Attracting, Engaging, and Delighting with SMS Marketing + HubSpot
In this episode, we're joined by David Gable, the head of sales at Kixie. (For those who don't know, Kixie offers automated calling and texting solutions for sales teams that using leading CRMs — including HubSpot!) David joined us for an exciting topic that's also pretty controversial, depending on who you ask.
What roles should SMS and text messaging play in your inbound strategies to attract, engage, and delight your customers? Or is SMS an invasive relic of the past that should be set aside by brands, because it does more harm than good to the relationships we want to establish?
The answers to these questions are not as black-and-white as you may think. So, strap in folks! In this passionate, hot take-filled episode, we are going deep down the SMS rabbit hole to help take your inbound strategies to new heights.
What We Talked About
- What do most inbound marketers get wrong about SMS marketing? What are the most common myths and misconceptions?
- How should inbound marketers and brands think about SMS marketing? What mindsets should they possess? How should they be looking to SMS as part of their broader strategies to attract, engage, and delight?
- What are great examples of SMS we've seen out in the wild from brands?
- How does social selling fit into the sales process?
- What are the most common mistakes folks make when implementing SMS as part of their inbound program?
- Let's talk technology — how easy is it to integrate SMS if you're using HubSpot for your business?
- How would you like to see brands challenge themselves in 2024 with SMS texting?
- How does Devyn really feel about being the recipient of SMS campaigns from brands? And what will happen if you send him anything?
And so much more ...
Additional Resources
- What is the HubSpot Flywheel really? (HubHeroes podcast)
- Back to the HubSpot Flywheel: Unpacking inbound physics (HubHeroes podcast)
- Buying has changed, sales hasn't — now what? (HubHeroes podcast)
- Email marketing and HubSpot 101 (HubHeroes podcast)
- What is customer delight and who is responsible? (HubHeroes podcast)
Creators and Guests
Host
Devyn Bellamy
Devyn Bellamy works at HubSpot. He works in the partner enablement department. He helps HubSpot partners and HubSpot solutions partners grow better with HubSpot. Before that Devyn was in the partner program himself, and he's done Hubspot onboardings, Inbound strategy, and built out who knows how many HubSpot, CMS websites. A fun fact about Devyn Bellamy is that he used to teach Kung Fu.
Host
George B. Thomas
George B. Thomas is the HubSpot Helper and owner at George B. Thomas, LLC and has been doing inbound and HubSpot since 2012. He's been training, doing onboarding, and implementing HubSpot, for over 10 years. George's office, mic, and on any given day, his clothing is orange. George is also a certified HubSpot trainer, Onboarding specialist, and student of business strategies. To say that George loves HubSpot and the people that use HubSpot is probably a massive understatement. A fun fact about George B. Thomas is that he loves peanut butter and pickle sandwiches.
Host
Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Host
Max Cohen
Max Cohen is currently a Senior Solutions Engineer at HubSpot. Max has been working at HubSpot for around six and a half-ish years. While working at HubSpot Max has done customer onboarding, learning, and development as a product trainer, and now he's on the HubSpot sales team. Max loves having awesome conversations with customers and reps about HubSpot and all its possibilities to enable company growth. Max also creates a lot of content around inbound, marketing, sales, HubSpot, and other nerdy topics on TikTok. A fun fact about Max Cohen is that outside of HubSpot and inbound and beyond being a dad of two wonderful daughters he has played and coached competitive paintball since he was 15 years old.
