Liz Murphy
Liz Murphy is a business content strategist and brand messaging therapist for growth-oriented, purpose-driven companies, organizations, and industry visionaries. With close to a decade of experience across a wide range of industries – healthcare, government contracting, ad tech, RevOps, insurance, enterprise technology solutions, and others – Liz is who leaders call to address nuanced challenges in brand messaging, brand voice, content strategy, content operations, and brand storytelling that sells.
Appears in 103 Episodes
HubSpot CMS: What It Is + How To Use It
If you can believe it, we've already dedicated an entire deep-dive episode of HubHeroes to virtually every single HubSpot Hub:Marketing HubSales HubService HubHeck, ev...
HubHeroes Playbooks: What They Are And How To Use Them
Over the past two episodes, we've sunk our teeth into a meaty topic — sales enablement. Specifically, why most sales enablement strategies fail even with the best of i...
HubSpot Sales Enablement Tactics, Tips, And Stratagies
Welcome back to the second part of our two-part sales enablement series on the HubHeroes podcast! In last week's episode, we rolled up our sleeves and had a challe...
Why Your Sales Enablement Strategy is Failing
We've gotta be honest with ourselves here, folks.As much as many of us like to talk a big game about sales enablement strategy, that's pretty much all it is — talk. Do...
Why Go HubSpot Operations Hub?
When bright orange sprocket rolled out the HubSpot Operations Hub in 2021, they did so while underscoring one of the most common challenges that companies face as they...
What Is The HubSpot Flywheel? Is The Funnel Dead?
One sunny September morning in 2018, thousands of inbounders and HubSpotters were gathered in Boston watching HubSpot cofounder Brian Halligan's keynote, which reveale...
How to Set Big Goals You'll Actually Keep in 2023
Buckle up, folks! This is an intense episode that everyone needs to listen to, but I mean that in the best way possible. You see, the last couple of months of the y...
Topic Clusters and Pillar Page Strategy
In our last episode, we went off during a fiery discussion about what content strategies really are and how marketers, leaders, and sales pros need to rethink their ap...
What Is Content Strategy? Not What You Think ...
Use the Coupon Code (Hubhero or HubHeroes) for 10% off the SEO Content Masterclass "Content strategy" is one of the most commonly used terms in the inbound world, a...
Why Go HubSpot Marketing Hub?
At first glance, WHO this episode is for seems obvious, right? We’re talking to business owners or marketing leaders who are considering investing in HubSpot Marketing...
Lead Scoring in HubSpot Guide (tips + best practices)
If you’re new to inbound, modern companies traditionally rely on solutions like HubSpot to put lead scoring models into practice. In fact, if you ask me, lead scoring ...
Change, Discomfort, and Growth; An Unexpected Fireside Chat
Ask anyone who knows me, one of my favorite nuggets of wisdom to share is, "Sometimes you don't have the day you want, but you have the day you need." In a way, the sa...
Content Marketing ROI: How to Measure it the Right Way
“How do we measure the ROI of our content marketing?” It seems like a simple question at first but, hoo boy, it’s loaded like a baked potato. On its surface, the an...
