming a HubSpot reporting all-star.
But that changes today, right here. Right now. Along with Jorie, we're going to take you on a magical, content marketing ROI illuminating quest down the HubSpot reporting rabbit hole. That's right, folks – welcome to the HubSpot reporting deep-dive of your dreams.
What we cover in this episode
- What are the must-have mindsets for HubSpot reporting that can make or break a HubSpotter's ability to maximize the reporting tools HubSpot offers?
- Or heck, even just about the idea of reporting ROI in general, HubSpot aside?
- What do people get right about the custom report builder, and what do people get wrong about it?
- What are the coolest custom reports we've seen people create?
- What is a simple way to understand attribution reporting in HubSpot?
- What are the most common misconceptions out there about how to use attribution reporting in HubSpot?
- What are the ways in which you should look at attribution reporting really?
- What does storytelling have to do with nailing your reporting strategy?
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
